[All remote jobs](https://jobicy.com/jobs.md)[![Canonical logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/b4d068a9-221-1.png)](https://jobicy.com/company/canonical-ltd.md)[Canonical](https://jobicy.com/company/canonical-ltd.md) # Senior communications specialist – social media AI Summary Canonical is hiring a senior social media communications specialist to own multi-channel communications strategy for its global open-source brand. The role focuses on organic social planning, messaging, campaign distribution, audience engagement, performance analysis, and reporting to the director of communications. The successful candidate will partner with cross-functional stakeholders on product launches, webinars, PR/AR initiatives, paid media alignment, and thought-leadership activity. This remote EMEA position requires strong technology marketing judgment, high-quality copywriting, analytical rigor, and the ability to improve processes through automation and AI.[Apply for this job](#job-application)[View company](https://jobicy.com/company/canonical-ltd.md)ShareRemote from[EMEA](https://jobicy.com/job-region/emea.md)SalaryUndisclosedDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceDirectorPublished6 Nov 2026Apply before6 Dec 2026Listing views34Application actions2Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. Opportunity details ## About this role. ### Be the voice of Canonical across channels Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT. Our customers include the world’s leading public cloud and silicon providers, and industry leaders in many sectors. The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office-based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution. The company is founder-led, profitable, and growing. We are looking for an outstanding colleague to join our communications team as a senior social media specialist. Our brand is part of a global open source ecosystem. We encourage adoption through community engagement. We build credibility and trust through advocacy and thought leadership. The ideal person for this role is driven to develop and implement social media strategies focused on long-term brand equity and differentiation. You will have the opportunity to advance your career with a brand that touches every aspect of the modern technology stack. Our communication strategy provides a window between the people who make our products and those who use them. With audiences in the millions, our online communities have the opportunity to talk to us, engage with us, provide feedback and be involved in the world of open source. The ideal candidate is passionate about technology, technology marketing and the use of technology in marketing. They would love to gain experience translating strategy into impact, and collaborating with multiple stakeholders. They enjoy learning and improving themselves, the team and the organization. They problem solve, get hands-on, experiment, measure and use automation and AI to make daily life easier. To succeed in this role, the candidate must be driven, organized and attentive to detail. This is a senior role reporting to the director of communications. Location: This role will be based remotely in the EMEA region. ### What your day will look like * Develop and own the communications strategy across multiple channels, with a focus on excellent planning, messaging quality and timely delivery * Deliver regular analysis and reporting on various communications channels, content performance and campaigns results * Support the growth and nurturing of Canonical’s enterprise audience, while increasing product adoption * Develop flair with copywriting and asset creation to create messaging that aligns with the brand and its personality, and drives audiences towards action * Be audience centric and use modern tools to understand market sentiment * Create awareness on integrated campaigns, product launches, webinar series, industry announcements and core content. * Package all of Canonical’s product offerings and educational material creatively, while overseeing distribution strategy and alignment across channels ### What we are looking for in you * Understanding of best practices for communications in tech * Deep experience with all major social media platforms with strong creative judgement * Hands-on knowledge of social media management and analytics tools * Interest in mentorship and team development * An analytical eye and the ability to develop measuring frameworks to inform senior decision making * Exceptional interpersonal skills and aptitude for forging trusting relationships across diverse, cross-functional teams to ensure alignment with campaign objectives, paid media strategies and PR/AR initiatives * Excellent verbal and written communication skills, strong content marketer * Proven ability to prioritize and differentiate what matters from the noise, meeting deadlines without sacrificing quality * Process owner for organic social media, establishing standards and leading planning and distribution across channels * Interest in video and production, with some projects or strong thoughts on the use of video in social media * Willingness to travel up to 4 times a year for internal or external events ### What we offer you Your base pay will depend on various factors including your geographical location, level of experience, knowledge and skills. In addition to the benefits above, certain roles are also eligible for additional benefits and rewards including annual bonuses and sales incentives based on revenue or utilisation. Our compensation philosophy is to ensure equity right across our global workforce. In addition to a competitive base pay, we provide all team members with additional benefits, which reflect our values and ideals. Please note that additional benefits may apply depending on the work location and, for more information on these, please ask your Talent Partner. 🏠Fully remote working environment – we’ve been working remotely since 2004! 📚Personal learning and development budget of 2,000USD per annum 💰Annual compensation review 🏆Recognition rewards 🏝Annual holiday leave 👶Parental Leave 🧑‍💼Employee Assistance Programme 🧳Opportunity to travel to new locations to meet colleagues at ‘sprints’ ✈️Priority Pass for travel and travel upgrades for long haul company events ### About Canonical Canonical is a pioneering tech firm that is at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open source projects and the platform for AI, IoT and the cloud, we are changing the world on a daily basis. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence – in order to succeed, we need to be the best at what we do. Canonical has been a remote-first company since its inception in 2004.​ Work at Canonical is a step into the future, and will challenge you to think differently, work smarter, learn new skills, and raise your game. Canonical provides a unique window into the world of 21st-century digital business. ### Canonical is an equal opportunity employer We are proud to foster a workplace free from discrimination. Diversity of experience, perspectives, and background create a better work environment and better products. [Whatever your identity, we will give your application fair consideration.](https://canonical.com/careers/diversity/identity) #LI-remote Show more [Apply now >](https://jobicy.com/jobs/159432-senior-communications-specialist-social-media.md) > Annual salary information is not provided for this position. Explore salary ranges for similar roles in our [Salary Directory ›](https://jobicy.com/salaries.md) * ![Upload CV](data:image/svg+xml;base64,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) ### Upload your resume now To unlock remote work opportunities and be discovered by global employers. This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 4/5EasyHard ### Pace & Pressure 4/5RelaxedFast-paced ### Autonomy Level 4/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThis is a senior, high-visibility brand role serving large technical audiences across multiple channels and stakeholders. It requires independent strategy ownership as well as strong analytical, editorial, and relationship-management capabilities. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job median (per year)Highly competitive$110,000US market range (per year)$85k–$135k0$148.50k AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. No employer base salary was disclosed. The annual USD figures are AI estimates for a senior remote social media communications specialist and are not verified employer compensation; yearly cadence is inferred from the senior full-time professional role. ## Core skills Skills and capabilities most closely associated with this opportunity. [Social media strategy](https://jobicy.com/jobs?search_keywords=Social%20media%20strategy.md)[Technology marketing](https://jobicy.com/jobs?search_keywords=Technology%20marketing.md)[Content marketing](https://jobicy.com/jobs?search_keywords=Content%20marketing.md)[Copywriting](https://jobicy.com/jobs?search_keywords=Copywriting.md)[Community engagement](https://jobicy.com/jobs?search_keywords=Community%20engagement.md)[Social media analytics](https://jobicy.com/jobs?search_keywords=Social%20media%20analytics.md)[Campaign management](https://jobicy.com/jobs?search_keywords=Campaign%20management.md)[Brand communications](https://jobicy.com/jobs?search_keywords=Brand%20communications.md)[Performance reporting](https://jobicy.com/jobs?search_keywords=Performance%20reporting.md)[Stakeholder management](https://jobicy.com/jobs?search_keywords=Stakeholder%20management.md)[Audience research](https://jobicy.com/jobs?search_keywords=Audience%20research.md)[Marketing automation](https://jobicy.com/jobs?search_keywords=Marketing%20automation.md)[AI tools](https://jobicy.com/jobs?search_keywords=AI%20tools.md)[Video content strategy](https://jobicy.com/jobs?search_keywords=Video%20content%20strategy.md) Sample interview questionsHow would you develop a social media strategy that builds long-term brand equity for a technical open-source company?I would begin with audience segmentation, brand positioning, and an audit of channel performance and sentiment. I would define a clear editorial architecture that balances education, product storytelling, community advocacy, and thought leadership, then connect each content stream to measurable outcomes such as qualified engagement, share of voice, traffic quality, and adoption signals. Describe how you would measure the effectiveness of an organic social media program. I would use a measurement framework that links channel metrics to business and brand objectives. This would include reach and audience growth, engagement quality, content saves and shares, referral traffic, sentiment, campaign contribution, and trends over time; I would report insights and recommended actions rather than presenting metrics in isolation. How do you maintain technical accuracy while producing accessible social content? I partner early with product, engineering, and subject-matter experts to validate core claims and identify the audience's real questions. I then translate technical concepts into concise, audience-appropriate narratives without overstating capability, using layered content formats that allow people to explore more detail when needed. Tell us about your approach to managing competing campaign requests from multiple stakeholders. I use a transparent prioritisation process based on strategic relevance, audience impact, timing, effort, and measurable objectives. I document the editorial calendar, clarify owners and approval paths, and communicate trade-offs early so stakeholders understand how decisions support the broader communications strategy. How would you use automation and AI responsibly in daily social media operations? I would use them to accelerate research, reporting, content repurposing, workflow coordination, and first-draft ideation while retaining human editorial judgment. I would establish review standards for factual accuracy, brand voice, privacy, and bias, particularly for technical claims and public-facing responses. Next step ## Apply now. Follow the employer’s application method and review Jobicy’s safety guidance before sharing personal information. Keep exploring ## Related remote jobs. * ![Canonical logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/b4d068a9-221-1.png) Canonical Nov 6 New ### [Senior Product Marketing Manager](https://jobicy.com/jobs/159446-senior-product-marketing-manager-9.md) Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. 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