[All remote jobs](https://jobicy.com/jobs.md)[![EverAI logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/91735b0b-221.png)](https://jobicy.com/company/everai.md)[EverAI](https://jobicy.com/company/everai.md) # Senior/Lead Lifecycle Marketing Manager (Full Remote – France) Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/everai.md)ShareRemote from[France](https://jobicy.com/job-region/france.md)SalaryEUR 85k–105k / yrDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceDirectorPublished3 Nov 2026Apply before3 Dec 2026Listing views38Application actions0Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. AI Summary ## The role, at a glance. EverAI is seeking a senior lifecycle marketer to own CRM strategy and execution across onboarding, conversion, retention, repeat purchases, and reactivation. The role manages customer journeys across email, push notifications, in-product messaging, and promotions for a high-volume AI consumer platform. Success depends on behavioral analysis, segmentation, personalization, experimentation, and demonstrating incremental revenue and LTV impact. The manager will work directly with the CMO and partner closely with Product, Data, Engineering, and Creative teams in a fast-paced, highly autonomous remote environment. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 5/5EasyHard ### Pace & Pressure 5/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThis is a senior, commercially accountable role at very large consumer scale, requiring the candidate to build a CRM growth playbook rather than operate an established one. It demands rigorous experimentation, direct hands-on execution, and the ability to influence several technical and creative stakeholders. ## Salary analysis Estimated compensation compared with the broader EU market for similar roles. Estimated job median (per year)Market rate€95,000EU market range (per year)€80k–€120k0€132k AI insightThe employer discloses an annual salary range of €85,000–€105,000, with a midpoint of €95,000. For a senior lifecycle marketing leader in the European market, an estimated annual market range is €80,000–€120,000; actual compensation can vary by employment arrangement, location within France, and demonstrated B2C growth impact. ## Core skills Skills and capabilities most closely associated with this opportunity. [Lifecycle marketing](https://jobicy.com/jobs?search_keywords=Lifecycle%20marketing.md)[CRM strategy](https://jobicy.com/jobs?search_keywords=CRM%20strategy.md)[Customer segmentation](https://jobicy.com/jobs?search_keywords=Customer%20segmentation.md)[Marketing automation](https://jobicy.com/jobs?search_keywords=Marketing%20automation.md)[Email marketing](https://jobicy.com/jobs?search_keywords=Email%20marketing.md)[Push notifications](https://jobicy.com/jobs?search_keywords=Push%20notifications.md)[In-app messaging](https://jobicy.com/jobs?search_keywords=In-app%20messaging.md)[Conversion rate optimization](https://jobicy.com/jobs?search_keywords=Conversion%20rate%20optimization.md)[Retention strategy](https://jobicy.com/jobs?search_keywords=Retention%20strategy.md)[Customer reactivation](https://jobicy.com/jobs?search_keywords=Customer%20reactivation.md)[A/B testing](https://jobicy.com/jobs?search_keywords=AB%20testing.md)[Incrementality measurement](https://jobicy.com/jobs?search_keywords=Incrementality%20measurement.md)[Behavioral analytics](https://jobicy.com/jobs?search_keywords=Behavioral%20analytics.md)[Revenue growth](https://jobicy.com/jobs?search_keywords=Revenue%20growth.md)[Cross-functional collaboration](https://jobicy.com/jobs?search_keywords=Cross-functional%20collaboration.md) Sample interview questionsDescribe a lifecycle initiative that materially improved first-purchase conversion. How did you identify the opportunity and measure its impact?I would begin by mapping the registration-to-purchase funnel and segmenting users by behavioral signals such as activation events, payment attempts, and time since signup. I would test targeted onboarding, abandoned-payment reminders, and time-sensitive offers against a randomized control group, then assess incremental conversion and revenue rather than relying only on attributed results. How would you prioritize CRM opportunities for a product with tens of millions of users? I would first quantify addressable impact using funnel volume, current conversion, expected uplift, and implementation effort. I would prioritize high-volume drop-off points such as activation, first purchase, repeat purchase, and dormant-user reactivation, while maintaining a structured experiment backlog with clear hypotheses and success metrics. What methods do you use to ensure that a campaign’s results are genuinely incremental? I use randomized holdout groups wherever possible and define primary metrics before launch, such as incremental purchasers, revenue per eligible user, or retention lift. I also monitor guardrail metrics including unsubscribe rates, notification opt-outs, refunds, and user engagement to ensure short-term revenue gains do not harm long-term value. How would you collaborate with Product and Engineering when CRM tracking or tooling limits experimentation? I would translate growth opportunities into concise requirements that specify the user event, desired audience, decision logic, and expected commercial impact. I would jointly prioritize instrumentation and tooling work based on expected leverage, validate event quality before launch, and keep stakeholders informed through shared experiment readouts. How do you approach personalization without creating an overly complex set of journeys? I start with a small number of meaningful behavioral segments tied to distinct needs or conversion barriers, rather than personalizing every field. Once a segment proves incremental value, I automate and scale it; ineffective or redundant journeys are retired to keep the CRM program understandable, maintainable, and user-centric. Opportunity details ## About this role. ### Our Vision & Products 🚀 EverAI — Building the Future of AI Companionship One of the Top 15 Largest & Fastest-Growing AI Companies in the World 50 Million Users in 2 years — Help Us Reach 100M first, 500M next At EverAI, we’re shaping what it means to connect with AI. With 50 million users and counting, we’re not just building products — we’re creating entirely new categories. Our flagship product is the world’s largest AI companionship platform, redefining relationships for millions. It is governed by our proprietary moderation system, EverGuard — an internal AI designed to ensure everything we build is safe, ethical, and human-first. And we’re only just getting started! ### Our Team We are an enthusiastic, passionate and hardworking team of ≈ 100 people. Our founding team has strong entrepreneurial experience building and scaling web products from 0 to IPO. Alexis Soulopoulos [CEO] • 10+ years in Tech Executive Leadership • Co-Founder Mad Paws Holdings (from 0 to IPO) • Forbes 30 under 30 + Deloitte TechFast50 ’22 & ‘23 Michael Monin [Co-founder & CTO] • 10+ years as CTO / COO (web2/web3), 3 years in AI/LLM • Serial-entrepreneur: MTK Digital (exited / 0->$20m revenue) and Zipchat (AI Chatbot for E-commerce brands) Thomas Lacroix [Co-founder & CMO] • 8+ years in Customer Acquisition & E-commerce Growth • Serial-entrepreneur: Curatible (sold to Blackstone) and MTK Digital (exited / 0->$20m revenue) Maruša Fasano [CFO/Legal] • 25+ years in Finance, Strategy, M&A • Ex-CFO/M&A @Curatible (exited to Blackstone) • Ex-President of the Board @SotremoSA (exited) • Co-founder/CFO @SoftOne (exited) ### Your Role More than 50 million people already use EverAI’s products, and we’re growing toward 100 million. The audience is already here. The opportunity is what happens next. We’re hiring a Senior Lifecycle Marketing Manager to take CRM to an entirely new level. Your mission is clear: turn it into a major revenue channel by converting more users, increasing repeat purchases, and giving people compelling reasons to keep coming back. You’ll own everything within CRM, from onboarding and first purchase to retention and reactivation, across email, push notifications, in-product messaging, and promotions. You’ll report directly to Thomas Lacroix, our Co-founder and CMO, with the freedom to rethink journeys, test ambitious ideas, and build the CRM playbook that gets us there. At our scale, even small improvements can influence millions of user journeys and create significant growth. If you’re looking for more than a campaign-management role, this is your opportunity to drive measurable growth at exceptional scale. ### Your Responsibilities * Own one of EverAI’s biggest growth opportunities: lead the strategy and execution across the full CRM lifecycle, from onboarding and conversion through repeat purchasing, retention, and reactivation * Find the growth hiding in our user base: use behavioral data to uncover where users lose interest, stop engaging, or miss an opportunity to purchase * Crack the first-purchase challenge: create onboarding, abandoned-payment, offer, and follow-up journeys that turn more registered users into paying customers * Keep users coming back: increase token purchases, repeat purchasing, retention, reactivation, and LTV through smarter segmentation, personalization, and timing * Test big ideas quickly: build experiments, measure what genuinely moved the numbers, scale the winners, and turn each result into the next opportunity * Make ambitious CRM ideas possible: work directly with Product, Data, Engineering, and Creative to improve the tooling, tracking, messages, offers, and reporting behind the channel ### Your Qualifications * You’ve scaled CRM before: you can show significant improvements you personally drove in revenue, conversion, repeat purchases, retention, reactivation, or LTV, with real numbers * You understand consumer growth: you’ve worked in a high-volume B2C subscription business, where CRM had a direct effect on revenue * You think like a builder: you do not stop at recommendations; you can personally create segments, journeys, experiments, campaign logic, and performance analysis * You know how to find and prove what works: you can turn user behavior into ideas and use testing, control groups, attribution, and incrementality to validate the results * You move quickly and take ownership: you are comfortable building without a finished playbook, deciding what matters most, and creating momentum without waiting for perfect information * You communicate clearly and work across teams: you collaborate directly with technical, creative, and commercial stakeholders in English * You are comfortable with our product category: you can confidently work on products powered by uncensored AI models and content ### Bonus points * You have worked in iGaming, free-to-play gaming, fintech, consumer subscriptions, or high-frequency e-commerce * You have experience with token, credit, virtual-currency, bonus, or repeat-deposit models * You have built or redesigned CRM in a fast-scaling company * You use AI to improve analysis, personalization, experimentation, or content development ### Why EverAI? 📈 Exponential Growth: From 50M users in 2 years, to 100M next — and 500M beyond 🚀 Track Record of Category-Creating Innovation: We consistently launch world-first AI applications — setting the pace, not following it 🌍 Global Impact: Top-tier user growth, real-world adoption, and cultural relevance 🧠 Proven Leadership: A senior team that’s launched, scaled, and exited & IPO’d multiple scale ups — now fully focused on reshaping AI companionship 👥 Elite Remote Team: 100% remote and built to win — world-class talent from Tier 1 tech companies, with a culture of ownership, velocity, and radical creativity 🛡️ Ethical Core: Our AI ecosystem is governed by EverGuard, our proprietary AI moderation technology, ensuring responsible development at scale ### What We Offer ✍️ Contract Type: We prefer B2B, but we’re flexible, what matters is long-term commitment and impact 📍 Work From Anywhere: Fully remote. Choose the environment where you do your best work 🏝️ Paid Time Off: 4 weeks (20 working days) of PTO per year to recharge and reset 👨‍👩‍👧‍👦 Annual Gathering: A yearly in-person meetup to connect, brainstorm, and celebrate wins together ❤️‍🩹 Health & Wellness Support: Monthly allowance of 100 USD for health insurance expenses & access to unlimited 1:1 sessions with psychologists and lifestyle experts through OpenUp (also available to up to three of your family members) 🏢 Co-Working Space Budget: Work from a co-working space up to twice per month (35 EUR / 40 USD per visit) to stay inspired and connected 📚 Learning Budget: Dedicated funds to support your professional growth: courses, books, conferences, events, or certifications 💻 Company Laptop & Equipment: Laptop provided + monitor budget up to 250 USD + keyboard/mouse/mic/headphones budget up to 150 USD ⚡ AI Tools Access: Premium access to ChatGPT, Hugging Face, Claude Code, and any other tool needed to excel at your job, power your ideas and workflows ### 🎯 Top Tier Talent Is Our Multiplier We’re a fully remote group of A-players from Tier 1 tech, led by an exec team who’ve launched, scaled, and exited multiple companies. We move fast, and care deeply about what we build — and who we build it with. We’re looking for exceptional talent ready to ship & distribute world-first AI products at scale, fast, and co-create with us this category-defining business. If that’s you — reach out and apply! 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