[All remote jobs](https://jobicy.com/jobs.md)[![Wpromote logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2021/08/e1003ec6a2d34525775d0bc7912ced79.jpg)](https://jobicy.com/company/wpromote.md)[Wpromote](https://jobicy.com/company/wpromote.md)

# Paid Search Manager (B2B)

AI Summary Wpromote is hiring a Paid Search Manager to manage B2B paid-search strategy and execution for enterprise and mid-market client accounts. The role owns campaign architecture, optimization, testing, forecasting, budget management, and performance reporting across Google Ads, Microsoft Ads, and potentially SA360. The manager will collaborate with client strategy, analytics, creative, SEO, and other channel teams while communicating recommendations to client stakeholders. Candidates need 1.5–3 years of agency paid-search experience, strong GA4 and spreadsheet skills, and the ability to manage several priorities in a fast-paced environment. This is a US-remote individual-contributor position with optional access to Los Angeles and New York office hubs.[Apply for this job](#job-application)[View company](https://jobicy.com/company/wpromote.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md)SalaryUSD 74k–90k / yrDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceSeniorPublished3 Nov 2026Apply before3 Dec 2026Listing views45Application actions1Application toolkit

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Opportunity details

## About this role.

The Role

We’re seeking a Paid Search Manager to support strategy and execution across enterprise and mid-market accounts within Wpromote’s growing B2B practice. This individual contributor (IC) role will partner with senior team members to drive performance through thoughtful campaign management, optimization, and cross-functional collaboration.

The ideal candidate has experience managing paid search campaigns within an agency environment and enjoys balancing strategic thinking with hands-on execution. You’ll help manage search initiatives across multiple campaigns, products, and audiences while partnering with Client Strategy, Analytics, Creative, and other channel teams to deliver measurable business outcomes.

### You Will Be

* Serving as a trusted strategic partner to enterprise B2B clients by leading paid search strategy, performance optimization, and ongoing business planning across complex performance marketing programs
* Owning both strategy and execution by developing campaign architecture, optimization plans, testing roadmaps, and operational improvements that drive measurable business results
* Managing sophisticated paid search account structures across Google Ads, Microsoft Ads, SA360, and other relevant paid search platforms
* Driving strategic planning, forecasting, budget management, testing initiatives, and performance optimization aligned with client business goals
* Translating campaign performance and business insights into clear, actionable recommendations for client stakeholders
* Partnering closely with Client Strategy, Analytics, Creative, SEO, and other channel teams to develop integrated marketing strategies
* Identifying opportunities for automation, operational efficiencies, audience expansion, and performance innovation across client programs
* Maintaining strong campaign health through proactive monitoring, QA processes, and optimization best practices
* Participating in client meetings, performance reviews, and presentations while building strong client relationships
* Staying current on search platform updates, AI-driven search innovations, automation capabilities, and industry best practices

### You Must Have

* 1.5-3 years of experience managing paid search campaigns within an agency environment
* Experience supporting B2B paid search programs across enterprise or mid-market clients preferred
* Experience managing campaigns across Google Ads and Microsoft Ads; familiarity with Search Ads 360 (SA360) is a plus
* Working knowledge of campaign structure, audience targeting, bidding strategies, automation, and conversion optimization
* Strong analytical skills with experience using GA4 and reporting platforms to evaluate performance and identify optimization opportunities
* Experience interpreting campaign data and communicating recommendations to internal stakeholders and clients
* Strong verbal and written communication skills with experience participating in client-facing conversations
* Excellent organizational skills with the ability to manage multiple priorities across several client accounts
* Ability to collaborate effectively within cross-functional teams in a fast-paced agency environment
* Working knowledge of Google Workspace and Microsoft Excel, including pivot tables and XLOOKUP/VLOOKUP

### Nice to Have

* Experience supporting SaaS, fintech, adtech, and other B2B technology organizations preferred
* Experience working with Salesforce, HubSpot, or other CRM integrations for lead generation measurement
* Experience managing offline conversion tracking and lead quality optimization
* Familiarity with first-party audience strategies, CRM integrations, and advanced attribution methodologies
* Experience leveraging AI-powered tools and automation to improve campaign efficiency and performance

### What We Offer

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

-Remote-first culture

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-Work from anywhere options*

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $74,000 – $90,000, based on a variety of factors unique to each candidate, including skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and the respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits .

*This position may be performed remotely in most states within the US, with some exclusions

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via [wpromote.com](http://wpromote.com/) email addresses. If you see a posting elsewhere that is not reflected on [Wpromote.com/careers](http://wpromote.com/careers), it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

#LI-CK

#LI-Remote

### Compensation

### Additional Information

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

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[Apply now >](https://jobicy.com/jobs/158823-paid-search-manager-b2b.md)

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![Upload CV](data:image/svg+xml;base64,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)

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## Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

### Job Complexity

3/5EasyHard

### Pace & Pressure

4/5RelaxedFast-paced

### Autonomy Level

4/5GuidedFull ownership

### Communication Load

4/5IndependentCollaborative

AI insightThis is an intermediate performance-marketing role requiring hands-on platform expertise alongside strategic planning for multiple B2B client accounts. The agency setting, client-facing responsibilities, and need to translate data into recommendations create a fast, moderately complex workload.

## Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job median (per year)Market rate$82,000US market range (per year)$70k–$95k0$104.50k

AI insightThe employer explicitly lists an annual base-salary range of $74,000–$90,000 USD, with a midpoint of $82,000. An estimated US market range for a paid search manager with agency and B2B experience is $70,000–$95,000 USD annually; actual compensation can vary by location, platform depth, client scope, and analytics expertise.

## Core skills

Skills and capabilities most closely associated with this opportunity.

[Google Ads](https://jobicy.com/jobs?search_keywords=Google%20Ads.md)[Microsoft Ads](https://jobicy.com/jobs?search_keywords=Microsoft%20Ads.md)[Search Ads 360](https://jobicy.com/jobs?search_keywords=Search%20Ads%20360.md)[Paid Search Strategy](https://jobicy.com/jobs?search_keywords=Paid%20Search%20Strategy.md)[B2B Marketing](https://jobicy.com/jobs?search_keywords=B2B%20Marketing.md)[Campaign Optimization](https://jobicy.com/jobs?search_keywords=Campaign%20Optimization.md)[GA4](https://jobicy.com/jobs?search_keywords=GA4.md)[Conversion Optimization](https://jobicy.com/jobs?search_keywords=Conversion%20Optimization.md)[Budget Management](https://jobicy.com/jobs?search_keywords=Budget%20Management.md)[Performance Forecasting](https://jobicy.com/jobs?search_keywords=Performance%20Forecasting.md)[A/B Testing](https://jobicy.com/jobs?search_keywords=AB%20Testing.md)[Audience Targeting](https://jobicy.com/jobs?search_keywords=Audience%20Targeting.md)[Marketing Analytics](https://jobicy.com/jobs?search_keywords=Marketing%20Analytics.md)[Microsoft Excel](https://jobicy.com/jobs?search_keywords=Microsoft%20Excel.md)[Client Communication](https://jobicy.com/jobs?search_keywords=Client%20Communication.md)

Sample interview questionsHow do you approach building a paid-search strategy for a new B2B client?I begin by clarifying business goals, target personas, sales-cycle stages, conversion definitions, and measurement quality. I then audit available search demand, competitor activity, account structure, audiences, and historical performance to create a phased campaign architecture, budget plan, and testing roadmap tied to qualified-lead outcomes.

Describe how you would diagnose a decline in paid-search conversion performance.

I would first validate tracking and CRM data to rule out measurement issues, then segment performance by campaign, query, device, audience, geography, and time period. I would review changes in spend, bids, search terms, auction insights, landing-page behavior, and lead quality before prioritizing corrective tests and communicating likely causes to stakeholders.

How do you balance automation with manual campaign management?

I use automation when conversion volume, tracking reliability, and clear guardrails support it, such as smart bidding or rules for routine monitoring. I still maintain strategic oversight of conversion inputs, budget pacing, query quality, audience signals, exclusions, experiments, and business context so automation is directed toward meaningful outcomes.

What metrics would you use to report B2B paid-search performance to a client?

I would connect channel metrics such as spend, impressions, clicks, CTR, CPC, conversion rate, and CPA to funnel metrics such as qualified leads, opportunity rate, pipeline, and revenue where CRM data is available. The report would emphasize progress against goals, insights from changes or tests, risks, and concrete next actions rather than presenting metrics without context.

How do you manage competing priorities across several client accounts?

I prioritize work based on business impact, budget risk, performance volatility, deadlines, and client commitments. I maintain a clear task system, schedule recurring account-health checks, document decisions and test plans, and proactively communicate trade-offs or resourcing risks to the relevant team members.

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