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# Product Marketing Manager

AI Summary Keyfactor is seeking a mid-level Product Marketing Manager to lead go-to-market strategy for its enterprise trust infrastructure and cryptographic identity solutions. The role converts technical product capabilities into differentiated positioning, messaging, launch plans, buyer content, and sales enablement. It partners closely with Product, Sales, Customer Success, and Revenue Marketing while using customer research, competitive intelligence, and performance data to improve outcomes. The ideal candidate has at least three years of B2B product marketing experience and can explain complex cybersecurity or infrastructure technology in clear business terms.[Apply for this job](#job-application)[View company](https://jobicy.com/company/keyfactor-inc.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md)SalaryUndisclosedDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceSeniorPublished5 Nov 2026Apply before5 Dec 2026Listing views32Application actions3Application toolkit

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Opportunity details

## About this role.

About Keyfactor

Our mission is to securely connect the world: humans, machines, and AI. Keyfactor is the leader in trust infrastructure for AI and machines, helping the world’s largest enterprises and government agencies take control of the cryptographic identities that safeguard every digital interaction. Behind the platform is a global team of people who care deeply about the work and each other. We move fast, think big, and show up for one another every day. If you’re looking for work that matters and a team that brings out your best, we hope you’ll trust your future with Keyfactor!

Title: Product Marketing Manager

Location: United States (Remote)

Experience: Mid-Level

Job Function: Marketing

Employment Type: Full-time

Industry: Computer & Network Security

About the position

As machine identities multiply, cryptographic risk rises, and AI and quantum computing reshape the market, continued leadership requires a clear understanding of what customers need and the ability to turn complex technology into meaningful business value.

Keyfactor is looking for a Product Marketing Manager to help shape and execute the go-to-market strategy for our core solutions. You will work closely with Product, Sales, Customer Success, and Marketing to understand our buyers, strengthen our positioning, bring new capabilities to market, and equip the field to win. You will translate technical capabilities into clear, compelling stories and help connect our solutions to the value of the Keyfactor Trust Control Plane.

This role is a strong fit for a curious, collaborative product marketer who is comfortable learning complex technology, engaging directly with customers and internal experts, and turning insight into high-quality work.

Applicants must be legally authorized to work in the United States.

Responsibilities

• Develop and execute product marketing plans for assigned solutions, defining priority buyers, use cases, market requirements, growth opportunities, and measures of success.

• Build a deep understanding of customers, buyers, competitors, and market trends through research, customer conversations, win-loss analysis, and partnership with Sales and Customer Success.

• Partner with Product throughout the product development lifecycle, bringing customer and market insight into product decisions and supporting validation, launch readiness, and adoption.

• Develop differentiated positioning and messaging that translates technical capabilities into clear business value, connects our solutions to the Keyfactor Trust Control Plane, and informs high-quality content for buyers and the field.

• Independently plan and execute go-to-market launches for new products, capabilities, and offers, coordinating deliverables, cross-functional stakeholders, field readiness, and post-launch follow-through.

• Create sales tools and deliver enablement that help Sales and Partners lead outcome-based conversations, differentiate Keyfactor, and navigate complex enterprise buying processes.

• Partner with Revenue Marketing and Customer Marketing to support acquisition, cross-sell, adoption, and expansion programs with the right audiences, messages, and proof points.

• Track launch performance, pipeline, adoption, content utilization, and competitive outcomes, using the results to recommend improvements.

Skills and Qualifications

• 3+ years of experience in B2B product marketing, preferably for enterprise, technical, or multi-product solutions.

• Experience conducting customer, buyer, market, and competitive research and translating findings into actionable recommendations.

• Strong writing and storytelling skills, with the ability to make complex technical concepts clear and relevant to both technical practitioners and business decisionmakers.

• Hands-on experience across core product marketing disciplines, including positioning and messaging, product launches, sales enablement, content development, and cross-functional project leadership.

• Strong project management skills, with the ability to manage multiple priorities, coordinate cross-functional contributors, and deliver high-quality work on time.

• Analytical and commercially minded, with the ability to use performance data, customer feedback, and market evidence to evaluate results and improve execution.

• Collaborative and proactive, with the ability to build strong relationships across Product, Sales, Marketing, and Customer Success.

• Experience in cybersecurity, identity, cryptography, cloud infrastructure, or another technical enterprise software category is an advantage.

Compensation

Salary will be commensurate with experience. 

Culture, Career Opportunities and Benefits

We build teams that continually strive to get better than the day before. You will be challenged daily and given opportunities to grow personally and professionally. We balance autonomy and structure to create an entrepreneurial environment to spur creativity and new ideas. 

Here are just some of the initiatives that make our culture special:  

* Second Fridays (a company-wide day off on the second Friday of every month minus November and December due to the Holiday schedule). Please note that this benefit is subject to change.
* Comprehensive benefit coverage globally.
* Paid Parental Leave is available to new parents. Structure varies based on regional/government requirements. In regions where government-paid leave doesn’t exist, like in the U.S., the company offers generous paid parental leave, along with comprehensive adoption and fertility support.
* Competitive time off globally.
* Dedicated employee-focused ambassadors via Key Contributors & Culture Committees.
* DIVERSE Commitment, a call to action for a more inclusive and diverse future in business, society, and technology.
* The Keyfactor Alliance Program to support DEIB efforts.
* Wellbeing resources, wellness allowance, mindfulness app free membership, Wellness Wednesdays.
* Global Volunteer Day, company non-profit matching, and 3 volunteer days off.
* Monthly Talent development and Cross Functional meetings to support professional development.
* Regular All Hands meetings – followed by group gatherings.

Our Core Values

Our core values are extremely important to how we run our business and what we look for in every team member:  

Trust is paramount.  

We deliver security software and solutions where trust and openness are of the highest importance for our customers. We are honest and a trusted partner in every aspect of business.  

Customers are core.  

We strategize, operate, and execute through a customer-centric view. We prioritize the security interests of our customers, and we act as if their data were our own.  

Innovation never stops, it only accelerates.  

The speed of change is accelerating. We are committed, through investment and focus, to stay ahead of the innovation curve.  

We deliver with agility.   

We thrive in high-paced and continually changing environments. We navigate through newly added variables, adjust accordingly, while driving towards our strategic goals.  

United by respect.   

Respect for all is what unites us. We promote diversity, inclusivity, equity, and acting with empathy and openness, both in our business and in our communities.  

Teams make “it” happen.  

Vision and goals are not individually achievable – they require teamwork. We pride ourselves in operating as a cohesive team, creating promoters and partners, and winning as one.  

Keyfactor is a proud equal opportunity employer including but not limited to veterans and individuals with disabilities. 

REASONABLE ACCOMMODATION: Applicants with disabilities may contact a member of Keyfactor’s People team via people@keyfactor.com and/or telephone at 1.216.785.2990 to request and arrange for accommodations at any time.

[Keyfactor Privacy Notice](https://www.keyfactor.com/privacy-policy/)

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>  Annual salary information is not provided for this position. Explore salary ranges for similar roles in our [Salary Directory ›](https://jobicy.com/salaries.md)

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## Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

### Job Complexity

4/5EasyHard

### Pace & Pressure

4/5RelaxedFast-paced

### Autonomy Level

4/5GuidedFull ownership

### Communication Load

5/5IndependentCollaborative

AI insightThe position requires independent ownership of launches and messaging in a technically complex cybersecurity market. Success depends on influencing multiple functions and translating customer, market, and product evidence into commercial execution.

## Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job median (per year)Highly competitive$120,000US market range (per year)$95k–$145k0$159.50k

AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. The employer does not disclose a salary range and states that pay is commensurate with experience. The annual period and USD market estimate are inferred from the full-time, mid-level US Product Marketing Manager role; estimated market pay is $95,000–$145,000 per year, with an estimated midpoint of $120,000 per year.

## Core skills

Skills and capabilities most closely associated with this opportunity.

[B2B product marketing](https://jobicy.com/jobs?search_keywords=B2B%20product%20marketing.md)[Go-to-market strategy](https://jobicy.com/jobs?search_keywords=Go-to-market%20strategy.md)[Product positioning](https://jobicy.com/jobs?search_keywords=Product%20positioning.md)[Messaging development](https://jobicy.com/jobs?search_keywords=Messaging%20development.md)[Product launches](https://jobicy.com/jobs?search_keywords=Product%20launches.md)[Sales enablement](https://jobicy.com/jobs?search_keywords=Sales%20enablement.md)[Customer research](https://jobicy.com/jobs?search_keywords=Customer%20research.md)[Competitive analysis](https://jobicy.com/jobs?search_keywords=Competitive%20analysis.md)[Market research](https://jobicy.com/jobs?search_keywords=Market%20research.md)[Content development](https://jobicy.com/jobs?search_keywords=Content%20development.md)[Cross-functional leadership](https://jobicy.com/jobs?search_keywords=Cross-functional%20leadership.md)[Project management](https://jobicy.com/jobs?search_keywords=Project%20management.md)[Performance analytics](https://jobicy.com/jobs?search_keywords=Performance%20analytics.md)[Cybersecurity marketing](https://jobicy.com/jobs?search_keywords=Cybersecurity%20marketing.md)

Sample interview questionsHow would you develop positioning for a technically complex cybersecurity product?I would begin with customer interviews, win-loss findings, product knowledge, and competitive research to identify high-priority buyer problems. I would then create a concise value proposition, differentiated proof points, and role-specific messages, validating them with product, sales, and customer-facing teams before using them across launch and enablement materials.

Describe how you would plan a go-to-market launch for a new capability.

I would define the target audience, customer problem, business objective, success metrics, core narrative, and launch tier first. Then I would build a cross-functional plan covering product readiness, messaging, content, sales training, demand generation, customer communications, and post-launch measurement.

What metrics would you use to evaluate product marketing effectiveness?

I would connect metrics to the objective, tracking field readiness and content use for enablement, engagement and conversion for campaigns, and pipeline, win rate, adoption, expansion, and competitive outcomes for business impact. I would review qualitative customer and sales feedback alongside quantitative results to identify improvements.

How do you make technical concepts understandable for both practitioners and business decision-makers?

I tailor the message to the audience while keeping the underlying proof consistent. For practitioners, I focus on architecture, workflows, and operational outcomes; for executives, I connect those capabilities to risk reduction, business resilience, efficiency, and strategic value.

How would you handle conflicting priorities from Product, Sales, and Marketing during a launch?

I would make the trade-offs visible by aligning stakeholders on the customer impact, launch goals, dependencies, and deadline. I would prioritize work that is essential to a credible customer experience and field readiness, document decisions, and communicate a clear ownership and escalation plan.

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