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# Senior Product Marketing Manager

Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move.

[Apply for this job](#job-application)[View company](https://jobicy.com/company/veeam-software.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md)SalaryUSD 153,294–392,760 / yrDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceSeniorPublished31 Oct 2026Apply before30 Nov 2026Listing views49Application actions3Application toolkit

## Make your next move.

Prepare your resume, explore your fit, and draft a cover letter for this opportunity.

AI Summary

## The role, at a glance.

Veeam is seeking a Senior Product Marketing Manager to lead outreach, web, and content strategy for its Data Platform. The role translates complex data resilience, cloud, virtualization, security, and governance capabilities into persuasive messaging and campaign assets for technical and business audiences. Responsibilities include product launches, demos, webinars, technical videos, ICP and persona development, competitive positioning, and campaign performance improvement. The position partners closely with product management, strategy, marketing operations, analytics, sales, and the broader PMM organization. It is a U.S.-remote senior role in a global team, with travel of up to 15%.

## Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

### Job Complexity

4/5EasyHard

### Pace & Pressure

4/5RelaxedFast-paced

### Autonomy Level

5/5GuidedFull ownership

### Communication Load

5/5IndependentCollaborative

AI insightThis is a senior, highly cross-functional product marketing position requiring both deep technical fluency and the ability to turn complex platform capabilities into measurable market impact. The breadth of stakeholders, launch work, campaign optimization, and autonomous ownership creates substantial complexity.

## Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job median (per year)Above market$273,027US market range (per year)$170k–$260k0$300.33k

AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. Veeam discloses total target compensation (TTC), including base pay and a performance-based bonus, ranging from USD 153,294 to USD 392,760 depending on U.S. geographic zone. The annual cadence is inferred from the scale and context of a full-time U.S. senior product marketing role, rather than explicitly stated. A reasonable estimated U.S. market range for comparable senior technical product marketing roles is USD 170,000–260,000 per year, though total compensation can vary materially by location and variable-pay structure.

## Core skills

Skills and capabilities most closely associated with this opportunity.

[Product marketing](https://jobicy.com/jobs?search_keywords=Product%20marketing.md)[B2B SaaS](https://jobicy.com/jobs?search_keywords=B2B%20SaaS.md)[Go-to-market strategy](https://jobicy.com/jobs?search_keywords=Go-to-market%20strategy.md)[Technical storytelling](https://jobicy.com/jobs?search_keywords=Technical%20storytelling.md)[Product positioning](https://jobicy.com/jobs?search_keywords=Product%20positioning.md)[Content strategy](https://jobicy.com/jobs?search_keywords=Content%20strategy.md)[Product launches](https://jobicy.com/jobs?search_keywords=Product%20launches.md)[Buyer personas](https://jobicy.com/jobs?search_keywords=Buyer%20personas.md)[Ideal customer profiles](https://jobicy.com/jobs?search_keywords=Ideal%20customer%20profiles.md)[Competitive analysis](https://jobicy.com/jobs?search_keywords=Competitive%20analysis.md)[Demand generation](https://jobicy.com/jobs?search_keywords=Demand%20generation.md)[Webinars](https://jobicy.com/jobs?search_keywords=Webinars.md)[Sales enablement](https://jobicy.com/jobs?search_keywords=Sales%20enablement.md)[Campaign analytics](https://jobicy.com/jobs?search_keywords=Campaign%20analytics.md)[Cloud computing](https://jobicy.com/jobs?search_keywords=Cloud%20computing.md)

Sample interview questionsHow would you turn a complex Veeam Data Platform capability into a message that resonates with both IT practitioners and executive buyers?I would begin with customer research and the specific use case, then identify the operational problem, business consequence, and differentiated product outcome. For practitioners, I would provide technical proof points and workflow-level clarity; for executives, I would connect the same capability to resilience, risk reduction, efficiency, and business continuity. I would validate the message through sales feedback, customer conversations, and campaign performance.

Describe how you would plan a launch for a significant new platform capability.

I would establish the target audience, customer problem, positioning, differentiation, launch objective, and success metrics first. I would then coordinate product, sales, demand generation, customer marketing, and enablement on a phased plan including messaging, web content, demo assets, webinar content, sales materials, and post-launch measurement. After launch, I would use pipeline, engagement, win-loss, and field feedback to refine the assets and follow-up campaigns.

What metrics would you use to diagnose an underperforming product marketing campaign?

I would examine audience quality, reach, engagement, conversion by funnel stage, influenced pipeline, velocity, and sales follow-up. I would segment results by persona, industry, geography, channel, and asset to isolate where performance drops. Based on the evidence, I would adjust targeting, message hierarchy, offer, creative format, nurture path, or sales enablement.

How do you build credible product marketing content when the subject matter is highly technical?

I immerse myself in the product through hands-on use, product-manager interviews, technical documentation, customer calls, and conversations with sales engineers. I translate technical features into specific customer outcomes without losing accuracy, then have subject-matter experts review the final material. This process produces content that is technically trustworthy while still clear to non-specialist buyers.

How would you collaborate with product management and sales teams that have different priorities?

I would create shared goals, clarify decision owners, and maintain a regular feedback rhythm around customer insights, roadmap context, positioning, and field objections. Product management contributes product truth, sales contributes market reality, and product marketing connects both to scalable messaging and assets. I would use data and documented customer evidence to resolve trade-offs and keep teams aligned on business outcomes.

Opportunity details

## About this role.

Veeam is the Data and AI Trust Company, specializing in helping organizations ensure their data and AI are fully understood, secured, and resilient to enable the acceleration of safe AI at scale. As the market leader in both data resilience and data security posture management, Veeam is built for the convergence of identity, data, security, and AI risk. Headquartered in Seattle with offices in more than 30 countries, Veeam protects over 550,000 customers worldwide, who trust Veeam to keep their businesses running. Join us as we go fearlessly forward together, growing, learning, and making a real impact for some of the world’s biggest brands.

### #LI-REMOTE #LI-JC2

### About the Role

Are you a tech-savvy storyteller ready to lead the charge in Veeam’s data protection revolution? As a Senior Product Marketing Manager for Veeam Data Platform, you’ll transform complex technology into compelling, benefits-driven content. Your expertise across virtualization, cloud, enterprise applications, databases, HCI, security, governance, storage, and beyond will allow you to forge deep connections with technical audiences and ICPs. Join us to craft narratives that highlight Veeam’s innovation and values, resonating with both new prospects and loyal customers alike!

Your responsibilities will include leading the Veeam Data Platform outreach strategy, supporting campaigns with engaging demos, videos, and webinars, and working closely with Product Management, Strategy and Marketing to develop messaging for cutting-edge features. Your content will simplify complex tech concepts into easy-to-understand, actionable benefits, helping Veeam stand out in a competitive landscape.

Be the definitive voice of Product Marketing, bridging the gap between tech and value for customers, partners, and sales teams. Be capable of articulating Data Resiliency benefits to Execs and Practitioners alike. If you’re strategic, customer-focused, and passionate about bringing technical stories to life—this is your next career move.

### What You’ll Do

* Own and develop the product outreach, web and content strategy for Veeam Data Platform for customer acquisition and expansion.
* Manage the lifecycle of all related assets, ensuring accuracy and relevance.
* Be the resource, comfortable with working in the product capable of explaining realizable benefits on in a customer digestible story
* Collaborate with product management and product strategy team to understand the values and craft compelling content for the latest Veeam innovations.
* Design and support campaigns using technical know-how to create interactive Storylane/dynamic demos, presenter-led demos, technical videos, and webinars.
* Develop and execute launch assets for new technologies and support.
* Simplify technical benefits to resonate with end-users and partners, captivating prospects and maintaining loyal customers.
* Partner with the PMM team to refine Veeam’s market positioning, tapping into your knowledge of competitive landscapes and buyer personas.
* Build and apply deep proficiency in Ideal Customer Profiles (ICP), buyer personas, and key use cases to sharpen messaging, targeting, and content strategy for a deeply technical product.

### Technologies You’ll Work With

* Veeam Data Platform
* Virtualization technologies
* Cloud platforms
* Enterprise applications
* Databases
* Hyperconverged infrastructure (HCI)
* Security and governance technologies
* Storylane and dynamic demo platforms
* Webinar and video platforms
* Salesforce and commercial technology ecosystems
* AI-enabled productivity and automation tools

### What You’ll Bring

* 5-10 years in B2B software roles (technical sales, sales engineering, product marketing, or product management); backup, recovery, security, or monitoring experience preferred. Being Tech Savvy is necessary.
* Strong business acumen, able to convey complex concepts as business value; experience with software, cloud, or aaS delivery is a plus.
* Proficient in managing pipeline day-to-day, working closely with Campaigns, Marketing Operations, and Analytics teams, and identifying remediation when campaigns and sales flag signs of underperformance.
* Skilled storyteller with the ability to communicate compelling technical visions, verbally and in writing, to drive business results.
* Comfortable presenting product use cases to technical non-technical personas
* Data-driven mindset with a focus on setting and improving metrics, KPIs, and impact.
* Innovative thinker who challenges norms, experiments with new ideas, and drives market and mindshare growth.
* Proactive leader capable of managing multiple projects autonomously and building new initiatives in a dynamic environment.
* Collaborative team player who fosters alignment and executes on shared goals.
* Customer-focused, prioritizing the entire customer journey.
* Bachelor’s degree in Computer Science, Engineering, Marketing, or related field
* Comfortable in a remote, global team environment; willing to travel up to 15%.

What you’ll get

* Unlimited paid time off, 12 paid holidays including 4 global VeeaMe Days for self-care and 24 paid volunteer hours annually through Veeam Cares
* Paid parental leave: 8 weeks for all parents, 16 weeks for birthing parents
* Medical, dental, and vision coverage starting on your first day
* Mental health support, therapy sessions, and digital wellness tools via our Employee Assistance Program
* 401(k) retirement plan with company matching contributions
* Fertility, adoption, and surrogacy support through Maven, plus paid volunteer time
* AirVet: 24/7 virtual veterinary care at no cost
* Legal services, identity protection, and supplemental health insurance options
* Tax-advantaged spending accounts for healthcare, dependent care, and commuting
* Opportunities to learn and grow through on-demand libraries (LinkedIn Learning, O’Reilly), mentoring, workshops, and learning events like our annual Global Day of Learning

Compensation Transparency

Veeam is committed to pay transparency and equitable compensation. For this role, the compensation range below reflects the expected total target compensation (TTC), inclusive of base pay and a competitive performance-based bonus. For roles with a commission plan, the compensation range represents On Target Earnings (OTE), which includes base salary plus variable commission. When determining compensation, Veeam takes into consideration factors such as experience, education, skills, and geographic zone. Offers are typically made below the midpoint of the range.

In addition to compensation, Veeam provides a comprehensive benefits package, including health coverage, retirement plans, and unlimited time off.

U.S. Geographic Zones & Compensation Ranges (TTC / OTE)

Zone 1: San Francisco Bay Area, New York City Boroughs

$211,440—$392,760 USD

Zone 2: Washington, California (excluding San Francisco Bay Area)

$193,820—$360,030 USD

Zone 3: Texas, Illinois, North Carolina, Colorado, Massachusetts, Pennsylvania, Virginia, Oregon, Nevada, Hawaii, New York (excluding NYC boroughs); Sales roles located in Georgia, Ohio, and Arizona

$176,200—$327,300 USD

Zone 4: All other US locations

$153,294—$284,751 USD

Veeam Software is an equal opportunity employer and does not tolerate discrimination in any form on the basis of race, color, religion, gender, age, national origin, citizenship, disability, veteran status or any other classification protected by federal, state or local law. All your information will be kept confidential.

Personal data collected during the recruitment process will be processed in accordance with our [Recruiting Privacy Notice](https://www.veeam.com/legal/recruiting-privacy-notice.html), which explains how your information is collected, used, and handled in connection with hiring activities. By applying for this position, you consent to this processing.

By submitting your application, you confirm that the information provided, including any supporting documents, is complete and accurate to the best of your knowledge. Any misrepresentation, omission, or falsification may result in disqualification from consideration or, if discovered after employment begins, termination of employment.

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[Apply now >](https://jobicy.com/jobs/158164-senior-product-marketing-manager-8.md)

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