[All remote jobs](https://jobicy.com/jobs.md)[![Thumbtack logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2021/05/Jobicy-210503180426-842530.jpg)](https://jobicy.com/company/thumbtack.md)[Thumbtack](https://jobicy.com/company/thumbtack.md) # Growth Marketing Manager, Paid Social Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/thumbtack.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md)SalaryUSD 104,600–159,500 / yrDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceOpen levelPublished31 Oct 2026Apply before30 Nov 2026Listing views61Application actions1Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. AI Summary ## The role, at a glance. Thumbtack is seeking a Growth Marketing Manager to scale consumer paid-social acquisition across Meta, YouTube, TikTok, Pinterest, and Reddit. The role owns campaign execution, budget pacing, bidding, creative iteration, audience segmentation, measurement, and platform expansion. It also leads an emerging B2B Pro social strategy and partners closely with Creative, Brand, Analytics, and Martech teams. Success requires six or more years of paid-social experience, rigorous experimentation, and confidence managing high-value monthly media investment. This is a remote, full-time role available to candidates in the United States. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 5/5EasyHard ### Pace & Pressure 5/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThis is a senior, high-accountability growth role requiring ownership of large-scale paid-social performance and complex incrementality measurement. The manager must identify new growth levers while coordinating technical, creative, analytics, and business stakeholders in a fast-paced environment. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job median (per year)Market rate$132,050US market range (per year)$115k–$170k0$187.00k AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. Employer total cash compensation is disclosed in three U.S. geographic bands, ranging from $104,600 to $159,500 per year. The annual cadence is inferred from the stated U.S. professional compensation levels because the posting does not explicitly name a pay period. A reasonable estimated U.S. market range for an experienced paid-social growth marketing manager is $115,000–$170,000 annually. ## Core skills Skills and capabilities most closely associated with this opportunity. [Paid social advertising](https://jobicy.com/jobs?search_keywords=Paid%20social%20advertising.md)[Meta Ads](https://jobicy.com/jobs?search_keywords=Meta%20Ads.md)[YouTube advertising](https://jobicy.com/jobs?search_keywords=YouTube%20advertising.md)[TikTok advertising](https://jobicy.com/jobs?search_keywords=TikTok%20advertising.md)[Pinterest advertising](https://jobicy.com/jobs?search_keywords=Pinterest%20advertising.md)[Reddit advertising](https://jobicy.com/jobs?search_keywords=Reddit%20advertising.md)[Campaign optimization](https://jobicy.com/jobs?search_keywords=Campaign%20optimization.md)[Budget pacing](https://jobicy.com/jobs?search_keywords=Budget%20pacing.md)[Bid optimization](https://jobicy.com/jobs?search_keywords=Bid%20optimization.md)[Audience segmentation](https://jobicy.com/jobs?search_keywords=Audience%20segmentation.md)[Creative testing](https://jobicy.com/jobs?search_keywords=Creative%20testing.md)[A/B testing](https://jobicy.com/jobs?search_keywords=AB%20testing.md)[Incrementality measurement](https://jobicy.com/jobs?search_keywords=Incrementality%20measurement.md)[Marketing attribution](https://jobicy.com/jobs?search_keywords=Marketing%20attribution.md)[Google Sheets](https://jobicy.com/jobs?search_keywords=Google%20Sheets.md) Sample interview questionsHow would you assess whether additional paid-social spend is generating incremental customer growth rather than cannibalizing other channels?I would establish a measurement plan combining platform reporting with controlled lift tests, geo experiments or holdouts where feasible, and triangulate results against attribution and MMM outputs. I would compare incremental CAC and contribution outcomes by audience, platform, and creative cohort before recommending scaled investment. Describe your approach to scaling a paid-social channel that has reached performance saturation. I would diagnose the limiting factor across audience reach, creative fatigue, bidding, conversion quality, and measurement. I would then run a prioritized testing roadmap that expands audiences, refreshes creative angles, tests new optimization events and placements, and evaluates adjacent platforms using clear incrementality and efficiency thresholds. How do you partner with creative teams to improve paid-social performance without weakening the brand? I translate performance insights into actionable briefs covering audience, message, hook, format, and proof points. I set up a regular creative testing cadence, share learnings quickly, and evaluate assets on both direct-response metrics and brand alignment so that successful concepts can be scaled responsibly. What metrics would you use to manage a large paid-social budget on a daily and weekly basis? I would monitor spend pacing, delivery, CPM, CTR, conversion rate, CPA or CAC, revenue or contribution, frequency, and creative-level performance daily. Weekly, I would add cohort quality, incrementality signals, marginal efficiency, attribution trends, budget variance, and test-readout decisions. Tell us about a time you identified an opportunity in a new channel or tactic and turned it into durable growth. I would explain the market signal or performance gap I identified, the hypothesis and test design, and how I aligned analytics, creative, and channel partners. I would quantify the result using incremental impact and efficiency metrics, then describe the operating process used to scale the tactic sustainably. Opportunity details ## About this role. ### Thumbtack helps millions of people confidently care for their homes. Thumbtack is the one app you need to take care of and improve your home — from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance and bigger improvements. We help homeowners know which projects to do, when to do them and who to hire from our growing community of 300,000 local service businesses. If making an impact inspires you, join us. Imagine what we’ll build together. ### About the Growth Marketing Team We’re a data-driven, highly collaborative team focused on driving sustainable customer growth across paid marketing channels. We combine performance rigor with creative experimentation to unlock meaningful contribution and deliver against Thumbtack’s mission of helping homeowners and home professionals accomplish more. ### About the role We’re looking for a strategic, hands-on Growth Marketing Manager to drive core business performance and scale Thumbtack’s rapidly growing Paid Social program across channels like Meta, YouTube, TikTok, Pinterest, and Reddit. You’re a builder at heart: someone who owns their numbers, pushes ideas outside the current playbook, and has taken a channel or audience from 0 to 1 and made it stick, while collaborating with Creative, Analytics, Martech, and driving performance forward with AI and automation. If you love uncovering the next lever before anyone else sees it, this role is built for you. ### What you’ll do * Manage and efficiently scale Thumbtack’s Consumer Paid Social campaigns across platforms like Meta, YouTube, TikTok, Pinterest, and Reddit, driving incremental customer growth and revenue * Identify and execute opportunities for channel expansion and unlocking new Social platforms to drive the next frontier of core customer growth * Drive our end-to-end emergent Pro (B2B) strategy and execution across Social channels * Own in-house campaign management and optimizations, including budget pacing, bid optimization, creative iteration, audience segmentation, and platform best practices * Build and implement Paid Social testing roadmaps with cross-functional partners, driving a continuous test-and-learn approach across audiences, creative, and platforms * Own tracking, QA, reporting, and measurement for Paid Social, partnering with internal and third-party tools to ensure confidence in results * Collaborate with Brand and Creative teams to develop and iterate thumb-stopping, performance-driven creative that also advances Thumbtack’s brand narrative ### In order to be successful, you must bring * Bachelor’s/Master’s in Marketing, Business, Statistics, Economics, or a related field preferred * 6+ years of experience managing, scaling, and evolving paid social programs at $X-XX million monthly spend * Deep platform and technical expertise in social platforms, with a minimum of 2+ such as Meta, YouTube, TikTok, Pinterest, and Reddit * Proven track record of unlocking growth from new channels and tactics across creative, martech, and AI tooling * Strong analytical chops, with experience in Excel/Google Sheets (pivot tables, lookups) and hands-on comfort with incrementality, MMM, A/B testing, lift testing, and attribution frameworks * Confident communicator with proven experience collaborating with multiple cross-functional partners * Comfort in a fast-paced, high-stakes growth org, with a bias for action, experimentation, and results ### Expected salary ranges * For candidates living in San Francisco / Bay Area, San Jose, New York City, or Seattle metros, the expected total cash compensation (base salary + variable pay, if applicable) range for the role is currently $123,300 – $159,500. * For candidates living in Austin, TX or Washington DC metros or in California, Massachusetts, New Jersey, or Washington states, the expected total cash compensation (base salary + variable pay, if applicable) range for the role is currently $111,400 – $144,100. * For candidates living in all other US locations, the expected total cash compensation (base salary + variable pay, if applicable) range for the role is currently $104,600 – $135,300. Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role. Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law. Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact: [recruitingops@thumbtack.com](mailto:recruitingops@thumbtack.com). For information about how Thumbtack collects, uses, and shares personal information about job applicants, please see our [Job Applicant Privacy Policy](https://www.thumbtack.com/job-applicant-privacy-policy). We put as much craftsmanship into candidate safety as we do into the hiring experience itself. While scammers may try to impersonate our team, we’ll never ask you for money, banking info, or SSNs during hiring. [Check out our blueprint on how to spot the fakes.](https://careers.thumbtack.com/recruiting-scams) Show more [Apply now >](https://jobicy.com/jobs/158240-growth-marketing-manager-paid-social.md) * ![Upload CV](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI2NSIgaGVpZ2h0PSI2NSIgZmlsbD0ibm9uZSIgeG1sbnM6dj0iaHR0cHM6Ly92ZWN0YS5pby9uYW5vIj48ZyBjbGlwLXBhdGg9InVybCgjQSkiPjxwYXRoIGQ9Ik0wIDBINjVWNjVIMFYwWiIgZmlsbD0iIzAyOWFlYiIvPjxnIGZpbGw9IiNmZmYiIHN0cm9rZT0iI2ZmZiIgc3Ryb2tlLXdpZHRoPSIyIj48cGF0aCBkPSJNMzMuMDQ5IDE1LjQ1NGExLjQzIDEuNDMgMCAwIDAtMi4wOTcgMGwtNy41NzkgOC4xNDdhMS4zOCAxLjM4IDAgMCAwIC4wOSAxLjk3MyAxLjQ0IDEuNDQgMCAwIDAgMi4wMDgtLjA4OGw1LjEwOS01LjQ5MnYyMC42MWExLjQxIDEuNDEgMCAwIDAgMS40MjEgMS4zOTdjLjc4NSAwIDEuNDIxLS42MjUgMS40MjEtMS4zOTd2LTIwLjYxbDUuMTA5IDUuNDkyYTEuNDQgMS40NCAwIDAgMCAyLjAwOC4wODggMS4zOCAxLjM4IDAgMCAwIC4wOS0xLjk3M2wtNy41NzktOC4xNDZ6TTE2Ljc2OSAzOC40YzAtLjc3My0uNjItMS40LTEuMzg1LTEuNFMxNCAzNy42MjcgMTQgMzguNHYuMTAybC4yMTUgNi4yMjljLjIyMyAxLjY4LjcwMSAzLjA5NSAxLjgxMyA0LjIxOHMyLjUxIDEuNjA3IDQuMTcyIDEuODMzYzEuNi4yMTggMy42MzYuMjE4IDYuMTYuMjE4aDExLjI4bDYuMTYtLjIxOGMxLjY2Mi0uMjI2IDMuMDYxLS43MDkgNC4xNzItMS44MzNzMS41ODktMi41MzggMS44MTMtNC4yMThDNTAgNDMuMTEzIDUwIDQxLjA1NSA1MCAzOC41MDNWMzguNGMwLS43NzMtLjYyLTEuNC0xLjM4NS0xLjRzLTEuMzg1LjYyNy0xLjM4NSAxLjRsLS4xOSA1Ljk1OGMtLjE4MiAxLjM3LS41MTUgMi4wOTUtMS4wMjYgMi42MTJzLTEuMjI4Ljg1My0yLjU4MyAxLjAzOGMtMS4zOTUuMTktMy4yNDMuMTkzLTUuODkzLjE5M0gyNi40NjJjLTIuNjUgMC00LjQ5OC0uMDAzLTUuODkzLS4xOTMtMS4zNTUtLjE4NC0yLjA3Mi0uNTIxLTIuNTgzLTEuMDM4cy0uODQ0LTEuMjQyLTEuMDI2LTIuNjEyYy0uMTg3LTEuNDEtLjE5MS0zLjI3OS0uMTkxLTUuOTU4eiIvPjwvZz48L2c+PGRlZnM+PGNsaXBQYXRoIGlkPSJBIj48cGF0aCBmaWxsPSIjZmZmIiBkPSJNMCAwaDY1djY1SDB6Ii8+PC9jbGlwUGF0aD48L2RlZnM+PC9zdmc+) ### Upload your resume now To unlock remote work opportunities and be discovered by global employers. This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content. Next step ## Apply now. Follow the employer’s application method and review Jobicy’s safety guidance before sharing personal information. Keep exploring ## Related remote jobs. * ![Kong Inc. logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2022/03/f43352b801f4c6854ba70c5f70cec7cd.jpeg) Kong Inc. Oct 31 New ### [Commerical Account Executive](https://jobicy.com/jobs/158259-commerical-account-executive.md) Are you ready to unlock intelligence? If you don’t think you meet all of the criteria below but are still interested in the job, please apply. 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