[All remote jobs](https://jobicy.com/jobs.md)[![EverAI logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/91735b0b-221.png)](https://jobicy.com/company/everai.md)[EverAI](https://jobicy.com/company/everai.md) # Senior/Lead Lifecycle Marketing Manager (Full Remote – Poland) Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/everai.md)ShareRemote from[Poland](https://jobicy.com/job-region/poland.md)SalaryEUR 85k–105k / yrDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceDirectorPublished30 Oct 2026Apply before29 Nov 2026Listing views35Application actions3Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. AI Summary ## The role, at a glance. EverAI seeks a senior lifecycle marketer to make CRM a major revenue channel for a high-volume AI consumer subscription product. The role owns the customer lifecycle from onboarding and first purchase through retention, repeat purchases, and reactivation across email, push, in-product messaging, and promotions. It requires hands-on segmentation, journey design, experimentation, attribution, and performance analysis, working closely with Product, Data, Engineering, and Creative. The successful candidate will have a demonstrable record of improving conversion, retention, LTV, or revenue in a scaled B2C environment. This is a Poland-based fully remote role with significant ownership and direct reporting to the CMO. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 5/5EasyHard ### Pace & Pressure 5/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThe position combines strategic ownership with hands-on CRM execution at a product scale of tens of millions of users. It demands rigorous experimentation and measurement while coordinating technical, creative, product, and commercial stakeholders in a fast-moving environment. ## Salary analysis Estimated compensation compared with the broader EU market for similar roles. Estimated job median (per year)Market rate€95,000EU market range (per year)€80k–€115k0€126.50k AI insightThe employer discloses a yearly salary range of €85,000–€105,000, with a midpoint of €95,000. This is a credible range for a senior lifecycle marketing leader in the European remote market, particularly for a high-scale B2C subscription business. Estimated European market compensation for comparable roles is €80,000–€115,000 per year. ## Core skills Skills and capabilities most closely associated with this opportunity. [Lifecycle marketing](https://jobicy.com/jobs?search_keywords=Lifecycle%20marketing.md)[CRM strategy](https://jobicy.com/jobs?search_keywords=CRM%20strategy.md)[Customer retention](https://jobicy.com/jobs?search_keywords=Customer%20retention.md)[Customer segmentation](https://jobicy.com/jobs?search_keywords=Customer%20segmentation.md)[Marketing automation](https://jobicy.com/jobs?search_keywords=Marketing%20automation.md)[Email marketing](https://jobicy.com/jobs?search_keywords=Email%20marketing.md)[Push notifications](https://jobicy.com/jobs?search_keywords=Push%20notifications.md)[In-app messaging](https://jobicy.com/jobs?search_keywords=In-app%20messaging.md)[Conversion rate optimization](https://jobicy.com/jobs?search_keywords=Conversion%20rate%20optimization.md)[A/B testing](https://jobicy.com/jobs?search_keywords=AB%20testing.md)[Incrementality testing](https://jobicy.com/jobs?search_keywords=Incrementality%20testing.md)[Attribution analysis](https://jobicy.com/jobs?search_keywords=Attribution%20analysis.md)[Customer journey mapping](https://jobicy.com/jobs?search_keywords=Customer%20journey%20mapping.md)[LTV optimization](https://jobicy.com/jobs?search_keywords=LTV%20optimization.md)[B2C subscription growth](https://jobicy.com/jobs?search_keywords=B2C%20subscription%20growth.md) Sample interview questionsDescribe a lifecycle initiative that materially improved conversion or revenue.I would explain the baseline funnel, the behavioral insight that identified the opportunity, the journey or offer I implemented, and the measured impact. I would also describe the control group or attribution method used to validate that the uplift was incremental. How would you improve first-purchase conversion for EverAI users? I would first segment users by activation behavior, intent signals, content engagement, and payment-drop-off stage. I would then test personalized onboarding, value-led prompts, abandoned-payment sequences, and time-sensitive offers, measuring conversion and downstream retention against holdout groups. How do you determine whether a retention campaign creates incremental value? I use randomized control groups where feasible and compare outcomes such as repeat purchase rate, retention, and LTV between exposed and unexposed cohorts. I also monitor cannibalization, delayed effects, and whether the campaign changes behavior rather than simply accelerating purchases that would have happened anyway. What metrics would you use to manage a CRM program for a subscription or token-based product? I would track activation, first-purchase conversion, repeat purchase frequency, purchase value, churn, reactivation, cohort retention, engagement, LTV, and incremental revenue. Metrics would be broken down by user segment, acquisition cohort, channel, journey, and experiment variant. How do you work effectively with Product, Data, Engineering, and Creative partners? I define a shared objective, document the customer problem and expected business impact, and translate requirements into clear briefs or tickets. I keep stakeholders aligned through a visible experiment roadmap, practical implementation details, and concise readouts that turn results into prioritized next steps. Opportunity details ## About this role. ### Our Vision & Products 🚀 EverAI — Building the Future of AI Companionship One of the Top 15 Largest & Fastest-Growing AI Companies in the World 50 Million Users in 2 years — Help Us Reach 100M first, 500M next At EverAI, we’re shaping what it means to connect with AI. With 50 million users and counting, we’re not just building products — we’re creating entirely new categories. Our flagship product is the world’s largest AI companionship platform, redefining relationships for millions. It is governed by our proprietary moderation system, EverGuard — an internal AI designed to ensure everything we build is safe, ethical, and human-first. And we’re only just getting started! ### Our Team We are an enthusiastic, passionate and hardworking team of ≈ 100 people. Our founding team has strong entrepreneurial experience building and scaling web products from 0 to IPO. Alexis Soulopoulos [CEO] • 10+ years in Tech Executive Leadership • Co-Founder Mad Paws Holdings (from 0 to IPO) • Forbes 30 under 30 + Deloitte TechFast50 ’22 & ‘23 Michael Monin [Co-founder & CTO] • 10+ years as CTO / COO (web2/web3), 3 years in AI/LLM • Serial-entrepreneur: MTK Digital (exited / 0->$20m revenue) and Zipchat (AI Chatbot for E-commerce brands) Thomas Lacroix [Co-founder & CMO] • 8+ years in Customer Acquisition & E-commerce Growth • Serial-entrepreneur: Curatible (sold to Blackstone) and MTK Digital (exited / 0->$20m revenue) Maruša Fasano [CFO/Legal] • 25+ years in Finance, Strategy, M&A • Ex-CFO/M&A @Curatible (exited to Blackstone) • Ex-President of the Board @SotremoSA (exited) • Co-founder/CFO @SoftOne (exited) ### Your Role More than 50 million people already use EverAI’s products, and we’re growing toward 100 million. The audience is already here. The opportunity is what happens next. We’re hiring a Senior Lifecycle Marketing Manager to take CRM to an entirely new level. Your mission is clear: turn it into a major revenue channel by converting more users, increasing repeat purchases, and giving people compelling reasons to keep coming back. You’ll own everything within CRM, from onboarding and first purchase to retention and reactivation, across email, push notifications, in-product messaging, and promotions. You’ll report directly to Thomas Lacroix, our Co-founder and CMO, with the freedom to rethink journeys, test ambitious ideas, and build the CRM playbook that gets us there. At our scale, even small improvements can influence millions of user journeys and create significant growth. If you’re looking for more than a campaign-management role, this is your opportunity to drive measurable growth at exceptional scale. ### Your Responsibilities * Own one of EverAI’s biggest growth opportunities: lead the strategy and execution across the full CRM lifecycle, from onboarding and conversion through repeat purchasing, retention, and reactivation * Find the growth hiding in our user base: use behavioral data to uncover where users lose interest, stop engaging, or miss an opportunity to purchase * Crack the first-purchase challenge: create onboarding, abandoned-payment, offer, and follow-up journeys that turn more registered users into paying customers * Keep users coming back: increase token purchases, repeat purchasing, retention, reactivation, and LTV through smarter segmentation, personalization, and timing * Test big ideas quickly: build experiments, measure what genuinely moved the numbers, scale the winners, and turn each result into the next opportunity * Make ambitious CRM ideas possible: work directly with Product, Data, Engineering, and Creative to improve the tooling, tracking, messages, offers, and reporting behind the channel ### Your Qualifications * You’ve scaled CRM before: you can show significant improvements you personally drove in revenue, conversion, repeat purchases, retention, reactivation, or LTV, with real numbers * You understand consumer growth: you’ve worked in a high-volume B2C subscription business, where CRM had a direct effect on revenue * You think like a builder: you do not stop at recommendations; you can personally create segments, journeys, experiments, campaign logic, and performance analysis * You know how to find and prove what works: you can turn user behavior into ideas and use testing, control groups, attribution, and incrementality to validate the results * You move quickly and take ownership: you are comfortable building without a finished playbook, deciding what matters most, and creating momentum without waiting for perfect information * You communicate clearly and work across teams: you collaborate directly with technical, creative, and commercial stakeholders in English * You are comfortable with our product category: you can confidently work on products powered by uncensored AI models and content ### Bonus points * You have worked in iGaming, free-to-play gaming, fintech, consumer subscriptions, or high-frequency e-commerce * You have experience with token, credit, virtual-currency, bonus, or repeat-deposit models * You have built or redesigned CRM in a fast-scaling company * You use AI to improve analysis, personalization, experimentation, or content development ### Why EverAI? 📈 Exponential Growth: From 50M users in 2 years, to 100M next — and 500M beyond 🚀 Track Record of Category-Creating Innovation: We consistently launch world-first AI applications — setting the pace, not following it 🌍 Global Impact: Top-tier user growth, real-world adoption, and cultural relevance 🧠 Proven Leadership: A senior team that’s launched, scaled, and exited & IPO’d multiple scale ups — now fully focused on reshaping AI companionship 👥 Elite Remote Team: 100% remote and built to win — world-class talent from Tier 1 tech companies, with a culture of ownership, velocity, and radical creativity 🛡️ Ethical Core: Our AI ecosystem is governed by EverGuard, our proprietary AI moderation technology, ensuring responsible development at scale ### What We Offer ✍️ Contract Type: We prefer B2B, but we’re flexible, what matters is long-term commitment and impact 📍 Work From Anywhere: Fully remote. Choose the environment where you do your best work 🏝️ Paid Time Off: 4 weeks (20 working days) of PTO per year to recharge and reset 👨‍👩‍👧‍👦 Annual Gathering: A yearly in-person meetup to connect, brainstorm, and celebrate wins together ❤️‍🩹 Health & Wellness Support: Monthly allowance of 100 USD for health insurance expenses & access to unlimited 1:1 sessions with psychologists and lifestyle experts through OpenUp (also available to up to three of your family members) 🏢 Co-Working Space Budget: Work from a co-working space up to twice per month (35 EUR / 40 USD per visit) to stay inspired and connected 📚 Learning Budget: Dedicated funds to support your professional growth: courses, books, conferences, events, or certifications 💻 Company Laptop & Equipment: Laptop provided + monitor budget up to 250 USD + keyboard/mouse/mic/headphones budget up to 150 USD ⚡ AI Tools Access: Premium access to ChatGPT, Hugging Face, Claude Code, and any other tool needed to excel at your job, power your ideas and workflows ### 🎯 Top Tier Talent Is Our Multiplier We’re a fully remote group of A-players from Tier 1 tech, led by an exec team who’ve launched, scaled, and exited multiple companies. We move fast, and care deeply about what we build — and who we build it with. We’re looking for exceptional talent ready to ship & distribute world-first AI products at scale, fast, and co-create with us this category-defining business. If that’s you — reach out and apply! 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