[All remote jobs](https://jobicy.com/jobs.md)[![Paddle logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/08/28ca3645-221.png)](https://jobicy.com/company/paddle.md)[Paddle](https://jobicy.com/company/paddle.md) # Director of Demand Generation AI Summary Paddle is hiring a Director of Demand Generation to lead its global B2B SaaS pipeline-generation strategy across product-led and sales-led growth motions. The leader will manage paid media, SEO, ABM, lifecycle, web conversion, field marketing, attribution, and marketing technology while partnering closely with Sales, Growth, Product Marketing, Brand, and RevOps. The role requires 8+ years of marketing experience, including at least three years of director-level pipeline ownership, as well as proven people leadership. Success is measured through scalable pipeline, signups, PQLs, SQLs, revenue, CAC efficiency, funnel velocity, and rigorous attribution. This is a senior strategic and operational marketing role with substantial scope to build systems, teams, and repeatable growth programs.[Apply for this job](#job-application)[View company](https://jobicy.com/company/paddle.md)ShareRemote from[UK](https://jobicy.com/job-region/uk.md), [Canada](https://jobicy.com/job-region/canada.md)SalaryUndisclosedDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceDirectorPublished3 Nov 2026Apply before3 Dec 2026Listing views30Application actions2Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. Opportunity details ## About this role. What do we do? Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we’re a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It’s faster, safer, cheaper, and, above all, way better. We’re backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 10,000 software sellers in 245 territories globally. The role: We’re looking for a proven B2B Demand Generation leader to own and scale our demand generation engine, reporting directly to the CMO. As Director of Demand Generation, you’ll be responsible for driving predictable, scalable pipeline across self-serve and sales-led motions. This role sits at the heart of marketing and growth, integrating brand, product, content, lifecycle, and performance into a single demand strategy that fuels revenue across segments. You’ll lead a high-performing team across all channels including paid media, SEO, ABM, Field Marketing and funnel conversion, working cross-functionally with Product, Sales, and RevOps to drive outcomes. What you’ll own: * Own and drive the demand strategy: Lead the global demand generation function across PLG and sales-led motions, aligning to our GTM strategy, ICPs, and revenue goals. * Deliver full-funnel pipeline growth: Drive consistent, scalable pipeline across channels (paid, SEO, ABM, lifecycle, web), tailored by segment, persona, and motion. * Build and scale repeatable programs: Design and execute high-impact, segment-specific campaigns that convert across startup, scale-up, and mid-market/enterprise tiers. * Develop our ABM motion: Create and optimise 1:1, 1:few, and 1:many programs to engage and accelerate high-value accounts in our upmarket GTM. * Partner cross-functionally to win: Align tightly with Sales, Growth, Product Marketing, Brand, and Web to deliver connected campaigns and shared pipeline outcomes. * Fuel pipeline with takedown campaigns: Activate targeted compete, product, and vertical plays in partnership with Rev Marketing and PMM. * Drive performance and experimentation: Own the reporting, optimisation, and attribution across the funnel, from signups and PQLs to revenue, using data to drive constant iteration. * Leverage AI to gain execution edge: Use AI to accelerate testing, targeting, personalisation, and workflow automation at scale. * Build the systems to scale: Ensure the right martech, data infrastructure, and operating cadence is in place to support repeatable, insight-led growth. * Lead a high-performing team: Hire, coach, and inspire a team of channel owners, strategists, and ops leads, driving clear accountability and shared outcomes. Where You’ll Collaborate * Revenue Marketing: Partner to execute multi-channel campaigns aligned to sales-led GTM; provide reach, targeting, and conversion power to sales campaigns. * Growth: Coordinate on activation, onboarding, and expansion programs in PLG. Ensure alignment across product and marketing acquisition paths. * Product Marketing: Sync on ICPs, messaging, and conversion hooks to sharpen campaign precision and relevance. * Sales & BDMs: Inform outbound strategy through ABM insights and lead data; support campaign-level outbound acceleration. * Brand & Content: Ensure creative consistency and conversion alignment across all digital channels and surfaces. * RevOps & Marketing Ops: Partner on scoring, routing, attribution, funnel health, and reporting accuracy. We’d love to hear from you if you are: * Experienced B2B SaaS leader with 8+ years in marketing and 3+ years owning pipeline at Director or equivalent level, across both PLG and sales-led motions. * Proven demand driver you’ve built and scaled high-performing demand engines that deliver signups, PQLs, SQLs, and revenue at pace. * Full-stack channel expertise across paid media, SEO, ABM, lifecycle, web, and know how to integrate them into a cohesive, data-led system. * Commercially fluent you track CAC, velocity, LTV, and attribution with rigor, and use insight to guide prioritisation and budget allocation. * Segment-savvy and motion-aware you know how to tailor strategy by GTM motion (PLG vs sales-led) and segment (startup, scale-up, mid-market). * AI-literate and experimentation-led you constantly seek edge through automation, personalisation, and fast-cycle testing. * Strong cross-functional operator you partner tightly with Sales, Growth, Product Marketing, and Web to drive shared pipeline outcomes. * People-first leader you hire and scale high-performing teams with clarity, accountability, and a bias for impact over activity. Everyone is welcome at Paddle At Paddle, we’re committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer, we don’t care if, or where, you studied, what you look like or where you’re from. We’re more interested in your craft, curiosity, passion for learning and what you’ll add to our culture. We encourage you to apply even if you don’t match every part of the job ad, especially if you’re part of an underrepresented group. Please let us know if there’s anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed. We’re committed to building a diverse team where everyone feels safe to be their authentic self. Let’s grow together. Why you’ll love working at Paddle We’re a diverse, growing group of Paddlers who pride ourselves on our transparent, collaborative and respectful culture. We live and breathe our values, which are: Paddle for others Paddle together Paddle simply We offer a full suite of benefits, including attractive salaries, stock options, unlimited holidays, enhanced parental leave, retirement plans, private healthcare and well-being initiatives. We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training. Connecting at Paddle We’re a ‘digital-first’ company, which means our Paddlers always have the freedom to choose where, when and how they work within our hub locations. We recognize that where our Paddlers do their best work is unique to them and we provide trust and autonomy for everyone to work in a way which fits them best. We also value the power of connection and have invested in global hubs which help local communities flourish and bring us together for focused collaboration. Our Paddle hubs: * In Europe: UK (London headquarters), Portugal (Lisbon hub), Netherlands and Ireland (Dublin hub) * In North America: Austin, TX (USA) and Toronto (Canada) Our hub philosophy creates an engaging experience for all Paddlers, wherever, whenever and however we choose to work. To support this, we focus hiring within our hubs and will always openly share the available locations for each open position on our job description. Show more [Apply now >](https://jobicy.com/jobs/158750-director-of-demand-generation.md) > Annual salary information is not provided for this position. Explore salary ranges for similar roles in our [Salary Directory ›](https://jobicy.com/salaries.md) * ![Upload CV](data:image/svg+xml;base64,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) ### Upload your resume now To unlock remote work opportunities and be discovered by global employers. This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 5/5EasyHard ### Pace & Pressure 5/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThis is a senior revenue-marketing leadership role responsible for an integrated global demand engine and measurable pipeline outcomes. It requires deep multi-channel expertise, commercial judgment, executive stakeholder management, and the ability to lead a high-performing team in a fast-iteration environment. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job median (per year)Market rate$190,000US market range (per year)$160k–$230k0$253.00k AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. No employer salary was disclosed. The yearly cadence and USD market estimate are inferred for a senior Director of Demand Generation role in the US market; actual compensation may vary by hiring location, experience, bonus, and equity. ## Core skills Skills and capabilities most closely associated with this opportunity. [B2B SaaS marketing](https://jobicy.com/jobs?search_keywords=B2B%20SaaS%20marketing.md)[Demand generation](https://jobicy.com/jobs?search_keywords=Demand%20generation.md)[Pipeline growth](https://jobicy.com/jobs?search_keywords=Pipeline%20growth.md)[Product-led growth](https://jobicy.com/jobs?search_keywords=Product-led%20growth.md)[Account-based marketing](https://jobicy.com/jobs?search_keywords=Account-based%20marketing.md)[Paid media](https://jobicy.com/jobs?search_keywords=Paid%20media.md)[Search engine optimization](https://jobicy.com/jobs?search_keywords=Search%20engine%20optimization.md)[Lifecycle marketing](https://jobicy.com/jobs?search_keywords=Lifecycle%20marketing.md)[Funnel optimization](https://jobicy.com/jobs?search_keywords=Funnel%20optimization.md)[Marketing attribution](https://jobicy.com/jobs?search_keywords=Marketing%20attribution.md)[Revenue operations](https://jobicy.com/jobs?search_keywords=Revenue%20operations.md)[Marketing technology](https://jobicy.com/jobs?search_keywords=Marketing%20technology.md)[CAC and LTV analysis](https://jobicy.com/jobs?search_keywords=CAC%20and%20LTV%20analysis.md)[People leadership](https://jobicy.com/jobs?search_keywords=People%20leadership.md)[AI-driven personalization](https://jobicy.com/jobs?search_keywords=AI-driven%20personalization.md) Sample interview questionsHow would you create an integrated demand-generation strategy for both PLG and sales-led segments?I would begin by defining segment-specific ICPs, buying journeys, conversion events, and revenue targets. I would then align channel roles, messaging, lifecycle triggers, ABM coverage, and sales plays to each motion, using a shared funnel model and attribution framework to optimize investment against pipeline and revenue outcomes. Describe how you would evaluate whether paid media, SEO, and ABM are working together effectively. I would track each channel's contribution across the full journey rather than judging channels only on last-touch conversion. This includes incremental pipeline, account engagement, conversion velocity, CAC, influenced revenue, and performance by segment, while using experiments and holdouts where possible to validate incrementality. What metrics would you use to manage demand-generation performance? I would use a balanced scorecard covering qualified signups, PQLs, MQLs where relevant, SQLs, pipeline created, pipeline conversion, revenue, CAC, payback period, velocity, win rate, and attribution quality. The specific metrics would be segmented by motion, audience, geography, and channel so that decisions are commercially meaningful. How have you built and led a high-performing demand-generation team? I establish clear ownership, outcome-based goals, operating rhythms, and a culture of learning through experimentation. I hire complementary specialists, give them strategic context and autonomy, and create strong collaboration with sales, product marketing, growth, and operations around shared pipeline targets. How would you apply AI to improve demand-generation execution without sacrificing quality? I would use AI to accelerate research, audience analysis, campaign variation, personalization, lead prioritization, workflow automation, and insight generation. Strong governance, human review, clean data, and controlled testing are essential to ensure that automation improves relevance, accuracy, brand quality, and measurable business results. Next step ## Apply now. 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