[All remote jobs](https://jobicy.com/jobs.md)[![Tailscale logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/d3fa2e99-221.png)](https://jobicy.com/company/tailscale.md)[Tailscale](https://jobicy.com/company/tailscale.md) # ABM Campaign Manager Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/tailscale.md)ShareRemote from[UK](https://jobicy.com/job-region/uk.md)SalaryGBP 93,220–116,920 / yrDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceSeniorPublished3 Nov 2026Apply before3 Dec 2026Listing views35Application actions1Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. AI Summary ## The role, at a glance. Tailscale is seeking an Integrated ABM Campaign Manager to create and scale targeted 1:1 and 1:few account-based marketing programs for Enterprise and Mid-Market audiences. The role owns campaign strategy, execution, measurement, and optimization across paid media, personalized content, direct mail, gifting, and coordinated sales outreach. Success depends on aligning account priorities with Sales, GTM Operations, Product Marketing, Content, Events, and Partner Marketing teams. The manager will use account intelligence and performance data to improve engagement, meetings, pipeline creation, and progression. This is a senior hands-on B2B demand-generation role requiring strong multichannel execution and stakeholder management. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 4/5EasyHard ### Pace & Pressure 4/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThe role requires independent ownership of complex, multichannel ABM programs while coordinating numerous internal teams and external campaign platforms. It also demands rigorous performance analysis and experimentation tied directly to pipeline outcomes. ## Salary analysis Estimated compensation compared with the broader UK market for similar roles. Estimated job median (per year)Highly competitive£105,070UK market range (per year)£80k–£115k0£126.50k AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. The employer discloses a base salary range of £93,220–£116,920 GBP. The annual period is inferred from the professional full-time UK role, the salary magnitude, and standard base-salary conventions; the posting does not explicitly state a pay cadence. Estimated UK market compensation for a senior B2B ABM Campaign Manager is approximately £80,000–£115,000 per year. ## Core skills Skills and capabilities most closely associated with this opportunity. [Account-based marketing](https://jobicy.com/jobs?search_keywords=Account-based%20marketing.md)[B2B marketing](https://jobicy.com/jobs?search_keywords=B2B%20marketing.md)[Integrated campaign management](https://jobicy.com/jobs?search_keywords=Integrated%20campaign%20management.md)[LinkedIn advertising](https://jobicy.com/jobs?search_keywords=LinkedIn%20advertising.md)[Audience segmentation](https://jobicy.com/jobs?search_keywords=Audience%20segmentation.md)[Marketing automation](https://jobicy.com/jobs?search_keywords=Marketing%20automation.md)[Personalized landing pages](https://jobicy.com/jobs?search_keywords=Personalized%20landing%20pages.md)[Direct mail campaigns](https://jobicy.com/jobs?search_keywords=Direct%20mail%20campaigns.md)[Gifting programs](https://jobicy.com/jobs?search_keywords=Gifting%20programs.md)[Sales enablement](https://jobicy.com/jobs?search_keywords=Sales%20enablement.md)[Pipeline generation](https://jobicy.com/jobs?search_keywords=Pipeline%20generation.md)[Campaign analytics](https://jobicy.com/jobs?search_keywords=Campaign%20analytics.md)[Salesforce](https://jobicy.com/jobs?search_keywords=Salesforce.md)[HubSpot](https://jobicy.com/jobs?search_keywords=HubSpot.md)[Partner marketing](https://jobicy.com/jobs?search_keywords=Partner%20marketing.md) Sample interview questionsHow would you develop a 1:few ABM campaign for a new Enterprise segment?I would start with Sales and GTM Operations to define the account cohort, buying committee, intent signals, and commercial objective. I would then create segment-specific messaging, select coordinated channels such as LinkedIn, personalized landing pages, email, and sales plays, and define leading and pipeline metrics before launch. After launch, I would review engagement by account and persona, test creative and offers, and adjust investment based on pipeline progression. How do you ensure ABM programs support Sales teams rather than operate separately from them? I involve Sales early in account selection, messaging validation, and follow-up planning. Each campaign should provide clear account context, engagement signals, outreach guidance, and timely handoff rules. I also establish shared reporting around meetings, opportunities, pipeline, and account progression so both teams evaluate success against the same outcomes. Describe how you would measure the effectiveness of a direct-mail or gifting campaign. I would establish a test design with a defined target group, success criteria, and tracking process before sending. I would measure delivery and acceptance rates, engagement with follow-up assets, meetings created, opportunity creation, pipeline influenced, and progression compared with a relevant control or benchmark group. Qualitative feedback from recipients and sales representatives would also inform subsequent iterations. What is your approach to optimizing LinkedIn advertising for ABM? I would align matched audiences and seniority targeting to the agreed account list and buying committee, then tailor creative and offers to relevant account challenges. I would monitor reach, frequency, engagement, landing-page behavior, and downstream account activity rather than relying only on clicks. I would continuously test audience subsets, formats, messages, and conversion paths while coordinating retargeting with sales outreach. How would you manage multiple concurrent campaigns with many cross-functional stakeholders? I use a structured campaign brief, shared timeline, responsibility matrix, and consistent status communication for every program. I prioritize work by strategic account value, expected pipeline impact, dependencies, and launch readiness. Regular checkpoints with clear decisions, documented next steps, and performance dashboards keep stakeholders aligned without slowing execution. Opportunity details ## About this role. Thank you for considering Tailscale. If this job description resonates with you, please apply. Frequently cited statistics show that people who identify with historically marginalized groups are likely to apply to jobs only if they meet 100% of the qualifications. We encourage you to help us break that statistic! About Tailscale Tailscale is making safe connection effortless by delivering software that makes it easy to securely interconnect people and their devices, no matter where they are. From hobbyists to multinational corporations, teams of every size use Tailscale each day to protect their networks, share access to internal tools, and more. We’re building a future for the Internet that’s easy, sensible, and safe, like it used to be. Founded in 2019 and fully distributed, we’re backed by Accel, CRV, Insight, Heavybit, and Uncork Capital. ### About the Role We’re looking for an Integrated ABM Campaign Manager to develop and scale creative, targeted campaigns that engage priority accounts and drive pipeline across our Enterprise and Mid-Market segments. You’ll own the strategy and execution of 1:1 and 1:few ABM campaigns, bringing together paid advertising, personalized content, direct mail, gifting, and coordinated Sales outreach to reach the right people at the right accounts. This is a hands-on role where you’ll have the freedom to test new ideas, build integrated programs, and use data to understand what’s working. You’ll also partner closely with our wider ABM, Sales, and Partner Marketing team to connect campaigns with account priorities, strategic experiences, and partner-led opportunities. ### Key Responsibilities * Own the strategy, planning, execution, and optimization of integrated ABM campaigns across Enterprise and Mid-Market audiences. * Develop campaign audiences, messaging, channel plans, budgets, and success metrics based on Sales priorities and account insights. * Manage targeted paid advertising, particularly LinkedIn, alongside personalized landing pages and other digital ABM experiences. * Own direct mail, gifting, and scalable prospect engagement programs, including gifting program workflows. * Partner with Sales and GTM Operations to identify target accounts, build contact lists, and activate campaigns. * Develop coordinated Sales outreach plays and sequences with the Sales Enablement Lead to support campaign engagement and follow-up. * Work with Product Marketing and Content to develop relevant messaging and creative for priority audiences. * Collaborate with our wider Enterprise ABM, Events, and Partner Marketing teams on account-specific activations, event invitations, and joint campaigns. * Proactively identify new campaign opportunities based on engagement signals, account intelligence, and business priorities. * Track performance, test new approaches, and optimize for account engagement, meetings, pipeline creation, and progression. ### What We Are Looking For * 5+ years of B2B marketing experience, with a background in building ABM campaigns for both net-new acquisition and customer expansion. * Experience independently developing and executing multi-channel campaigns from strategy through measurement. * Hands-on experience with LinkedIn advertising, audience segmentation, and marketing automation. * Hands-on experience with personalized landing page platforms like Userled or Mutiny. * Experience with direct mail, gifting, personalization, or other creative account engagement tactics and platforms like Reachdesk or Sendoso. * Strong understanding of how marketing campaigns support Sales engagement and pipeline generation. * Comfortable working with data, testing new ideas, and using performance insights to improve results. * Organized, creative, and comfortable managing multiple campaigns and stakeholders at once. ### Nice to Have * Experience marketing to technical or Enterprise B2B audiences. * Familiarity with Salesforce, HubSpot, LinkedIn Campaign Manager, Clay, or Common Room. * Experience with partner or co-marketing campaigns. As a company, we strive to maintain fair and equitable compensation practices within our team across all roles and all levels. Tailscale’s compensation package includes base salary, equity, and comprehensive benefits. The salary range displayed on each job posting represents the target range for a new hire’s base salary. Individual offers may vary based on experience and skill set. UK Pay Range £93,220—£116,920 GBP What We Offer * An inclusive, flexible environment where you can be your authentic self. We recognize the impact of diverse voices and backgrounds on the growth of our people, product, and company. And that flexibility in how and when you work empowers our team to integrate work and life. * A competitive total compensation package. This includes a base salary, an equity incentive plan and variable commission (for quota-based roles). * Comprehensive group benefits with no waiting period. Take advantage of coverage for health, vision, dental, and more for you and your family! * Remote first company—most of our teams work fully remotely. Enjoy a change of scenery wherever you can get wifi, participate in virtual and in-person social events, and leverage our corporate co-working program to visit WeWork (or other similar spaces near you). Some roles require in-office collaboration depending on team needs, which will be clearly noted in the job description. * Employer-funded retirement contributions. Tailscale will match your retirement contributions dollar-for-dollar, up to a maximum annual employer contribution equal to 0.75% of your eligible compensation. * Connect with other Tailscalars IRL. Attend our annual company retreat, participate in team off-sites, and collaborate in person with teammates across Canada, the United States, the United Kingdom, and Singapore. We support intentional in-person connection through team travel and distributed collaboration. * Support for your personal and professional development. Grow your career thoughtfully with $1500 USD annually for professional development, or take advantage of mentorship, coaching, and internal promotion opportunities. * Paid time off and a healthy work-life integration. Our flexible, paid time off program supports you for any situation life throws your way, whether moving homes or travelling the world! * A build-your-own home office setup. You choose your own company-owned laptop (Mac or PC), receive a monthly home internet reimbursement, and $500 USD to customize your workstation to make it your own. * Paid parental leave program. We care about your life outside of work and encourage new parents to take advantage of parental leave top-ups (20 weeks for birthing parents, 16 weeks for non-birthing parents). Tailscale is committed to providing an accessible and inclusive hiring process. If you require an accommodation at any stage of the recruitment process or related to any aspect of this role, please contact your recruiter. Our hiring process uses AI-assisted tools to help screen and assess candidates. All hiring decisions are made by people. Please be aware that legitimate emails from Tailscale’s talent team will only originate from @tailscale.com, @greenhouse.io, and @interviews.modernloop.io email addresses. For more information about protecting yourself from impersonators and scams, please visit [https://tailscale.com/scam-awareness](https://tailscale.com/scam-awareness). 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