[All remote jobs](https://jobicy.com/jobs.md)[![Dropbox logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2020/09/WRILS-200923071227-398427.jpg)](https://jobicy.com/company/dropbox.md)[Dropbox](https://jobicy.com/company/dropbox.md) # Senior Manager, Lifecycle Marketing Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/dropbox.md)ShareRemote from[Canada](https://jobicy.com/job-region/canada.md)SalaryCAD 145,400–196,600 / yrDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceDirectorPublished2 Nov 2026Apply before2 Dec 2026Listing views53Application actions3Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. AI Summary ## The role, at a glance. Dropbox is seeking a senior lifecycle marketing leader to define strategy across onboarding, engagement, retention, monetization, expansion, and re-engagement. The role leads and develops a lifecycle marketing team while owning prioritization, operating rhythms, and measurable business outcomes. It requires close partnership with Product Growth, Product Marketing, Data Science, Marketing Operations, and Engineering to scale customer communications and growth programs. The successful candidate brings deep SaaS or product-led-growth experience in segmentation, behavioral triggers, personalization, experimentation, CRM systems, and revenue measurement. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 5/5EasyHard ### Pace & Pressure 5/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThis is a high-impact leadership position with accountability for lifecycle strategy, team performance, and commercial outcomes across a large, multi-product customer base. It requires sophisticated experimentation, technical marketing fluency, and alignment among numerous senior cross-functional stakeholders. ## Salary analysis Estimated compensation compared with the broader CA market for similar roles. Estimated job median (per year)Market rateC$171,000CA market range (per year)C$145k–C$205k0C$225.50k AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. The employer discloses a Canada pay range of CAD 145,400–196,600. The posting does not state a cadence, so yearly compensation is inferred from the full-time senior-management context and the magnitude of the range. Estimated Canadian market compensation for a senior lifecycle marketing manager is CAD 145,000–205,000 per year. ## Core skills Skills and capabilities most closely associated with this opportunity. [Lifecycle marketing strategy](https://jobicy.com/jobs?search_keywords=Lifecycle%20marketing%20strategy.md)[CRM marketing](https://jobicy.com/jobs?search_keywords=CRM%20marketing.md)[Customer segmentation](https://jobicy.com/jobs?search_keywords=Customer%20segmentation.md)[Behavioral triggers](https://jobicy.com/jobs?search_keywords=Behavioral%20triggers.md)[Marketing automation](https://jobicy.com/jobs?search_keywords=Marketing%20automation.md)[Personalization](https://jobicy.com/jobs?search_keywords=Personalization.md)[Retention marketing](https://jobicy.com/jobs?search_keywords=Retention%20marketing.md)[Monetization strategy](https://jobicy.com/jobs?search_keywords=Monetization%20strategy.md)[Growth experimentation](https://jobicy.com/jobs?search_keywords=Growth%20experimentation.md)[Cohort analysis](https://jobicy.com/jobs?search_keywords=Cohort%20analysis.md)[Revenue optimization](https://jobicy.com/jobs?search_keywords=Revenue%20optimization.md)[People management](https://jobicy.com/jobs?search_keywords=People%20management.md)[Cross-functional leadership](https://jobicy.com/jobs?search_keywords=Cross-functional%20leadership.md)[Iterable](https://jobicy.com/jobs?search_keywords=Iterable.md) Sample interview questionsHow would you prioritize lifecycle initiatives across onboarding, retention, monetization, and expansion?I would begin with a funnel and cohort diagnostic to identify the largest addressable business opportunities, then size expected impact, confidence, effort, and strategic importance. I would use a transparent prioritization framework and revisit it regularly as test results and product priorities change. Describe how you would determine whether a lifecycle campaign produced incremental impact. I would use controlled experiments whenever possible, such as randomized holdouts or audience splits, with predefined success metrics and guardrails. I would evaluate incremental changes in activation, retention, conversion, revenue, and downstream customer behavior rather than relying only on engagement metrics. How have you used customer behavior and segmentation to improve lifecycle performance? I segment customers based on product usage, lifecycle stage, account attributes, intent signals, and engagement patterns. I then design trigger-based messages and journeys that address a specific customer need, monitor performance by segment, and iterate based on measured outcomes. What is your approach to leading a lifecycle marketing team? I establish clear business goals, decision rights, operating rhythms, and quality standards while giving team members ownership of their programs. I combine coaching, regular performance feedback, and career development with rigorous reviews of strategy, experiments, and results. How would you partner with Product Growth and Data Science on a multi-product expansion program? I would align on the target customer segments, product-value hypotheses, measurement plan, and ownership model before launch. Product and Data Science would help validate signals and in-product experiences, while Lifecycle Marketing would orchestrate relevant communications and use experiment results to refine the program. Opportunity details ## About this role. ### Role Description As the Senior Manager of Lifecycle Marketing, you will own Dropbox’s lifecycle marketing strategy across onboarding, engagement, retention, monetization, expansion, cross-sell, and re-engagement. You will lead a team of lifecycle marketers and build a portfolio of programs that help customers discover value, expand their use of Dropbox, and deepen their relationship with our products over time. This is a senior people leadership role with direct accountability for business outcomes. You will set the lifecycle strategy and roadmap, determine where the team should invest, establish how programs are prioritized and measured, and stay close enough to the work to raise the quality of execution and unblock the highest-priority initiatives. You will work closely with Product Growth, Product, Product Marketing, Data Science, Marketing Operations, and other marketing teams. Lifecycle Marketing will own customer communication strategy, channel planning, lifecycle program design, and marketing execution. The opportunity is broader than running an email program. Dropbox has a large global customer base, multiple products, and both product-led and sales-assisted customer motions. The Head of Lifecycle Marketing will define how those pieces connect across the customer lifecycle and build the operating model needed to move from individual campaigns toward scalable growth programs. ### Responsibilities * Own Dropbox’s lifecycle marketing strategy and roadmap across onboarding, engagement, retention, monetization, expansion, and multi-product adoption. * Lead, coach, and develop a team of lifecycle marketers, with clear goals, operating rhythms, and accountability for business outcomes. * Build and manage a portfolio of lifecycle programs using customer behavior, product usage, segmentation, triggers, and personalization to improve adoption, retention, and revenue. * Partner with Product Growth, Product Marketing, Data Science, Marketing Operations, and other cross-functional teams to connect lifecycle communications with activation, in-product discovery, monetization, and expansion while maintaining clear ownership across teams. * Establish a strong experimentation and measurement approach, using controlled tests, holdouts, cohort analysis, customer behavior, and revenue to determine what creates incremental impact. * Build the operating model for lifecycle marketing, including prioritization, planning, governance, and the technical and data capabilities required to execute reliably at scale. ### Requirements * 10+ years of experience across lifecycle marketing, CRM, retention, growth marketing, customer engagement, or closely related disciplines, ideally in a SaaS, subscription, or product-led business. * Significant people-management experience, with a track record of hiring, coaching, and leading high-performing teams. * Demonstrated experience setting lifecycle strategy and translating it into programs that improve customer adoption, retention, monetization, expansion, or revenue. * Deep experience with customer segmentation, behavioral triggers, personalization, experimentation, and marketing automation. * Strong technical fluency across CRM and lifecycle systems, customer data, campaign orchestration, measurement, deliverability, and related operational requirements. * Strong business judgment and experience working across Product, Product Growth, Data Science, Marketing Operations, Engineering, and Product Marketing to turn complex inputs into clear priorities and decisions. ### Preferred Qualifications * Experience leading lifecycle marketing in a product-led growth business with both self-serve and sales-assisted motions. * Experience building expansion, cross-sell, or multi-product programs across a broad existing customer base. * Experience with Iterable or comparable enterprise lifecycle and marketing automation platforms. ### Durable Skills AI fluency means using these tools to amplify human judgment, not replace it. We believe people with these skills will thrive as work and technology continue to evolve: * Awareness: Understand yourself and others. * Judgment: Evaluate information and make decisions in complex situations. * Adaptability: Learn, adjust, and stay effective through change. * Connection: Communicate, collaborate, and build trust. To learn more about why these skills matter and what the data shows about thriving through change, read this [blog post](https://www.dropbox.jobs/en/our-blog/employee-stories/the-era-of-durable-skills-what-the-data-tells-us-about-thriving-in-change/) from our Chief People Officer, Melanie Rosenwasser. ### Compensation Canada Pay Range $145,400—$196,600 CAD Show more [Apply now >](https://jobicy.com/jobs/158566-senior-manager-lifecycle-marketing.md) * ![Upload CV](data:image/svg+xml;base64,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) ### Upload your resume now To unlock remote work opportunities and be discovered by global employers. 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