[All remote jobs](https://jobicy.com/jobs.md)[![Testlio logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/11024036-221.png)](https://jobicy.com/company/testlio.md)[Testlio](https://jobicy.com/company/testlio.md) # Product Marketing Director AI Summary Testlio is hiring a strategic individual-contributor Product Marketing Director to lead positioning, messaging, go-to-market narratives, launches, and sales enablement for its software testing platform. The role requires deep B2B enterprise technology marketing experience and practical familiarity with software testing, QA, test automation, or quality engineering. This person will partner closely with Sales, Product, Marketing, Customer Success, and Operations to translate technical capabilities into customer value and revenue-driving plays. The position is fully remote for candidates based in the United States, with a preference for Eastern Time. It also includes building scalable PMM processes and mentoring developing product marketing talent.[Apply for this job](#job-application)[View company](https://jobicy.com/company/testlio.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md)SalaryUndisclosedDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceDirectorPublished6 Nov 2026Apply before6 Dec 2026Listing views47Application actions5Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. Opportunity details ## About this role. ### Location This is a 100% remote role open to candidates based in the United States. Strong preference for candidates based in the Eastern Timezone. Testlio’s fully managed crowdsourced testing platform, powered by our proprietary intelligence technology – LeoAI EngineTM, integrates expert, on-demand testers directly into your release process. Ship faster and more confidently with global coverage across 600,000+ devices, 800+ payment methods, 150+ countries, and 100+ languages. To learn more, visit [testlio.com](https://testlio.com/). We are seeking a strategic, hands-on Product Marketing Director who understands software testing and quality engineering to turn complex capabilities into compelling customer value. In this builder role, you will connect Marketing, Sales, Product, and Operations/Delivery, establishing a differentiated go-to-market narrative and equipping revenue teams with the sales enablement tools and proof points needed to win. This is a highly strategic individual contributor role. ### Why will you love this job? * Define and lead GTM narrative: You will serve as a strategic builder, owning Testlio’s positioning and solution messaging while translating AI-enabled quality engineering capabilities into clear business outcomes. * Cross-functional impact: You will work directly with Sales, Product, Marketing, and Operations/Delivery leaders to shape go-to-market plays, drive revenue impact, and mentor emerging product marketing talent. ### Why will you love being a part of Testlio? * Great Culture: Testlio is a female-founded company, and half of our team identifies as women. We’re proud of our [inclusive, purpose-driven culture](https://testlio.com/culture/) where people genuinely enjoy collaborating. As part of our team (we call ourselves TestLions), you’ll help create exceptional digital experiences for our customers, while also contributing to our freelance network. * Remote Work: Our culture is built around remote work. We’ve created systems to allow us to successfully work together asynchronously as a [fully remote and globally distributed team](https://www.google.com/search?q=https://testlio.com/blog/building-a-strong-culture-remotely/). Testlio provides the tools and guidance for everyone to succeed in their careers in a fully remote setting. Our working style encourages everyone to make decisions, communicate effectively, and work at a sustainable pace. * Investment in You: Your growth and well-being matter to us. You’ll have flexible paid time off—including national holidays, personal days, and sick days—plus stock options so you can grow with Testlio. We also provide a $300 annual learning stipend to support your personal and professional development. * Winning Business: Testlio is growing, profitable, and cash-strong. We are leading our industry with [exceptional clients](https://testlio.com/customers/) who provide us with a high NPS score and a 4.7 rating on G2. Our business model is global, enterprise, and subscription-based. Several of our largest clients have been with us for 7+ years, and many spend $500K+/year with Testlio. ### What would your day look like? * Own Testlio’s product and solution positioning, buyer messaging, value propositions, and competitive differentiation across testing and quality engineering models. * Build vertical- and solution-specific pitch decks, case studies, battlecards, objection handling tools, and repeatable sales plays in direct partnership with sellers. * Lead cross-functional go-to-market initiatives and product launches in close collaboration with Sales, Product, Marketing, Customer Success, and Operations. * Capture authentic customer proof points, executive narratives, and industry use cases to build a scalable library of thought leadership and market intelligence. * Leverage generative AI thoughtfully to accelerate research, content development, enablement workflows,and knowledge management while maintaining quality standards. Establish scalable PMM processes, templates, and measurement practices while mentoring developing product marketing talent. ### What do you need to succeed? Technical Skills * 8+ years of progressive B2B product marketing experience within enterprise technology or technology-enabled services. * Direct professional experience in software testing, QA, test automation, crowdsourced testing, or quality engineering landscapes. * Proven track record developing product positioning, messaging frameworks, GTM strategy, and practical sales enablement assets. * Hands-on experience utilizing Salesforce, HubSpot, and modern sales enablement and marketing automation tools. * Practical experience incorporating generative AI workflows into content creation, research, and enablement processes. * Industry experience or familiarity with payments, financial services, retail, or enterprise SaaS verticals. Human Skills * All-in ownership and a builder mindset that takes proactive initiative to drive projects to completion. * Servant leadership approach with a dedication to mentoring team members and supporting cross-functional success. Relentless curiosity and commercial acumen to translate complex technical capabilities into strategic customer value. Exceptional written, verbal, and presentation communication skills tailored for executive and technical audiences. * High standards combined with low ego, prioritizing team outcomes and continuous learning. * Strong cross-functional collaboration capabilities across sales, product, marketing, and delivery teams. What is the application process? At Testlio, we aim to hire individuals who are excited about their role, thrive in a fully remote environment, and have strong long-term potential with our team. Because we are a fully distributed company, our interview process includes conversations with several team members so you can get a well-rounded understanding of the role, the people you’ll work with, and how we collaborate. As a result, our interview process typically takes 3–4 weeks to complete. Interview process: * Application * Recruiter interview * Hiring Manager interview * 2-3 Team and Stakeholder interviews * Reference checks * Offer & background check Diversity and Inclusion Testlio is an equal-opportunity employer deeply committed to creating an inclusive environment for people of all backgrounds and identities. We are female-founded, and 46% of our team members identify as women. For more information, see the [DEI section](https://testlio.com/diversity-equity-and-inclusion/)of our website. #LI-REMOTE Show more [Apply now >](https://jobicy.com/jobs/159259-product-marketing-director.md) > Annual salary information is not provided for this position. Explore salary ranges for similar roles in our [Salary Directory ›](https://jobicy.com/salaries.md) * ![Upload CV](data:image/svg+xml;base64,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) ### Upload your resume now To unlock remote work opportunities and be discovered by global employers. This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 5/5EasyHard ### Pace & Pressure 4/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThis is a senior builder role requiring 8+ years of relevant B2B product marketing experience, domain knowledge in quality engineering, and the ability to influence several functions without direct authority. Success depends on independently turning complex technical offerings into clear commercial narratives and repeatable revenue enablement. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job median (per year)Market rate$175,000US market range (per year)$150k–$210k0$231.00k AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. No employer base salary was disclosed. The annual figures are AI estimates for a US-based Product Marketing Director in enterprise SaaS and quality-engineering technology; the yearly cadence is inferred from the senior full-time professional role and US market conventions. ## Core skills Skills and capabilities most closely associated with this opportunity. [Product marketing](https://jobicy.com/jobs?search_keywords=Product%20marketing.md)[Go-to-market strategy](https://jobicy.com/jobs?search_keywords=Go-to-market%20strategy.md)[Product positioning](https://jobicy.com/jobs?search_keywords=Product%20positioning.md)[Messaging frameworks](https://jobicy.com/jobs?search_keywords=Messaging%20frameworks.md)[Sales enablement](https://jobicy.com/jobs?search_keywords=Sales%20enablement.md)[Software testing](https://jobicy.com/jobs?search_keywords=Software%20testing.md)[Quality engineering](https://jobicy.com/jobs?search_keywords=Quality%20engineering.md)[Test automation](https://jobicy.com/jobs?search_keywords=Test%20automation.md)[Competitive analysis](https://jobicy.com/jobs?search_keywords=Competitive%20analysis.md)[Customer research](https://jobicy.com/jobs?search_keywords=Customer%20research.md)[Product launches](https://jobicy.com/jobs?search_keywords=Product%20launches.md)[Salesforce](https://jobicy.com/jobs?search_keywords=Salesforce.md)[HubSpot](https://jobicy.com/jobs?search_keywords=HubSpot.md)[Generative AI](https://jobicy.com/jobs?search_keywords=Generative%20AI.md)[Executive communication](https://jobicy.com/jobs?search_keywords=Executive%20communication.md) Sample interview questionsHow would you create a differentiated positioning strategy for Testlio's managed crowdsourced testing platform?I would begin with customer, win-loss, and competitive research to identify the highest-value buyer problems and the language customers use to describe them. I would then develop a focused messaging architecture that connects Testlio's global testing network, managed delivery, and AI-enabled capabilities to measurable outcomes such as release confidence, speed, coverage, and risk reduction. Finally, I would validate the narrative with Sales, Product, and selected customers before operationalizing it across campaigns and enablement. Describe how you would equip a sales team to sell a technically complex quality-engineering solution. I would create role- and stage-specific assets, including discovery guides, value calculators, pitch decks, battlecards, objection-handling guides, customer stories, and competitive proof points. Each asset would simplify technical concepts into buyer-relevant outcomes while preserving credibility with technical stakeholders. I would measure adoption, pipeline influence, win rates, and feedback from sellers to improve the enablement program. What metrics would you use to evaluate the impact of product marketing? I would use a balanced scorecard covering message and asset adoption, launch readiness, influenced pipeline, opportunity progression, win rate, sales-cycle velocity, competitive win rate, and customer engagement with proof content. For strategic positioning work, I would also collect qualitative feedback from buyers and revenue teams. Metrics should be tied to a clear baseline and reviewed regularly with cross-functional stakeholders. How have you used generative AI responsibly in product marketing workflows? I use generative AI to accelerate research synthesis, early content drafts, enablement outlines, taxonomy development, and knowledge retrieval. I maintain human review for accuracy, brand consistency, customer confidentiality, and technical claims, especially in enterprise-facing materials. The goal is to improve speed and scale without substituting automation for sound market judgment. How would you manage alignment among Sales, Product, Marketing, and Operations during a major launch? I would establish a shared launch brief with target audiences, customer problem, positioning, proof points, launch objectives, owners, dependencies, and success metrics. Regular working sessions would resolve gaps early, while a clear decision-making process would prevent stakeholders from receiving conflicting messages. After launch, I would run a retrospective using performance data and field feedback to improve future releases. Next step ## Apply now. Follow the employer’s application method and review Jobicy’s safety guidance before sharing personal information. 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