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# Senior Product Manager, Education

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[Apply for this job](#job-application)[View company](https://jobicy.com/company/crossfit.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md)SalaryUndisclosedDepartment[Product & Operations](https://jobicy.com/categories/management.md)EmploymentFull TimeExperienceDirectorPublished31 Oct 2026Apply before30 Nov 2026Listing views52Application actions2Application toolkit

## Make your next move.

Prepare your resume, explore your fit, and draft a cover letter for this opportunity.

AI Summary

## The role, at a glance.

CrossFit is hiring a senior individual-contributor Product Manager to own strategy, roadmap, and execution for its Education product line. The role covers the end-to-end learner journey, including registration, learning platforms, content delivery, credentialing, analytics, and integrations with legacy and vendor systems. This manager will work closely with Engineering, Design, Marketing, Operations, and Education leadership to prioritize investments and deliver measurable learner and business outcomes. Strong education-technology or growth-product experience, experimentation discipline, and executive stakeholder influence are central to success. The position requires comfort making trade-offs and creating clarity in an evolving, resource-constrained environment.

## Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

### Job Complexity

5/5EasyHard

### Pace & Pressure

4/5RelaxedFast-paced

### Autonomy Level

5/5GuidedFull ownership

### Communication Load

5/5IndependentCollaborative

AI insightThis is a senior, highly autonomous product role responsible for a complex education ecosystem with legacy technology, fragmented data, and multiple stakeholder groups. Success requires strategic product judgment as well as hands-on delivery, experimentation, and executive influence.

## Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job median (per year)Market rate$155,000US market range (per year)$135k–$185k0$203.50k

AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. No employer salary was disclosed. The yearly cadence and USD market estimate are inferred from the senior full-time US product-management scope; estimated market range is $135,000–$185,000 annually, with a midpoint of $155,000.

## Core skills

Skills and capabilities most closely associated with this opportunity.

[Product strategy](https://jobicy.com/jobs?search_keywords=Product%20strategy.md)[Product roadmap management](https://jobicy.com/jobs?search_keywords=Product%20roadmap%20management.md)[Education technology](https://jobicy.com/jobs?search_keywords=Education%20technology.md)[Learning management systems](https://jobicy.com/jobs?search_keywords=Learning%20management%20systems.md)[Product analytics](https://jobicy.com/jobs?search_keywords=Product%20analytics.md)[Funnel analysis](https://jobicy.com/jobs?search_keywords=Funnel%20analysis.md)[Experimentation](https://jobicy.com/jobs?search_keywords=Experimentation.md)[Customer research](https://jobicy.com/jobs?search_keywords=Customer%20research.md)[Legacy system modernization](https://jobicy.com/jobs?search_keywords=Legacy%20system%20modernization.md)[Vendor integration management](https://jobicy.com/jobs?search_keywords=Vendor%20integration%20management.md)[Cross-functional leadership](https://jobicy.com/jobs?search_keywords=Cross-functional%20leadership.md)[Stakeholder management](https://jobicy.com/jobs?search_keywords=Stakeholder%20management.md)[Go-to-market strategy](https://jobicy.com/jobs?search_keywords=Go-to-market%20strategy.md)[Agile product development](https://jobicy.com/jobs?search_keywords=Agile%20product%20development.md)[AI-assisted product management](https://jobicy.com/jobs?search_keywords=AI-assisted%20product%20management.md)

Sample interview questionsHow would you develop a product strategy for CrossFit Education during your first 90 days?I would begin by aligning with Education leadership on business goals, learner segments, and current constraints. I would map the learner journey, review enrollment and completion data, interview learners and instructors, and assess the technology and vendor landscape. I would then identify the highest-value problems, define success metrics, and present a sequenced roadmap balancing quick wins, foundational work, and longer-term platform decisions.

How do you decide whether to build, buy, modernize, or replace a learning-platform capability?

I compare options against user impact, strategic differentiation, integration complexity, total cost of ownership, data and compliance needs, migration risk, and time to value. I involve Engineering and operational stakeholders early to surface dependencies and validate assumptions. The decision should be supported by a clear business case and an incremental plan that minimizes disruption to learners and instructors.

Which metrics would you use to evaluate the Education product line?

I would use a funnel spanning course discovery, registration, payment completion, activation, course completion, credential attainment, upgrades, repeat enrollment, and retention. I would pair these with revenue per learner, support burden, learner satisfaction, instructor feedback, and operational reliability metrics. The specific metric hierarchy would depend on the business objective for each product area.

Describe how you handle a stakeholder request that is not the highest priority.

I first clarify the underlying problem and desired outcome rather than responding only to the requested solution. I explain the prioritization criteria, available evidence, and trade-offs transparently, then offer alternatives such as a smaller experiment, a future roadmap position, or an operational workaround. This preserves trust while keeping investments focused on the highest-impact outcomes.

How would you improve measurement in a fragmented legacy technology environment?

I would start with a measurement audit to identify critical events, data gaps, inconsistent definitions, and unreliable sources across the learner journey. Next, I would establish a shared metric dictionary and prioritize instrumentation for the decisions the team needs to make immediately. I would deliver improvements iteratively, validating data quality and ensuring dashboards connect product activity to learner and business outcomes.

Opportunity details

## About this role.

CrossFit is seeking a Senior Product Manager, Education. You will own product strategy and execution for CrossFit’s Education line of business, including the learner experience, course registration, content authoring and delivery, learning platforms, and credentialing. This is a hands-on, individual contributor role: you are the dedicated product specialist for Education, translating the needs of Education leaders, program owners, instructors, and learners into a clear product vision, roadmap, and priorities.

You will partner closely with Engineering, Design, Marketing, Operations, and Education leadership, and coordinate with product owners for adjacent products (for example, the mobile app) to align strategy and sequencing across the broader product surface. Education is central to CrossFit’s identity and has significant room to grow. The foundation is an older, layered stack of in-house software and vendor tools.

This role requires someone resilient and responsive, strong at strategy, and disciplined about tight feedback loops: a person who can bring structure and clarity to ambiguity, make disciplined trade-offs, and deliver measurable results.

### Responsibilities

* Product Strategy & Roadmap:
Define and own the product vision, strategy, and roadmap for Education, in alignment with company priorities and business objectives.
* Establish clear product goals, success metrics, and KPIs, and regularly evaluate performance against expected outcomes.
* Use customer insights, product analytics, market trends, and business data to identify opportunities and guide product decisions.
* Balance learner experience, business impact, technical investment, and available resources, and make and communicate clear trade-off decisions when priorities compete.
* Bring an informed point of view on where online learning is heading, then commit fully to the direction the business chooses.

* Product Execution:
Lead the product lifecycle from discovery and validation through development, launch, adoption, measurement, and iteration.
* Guide product decisions for Education’s learner experience, course registration, content authoring and delivery, learning platforms, and credentialing, including integrations across existing systems.
* Evaluate build, buy, modernize, or replace options for legacy platforms and vendor tools, considering user needs, technical dependencies, migration costs, and long-term value.
* Ensure requirements clearly define the customer problem, business need, expected outcome, and measures of success.
* Partner with Engineering and Design to scope initiatives and sequence work across quick wins, foundational fixes, and new capabilities.
* Support launches with go-to-market, communication, training, and adoption plans in partnership with business stakeholders.
* Contribute to foundational platform capabilities that cut across products, such as data privacy and consent, localization, and marketing enablement.

* Customer & Business Impact:
Partner with Education leaders and program owners to identify learner and instructor pain points, distinguish underlying problems from proposed solutions, and prioritize improvements across the learner journey.
* Establish and improve instrumentation for enrollment, course completion, conversion, learner retention, and revenue per learner, including where existing data is incomplete.
* Run experiments across acquisition, activation, upgrades, and re-engagement, using results to refine product and growth priorities.
* Build tight feedback loops through research, analytics, and direct engagement with learners, instructors, and staff, and turn what you learn into decisions quickly.
* Tie product investments to measurable customer and business outcomes rather than feature delivery alone.

* Collaboration & Influence:
Serve as the key Product partner to Education leadership, and communicate strategy, roadmap decisions, progress, risks, and results to executives and other stakeholders.
* Establish operating rhythms that create visibility into roadmap progress, dependencies, risks, and decisions.
* Identify and resolve barriers to execution across teams and functions.
* Model strong product practices, including discovery, prioritization, and measurement, and share them with peers.
* Coordinate with product owners for adjacent products to align strategy and sequencing.

### Knowledge and Skills

* Strong product judgment, with the ability to connect customer needs, business strategy, technology, and financial outcomes.
* Knowledge of education technology, including learning management systems, content authoring, course delivery, credentialing, and learner-facing experiences, and/or deep experience in growth: funnel analysis, experimentation, activation, conversion, and retention. Depth in both is ideal.
* Ability to define meaningful funnel and learning metrics, improve measurement capabilities, and use experimentation to inform product decisions.
* Experience navigating legacy systems, vendor integrations, and fragmented data environments, with sound judgment on technical and migration trade-offs.
* Strong strategic thinking, paired with resilience and responsiveness. You turn feedback into decisions quickly and stay steady when plans change.
* Ability to prioritize investments and make difficult trade-offs in a resource-constrained environment.
* Skill at finding the real problem behind a stated request, and at saying no in a way that keeps the relationship intact.
* Strong understanding of modern software development and experience partnering closely with Engineering and Design.
* Uses modern AI tools (e.g., Claude) fluently to accelerate discovery, requirements, analysis, and delivery.
* Experience with lifecycle marketing and personalization tooling preferred.
* Excellent communication and executive presentation skills, with demonstrated ability to influence senior stakeholders and create alignment across functions.
* Comfortable operating in an evolving environment, bringing structure and clarity to ambiguity.
* Strong ownership, accountability, and bias toward execution.
* Understanding of the CrossFit ecosystem, Affiliate model, or fitness industry preferred.

### Education and Experience

* Bachelor’s degree or equivalent combination of education and relevant experience.
* 7+ years of product management experience for Senior, or 10+ years for Principal, including significant ownership of digital products or platforms.
* Experience with education technology, certification or credentialing, online learning, or learner growth products, and/or growth product experience across acquisition, activation, conversion, and retention.
* Familiarity with learning standards (such as SCORM or xAPI), international localization, registration and payment flows, or membership-based education models preferred.
* Demonstrated success launching and improving products that delivered measurable customer and business outcomes, ideally in an older or complex technology environment.
* Experience partnering closely with Engineering, Design, and senior business leaders.
* Experience with consumer, B2B, marketplace, membership, subscription, fitness, or community-based digital products preferred.

### Compensation

### Additional Information

Show more

[Apply now >](https://jobicy.com/jobs/158186-senior-product-manager-education.md)

>  Annual salary information is not provided for this position. Explore salary ranges for similar roles in our [Salary Directory ›](https://jobicy.com/salaries.md)

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