[All remote jobs](https://jobicy.com/jobs.md)[![Mercury logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2023/11/dfb1112a-221.jpeg)](https://jobicy.com/company/mercury.md)[Mercury](https://jobicy.com/company/mercury.md)

# Head of Media

AI Summary Mercury is seeking a senior media leader to define and execute its paid-media investment strategy for a rapidly scaling fintech brand. The role owns channel allocation, agency and vendor performance, media partnerships, and an advanced measurement framework covering attribution, incrementality, and media mix modeling. This leader will connect paid media with brand, performance, community, content, lifecycle, and product marketing to strengthen launches and company narrative. Success requires 15+ years of strategic media experience, a differentiated market perspective, and confidence operating with a fast-growing budget and executive-level visibility.[Apply for this job](#job-application)[View company](https://jobicy.com/company/mercury.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md), [Canada](https://jobicy.com/job-region/canada.md)SalaryUSD 210,200–292k / yrDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceSeniorPublished3 Nov 2026Apply before3 Dec 2026Listing views64Application actions3Application toolkit

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Opportunity details

## About this role.

Mercury is one of the fastest growing companies in fintech, and one of the few that wants to be a premium consumer-facing brand. We’re seeking the right person to shape and deliver our brand team’s investment strategy and media approach—with huge financial and career upside as the company continues to grow.

In this role, you will report to our Head of Brand and be responsible for amplifying our launches and company narrative across paid channels, with oversight on agency relationships, key partners, and measurement. This is an opportunity to build a unique and differentiated approach for a brand that’s unafraid to think differently and challenge competitors.

*Mercury is a fintech company, not an FDIC-insured bank. Banking services provided through Choice Financial Group and Column N.A., Members FDIC.

### Here are some things you’ll do on the job:

* Own Mercury’s media investment strategy — build and execute the plan for a budget doubling year over year, deciding where, when, and how we invest across channels to deliver near-term results while building an approach that scales with the spend.
* Differentiate how Mercury shows up in market — develop a media and distribution approach that stands apart from the standard playbook and lets us outmaneuver competitors who outspend us, through unconventional channels, formats, partnerships, and creative use of the media we buy.
* Lead our agency and media partners — set the agenda, hold a high bar on their work, and source, evaluate, and onboard new partners as our needs evolve.
* Build the measurement system — establish a rigorous framework for attribution, incrementality, and optimization that can support spend at the magnitude we aspire to, and leverage learnings to drive our investment decisions.
* Connect media to the broader marketing ecosystem — integrate paid media with brand, performance, community, content, lifecycle, and product marketing so that media amplifies what the rest of the team creates rather than running in parallel to it.

### You should:

* Have deep media expertise — 15+ years building and running a media investment strategy on a fast-growing budget, with a proven track record delivering and measuring short-term wins while putting systems in place that last.
* Be a market leader, not a best-practices follower — you find the unique, high-impact approach others haven’t thought of, and you have examples of media work that was recognized as differentiated
* Think in systems — you see media as one part of a larger marketing engine and design programs that make everything else Mercury does travel further and more efficiently.
* Be rigorous about measurement — you’re fluent in attribution, incrementality testing, and media mix modeling, and you can turn that analysis into confident decisions and a clear story for leadership.
* Have a track record of agency management — you’ve managed agencies and vendors and you know how to assess their work and hold them accountable

Mercury values diversity & belonging and is proud to be an Equal Employment Opportunity employer. All individuals seeking employment at Mercury are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected characteristic. We are committed to providing reasonable accommodations throughout the recruitment process for applicants with disabilities or special needs. If you need assistance, or an accommodation, please let your recruiter know once you are contacted about a role.

#LI-SE1

Total Rewards
The total rewards package at Mercury includes base salary, equity (stock options/RSUs), and benefits.

Our salary and equity ranges are highly competitive within the SaaS and fintech industry and are updated regularly using the most reliable compensation survey data for our industry. New hire offers are made based on a candidate’s experience, expertise, geographic location, and internal pay equity relative to peers.

Our target new hire base salary ranges for this role are the following:

US employees in New York City, Los Angeles, Seattle, or the San Francisco Bay Area:

$233,600—$292,000 USD

US employees outside of New York City, Los Angeles, Seattle, or the San Francisco Bay Area:

$210,200—$262,800 USD

Canadian employees (any location):

$220,700—$275,900 CAD

Show more

[Apply now >](https://jobicy.com/jobs/158653-head-of-media.md)

*

![Upload CV](data:image/svg+xml;base64,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)

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## Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

### Job Complexity

5/5EasyHard

### Pace & Pressure

5/5RelaxedFast-paced

### Autonomy Level

5/5GuidedFull ownership

### Communication Load

5/5IndependentCollaborative

AI insightThis is a high-stakes leadership role requiring ownership of a rapidly expanding investment budget, sophisticated measurement design, and accountability for agency and partner outcomes. The candidate must balance immediate growth results with long-term brand building and influence cross-functional senior stakeholders.

## Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job median (per year)Market rate$251,100US market range (per year)$210k–$300k0$330k

AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. Mercury discloses US target base-salary ranges of $210,200–$292,000 USD depending on location; the displayed midpoint is $251,100 USD annually. The annual cadence is inferred from the senior full-time base-salary context because the posting does not state a pay period explicitly. Estimated US market compensation for a Head of Media in fintech is $210,000–$300,000 USD per year, excluding equity and benefits. A separate Canadian range of CAD 220,700–275,900 is also disclosed for Canadian employees.

## Core skills

Skills and capabilities most closely associated with this opportunity.

[Media strategy](https://jobicy.com/jobs?search_keywords=Media%20strategy.md)[Paid media](https://jobicy.com/jobs?search_keywords=Paid%20media.md)[Media investment planning](https://jobicy.com/jobs?search_keywords=Media%20investment%20planning.md)[Brand marketing](https://jobicy.com/jobs?search_keywords=Brand%20marketing.md)[Performance marketing](https://jobicy.com/jobs?search_keywords=Performance%20marketing.md)[Attribution modeling](https://jobicy.com/jobs?search_keywords=Attribution%20modeling.md)[Incrementality testing](https://jobicy.com/jobs?search_keywords=Incrementality%20testing.md)[Media mix modeling](https://jobicy.com/jobs?search_keywords=Media%20mix%20modeling.md)[Agency management](https://jobicy.com/jobs?search_keywords=Agency%20management.md)[Vendor management](https://jobicy.com/jobs?search_keywords=Vendor%20management.md)[Marketing analytics](https://jobicy.com/jobs?search_keywords=Marketing%20analytics.md)[Budget management](https://jobicy.com/jobs?search_keywords=Budget%20management.md)[Cross-functional leadership](https://jobicy.com/jobs?search_keywords=Cross-functional%20leadership.md)[Strategic partnerships](https://jobicy.com/jobs?search_keywords=Strategic%20partnerships.md)[Campaign optimization](https://jobicy.com/jobs?search_keywords=Campaign%20optimization.md)

Sample interview questionsHow would you develop a media investment strategy for a budget that is doubling year over year?I would begin with clear business and brand objectives, establish channel-level hypotheses, and allocate a meaningful test-and-learn budget alongside proven scalable channels. I would use incrementality experiments, marginal-return analysis, and media mix modeling to continually reallocate investment while protecting longer-term brand-building activity.

Describe how you have used incrementality testing to change a media investment decision.

I would explain the business question, test design, control methodology, and the decision criteria established before launch. A strong example would show how the results separated correlation from true lift, led to a spend reallocation, and quantified the impact on efficient growth.

How do you hold a media agency accountable while maintaining a productive partnership?

I set an explicit operating model with shared objectives, scorecards, decision rights, testing roadmaps, and regular business reviews. I assess agencies on strategic quality, execution, transparency, learning velocity, and measurable outcomes, then address gaps directly with corrective plans and clear ownership.

How would you integrate paid media with Mercury's brand, lifecycle, content, community, and product marketing teams?

I would create a unified planning cadence around launches, audience priorities, messaging, and measurement. Paid media would amplify the strongest work from each function, while performance insights would feed back into creative, content, product positioning, and lifecycle programs.

What makes a media strategy differentiated rather than simply following best practices?

Differentiation comes from identifying an underused audience insight, distribution advantage, creative format, partnership, or measurement capability that competitors cannot easily replicate. I validate unconventional ideas with disciplined experiments, scale what proves incremental, and stop activities that do not create a defensible advantage.

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