[All remote jobs](https://jobicy.com/jobs.md)[![Canonical logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/b4d068a9-221-1.png)](https://jobicy.com/company/canonical-ltd.md)[Canonical](https://jobicy.com/company/canonical-ltd.md) # Marketing Team Lead Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/canonical-ltd.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md), [Canada](https://jobicy.com/job-region/canada.md), [EMEA](https://jobicy.com/job-region/emea.md)+1 more, [LATAM](https://jobicy.com/job-region/latam.md)SalaryUndisclosedDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceSeniorPublished3 Nov 2026Apply before3 Dec 2026Listing views31Application actions3Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. AI Summary ## The role, at a glance. Canonical is seeking an experienced B2B marketing leader to own a core marketing track and lead both go-to-market strategy and hands-on campaign execution. The role coordinates product, sales, content, and partner stakeholders to develop positioning, launch initiatives, and improve adoption. Success depends on using experiments, performance data, ROI discipline, and retrospectives to refine integrated campaigns across long enterprise buying cycles. The leader will also mentor colleagues and raise the operating standards of a globally distributed marketing organization. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 4/5EasyHard ### Pace & Pressure 4/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThis is a senior, high-ownership role spanning strategy, execution, stakeholder alignment, and team development in a complex technical B2B environment. It requires translating open-source technology into credible commercial narratives while demonstrating measurable pipeline and growth impact. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job median (per year)Highly competitive$150,000US market range (per year)$120k–$180k0$198.00k AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. No employer salary was disclosed. The yearly cadence and USD market estimate are inferred for a senior US-market B2B software marketing leadership role; actual pay will vary by location, scope, and experience. ## Core skills Skills and capabilities most closely associated with this opportunity. [B2B marketing](https://jobicy.com/jobs?search_keywords=B2B%20marketing.md)[Go-to-market strategy](https://jobicy.com/jobs?search_keywords=Go-to-market%20strategy.md)[Integrated campaigns](https://jobicy.com/jobs?search_keywords=Integrated%20campaigns.md)[Product positioning](https://jobicy.com/jobs?search_keywords=Product%20positioning.md)[Marketing messaging](https://jobicy.com/jobs?search_keywords=Marketing%20messaging.md)[Demand generation](https://jobicy.com/jobs?search_keywords=Demand%20generation.md)[Campaign analytics](https://jobicy.com/jobs?search_keywords=Campaign%20analytics.md)[Marketing experimentation](https://jobicy.com/jobs?search_keywords=Marketing%20experimentation.md)[Pipeline growth](https://jobicy.com/jobs?search_keywords=Pipeline%20growth.md)[Stakeholder management](https://jobicy.com/jobs?search_keywords=Stakeholder%20management.md)[Budget management](https://jobicy.com/jobs?search_keywords=Budget%20management.md)[Cross-functional leadership](https://jobicy.com/jobs?search_keywords=Cross-functional%20leadership.md)[Account-based marketing](https://jobicy.com/jobs?search_keywords=Account-based%20marketing.md)[Open source marketing](https://jobicy.com/jobs?search_keywords=Open%20source%20marketing.md)[Team mentoring](https://jobicy.com/jobs?search_keywords=Team%20mentoring.md) Sample interview questionsHow would you build a go-to-market plan for a new Canonical product aimed at enterprise buyers?I would start with customer and market research to define the target segments, buying committee, competitive context, and core customer problem. I would then develop differentiated positioning, messaging, channel plans, launch milestones, success metrics, and feedback loops with product and sales. After launch, I would use pipeline, conversion, engagement, and qualitative sales feedback to iterate rapidly. Describe how you evaluate whether a marketing campaign is successful. I set objectives and leading and lagging indicators before launch, such as qualified engagement, conversion rates, pipeline creation, influenced revenue, and cost efficiency. I compare outcomes against a baseline and segment results by audience, channel, and message. I also run a retrospective to document learnings and define specific changes for the next iteration. How do you align product, sales, partner, and content teams around one campaign? I establish a shared campaign brief with the audience, commercial objective, positioning, responsibilities, timelines, and measurable outcomes. I use regular working sessions to resolve dependencies early and ensure each team understands how its deliverables contribute to the customer journey. Clear decision ownership and visible reporting keep execution aligned. How would you communicate a complex open-source technical solution to executive decision makers? I would begin with the business outcome rather than the technology itself, such as reduced operational risk, faster innovation, lower cost, or improved developer productivity. I would support the narrative with proof points, customer examples, and a clear explanation of why the open-source model matters. Technical depth would be available for practitioners, while executive materials would remain concise and outcome-led. What is your approach to mentoring marketers in a distributed team? I combine clear expectations, regular one-to-ones, practical feedback, and opportunities for people to own meaningful outcomes. I use campaign reviews to teach structured decision-making, including how to form hypotheses, interpret data, and communicate recommendations. In a remote team, I also document context and decisions so development is equitable and accessible across time zones. Opportunity details ## About this role. Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation and IoT. Our customers include the world’s leading public cloud and silicon providers, and industry leaders in many sectors. The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution. The company is founder led, profitable and growing. Marketers at Canonical are brand stewards and demand creators. They transform complex open-source technology into messages, stories, and strategies that shape the market understanding of our vision. Some focus on differentiated product and portfolio positioning; others specialize in account-based engagement, partner and alliance messaging, or product-led growth. Whatever their specialization, each marketer works as part of a cross-functional unit, contributing campaigns and insights that help the company learn and grow faster. We have a bias for action, focus efforts on the most impactful activities, and take ownership of our results. We work across long buying cycles, balance storytelling with data, design experiments, track outcomes, and iterate rapidly to find what works. Marketers at Canonical don’t just promote open source; they amplify it, ensuring our innovations reach the right people, at the right time, with clarity and purpose from developers to decision makers. As an experienced marketer at Canonical, you’ll lead cross-disciplinary teams of product, partner, or sales professionals in your specific area, from establishing priorities and strategies with senior stakeholders to delivering on integrated campaigns. We are looking for both generalists who want to take ownership of a product portfolio or channel, and for specialists who can help the whole team excel in their domain of expertise. Location: This is a globally remote role; you can be based in EMEA, APAC, or the Americas, depending on the team’s location. ### The role entails You will take ownership of one of our core marketing tracks and lead both strategy and execution. You’ll ensure campaigns land, launches succeed, and adoption grows, while contributing to the broader go-to-market engine. You will: * Lead GTM strategy and campaign execution in your functional area * Align with product, sales, content, and partner teams to deliver integrated plans * Shape messaging, positioning, and assets that resonate with customers * Design and run experiments to test your hypothesis * Drive major launches, marketing initiatives, and growth programs * Run reviews and retrospectives to improve performance and impact * Mentor colleagues, strengthen the function, and set high standards for delivery ### What we are looking for in you * Strong written and verbal communication in English * Exceptional academic track record from high school and university * Proven experience in B2B marketing, ideally in software, SaaS, or open source * Strong track record shaping go-to-market strategy, messaging, and campaigns that move the pipeline * Fast adaptation to change and new technology adoption in marketing * A leader, growing and elevating others across the organization * A solid eye for ROI and effective budget management * Ability to influence and align stakeholders across the organization * Excellent communication and storytelling skills for technical solutions * Skilled at managing complex projects and leading cross-functional teams * Comfortable using data to evaluate campaigns and refine strategy * Proactive, outcome-driven, and confident, operating independently at a global scale ### Nice-to-have skills * Background in sales-led or ecosystem growth * Familiarity with ABM (Account-Based Marketing) approaches * Experience leading go-to-market efforts across a large product portfolio * Experience managing budgets, agencies, or external vendors * Understanding of open source communities and business models * Experience mentoring or leading junior marketers ### What we offer you Your base pay will depend on various factors including your geographical location, level of experience, knowledge and skills. In addition to the benefits above, certain roles are also eligible for additional benefits and rewards including annual bonuses and sales incentives based on revenue or utilization. Our compensation philosophy is to ensure equity right across our global workforce. In addition to a competitive base pay, we provide all team members with additional benefits, which reflect our values and ideals. Please note that additional benefits may apply depending on the work location and, for more information on these, please ask your Talent Partner. 🏠Fully remote working environment – we’ve been working remotely since 2004! 📚Personal learning and development budget of 2,000 USD per annum 💰Annual compensation review 🏆Recognition rewards 🏝 Annual holiday leave 👶Parental Leave 🧑‍💼Employee Assistance Programme 🧳Opportunity to travel to new locations to meet colleagues at ‘sprints’ ### About Canonical Canonical is a pioneering tech firm at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open-source projects and the platform for AI, IoT, and the cloud, we are changing the world of software. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence; in order to succeed, we need to be the best at what we do. Most colleagues at Canonical have worked from home since our inception in 2004.​ Working here is a step into the future and will challenge you to think differently, work smarter, learn new skills, and raise your game. ### Canonical is an equal opportunity employer We are proud to foster a workplace free from discrimination. Diversity of experience, perspectives, and background create a better work environment and better products. [Whatever your identity, we will give your application fair consideration.](https://canonical.com/careers/diversity/identity) #LI-remote Show more [Apply now >](https://jobicy.com/jobs/158636-marketing-team-lead.md) > Annual salary information is not provided for this position. Explore salary ranges for similar roles in our [Salary Directory ›](https://jobicy.com/salaries.md) * ![Upload CV](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI2NSIgaGVpZ2h0PSI2NSIgZmlsbD0ibm9uZSIgeG1sbnM6dj0iaHR0cHM6Ly92ZWN0YS5pby9uYW5vIj48ZyBjbGlwLXBhdGg9InVybCgjQSkiPjxwYXRoIGQ9Ik0wIDBINjVWNjVIMFYwWiIgZmlsbD0iIzAyOWFlYiIvPjxnIGZpbGw9IiNmZmYiIHN0cm9rZT0iI2ZmZiIgc3Ryb2tlLXdpZHRoPSIyIj48cGF0aCBkPSJNMzMuMDQ5IDE1LjQ1NGExLjQzIDEuNDMgMCAwIDAtMi4wOTcgMGwtNy41NzkgOC4xNDdhMS4zOCAxLjM4IDAgMCAwIC4wOSAxLjk3MyAxLjQ0IDEuNDQgMCAwIDAgMi4wMDgtLjA4OGw1LjEwOS01LjQ5MnYyMC42MWExLjQxIDEuNDEgMCAwIDAgMS40MjEgMS4zOTdjLjc4NSAwIDEuNDIxLS42MjUgMS40MjEtMS4zOTd2LTIwLjYxbDUuMTA5IDUuNDkyYTEuNDQgMS40NCAwIDAgMCAyLjAwOC4wODggMS4zOCAxLjM4IDAgMCAwIC4wOS0xLjk3M2wtNy41NzktOC4xNDZ6TTE2Ljc2OSAzOC40YzAtLjc3My0uNjItMS40LTEuMzg1LTEuNFMxNCAzNy42MjcgMTQgMzguNHYuMTAybC4yMTUgNi4yMjljLjIyMyAxLjY4LjcwMSAzLjA5NSAxLjgxMyA0LjIxOHMyLjUxIDEuNjA3IDQuMTcyIDEuODMzYzEuNi4yMTggMy42MzYuMjE4IDYuMTYuMjE4aDExLjI4bDYuMTYtLjIxOGMxLjY2Mi0uMjI2IDMuMDYxLS43MDkgNC4xNzItMS44MzNzMS41ODktMi41MzggMS44MTMtNC4yMThDNTAgNDMuMTEzIDUwIDQxLjA1NSA1MCAzOC41MDNWMzguNGMwLS43NzMtLjYyLTEuNC0xLjM4NS0xLjRzLTEuMzg1LjYyNy0xLjM4NSAxLjRsLS4xOSA1Ljk1OGMtLjE4MiAxLjM3LS41MTUgMi4wOTUtMS4wMjYgMi42MTJzLTEuMjI4Ljg1My0yLjU4MyAxLjAzOGMtMS4zOTUuMTktMy4yNDMuMTkzLTUuODkzLjE5M0gyNi40NjJjLTIuNjUgMC00LjQ5OC0uMDAzLTUuODkzLS4xOTMtMS4zNTUtLjE4NC0yLjA3Mi0uNTIxLTIuNTgzLTEuMDM4cy0uODQ0LTEuMjQyLTEuMDI2LTIuNjEyYy0uMTg3LTEuNDEtLjE5MS0zLjI3OS0uMTkxLTUuOTU4eiIvPjwvZz48L2c+PGRlZnM+PGNsaXBQYXRoIGlkPSJBIj48cGF0aCBmaWxsPSIjZmZmIiBkPSJNMCAwaDY1djY1SDB6Ii8+PC9jbGlwUGF0aD48L2RlZnM+PC9zdmc+) ### Upload your resume now To unlock remote work opportunities and be discovered by global employers. This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content. Next step ## Apply now. Follow the employer’s application method and review Jobicy’s safety guidance before sharing personal information. Keep exploring ## Related remote jobs. * ![EverAI logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/91735b0b-221.png) EverAI Nov 3 New ### [Senior/Lead Lifecycle Marketing Manager (Full Remote – Greece)](https://jobicy.com/jobs/158644-senior-lead-lifecycle-marketing-manager-full-remote-greece.md) Our Vision & Products 🚀 EverAI — Building the Future of AI Companionship One of the Top 15 Largest & Fastest-Growing AI Companies in the World 50 Million Users in… * ![GitLab logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2020/12/WRILS-201207055737-109952.jpg) GitLab Nov 3 New ### [Staff Solutions Architect, AI Subject Matter Expert](https://jobicy.com/jobs/158642-staff-solutions-architect-ai-subject-matter-expert.md) GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50… * ![Binance logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/bc822f38-221.jpg) Binance Nov 3 New ### [VIP & Institutional Sales – MENA](https://jobicy.com/jobs/158641-vip-institutional-sales-mena.md) Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for… * ![Cribl logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/65d82c04-221.jpeg) Cribl Nov 3 New ### [Sales Engineer, Italy](https://jobicy.com/jobs/158640-sales-engineer-italy-2.md) Join the company that’s building the telemetry infrastructure for the AI era. At Cribl, we partner with IT and Security teams at many of the world’s biggest enterprises, including half… * ![EverAI logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/91735b0b-221.png) EverAI Nov 3 New ### [Senior/Lead Lifecycle Marketing Manager (Full Remote – Netherlands)](https://jobicy.com/jobs/158637-senior-lead-lifecycle-marketing-manager-full-remote-netherlands.md) Our Vision & Products 🚀 EverAI — Building the Future of AI Companionship One of the Top 15 Largest & Fastest-Growing AI Companies in the World 50 Million Users in… * ![Huntress logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/91eae3ae-221.jpg) Huntress Nov 3 New ### [Sales Development Representative – Service Provider – UK](https://jobicy.com/jobs/158633-sales-development-representative-service-provider-uk.md) What We Do: Cybercrime is growing, and more businesses are getting hit by threats that used to target only the biggest organizations. That pushes defenders like us to operate at… * ![Cribl logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/65d82c04-221.jpeg) Cribl Nov 3 New ### [Regional Sales Manager, United Kingdom (Enterprise)](https://jobicy.com/jobs/158631-regional-sales-manager-united-kingdom-enterprise-2.md) Join the company that’s building the telemetry infrastructure for the AI era. At Cribl, we partner with IT and Security teams at many of the world’s biggest enterprises, including half… * ![Chainguard logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/e4b6aacf-221.jpeg) Chainguard Nov 3 New ### [Enterprise Sales Engineer – Middle East](https://jobicy.com/jobs/158629-enterprise-sales-engineer-middle-east.md) Chainguard is the trusted source for open source. By delivering hardened, secure, and production-ready builds of all the open source software engineers and AI agents rely on, Chainguard helps organizations… * ![EverAI logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/91735b0b-221.png) EverAI Nov 3 New ### [Senior/Lead Lifecycle Marketing Manager (Full Remote – France)](https://jobicy.com/jobs/158628-senior-lead-lifecycle-marketing-manager-full-remote-france.md) Our Vision & Products 🚀 EverAI — Building the Future of AI Companionship One of the Top 15 Largest & Fastest-Growing AI Companies in the World 50 Million Users in… * ![GitLab logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2020/12/WRILS-201207055737-109952.jpg) GitLab Nov 3 New ### [Senior Solutions Architect – UAE](https://jobicy.com/jobs/158626-senior-solutions-architect-uae.md) GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50… [Browse all jobs](https://jobicy.com/jobs.md)