[All remote jobs](https://jobicy.com/jobs.md)[![Thumbtack logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2021/05/Jobicy-210503180426-842530.jpg)](https://jobicy.com/company/thumbtack.md)[Thumbtack](https://jobicy.com/company/thumbtack.md) # Senior Brand Manager Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/thumbtack.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md)SalaryUSD 125k–190,300 / yrDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceDirectorPublished31 Oct 2026Apply before30 Nov 2026Listing views57Application actions1Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. AI Summary ## The role, at a glance. Thumbtack is seeking a Senior Brand Manager to define and activate brand strategy for its professional-service-provider audience. The role leads positioning, messaging, brand insights, creative experimentation, and integrated content strategy across key touchpoints. It partners closely with marketing, communications, product, service, sales, and creative teams to align brand vision with business growth. The manager will also develop AI-enabled brand systems and lead strategy for major launches, campaigns, and the annual Pro Summit. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 4/5EasyHard ### Pace & Pressure 4/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThis is a senior, highly cross-functional strategy role requiring strong judgment across research, positioning, creative development, measurement, and executive alignment. Success depends on influencing multiple teams while converting ambiguous brand questions into scalable systems and actionable priorities. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job median (per year)Highly competitive$157,650US market range (per year)$125k–$190.30k0$209.33k AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. The employer discloses geographically differentiated expected salary ranges of $125,000–$190,300 USD. The listing does not explicitly state a pay cadence, but yearly compensation is inferred from the six-figure US senior professional salary ranges and standard market convention. The estimated median across the disclosed overall range is $157,650 per year. ## Core skills Skills and capabilities most closely associated with this opportunity. [Brand strategy](https://jobicy.com/jobs?search_keywords=Brand%20strategy.md)[Brand positioning](https://jobicy.com/jobs?search_keywords=Brand%20positioning.md)[Messaging architecture](https://jobicy.com/jobs?search_keywords=Messaging%20architecture.md)[Content strategy](https://jobicy.com/jobs?search_keywords=Content%20strategy.md)[Integrated marketing](https://jobicy.com/jobs?search_keywords=Integrated%20marketing.md)[Audience research](https://jobicy.com/jobs?search_keywords=Audience%20research.md)[Brand health tracking](https://jobicy.com/jobs?search_keywords=Brand%20health%20tracking.md)[Competitive analysis](https://jobicy.com/jobs?search_keywords=Competitive%20analysis.md)[Creative briefing](https://jobicy.com/jobs?search_keywords=Creative%20briefing.md)[Creative experimentation](https://jobicy.com/jobs?search_keywords=Creative%20experimentation.md)[Campaign strategy](https://jobicy.com/jobs?search_keywords=Campaign%20strategy.md)[Cross-functional leadership](https://jobicy.com/jobs?search_keywords=Cross-functional%20leadership.md)[Stakeholder management](https://jobicy.com/jobs?search_keywords=Stakeholder%20management.md)[AI content governance](https://jobicy.com/jobs?search_keywords=AI%20content%20governance.md)[SMB marketing](https://jobicy.com/jobs?search_keywords=SMB%20marketing.md) Sample interview questionsHow would you develop a positioning strategy for Thumbtack’s pro audience?I would begin by synthesizing existing research, marketplace data, and qualitative interviews with professionals to understand their unmet needs, perceptions, and alternatives. I would translate the strongest insight into a differentiated value proposition, positioning framework, promise, reasons to believe, and messaging hierarchy. I would then validate the strategy through concept testing and partner with channel owners to operationalize it across the customer journey. Describe how you have used brand health data to change strategy. I have used awareness, consideration, association, and preference measures alongside qualitative feedback to identify gaps between intended positioning and market perception. For example, when a key message was not being retained, I refined the message hierarchy and creative cues, then tracked improvement through follow-up measurement. The important step is turning measurement into a prioritized decision rather than simply reporting results. How do you create a creative brief that leads to stronger work? I make the brief focused and decision-oriented: a clear business problem, audience insight, desired perception or behavior change, single-minded proposition, proof points, mandatories, and success measures. I also share the strategic context and leave room for creative teams to solve the problem in an original way. During development, I evaluate work against the strategy rather than personal preference. How would you align product, sales, and marketing partners around a new brand strategy? I would involve key partners early through working sessions that surface their customer knowledge, business priorities, and implementation constraints. I would communicate the strategy in practical tools such as messaging frameworks, examples, decision principles, and channel-specific guidance. Ongoing governance, regular feedback loops, and visible leadership sponsorship would help make the strategy actionable rather than static. What approach would you take to AI-driven content while protecting brand quality? I would establish a clear brand operating system for AI: approved prompts, voice and messaging rules, examples of acceptable outputs, risk guidelines, review workflows, and escalation paths for sensitive use cases. I would pilot the system with defined teams and measure quality, speed, consistency, and adoption. The goal is to enable decentralized creation while retaining human accountability for strategic and high-impact communications. Opportunity details ## About this role. ### Thumbtack helps millions of people confidently care for their homes. Thumbtack is the one app you need to take care of and improve your home — from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance and bigger improvements. We help homeowners know which projects to do, when to do them and who to hire from our growing community of 300,000 local service businesses. If making an impact inspires you, join us. Imagine what we’ll build together. ### About the Brand Strategy Team We act as the architects of the Thumbtack brand – claiming a distinct position in the market, defining a brand promise that delivers on that position, and partnering with skilled experts across the company to bring it to life. Our work spans brand insights, brand strategy, content strategy, and integrated marketing. We set the roadmap for the brand and extend our influence beyond Marketing & Communications into all parts of the organization to make sure every touchpoint strengthens the brand. ### About the role As the Senior Brand Manager focused on our pro audience, you’ll help define how we position the company, what we promise pros, and how that promise comes to life across every touchpoint. Reporting directly to the Director of Brand Strategy, you’ll set vision for major brand workstreams while shaping how the team and the company think about the pro side of our brand. ### What you’ll do * Lead foundational workstreams to help roll out our new brand playbook, including defining pro positioning and content strategy, educating and training partner teams, and more — and refresh these artifacts as the market shifts and new learnings emerge. * Identify high-leverage opportunities for the brand to drive growth on the pro side of our business, then translate them into clear creative briefs and strategic direction for internal and external creative partners. * Own pro brand insights work that informs strategy — including audience deep dives, creative experimentation, competitive analysis, and brand health tracking — and turn findings into clear, actionable recommendations. * Partner with channel owners across Marketing and Communications to translate pro brand strategy into an integrated content strategy and creative calendar that meets business and brand goals. * Extend the brand’s influence beyond Marketing and Communications by building relationships with cross-functional partners in the product, service and sales organizations; create proactive moments to communicate brand vision and align company priorities to it. * Lead brand support for AI-driven content, building prompts, skills, brand review systems, and other infrastructure that allows the brand to scale as content creation becomes more decentralized. * Orchestrate brand strategy and creative work for tentpole moments, including campaign launches, product launches, and major events like our annual Pro Summit. * Serve as a senior voice on the Brand Strategy team — setting standards, shaping how we work, and driving alignment with leadership and cross-functional stakeholders. ### In order to be successful, you must bring * 6-8+ years of brand marketing experience, with a strong focus on brand strategy, positioning, and messaging; experience marketing to SMBs is a plus * Experience defining and implementing brand strategy – including brand promises, positioning frameworks, playbooks, and messaging architecture * Experience setting brand vision and roadmap, not just managing executions – comfortable operating upstream of campaigns and influencing how the broader org thinks about brand * Experience designing and managing brand health measurement programs (brand tracking, awareness, perception, brand lift) and translating findings into clear strategic action * Strong creative judgment, including experience writing compelling creative briefs, providing strategic guidance to creative agencies and in-house studios, and partnering with creative teams to develop standout work * Experience designing and running creative experimentation programs that improve campaign performance and feed back into brand strategy * Analytical rigor — comfortable planning and executing research with the help of internal or external research partners. Adept at synthesizing quantitative and qualitative data into insights, recommendations, and business cases ### Expected salary ranges * For candidates living in San Francisco / Bay Area, San Jose, New York City, or Seattle metros, the expected salary range for the role is currently $147,100 – $190,300. * For candidates living in Austin, TX or Washington DC metros or in California, Massachusetts, New Jersey, or Washington states, the expected salary range for the role is currently $132,600 – $171,600. * For candidates living in all other US locations, the expected salary range for this role is currently $125,000 – $161,700. Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role. Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law. Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact: [recruitingops@thumbtack.com](mailto:recruitingops@thumbtack.com). For information about how Thumbtack collects, uses, and shares personal information about job applicants, please see our [Job Applicant Privacy Policy](https://www.thumbtack.com/job-applicant-privacy-policy). We put as much craftsmanship into candidate safety as we do into the hiring experience itself. While scammers may try to impersonate our team, we’ll never ask you for money, banking info, or SSNs during hiring. [Check out our blueprint on how to spot the fakes.](https://careers.thumbtack.com/recruiting-scams) Show more [Apply now >](https://jobicy.com/jobs/158232-senior-brand-manager.md) * ![Upload CV](data:image/svg+xml;base64,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) ### Upload your resume now To unlock remote work opportunities and be discovered by global employers. 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