[All remote jobs](https://jobicy.com/jobs.md)[![EverAI logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/91735b0b-221.png)](https://jobicy.com/company/everai.md)[EverAI](https://jobicy.com/company/everai.md) # Senior/Lead Lifecycle Marketing Manager (Full Remote – Turkey) Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/everai.md)ShareRemote from[Türkiye](https://jobicy.com/job-region/turkiye.md)SalaryEUR 85k–105k / yrDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceDirectorPublished1 Nov 2026Apply before1 Dec 2026Listing views36Application actions3Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. AI Summary ## The role, at a glance. EverAI is seeking a senior lifecycle marketing leader to make CRM a major revenue channel for a high-volume AI consumer subscription product. The role owns the end-to-end user lifecycle, including onboarding, first purchase, repeat purchases, retention, and reactivation across email, push, in-product messaging, and promotions. Success depends on using behavioral data, segmentation, personalization, experimentation, control groups, and incrementality analysis to improve conversion and LTV. The manager will work directly with the CMO and partner closely with Product, Data, Engineering, and Creative teams while building scalable CRM processes in a fast-moving remote environment. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 5/5EasyHard ### Pace & Pressure 5/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThis is a senior, highly accountable growth role where small changes can affect millions of users and substantial revenue. It requires hands-on CRM execution as well as rigorous experimentation, cross-functional influence, and the ability to build a playbook without established processes. ## Salary analysis Estimated compensation compared with the broader EU market for similar roles. Estimated job median (per year)Highly competitive€95,000EU market range (per year)€70k–€115k0€126.50k AI insightThe employer discloses an annual salary range of €85,000–€105,000, with a midpoint of €95,000. The estimated European market range for a senior lifecycle marketing leader in a high-growth consumer subscription business is €70,000–€115,000 annually; the offered range is competitive and broadly aligned with the role's ownership and scale. ## Core skills Skills and capabilities most closely associated with this opportunity. [Lifecycle marketing](https://jobicy.com/jobs?search_keywords=Lifecycle%20marketing.md)[CRM strategy](https://jobicy.com/jobs?search_keywords=CRM%20strategy.md)[Customer retention](https://jobicy.com/jobs?search_keywords=Customer%20retention.md)[Customer segmentation](https://jobicy.com/jobs?search_keywords=Customer%20segmentation.md)[Marketing automation](https://jobicy.com/jobs?search_keywords=Marketing%20automation.md)[Email marketing](https://jobicy.com/jobs?search_keywords=Email%20marketing.md)[Push notifications](https://jobicy.com/jobs?search_keywords=Push%20notifications.md)[In-app messaging](https://jobicy.com/jobs?search_keywords=In-app%20messaging.md)[A/B testing](https://jobicy.com/jobs?search_keywords=AB%20testing.md)[Incrementality testing](https://jobicy.com/jobs?search_keywords=Incrementality%20testing.md)[Conversion rate optimization](https://jobicy.com/jobs?search_keywords=Conversion%20rate%20optimization.md)[Customer lifetime value](https://jobicy.com/jobs?search_keywords=Customer%20lifetime%20value.md)[Behavioral analytics](https://jobicy.com/jobs?search_keywords=Behavioral%20analytics.md)[Personalization](https://jobicy.com/jobs?search_keywords=Personalization.md)[Cross-functional collaboration](https://jobicy.com/jobs?search_keywords=Cross-functional%20collaboration.md) Sample interview questionsDescribe a lifecycle initiative you led that materially improved first-purchase conversion.I would begin by mapping the activation-to-purchase funnel and identifying the highest-drop-off user cohorts. I would then build segmented onboarding, abandoned-payment, and time-sensitive offer journeys, test them against holdout groups, and evaluate incremental conversion and revenue rather than only engagement metrics. How do you distinguish a campaign that receives credit for revenue from one that creates incremental revenue? I use randomized control groups or carefully designed holdouts whenever possible. By comparing outcomes between exposed and unexposed but comparable users, I can estimate incrementality, avoid over-crediting campaigns, and invest in the journeys that truly change user behavior. What metrics would you prioritize in the first 90 days for a token-based consumer subscription product? I would prioritize registration-to-first-purchase conversion, time to first purchase, purchase frequency, repeat-purchase rate, retention by cohort, reactivation rate, average revenue per user, and LTV. I would also track journey-level delivery, click, conversion, and unsubscribe signals to diagnose performance. How would you work with Product and Engineering when CRM tooling or event tracking is insufficient? I would document the business questions and decisions blocked by the gaps, define a prioritized event taxonomy and audience requirements, and translate them into clear implementation tickets. I would align on expected impact, validate data quality after release, and use the new signals to launch measurable experiments quickly. How do you maintain speed while ensuring CRM experiments are reliable? I use a structured experimentation framework with a clear hypothesis, target segment, primary success metric, guardrails, expected sample size, and decision rule before launch. This allows teams to move quickly on execution while preserving trustworthy learning and avoiding decisions based on noisy results. Opportunity details ## About this role. ### Our Vision & Products 🚀 EverAI — Building the Future of AI Companionship One of the Top 15 Largest & Fastest-Growing AI Companies in the World 50 Million Users in 2 years — Help Us Reach 100M first, 500M next At EverAI, we’re shaping what it means to connect with AI. With 50 million users and counting, we’re not just building products — we’re creating entirely new categories. Our flagship product is the world’s largest AI companionship platform, redefining relationships for millions. It is governed by our proprietary moderation system, EverGuard — an internal AI designed to ensure everything we build is safe, ethical, and human-first. And we’re only just getting started! ### Our Team We are an enthusiastic, passionate and hardworking team of ≈ 100 people. Our founding team has strong entrepreneurial experience building and scaling web products from 0 to IPO. Alexis Soulopoulos [CEO] • 10+ years in Tech Executive Leadership • Co-Founder Mad Paws Holdings (from 0 to IPO) • Forbes 30 under 30 + Deloitte TechFast50 ’22 & ‘23 Michael Monin [Co-founder & CTO] • 10+ years as CTO / COO (web2/web3), 3 years in AI/LLM • Serial-entrepreneur: MTK Digital (exited / 0->$20m revenue) and Zipchat (AI Chatbot for E-commerce brands) Thomas Lacroix [Co-founder & CMO] • 8+ years in Customer Acquisition & E-commerce Growth • Serial-entrepreneur: Curatible (sold to Blackstone) and MTK Digital (exited / 0->$20m revenue) Maruša Fasano [CFO/Legal] • 25+ years in Finance, Strategy, M&A • Ex-CFO/M&A @Curatible (exited to Blackstone) • Ex-President of the Board @SotremoSA (exited) • Co-founder/CFO @SoftOne (exited) ### Your Role More than 50 million people already use EverAI’s products, and we’re growing toward 100 million. The audience is already here. The opportunity is what happens next. We’re hiring a Senior Lifecycle Marketing Manager to take CRM to an entirely new level. Your mission is clear: turn it into a major revenue channel by converting more users, increasing repeat purchases, and giving people compelling reasons to keep coming back. You’ll own everything within CRM, from onboarding and first purchase to retention and reactivation, across email, push notifications, in-product messaging, and promotions. You’ll report directly to Thomas Lacroix, our Co-founder and CMO, with the freedom to rethink journeys, test ambitious ideas, and build the CRM playbook that gets us there. At our scale, even small improvements can influence millions of user journeys and create significant growth. If you’re looking for more than a campaign-management role, this is your opportunity to drive measurable growth at exceptional scale. ### Your Responsibilities * Own one of EverAI’s biggest growth opportunities: lead the strategy and execution across the full CRM lifecycle, from onboarding and conversion through repeat purchasing, retention, and reactivation * Find the growth hiding in our user base: use behavioral data to uncover where users lose interest, stop engaging, or miss an opportunity to purchase * Crack the first-purchase challenge: create onboarding, abandoned-payment, offer, and follow-up journeys that turn more registered users into paying customers * Keep users coming back: increase token purchases, repeat purchasing, retention, reactivation, and LTV through smarter segmentation, personalization, and timing * Test big ideas quickly: build experiments, measure what genuinely moved the numbers, scale the winners, and turn each result into the next opportunity * Make ambitious CRM ideas possible: work directly with Product, Data, Engineering, and Creative to improve the tooling, tracking, messages, offers, and reporting behind the channel ### Your Qualifications * You’ve scaled CRM before: you can show significant improvements you personally drove in revenue, conversion, repeat purchases, retention, reactivation, or LTV, with real numbers * You understand consumer growth: you’ve worked in a high-volume B2C subscription business, where CRM had a direct effect on revenue * You think like a builder: you do not stop at recommendations; you can personally create segments, journeys, experiments, campaign logic, and performance analysis * You know how to find and prove what works: you can turn user behavior into ideas and use testing, control groups, attribution, and incrementality to validate the results * You move quickly and take ownership: you are comfortable building without a finished playbook, deciding what matters most, and creating momentum without waiting for perfect information * You communicate clearly and work across teams: you collaborate directly with technical, creative, and commercial stakeholders in English * You are comfortable with our product category: you can confidently work on products powered by uncensored AI models and content ### Bonus points * You have worked in iGaming, free-to-play gaming, fintech, consumer subscriptions, or high-frequency e-commerce * You have experience with token, credit, virtual-currency, bonus, or repeat-deposit models * You have built or redesigned CRM in a fast-scaling company * You use AI to improve analysis, personalization, experimentation, or content development ### Why EverAI? 📈 Exponential Growth: From 50M users in 2 years, to 100M next — and 500M beyond 🚀 Track Record of Category-Creating Innovation: We consistently launch world-first AI applications — setting the pace, not following it 🌍 Global Impact: Top-tier user growth, real-world adoption, and cultural relevance 🧠 Proven Leadership: A senior team that’s launched, scaled, and exited & IPO’d multiple scale ups — now fully focused on reshaping AI companionship 👥 Elite Remote Team: 100% remote and built to win — world-class talent from Tier 1 tech companies, with a culture of ownership, velocity, and radical creativity 🛡️ Ethical Core: Our AI ecosystem is governed by EverGuard, our proprietary AI moderation technology, ensuring responsible development at scale ### What We Offer ✍️ Contract Type: We prefer B2B, but we’re flexible, what matters is long-term commitment and impact 📍 Work From Anywhere: Fully remote. Choose the environment where you do your best work 🏝️ Paid Time Off: 4 weeks (20 working days) of PTO per year to recharge and reset 👨‍👩‍👧‍👦 Annual Gathering: A yearly in-person meetup to connect, brainstorm, and celebrate wins together ❤️‍🩹 Health & Wellness Support: Monthly allowance of 100 USD for health insurance expenses & access to unlimited 1:1 sessions with psychologists and lifestyle experts through OpenUp (also available to up to three of your family members) 🏢 Co-Working Space Budget: Work from a co-working space up to twice per month (35 EUR / 40 USD per visit) to stay inspired and connected 📚 Learning Budget: Dedicated funds to support your professional growth: courses, books, conferences, events, or certifications 💻 Company Laptop & Equipment: Laptop provided + monitor budget up to 250 USD + keyboard/mouse/mic/headphones budget up to 150 USD ⚡ AI Tools Access: Premium access to ChatGPT, Hugging Face, Claude Code, and any other tool needed to excel at your job, power your ideas and workflows ### 🎯 Top Tier Talent Is Our Multiplier We’re a fully remote group of A-players from Tier 1 tech, led by an exec team who’ve launched, scaled, and exited multiple companies. We move fast, and care deeply about what we build — and who we build it with. We’re looking for exceptional talent ready to ship & distribute world-first AI products at scale, fast, and co-create with us this category-defining business. If that’s you — reach out and apply! 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