[All remote jobs](https://jobicy.com/jobs.md)[![Canonical logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/b4d068a9-221-1.png)](https://jobicy.com/company/canonical-ltd.md)[Canonical](https://jobicy.com/company/canonical-ltd.md) # Product Marketing Lead AI Summary Canonical is seeking a senior product marketing lead to own the market thesis, positioning, messaging, launches, competitive intelligence, and sales enablement for a technical product area. The role requires translating open-source software and infrastructure capabilities into compelling narratives for developer and executive audiences. This person will conduct customer and community research, partner with demand generation and sales, and measure launch and campaign outcomes. Success depends on independent judgment, strong stakeholder influence, technical curiosity, and evidence-based iteration across long B2B buying cycles.[Apply for this job](#job-application)[View company](https://jobicy.com/company/canonical-ltd.md)ShareRemote from[EMEA](https://jobicy.com/job-region/emea.md)SalaryUndisclosedDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceDirectorPublished4 Nov 2026Apply before4 Dec 2026Listing views25Application actions2Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. Opportunity details ## About this role. Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation and IoT. Our customers include the world’s leading public cloud and silicon providers, and industry leaders in many sectors. The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution. The company is founder led, profitable and growing. Product marketers at Canonical sit between product and the market. They take deeply technical open source products and decide what they mean to a user and a buyer; which problem they solve, who should care, why we win, and what it should cost. That work shows up as positioning and messaging, launch plans, competitive intelligence, global campaigns, and the enablement that helps sales tell a coherent story. This is a role for someone who wants ownership rather than a brief. You will pick up a portfolio area, form your own point of view on the market, and defend it with evidence. We expect product marketers to talk to customers and community members directly, and to bring opinions to product and sales rather than waiting to be told what to say. We have a bias for action, focus effort on the most impactful activities, and take ownership of our results. We work across long buying cycles, balance storytelling with data, design experiments, track outcomes, and iterate rapidly to find what works. Location: This role is remote for anyone based in EMEA. ### The role entails You will own product marketing for one of our product areas, from the market thesis through to the assets that sales and campaigns run on. You will be accountable for whether the story lands, whether launches convert, and whether the sales team can repeat the message without you in the room. You will: * Own positioning, messaging, and the narrative hierarchy for your product area, and keep it consistent from the website through to the sales deck * Lead product launches end to end with tiering, timeline, cross-functional plan, assets, and post-launch reporting * Build and maintain the competitive picture for your area: who we lose to, why, and what we say about it * Support building the enablement that sales actually uses: battlecards, discovery questions, objection handling, demo narratives * Run structured customer and community research, including win-loss, to keep the messaging grounded in real language rather than internal assumptions * Partner with demand generation, content, web, and events to turn positioning into campaigns that move pipeline * Raise the standard of the craft around you through review, mentoring, and shared frameworks ### What we are looking for in you * Strong written and verbal communication in English * An exceptional academic track record from high school and university * Proven product marketing experience in B2B software, SaaS, or open source * A track record of owning positioning and messaging for a product or portfolio, not just executing someone else’s * Evidence of launches you led that changed a business outcome such as adoption, pipeline, or win rate * The technical curiosity to hold your own with product managers and engineers and to understand the product beyond the datasheet * Comfort using data to test a hypothesis, evaluate a campaign, and change your mind * Ability to influence and align stakeholders across product, sales, and marketing without formal authority * Excellent storytelling skills applied to technical solutions, for both developer and executive audiences * Skill at managing complex, cross-functional projects with several dependencies and a fixed date * Fast adaptation to change and to new technology in marketing * Proactive, outcome-driven, and confident operating independently at a global scale ### Nice-to-have skills * Experience marketing to developers, or in infrastructure, security, or IoT categories * Familiarity with open source communities and commercial open source business models * Experience across both product-led and sales-led motions, and with the handover between them * Public speaking, webinars, or conference presence in a technical field * Experience mentoring or leading other product marketers ### What we offer you Your base pay will depend on various factors including your geographical location, level of experience, knowledge and skills. In addition to the benefits above, certain roles are also eligible for additional benefits and rewards including annual bonuses and sales incentives based on revenue or utilization. Our compensation philosophy is to ensure equity right across our global workforce. In addition to a competitive base pay, we provide all team members with additional benefits, which reflect our values and ideals. Please note that additional benefits may apply depending on the work location and, for more information on these, please ask your Talent Partner. 🏠Fully remote working environment – we’ve been working remotely since 2004! 📚Personal learning and development budget of 2,000 USD per annum 💰Annual compensation review 🏆Recognition rewards 🏝 Annual holiday leave 👶Parental Leave 🧑‍💼Employee Assistance Programme 🧳Opportunity to travel to new locations to meet colleagues at ‘sprints’ ### About Canonical Canonical is a pioneering tech firm at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open-source projects and the platform for AI, IoT, and the cloud, we are changing the world of software. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence; in order to succeed, we need to be the best at what we do. Most colleagues at Canonical have worked from home since our inception in 2004.​ Working here is a step into the future and will challenge you to think differently, work smarter, learn new skills, and raise your game. ### Canonical is an equal opportunity employer We are proud to foster a workplace free from discrimination. Diversity of experience, perspectives, and background create a better work environment and better products. [Whatever your identity, we will give your application fair consideration.](https://canonical.com/careers/diversity/identity) #LI-remote Show more [Apply now >](https://jobicy.com/jobs/158950-product-marketing-lead-4.md) > Annual salary information is not provided for this position. Explore salary ranges for similar roles in our [Salary Directory ›](https://jobicy.com/salaries.md) * ![Upload CV](data:image/svg+xml;base64,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) ### Upload your resume now To unlock remote work opportunities and be discovered by global employers. This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 5/5EasyHard ### Pace & Pressure 4/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThis is a high-seniority role with end-to-end ownership of product marketing strategy and measurable commercial outcomes. It requires influencing global product, sales, and marketing stakeholders without formal authority while working with technically complex offerings. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job median (per year)Market rate$125,000US market range (per year)$95k–$160k0$176k AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. No employer base-pay amount is published. Estimated annual base pay is shown in USD for a senior EMEA-focused B2B technical product marketing lead; actual compensation will vary substantially by country, experience, and Canonical's location-based compensation approach. ## Core skills Skills and capabilities most closely associated with this opportunity. [Product marketing](https://jobicy.com/jobs?search_keywords=Product%20marketing.md)[Positioning and messaging](https://jobicy.com/jobs?search_keywords=Positioning%20and%20messaging.md)[B2B SaaS marketing](https://jobicy.com/jobs?search_keywords=B2B%20SaaS%20marketing.md)[Go-to-market strategy](https://jobicy.com/jobs?search_keywords=Go-to-market%20strategy.md)[Product launches](https://jobicy.com/jobs?search_keywords=Product%20launches.md)[Competitive intelligence](https://jobicy.com/jobs?search_keywords=Competitive%20intelligence.md)[Sales enablement](https://jobicy.com/jobs?search_keywords=Sales%20enablement.md)[Customer research](https://jobicy.com/jobs?search_keywords=Customer%20research.md)[Win-loss analysis](https://jobicy.com/jobs?search_keywords=Win-loss%20analysis.md)[Campaign measurement](https://jobicy.com/jobs?search_keywords=Campaign%20measurement.md)[Stakeholder management](https://jobicy.com/jobs?search_keywords=Stakeholder%20management.md)[Technical storytelling](https://jobicy.com/jobs?search_keywords=Technical%20storytelling.md)[Open source marketing](https://jobicy.com/jobs?search_keywords=Open%20source%20marketing.md)[Cross-functional project management](https://jobicy.com/jobs?search_keywords=Cross-functional%20project%20management.md) Sample interview questionsHow would you develop positioning for a technically complex open-source product area?I would start with customer and community interviews, win-loss evidence, market and competitor research, and input from product and sales. I would synthesize this into a clear target audience, priority problem, differentiated value proposition, proof points, and message hierarchy, then validate it through sales feedback and campaign tests. Describe how you would plan and execute an end-to-end product launch. I would define the launch objective, audience, tier, success metrics, timeline, owners, dependencies, and risks. I would align product, sales, demand generation, content, web, and events on the narrative and required assets, enable sales before launch, and review adoption, pipeline, engagement, and qualitative feedback after launch to improve subsequent activity. What makes sales enablement useful rather than merely informative? Effective enablement is designed around the real conversations sellers have. I would build concise battlecards, discovery questions, objection handling, demo narratives, and proof points, validate them with frontline sales teams, and monitor usage and win-rate feedback to keep the materials practical and current. How do you balance storytelling with data when evaluating a marketing campaign? I use data to define the hypothesis, audience, expected behavior, and success metrics, such as qualified engagement, conversion, pipeline, or win rate. Qualitative feedback then explains why the numbers moved, allowing the team to refine the message, channel, or audience rather than optimizing only for surface-level activity. How would you influence product managers and sales leaders when you do not have formal authority? I would establish credibility through customer evidence, clear reasoning, and reliable execution. By involving stakeholders early, making trade-offs explicit, connecting recommendations to shared business outcomes, and incorporating relevant feedback, I can build alignment while maintaining a strong point of view. Next step ## Apply now. Follow the employer’s application method and review Jobicy’s safety guidance before sharing personal information. Keep exploring ## Related remote jobs. * ![Mozilla logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2020/10/mozilla.jpg) Mozilla Nov 4 New ### [Senior Marketing Manager – Japan (Contract)](https://jobicy.com/jobs/158971-senior-marketing-manager-japan-contract.md) Why Mozilla? Mozilla Corporation is the non-profit-backed technology company that has shaped the internet for the better over the last 25 years. 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