[All remote jobs](https://jobicy.com/jobs.md)[![ClassDojo logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/656b6a00-221.png)](https://jobicy.com/company/classdojo.md)[ClassDojo](https://jobicy.com/company/classdojo.md) # Growth Marketing Lead AI Summary ClassDojo is seeking a senior individual-contributor Growth Marketing Lead to build external acquisition for its consumer products, Dojo Sparks and Dojo Islands. The role owns strategy and hands-on experimentation across paid and unpaid channels, initially emphasizing social and influencer partnerships. This person will define hypotheses, assess ROI and conversion performance, and scale successful acquisition channels through partners, tools, and automation. They will collaborate closely with Product, Creative, Data, and Product Marketing while operating with substantial autonomy in a fast-moving, ambiguous environment.[Apply for this job](#job-application)[View company](https://jobicy.com/company/classdojo.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md)SalaryUSD 178,500–250k / yrDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceSeniorPublished6 Nov 2026Apply before6 Dec 2026Listing views34Application actions0Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. Opportunity details ## About this role. ClassDojo’s goal is to give every child on Earth an education they love. We started by building a powerful network for communication. ClassDojo’s flagship app is the #1 communication app connecting K-12 teachers, children, and families globally. Teachers use it to share what’s happening throughout the day through photos, videos, and messages that make parents feel like they’re there. It’s actively used in over 95% of US schools, reaching over 45 million children in 180 countries, with a team of just around 200 people [1]. We are now beginning to use this network to give kids the best learning experiences in the world, far beyond those a standard school can provide. We hire for talent density. Our team comprises the most talented, entrepreneurial, and innovative teammates from around the world, with experience in education and large scale consumer internet companies, including Instagram, Netflix, Dropbox, Stripe, Uber, Y Combinator, and more. We’re building a company where the most talented people want to work. We believe you’ll do the best work of your life here—and you’ll pioneer the future of education, too. ### What you’ll do: As Growth Marketing Lead, you’ll own how ClassDojo reaches new families beyond our existing network. For two exciting consumer products: Dojo Sparks, and Dojo Islands. Both products have grown fast, with Islands reaching millions of kids every month. You’ll set the strategy and personally execute on high-leverage acquisition experiments—building, testing, and scaling channels that drive net-new paid users for our consumer products. This is a high-impact, high-autonomy, IC-first role. You’ll operate like a one-person growth marketing team initially: setting direction, running experiments end to end, analyzing results, and scaling what works. Over time, you’ll help build the systems, processes, and partnerships that allow growth to compound efficiently. You’ll partner closely with Product, Creative, Data, and Marketing leaders, and work alongside another growth leader focused on internal ClassDojo network growth. Your mandate is external acquisition—finding repeatable ways to reach and convert families who don’t yet know ClassDojo. This role requires a builder’s mindset: someone who thrives in ambiguity, moves quickly without perfect resources, and uses strong judgment and data to decide where to double down. ### You Will: * Set and own the strategy for new user acquisition across paid and unpaid channels, with an early focus on social and influencer partnerships * Personally run growth experiments end to end—defining hypotheses, launching tests, analyzing results, and making scale/kill decisions * Identify and validate new acquisition channels through scrappy, manual approaches first, then scale successful bets via agencies, tooling, and automation * Establish clear success metrics and ROI thresholds to guide investment and prioritization * Partner closely with Product and Creative and Product Marketing to test value propositions, landing experiences, and onboarding flows that improve conversion * Build a durable experimentation and measurement framework that enables fast iteration across messaging, targeting, and funnel steps * Leverage external resources and modern tools (including AI) to maximize impact without overbuilding internal teams * Help shape the long-term growth marketing muscle at ClassDojo, with potential to take on people leadership as impact is proven ### You will be a match if: * 8+ years of experience in growth, performance, or consumer marketing, ideally at high-growth consumer or marketplace companies * A proven track record of owning acquisition outcomes end to end—not just managing a single channel * Strong analytical judgment and comfort using data to evaluate ROI, conversion, and growth tradeoffs * Experience operating as a generalist in small or mid-sized teams (e.g., 30–150 people) where you “owned the whole thing” * Depth in at least one acquisition channel (e.g., paid social, influencer, partnerships, SEO, SEM), with strong mental models across others * A hands-on, execution-oriented mindset: you balance strategy with a willingness to roll up your sleeves and drive details * Comfort operating with high autonomy and ambiguity—able to self-direct and prioritize without heavy process * Clear, concise communication skills and the ability to partner effectively across Product, Creative, and Data ### You might be a good fit if: * You’ve built or scaled influencer- or creator-led growth programs * You’ve worked on consumer subscription or paid consumer products * You’ve operated in early-stage or fast-scaling environments as a builder or first marketing hire * You’re excited about using AI and new tools to move faster and experiment more effectively * You care deeply about product quality and long-term, sustainable growth—not just short-term wins [1] Some more context: (If you are on LinkedIn, you will not be able to access the hyperlinks below. Once you click apply, you will be directed to our career website (if you are not on there already) and will be able to access the hyperlinks) * [How ClassDojo Connects Parents, Students, and Teachers](https://www.youtube.com/watch?v=7XBnlzHpXTQ) * “[Whats New on ClassDojo 2023](https://youtu.be/O8Tora5T7O4)” * [TechCrunch Article: Second Act comes with First Profits](https://techcrunch.com/2021/01/26/classdojos-second-act-comes-with-first-profits/) Click [here](https://www.classdojo.com/press/) if you’re interested in learning more about what we’ve been up to. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. In accordance with the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. We are happy to accommodate any disabilities or special needs. We are a distributed company, so we hire regardless of location, as long as you are willing to have significant hours overlap with one of the Americas time zones. ClassDojo takes a number of factors into consideration when determining compensation, including geographic location, experience, and skillset. Salary ranges (United States): CA, WA, NY, NJ, CT states: $210,000 – $250,000 (USD) All other states in the US: $178,500 – $212,500 (USD) #LI-Remote Show more [Apply now >](https://jobicy.com/jobs/159316-growth-marketing-lead-2.md) * ![Upload CV](data:image/svg+xml;base64,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) ### Upload your resume now To unlock remote work opportunities and be discovered by global employers. This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 5/5EasyHard ### Pace & Pressure 5/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 4/5IndependentCollaborative AI insightThe role requires 8+ years of growth or consumer marketing experience and end-to-end accountability for acquisition outcomes. It combines strategic channel development, rigorous experimentation, analytics, and hands-on execution with minimal process or internal support. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job median (per year)Market rate$214,250US market range (per year)$180k–$270k0$297k AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. The employer discloses a US annual salary range of $178,500–$250,000 USD, varying by state. The yearly cadence is inferred from the senior full-time US role and the stated base-pay magnitude, as the posting does not explicitly state a pay period. Estimated US market compensation for a senior growth marketing lead is $180,000–$270,000 USD per year. ## Core skills Skills and capabilities most closely associated with this opportunity. [Growth marketing](https://jobicy.com/jobs?search_keywords=Growth%20marketing.md)[User acquisition](https://jobicy.com/jobs?search_keywords=User%20acquisition.md)[Performance marketing](https://jobicy.com/jobs?search_keywords=Performance%20marketing.md)[Paid social](https://jobicy.com/jobs?search_keywords=Paid%20social.md)[Influencer marketing](https://jobicy.com/jobs?search_keywords=Influencer%20marketing.md)[Consumer marketing](https://jobicy.com/jobs?search_keywords=Consumer%20marketing.md)[Experiment design](https://jobicy.com/jobs?search_keywords=Experiment%20design.md)[Conversion rate optimization](https://jobicy.com/jobs?search_keywords=Conversion%20rate%20optimization.md)[Marketing analytics](https://jobicy.com/jobs?search_keywords=Marketing%20analytics.md)[ROI analysis](https://jobicy.com/jobs?search_keywords=ROI%20analysis.md)[Partnership marketing](https://jobicy.com/jobs?search_keywords=Partnership%20marketing.md)[Funnel optimization](https://jobicy.com/jobs?search_keywords=Funnel%20optimization.md)[SEO](https://jobicy.com/jobs?search_keywords=SEO.md)[SEM](https://jobicy.com/jobs?search_keywords=SEM.md)[Cross-functional collaboration](https://jobicy.com/jobs?search_keywords=Cross-functional%20collaboration.md) Sample interview questionsDescribe an acquisition channel you built or significantly scaled from an early experiment.I would explain the initial customer hypothesis, the manual test used to validate demand, the metrics tracked, and the criteria used to scale investment. I would also quantify the resulting customer acquisition cost, conversion rate, and incremental growth impact. How do you decide whether to scale, iterate on, or stop a growth experiment? I define the target audience, success metric, expected economics, and decision thresholds before launch. I compare results with an appropriate baseline, assess signal quality and repeatability, then scale only when unit economics and strategic fit are sufficiently strong. How would you evaluate an influencer partnership for a paid consumer education product? I would assess audience fit, creator credibility, content format, expected reach, tracking setup, and projected acquisition economics. I would use unique links or codes, cohort-level conversion and retention data, and incrementality where possible rather than relying only on views or clicks. How do you collaborate with Product and Creative teams to improve acquisition conversion? I translate funnel data and customer insights into testable hypotheses around messaging, landing pages, onboarding, and product value propositions. I align on a shared experiment backlog, document results clearly, and prioritize changes that can improve both conversion quality and long-term retention. How do you remain effective when you are the first or only growth marketer in a rapidly changing environment? I focus on a small number of high-leverage opportunities, establish lightweight measurement systems, and work in short learning cycles. I use external partners and automation selectively, communicate priorities transparently, and continually reallocate effort toward the channels showing the strongest evidence of scalable returns. Next step ## Apply now. Follow the employer’s application method and review Jobicy’s safety guidance before sharing personal information. Keep exploring ## Related remote jobs. * ![Maven Clinic logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/c4b2d5ecf34b-221.webp) Maven Clinic Nov 6 New ### [Director, Marketing Operations](https://jobicy.com/jobs/159413-director-marketing-operations.md) Maven Clinic is the world’s largest virtual clinic for women and families on a mission to make healthcare work for all of us. Through Maven Enterprise, the company partners with… * ![Ashby logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/08/63864ee6-221.png) Ashby Nov 6 New ### [Sr. Product Marketing Manager, Enterprise](https://jobicy.com/jobs/159412-sr-product-marketing-manager-enterprise-3.md) Hi 👋 I’m Rosalia, and I look after our Product Marketing team at Ashby. I started my career in Product Marketing and helped build the Sales Enablement function at HubSpot… * ![Juniper Square logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2022/01/90c359a8bed816e81ea39fa33a8314f3.png) Juniper Square Nov 6 New ### [Account Executive, Titan](https://jobicy.com/jobs/159411-account-executive-titan.md) About Juniper Square Private markets are one of the largest, most complex, and most underserved corners of global finance. Our mission at Juniper Square is to unlock their full potential…. * ![livingHR logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/d765d7d5-221.png) livingHR Nov 6 New ### [Account Executive, New Business (Hunter)](https://jobicy.com/jobs/159409-account-executive-new-business-hunter.md) About LivTech LivTech is transforming how care is delivered to aging adults. We’re a high-growth company in the middle of an exciting transformation process — expanding our products, sharpening our… * ![Workleap logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/b84329e1-221.png) Workleap Nov 6 New ### [Channel Account Manager – ShareGate](https://jobicy.com/jobs/159397-channel-account-manager-sharegate.md) Company Description Workleap is a Montreal-based tech company, founded in 2006. We’re builders at heart, we make simple products that actually matter to the people who use them. We have… * ![livingHR logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/d765d7d5-221.png) livingHR Nov 6 New ### [Account Executive, Residential](https://jobicy.com/jobs/159395-account-executive-residential.md) About LivTech LivTech is transforming how care is delivered to aging adults. We’re a high-growth company in the middle of an exciting transformation process – expanding our products, sharpening our… * ![Cologix, Inc. logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/ab469e6c-221-1.png) Cologix, Inc. Nov 6 New ### [Account Director, Carrier](https://jobicy.com/jobs/159394-account-director-carrier.md) About Our Company: Headquartered in Denver, Colorado, Cologix is a leading North America network-neutral interconnection and hyperscale edge data center company. Our platform gives customers access to 45+ digital edge… * ![Ceros logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/08/7f055a77-221.png) Ceros Nov 6 New ### [Sr. Sales Development Representative](https://jobicy.com/jobs/159392-sr-sales-development-representative-2.md) 🌎 Location: Remote within the US ⬆ Reporting Into: Director of Sales Development 💰Compensation: $60,000 – $65,000 base plus uncapped commission, with a total expected compensation of $85,000 to $110,000,… * ![BigID logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/09d6c6d2-221.jpg) BigID Nov 6 New ### [Regional Sales Manager](https://jobicy.com/jobs/159391-regional-sales-manager-2.md) Who we are: BigID is an innovative tech startup that focuses on solutions for data security, compliance, privacy, and AI data management. We’re leading the market in all things data:… * ![ICEYE logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/c1c0624f-221.jpg) ICEYE Nov 6 New ### [State and Local Strategic Account Manager](https://jobicy.com/jobs/159383-state-and-local-strategic-account-manager.md) Role highlights: State and Local Strategic Account Manager Location: US (Remote) Department: Solutions Sales Reports to: Head of Government Solutions, North America Employment type: Permanent Workplace model: Remote Employment is… [Browse all jobs](https://jobicy.com/jobs.md)