[All remote jobs](https://jobicy.com/jobs.md)[![Demandbase, Inc. logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/664c17c5-221.jpg)](https://jobicy.com/company/demandbase-inc.md)[Demandbase, Inc.](https://jobicy.com/company/demandbase-inc.md) # Senior Marketing Events Manager Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/demandbase-inc.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md)SalaryUndisclosedDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceDirectorPublished31 Oct 2026Apply before30 Nov 2026Listing views52Application actions2Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. AI Summary ## The role, at a glance. Demandbase is hiring a Senior Marketing Events Manager to lead strategy and delivery for B2B user summits, trade shows, field events, and executive programs. The role owns event planning, budgets, vendor negotiations, production logistics, onsite operations, and post-event optimization. Success is tied to measurable pipeline, customer engagement, brand awareness, lead capture, and revenue influence. The manager will partner closely with sales, growth marketing, customer success, marketing operations, product marketing, executives, agencies, and event vendors. This is a remote US full-time role requiring event travel and occasional evening or weekend support. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 4/5EasyHard ### Pace & Pressure 5/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThis is a senior, highly visible role requiring end-to-end ownership of multiple complex events, substantial budgets, and revenue-oriented measurement. It combines strategic planning with hands-on production work, vendor negotiations, and executive stakeholder management under changing timelines. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job median (per year)Market rate$145,000US market range (per year)$120k–$175k0$192.50k AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. No employer salary was disclosed. Estimated US annual market compensation for a senior B2B SaaS events marketing manager is $120,000–$175,000, with an estimated midpoint of $145,000 per year. ## Core skills Skills and capabilities most closely associated with this opportunity. [B2B event marketing](https://jobicy.com/jobs?search_keywords=B2B%20event%20marketing.md)[Event strategy](https://jobicy.com/jobs?search_keywords=Event%20strategy.md)[Event production](https://jobicy.com/jobs?search_keywords=Event%20production.md)[Trade show management](https://jobicy.com/jobs?search_keywords=Trade%20show%20management.md)[Field marketing](https://jobicy.com/jobs?search_keywords=Field%20marketing.md)[Budget management](https://jobicy.com/jobs?search_keywords=Budget%20management.md)[Vendor negotiation](https://jobicy.com/jobs?search_keywords=Vendor%20negotiation.md)[Project management](https://jobicy.com/jobs?search_keywords=Project%20management.md)[Salesforce](https://jobicy.com/jobs?search_keywords=Salesforce.md)[Marketing automation](https://jobicy.com/jobs?search_keywords=Marketing%20automation.md)[Lead generation](https://jobicy.com/jobs?search_keywords=Lead%20generation.md)[Pipeline measurement](https://jobicy.com/jobs?search_keywords=Pipeline%20measurement.md)[Cross-functional leadership](https://jobicy.com/jobs?search_keywords=Cross-functional%20leadership.md)[Onsite event operations](https://jobicy.com/jobs?search_keywords=Onsite%20event%20operations.md)[Post-event reporting](https://jobicy.com/jobs?search_keywords=Post-event%20reporting.md) Sample interview questionsHow do you connect an event strategy to pipeline and revenue goals?I start by defining the target audience, intended buying-stage outcomes, and measurable success metrics with sales and marketing operations. I then build lead capture, meeting generation, follow-up ownership, and attribution requirements into the event plan before execution, and use post-event reporting to evaluate sourced and influenced pipeline. Describe how you manage a complex event budget with competing priorities. I build a detailed forecast by cost category, maintain a contingency reserve, and regularly compare actuals against the plan. When trade-offs arise, I prioritize spend that improves audience experience, strategic account engagement, and measurable business impact, while negotiating with vendors to protect value. How would you prepare a sales team for a major trade show or user summit? I would provide a clear staffing model, account targets, meeting goals, messaging, escalation paths, and lead-handling instructions. I would also run pre-event enablement, distribute schedules and run-of-show materials, and establish post-event follow-up SLAs with reporting visibility. What is your approach to vendor selection and negotiation? I evaluate vendors against event objectives, attendee requirements, quality, reliability, operational risk, and total cost. During negotiation, I seek favorable rates, flexible cancellation and attrition terms, service-level commitments, and transparent deliverables while maintaining constructive long-term relationships. How do you improve repeatability across an events program? After each event, I document results, stakeholder feedback, operational issues, and recommendations. I convert these learnings into reusable playbooks, timelines, templates, vendor scorecards, reporting frameworks, and defined ownership models for future programs. Opportunity details ## About this role. Introduction to Demandbase: Demandbase is the only pipeline AI platform that empowers GTM teams to automate growth at scale. With a unified view of data, insights, actions, and outcomes, B2B enterprises can seamlessly align and execute their account-based GTM strategies with confidence. Thousands of businesses trust Demandbase to maximize revenue, minimize waste, and consolidate their data and tech stacks – all in one platform. As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have also continuously been recognized as One of The Best Places To Work in the San Francisco Bay Area by Fortune, and One of The 60 Best Companies To Sell For by Selling Power. Our offices are located in San Francisco, New York, Austin, Seattle, India, and the United Kingdom. ### About the Role Demandbase is looking for a Senior Manager of Events to own high-impact event programs that bring our customers, prospects, partners, and GTM teams together. This role will lead the strategy and execution for user summits, trade shows, and field events that build Demandbase awareness, deepen customer relationships, and drive measurable pipeline and revenue impact. ### What You Will Be Doing * Own the strategy, planning, execution, and post-event optimization for Demandbase user summits, trade shows, and field events that support pipeline, customer engagement, and brand awareness goals. Use performance data and cross-functional leadership input to shape programs, stay hands-on through execution, and own results and ongoing improvements. * Build and manage the event plan for assigned portfolios, including event selection, sponsorship recommendations, audience strategy, budget planning, staffing model, onsite experience and post event plan. * Lead cross-functional planning with growth marketing, sales, customer success, partner marketing, product marketing, brand, creative, marketing operations, and executive stakeholders. * Translate company and GTM priorities into clear event objectives, success metrics, run-of-show documents, staffing plans, and follow-up motions. * Own event budgets for assigned programs, manage forecasts and actuals, negotiate with vendors, and identify trade-offs that improve attendee experience and business impact. * Lead event production and logistics across venue, registration, AV, booth design, sponsorship assets, speaker readiness, shipping, signage, swag, staffing, travel coordination, and onsite operations. * Set the standard for pre-event and post-event execution, including sales enablement, meeting generation, lead capture, lead handoff, and event follow-up. * Create post-event readouts that connect event investment to attendance, engagement, sourced and influenced pipeline, customer impact, learnings, and recommendations. * Develop scalable event playbooks, project plans, templates, vendor practices, and process improvements that help the events team operate more consistently. * Guide supporting team members, contractors, and agency partners by breaking complex programs into clear workstreams, assigning ownership, and removing roadblocks. * Directly source and evaluate hotels, event venues, and experience providers, lead vendor negotiations, and coordinate contract review to secure favorable rates and terms aligned with event goals, budgets, and attendee needs. * Lead end-to-end event production, coordinating internal teams and external partners such as fabrication, AV, venue operations, signage, staging, logistics, and on-site execution vendors for large-scale events. ### What We Are Looking For * 8+ years of B2B event marketing experience, preferably in SaaS, enterprise software, ABM, martech, or another high-growth B2B environment. * Proven experience owning complex events end to end, including user conferences or summits, trade shows, executive programs, customer events, and regional field events. * Strong business judgment and comfort making decisions in ambiguous situations with multiple stakeholders, competing priorities, and changing timelines. * Demonstrated budget ownership, vendor negotiation, project management, and onsite leadership across multiple simultaneous events. * Revenue-focused mindset with experience partnering with sales and marketing operations to define goals, capture leads, support follow-up, and measure pipeline impact. * Excellent written and verbal communication skills, with the ability to influence executives, sales leaders, customers, partners, vendors, and internal collaborators. * Experience improving event processes, reporting, templates, or operating rhythms so programs become more repeatable and scalable. * Hands-on fluency with tools such as Salesforce, marketing automation, Asana, Bizzabo, ON24, or similar event and project management platforms. * Ability to travel for events and support occasional evening or weekend programs as needed. ### Benefits Our benefits include Group Medical, Personal Accident, and Term Life Insurance for comprehensive protection. Preventive healthcare covers dental, vision, and OPD needs, complemented by strong mental health support. We also provide a fitness benefit, car lease policy, and gratuity for long-term financial well-being. Our Commitment to Diversity, Equity, and Inclusion at Demandbase At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis. We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply! We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together. Unsolicited Submissions At Demandbase, we value thoughtful partnerships and direct connections with candidates. We’re not accepting unsolicited resumes or outreach from third-party recruiting agencies. Any unsolicited submissions will not be reviewed, and no fees will be paid. Show more [Apply now >](https://jobicy.com/jobs/158209-senior-marketing-events-manager.md) > Annual salary information is not provided for this position. 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