[All remote jobs](https://jobicy.com/jobs.md)[![hims & hers logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2023/11/e7b9b920-221.jpeg)](https://jobicy.com/company/hims-hers.md)[hims & hers](https://jobicy.com/company/hims-hers.md) # Paid Media Influencer Analyst AI Summary This role manages performance-focused influencer advertising across Meta and TikTok for a direct-to-consumer healthcare platform. The analyst will source and assess creators, shape conversion-oriented briefs, launch Partnership Ads and Spark Ads, and optimize budgets, audiences, and creative. Success depends on rigorous performance measurement, creator-content testing, and translating findings into repeatable influencer-program decisions. The role also requires close collaboration with influencer, creative, legal, and medical teams to maintain healthcare marketing compliance.[Apply for this job](#job-application)[View company](https://jobicy.com/company/hims-hers.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md)SalaryUSD 75k–90k / yrDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceOpen levelPublished4 Nov 2026Apply before4 Dec 2026Listing views14Application actions1Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. Opportunity details ## About this role. Hims & Hers is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are redefining healthcare by putting the customer first and delivering access to care that is affordable, accessible, and personal, from diagnosis to treatment to delivery. No two people are the same, so we provide access to personalized care designed for results. By normalizing health & wellness challenges and innovating on their solutions, we’re making better health outcomes easier to achieve. Hims & Hers is a public company, traded on the NYSE under the ticker symbol “HIMS.” To learn more about the brand and offerings, you can visit [hims.com/about](http://hims.com/about) and [hims.com/how-it-works](http://hims.com/how-it-works) . For information on the company’s outstanding benefits, culture, and its talent-first flexible/remote work approach, see below and visit [www.hims.com/careers-professionals](http://www.hims.com/careers-professionals). ### About the Role: Influencer content is one of the highest-performing creative sources across our Meta and TikTok conversion programs, and we’re investing further in it. We’re hiring a Paid Media Influencer Analyst to sit at the intersection of our Influencer and Paid Media teams — sourcing, editing, launching, and measuring influencer-driven ads across multiple hims & hers product categories. You’ll work hand-in-hand with our influencer/creator team to help shape content that’s built to convert, then take that content live through Meta Partnership Ads (allowlisting) and TikTok Spark Ads, and manage it like any other high-performing ad in the account. This role is ideal for someone who loves creator content but also wants to own the performance side — testing, optimizing, and scaling what works. ### You Will: * Partner with the Influencer/Creator team to source and vet creators whose content and audience fit Hims & Hers paid media conversion goals across all product categories. * Write and guide all paid media influencer briefs and edits to ensure influencer content is optimized for conversion-focused paid ads, not just organic engagement. * Set up and launch influencer ads via Meta Partnership Ads (branded content allowlisting) and TikTok Spark Ads, ensuring proper permissions, tagging, and boosting are in place. * Manage and optimize live influencer ad campaigns, budget pacing, audience testing, and creative refresh to hit conversion and efficiency targets across categories. * Measure and report on influencer ad performance separately from and alongside brand/creative-led paid social, surfacing which influencers, formats, and hooks are driving results. * Build a repeatable system for tracking creator relationships, whitelisting status, content rights, and performance history. * Apply paid media amplification best practices to influencer content, including format, cropping, captions, and CTA placement by platform. * Feed performance learnings back to the Influencer team to inform which creators and content styles to prioritize for future partnerships. * Partner with Legal and Medical to ensure influencer content and disclosures meet healthcare marketing compliance requirements. ### You Have: * Experience working directly with an influencer team, guiding content creation and editing toward conversion-focused paid outcomes (not just organic reach). * Hands-on experience with Meta Partnership Ads/branded content tools (allowlisting), including permissions setup and troubleshooting. * Hands-on experience running TikTok Spark Ads off creator organic posts. * Working knowledge of paid media amplification best practices for influencer and creator content across Meta and TikTok. * Experience in ecommerce or direct-to-consumer paid social, with the analytical skills to manage budget, measure performance, and optimize toward efficiency targets. * Strong cross-functional collaboration skills — you can work fluidly between creative/influencer partners and performance media teams. * Comfort with lightweight content editing/review to keep creator content on-brand and platform-ready ahead of launch. ### Nice to Have: * Experience in telehealth, healthcare, wellness, or another regulated or highly-compliant advertising category. * Familiarity with influencer/creator management platforms (e.g., Grin, Aspire, CreatorIQ). * Basic video editing skills (CapCut, Premiere, or similar) to guide or make quick creative tweaks. * Experience testing and scaling UGC or creator content beyond influencer-specific programs. ### Our Benefits (there are more but here are some highlights): * Competitive salary & equity compensation for full-time roles * Unlimited PTO, company holidays, and quarterly mental health days * Comprehensive health benefits including medical, dental & vision, and parental leave * Employee Stock Purchase Program (ESPP) * 401k benefits with employer matching contribution * Offsite team retreats We are committed to building a workforce that reflects diverse perspectives and prioritizes ethics, wellness, and a strong sense of belonging. If you’re excited about this role, we encourage you to apply—even if you’re not sure if your background or experience is a perfect match. Hims considers all qualified applicants for employment, including applicants with arrest or conviction records, in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act, and any similar state or local fair chance laws. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Hims & Hers is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at [accommodations@forhims.com](mailto:accommodations@forhims.com) and describe the needed accommodation. Your privacy is important to us, and any information you share will only be used for the legitimate purpose of considering your request for accommodation. Hims & Hers gives consideration to all qualified applicants without regard to any protected status, including disability. Please do not send resumes to this email address. To learn more about how we collect, use, retain, and disclose Personal Information, please visit our [Global Candidate Privacy Statement](https://www.hims.com/global-candidate-privacy-statement). Show more [Apply now >](https://jobicy.com/jobs/158916-paid-media-influencer-analyst.md) * ![Upload CV](data:image/svg+xml;base64,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) ### Upload your resume now To unlock remote work opportunities and be discovered by global employers. This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 4/5EasyHard ### Pace & Pressure 4/5RelaxedFast-paced ### Autonomy Level 4/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThe position combines hands-on paid-social execution with creator operations, conversion analytics, and regulated healthcare advertising requirements. It requires sound judgment across multiple stakeholders while continuously optimizing live campaign performance. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job median (per year)Market rate$82,500US market range (per year)$75k–$100k0$110.00k AI insightThe employer discloses a yearly base-compensation range of $75,000–$90,000 USD, with a midpoint of $82,500. The estimated US annual market range for a paid-media influencer analyst with Meta and TikTok performance expertise is $75,000–$100,000 USD. ## Core skills Skills and capabilities most closely associated with this opportunity. [Paid social advertising](https://jobicy.com/jobs?search_keywords=Paid%20social%20advertising.md)[Influencer marketing](https://jobicy.com/jobs?search_keywords=Influencer%20marketing.md)[Meta Partnership Ads](https://jobicy.com/jobs?search_keywords=Meta%20Partnership%20Ads.md)[TikTok Spark Ads](https://jobicy.com/jobs?search_keywords=TikTok%20Spark%20Ads.md)[Campaign optimization](https://jobicy.com/jobs?search_keywords=Campaign%20optimization.md)[Conversion rate optimization](https://jobicy.com/jobs?search_keywords=Conversion%20rate%20optimization.md)[Budget pacing](https://jobicy.com/jobs?search_keywords=Budget%20pacing.md)[Audience testing](https://jobicy.com/jobs?search_keywords=Audience%20testing.md)[Creative testing](https://jobicy.com/jobs?search_keywords=Creative%20testing.md)[Performance reporting](https://jobicy.com/jobs?search_keywords=Performance%20reporting.md)[Creator sourcing](https://jobicy.com/jobs?search_keywords=Creator%20sourcing.md)[Content briefing](https://jobicy.com/jobs?search_keywords=Content%20briefing.md)[Healthcare marketing compliance](https://jobicy.com/jobs?search_keywords=Healthcare%20marketing%20compliance.md)[Video editing](https://jobicy.com/jobs?search_keywords=Video%20editing.md)[Cross-functional collaboration](https://jobicy.com/jobs?search_keywords=Cross-functional%20collaboration.md) Sample interview questionsHow would you evaluate whether an influencer is a good fit for a conversion-focused paid campaign?I would assess audience relevance, historical content quality, authenticity, engagement signals, brand safety, and whether the creator can communicate a clear product benefit. I would then test the content in paid placements and judge fit primarily through conversion efficiency, not organic engagement alone. Describe your process for launching a Meta Partnership Ad from creator content. I would first confirm content rights, branded-content permissions, account access, required disclosures, and correct creator tagging. After configuring the allowlisting setup, I would build campaign, audience, creative, and measurement settings, then validate delivery and monitor early performance for approval or tracking issues. What metrics would you use to compare influencer ads with brand-led paid social creative? I would compare spend, CPM, click-through rate, conversion rate, cost per acquisition, return on ad spend where applicable, and downstream quality metrics. I would segment results by creator, format, hook, audience, platform, and product category to identify repeatable drivers of performance. How would you respond if a creator ad has strong engagement but weak conversion performance? I would review the message, offer clarity, CTA placement, landing-page alignment, audience targeting, and whether the opening hook attracts viewers who are unlikely to purchase. I would test conversion-oriented edits or alternative audiences before deciding whether to pause, reposition, or retain the creator for upper-funnel use. How do you ensure influencer content remains compliant in a healthcare advertising environment? I would use approved briefs, clear disclosure requirements, documented claim guidance, and a structured review workflow with legal and medical partners. I would verify that ad copy, captions, visual claims, and creator statements meet platform policies and internal standards before launch. Next step ## Apply now. Follow the employer’s application method and review Jobicy’s safety guidance before sharing personal information. Keep exploring ## Related remote jobs. * ![Nash logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/08/276c5895-221.png) Nash Nov 4 New ### [Global Field & Event Marketing Lead](https://jobicy.com/jobs/158924-global-field-event-marketing-lead.md) Nash is the autonomic logistics platform. Self-optimizing, self-healing AI Agents unify decisioning and execution across fleets, carriers, and fulfillment networks. Set the objective, and the system runs until you hit… * ![Dataiku logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/06/5a9d57bf-221.webp) Dataiku Nov 4 New ### [Senior Director, Marketing Operations & Analytics](https://jobicy.com/jobs/158919-senior-director-marketing-operations-analytics.md) Dataiku is the Platform for AI Success, the enterprise orchestration layer for building, deploying, and governing AI. In a single environment, teams design and operate analytics, machine learning, and AI… * ![Brain Co. logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/08/b2bdd014-221.png) Brain Co. Nov 4 New ### [Account Executive, Insurance](https://jobicy.com/jobs/158918-account-executive-insurance.md) Our Mission Rebuild how the world works, to make institutions work better for the people they serve. About Brain Co. Brain Co. builds AI-native operating systems for large, regulated institutions…. * ![CertiK logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2021/03/Jobicy-210308091023-955845.jpg) CertiK Nov 4 New ### [Web3 BD](https://jobicy.com/jobs/158917-web3-bd.md) About the Company Born from groundbreaking research at Columbia University and Yale University, CertiK is a leading Web3 security company focused on securing blockchain protocols, smart contracts, and decentralized applications… * ![Brain Co. logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/08/b2bdd014-221.png) Brain Co. Nov 4 New ### [Account Executive, Financial Services](https://jobicy.com/jobs/158906-account-executive-financial-services-2.md) Our Mission Rebuild how the world works, to make institutions work better for the people they serve. About Brain Co. Brain Co. builds AI-native operating systems for large, regulated institutions…. * ![CertiK logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2021/03/Jobicy-210308091023-955845.jpg) CertiK Nov 4 New ### [Strategic Account Executive, Financial Institutions, Brazil](https://jobicy.com/jobs/158905-strategic-account-executive-financial-institutions-brazil.md) About CertiKBorn from groundbreaking research at Columbia and Yale, CertiK has grown to become the largest Web3 security platform, combining proprietary models with comprehensive security solutions and end-to-end toolkits to… * ![hims & hers logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2023/11/e7b9b920-221.jpeg) hims & hers Nov 4 New ### [Director, Technology Communications, Hims & Hers](https://jobicy.com/jobs/158904-director-technology-communications-hims-hers.md) Hims & Hers is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are redefining healthcare by… * ![Skillsoft logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/cb747022-221.png) Skillsoft Nov 4 New ### [Sr Solutions Partner](https://jobicy.com/jobs/158903-sr-solutions-partner.md) At Skillsoft, we believe skills fuel growth. Our mission is to empower every organization and every learner to turn constant change into continuous growth. As part of the team, your… * ![Stripe logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2020/10/WRILS-201011073943-272457.png) Stripe Nov 4 New ### [Account Executive, Strategics](https://jobicy.com/jobs/158902-account-executive-strategics.md) Who we are About Stripe Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow… * ![Quartzy logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2021/05/Jobicy-210510094717-355417.jpg) Quartzy Nov 4 New ### [Vendor Relations Manager](https://jobicy.com/jobs/158901-vendor-relations-manager.md) Quartzy is seeking a Vendor Relations Manager to build, manage, and grow strategic supplier relationships across our Life Sciences & Chemicals portfolios. You’ll drive growth and profitability by strengthening existing… [Browse all jobs](https://jobicy.com/jobs.md)