[All remote jobs](https://jobicy.com/jobs.md)[![Duolingo logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2020/09/WRILS-200913204505-604905.png)](https://jobicy.com/company/duolingo.md)[Duolingo](https://jobicy.com/company/duolingo.md) # Director of Ad Sales – West Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/duolingo.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md)SalaryUSD 183,200–274,800 / yrDepartment[Sales](https://jobicy.com/categories/seller.md)EmploymentFull TimeExperienceDirectorPublished2 Nov 2026Apply before2 Dec 2026Listing views45Application actions3Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. AI Summary ## The role, at a glance. Duolingo is seeking a senior sales leader to launch and scale its West Coast direct advertising business. The role owns regional revenue, forecasting, territory strategy, senior brand and agency relationships, and complex deal execution. This player-coach leader will hire and develop a sales team while building repeatable go-to-market processes for a new advertising product. Success requires deep digital ad sales expertise, fluency in mobile and ad-tech ecosystems, and the ability to shape pricing, packaging, and commercial narratives. The position is a remote, California-based full-time opportunity with a stated base-salary range plus equity. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 5/5EasyHard ### Pace & Pressure 5/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThis is a high-stakes 0-to-1 commercial leadership role with direct accountability for regional revenue, strategic accounts, team building, and sales execution. It requires established executive relationships and the ability to operate effectively amid product, market, and process ambiguity. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job median (per year)Market rate$229,000US market range (per year)$180k–$300k0$330k AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. The employer discloses a base salary range of $183,200–$274,800 USD. The annual cadence is inferred from the US full-time senior leadership context because the posting states a salary range but does not explicitly name a pay period. A reasonable estimated US market base-salary range for a director-level digital advertising sales leader is $180,000–$300,000 per year, excluding equity and variable sales compensation. ## Core skills Skills and capabilities most closely associated with this opportunity. [Digital advertising sales](https://jobicy.com/jobs?search_keywords=Digital%20advertising%20sales.md)[Revenue forecasting](https://jobicy.com/jobs?search_keywords=Revenue%20forecasting.md)[Go-to-market strategy](https://jobicy.com/jobs?search_keywords=Go-to-market%20strategy.md)[Agency relationship management](https://jobicy.com/jobs?search_keywords=Agency%20relationship%20management.md)[Enterprise sales](https://jobicy.com/jobs?search_keywords=Enterprise%20sales.md)[Ad tech](https://jobicy.com/jobs?search_keywords=Ad%20tech.md)[Mobile advertising](https://jobicy.com/jobs?search_keywords=Mobile%20advertising.md)[Video advertising](https://jobicy.com/jobs?search_keywords=Video%20advertising.md)[Native advertising](https://jobicy.com/jobs?search_keywords=Native%20advertising.md)[Sales leadership](https://jobicy.com/jobs?search_keywords=Sales%20leadership.md)[Pipeline management](https://jobicy.com/jobs?search_keywords=Pipeline%20management.md)[CRM management](https://jobicy.com/jobs?search_keywords=CRM%20management.md)[Pricing strategy](https://jobicy.com/jobs?search_keywords=Pricing%20strategy.md)[Contract negotiation](https://jobicy.com/jobs?search_keywords=Contract%20negotiation.md)[Account expansion](https://jobicy.com/jobs?search_keywords=Account%20expansion.md) Sample interview questionsHow would you build Duolingo Ads' West Coast pipeline during the first six months?I would first prioritize target verticals, named accounts, and agency holding companies based on advertising fit and revenue potential. I would establish account plans, executive outreach sequences, opportunity stages, and weekly pipeline reviews, then use conversion data to refine coverage and messaging. Describe how you have sold a new advertising product with limited market history. I have led with a clear client problem, differentiated product narrative, and a structured test-and-learn proposal. By partnering closely with product, operations, and measurement teams, I translated early campaign results into case studies, renewal conversations, and a repeatable sales motion. How do you balance aggressive revenue targets with protecting the user experience? I treat user experience as a commercial constraint and a long-term source of product value. I work with product and ad operations teams to set appropriate advertiser standards, formats, frequency expectations, and measurement criteria so revenue growth does not undermine audience trust. What is your approach to coaching a newly formed sales team? I set clear expectations for account planning, pipeline hygiene, deal strategy, and forecast accuracy. I combine regular one-on-ones and deal reviews with practical coaching on discovery, executive storytelling, objection handling, and cross-functional execution. How would you influence pricing and packaging for native and custom advertising programs? I would combine market feedback, competitive positioning, inventory considerations, campaign performance data, and client willingness to pay. I would bring structured recommendations to leadership and test packages that support advertiser outcomes while maintaining scalable delivery and strong margins. Opportunity details ## About this role. Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in! At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun. Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world. Read [our blog](https://blog.duolingo.com/?utm_source=greenhouse.com&utm_medium=referral&utm_campaign=generalblog_gh_091224) to learn more. About the role… Join us to build Duolingo Ads, Duolingo’s direct ad business. Most learners use our free, ad‑supported app—so great ads are core to our mission. We’re hiring a Head of West Coast Sales to open and scale our West Coast region. You will set regional strategy, build and lead a high‑performing team, and own revenue outcomes across priority verticals and agency holding companies. As a player/coach, you’ll cultivate senior‑level relationships, shape pricing and packaging with leadership, and close high‑impact deals that both delight learners and drive revenue while leading a team of sellers. This is a high‑ownership, early‑stage opportunity to help define how ads show up for hundreds of millions of learners while building a repeatable, data‑driven go‑to‑market. 🧠 You will… * Own West Coast revenue targets and forecasting; build a healthy, predictable pipeline across named accounts and agency groups, and deliver against quarterly goals. * Develop and execute the regional go‑to‑market strategy, including territory design, vertical focus, pricing/packaging inputs, and coverage plans as we scale. * Hire, coach, and lead a small team of sellers over time; establish operating rhythms, deal reviews, and CRM hygiene standards that improve forecast accuracy and execution. * Build and deepen senior relationships at brands and agencies; open new logos and expand strategic accounts with clear commercial narratives that map Duolingo’s unique strengths (design, IP, native formats) to client objectives. * Lead complex deals end‑to‑end—from prospecting and positioning through negotiation, close, renewal, and expansion—partnering tightly with Account Management and Ad Ops for flawless delivery. * Share actionable market feedback with sales and product leadership to inform pricing, packaging, measurement, and ad experiences while protecting the learner experience. * Operate with speed and rigor in a startup‑like environment, building repeatable sales motions, outreach cadences, and team practices that scale from 0→1 and 1→N. ✅ You have… * 8+ years of direct digital ad sales experience with a consistent track record of hunting, closing, and renewing in premium mobile or consumer app environments. * Success selling video and native/custom formats and structuring innovative agreements with top‑tier advertisers and agencies. * Proven ability to engage senior decision makers while rolling up your sleeves to build collateral, troubleshoot issues, and drive revenue personally. * Strong understanding of ad tech and mobile app ecosystems, with skill using data to assess performance and inform pricing and packaging. * Excellent communication and presentation skills, and comfort operating with ambiguity at high velocity. ⭐ Exceptional candidates will have… * Established relationships across West Coast brand and agency decision makers. * Experience introducing or scaling a new ads product from 0→1 within a publisher or platform environment. * Experience shaping regional GTM, sales process, or coverage models beyond an individual book of business. * Familiarity partnering with Account Management and Ad Ops on native/custom programs and live‑campaign storytelling to drive renewals. * Vertical expertise in Entertainment, Gaming, Streaming, or Tech that accelerates early traction. The offered salary is dependent upon several factors, including work experience, skills, and internal peer comparisons. The posted range is subject to change in the future. For this role, base salary is supplemented by equity compensation. We encourage you to talk with your recruiter for more information related to compensation for this role! Salary Range: $183,200—$274,800 USD Benefits: Take a peek at how we care for our employees’ holistic well-being with our benefits [here](https://careers.duolingo.com/#benefits). Job Alerts: Sign up for job alerts [here](http://my.greenhouse.io/users/sign_in?job_board=duolingo). Accommodations: We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact [accommodations@duolingo.com](mailto:accommodations@duolingo.com). Equal Employment Opportunity: Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Fraud Warning: Unfortunately, there is a rise in scammers pretending to be real Duolingo employees. Duolingo and our employees will never ask for your Social Security number, bank details, or passport info, and we’ll never ask you to deposit a check, purchase equipment, or exchange money during the interview process. Real Duolingo employees always use an email that ends in @duolingo.com or @recruiting.duolingo.com. Stay alert and double-check these details before sharing any information. By applying for this position your data will be processed as per the[Duolingo Applicant Privacy Notice](https://docs.google.com/document/d/e/2PACX-1vTX9GKeRMOMA9Vtm0vfGibrYPYz8ysl0Dg8KSXgj_PxeT5ChsdnNZZWtpxu4t7xillTPGnngnKCjIbV/pub). 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This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content. Next step ## Apply now. Follow the employer’s application method and review Jobicy’s safety guidance before sharing personal information. Keep exploring ## Related remote jobs. * ![Binance logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/bc822f38-221.jpg) Binance Nov 2 New ### [Senior OTC Sales Trader](https://jobicy.com/jobs/158470-senior-otc-sales-trader.md) Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. 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