[All remote jobs](https://jobicy.com/jobs.md)[![Canonical logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/b4d068a9-221-1.png)](https://jobicy.com/company/canonical-ltd.md)[Canonical](https://jobicy.com/company/canonical-ltd.md) # Senior Product Marketing Manager AI Summary Canonical is hiring a Senior Product Marketing Manager to own go-to-market strategy, positioning, messaging, launches, and integrated campaigns for open-source enterprise products. The role partners closely with product, engineering, sales, regional marketing, content, and partner teams to drive awareness, adoption, and pipeline growth. Responsibilities include content planning, competitive analysis, customer-growth initiatives, and global events such as webinars and community meetups. The position suits a hands-on technology marketer who combines persuasive storytelling with experimentation, funnel measurement, and marketing automation. It is a fully remote EMEA role in a globally distributed, high-performance organization.[Apply for this job](#job-application)[View company](https://jobicy.com/company/canonical-ltd.md)ShareRemote from[EMEA](https://jobicy.com/job-region/emea.md)SalaryUndisclosedDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceSeniorPublished6 Nov 2026Apply before6 Dec 2026Listing views30Application actions2Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. Opportunity details ## About this role. Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT. Our customers include the world’s leading public cloud and silicon providers, and industry leaders in many sectors. The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office-based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution. The company is founder-led, profitable, and growing Open Role: Senior Product Marketing Manager Location: EMEA – Remote Marketers at Canonical are brand stewards and demand creators.They transform complex open-source technology into messages, stories and strategies that shape the market understanding of our vision. Some focus on differentiated product and portfolio positioning; others specialize in account-based engagement, partner and alliance messaging, or product-led growth. Whatever their specialization, each marketer works as part of a cross-functional unit, contributing campaigns and insights that help the company learn and grow faster. We have a bias for action, focus efforts on the most impactful activities and take ownership of our results. We work across long buying cycles, balance storytelling with data, design experiments, track outcomes, and iterate rapidly to find what works. At Canonical, the product marketing team is not just marketing products, we’re building the best Go-To-Market (GTM) engine in the open source world. Our mission is to take the power of open source innovation and bring it to businesses everywhere, from the data center to the edge. We’re growing fast and looking for a Senior Product Marketing Manager (PMM) to join our team—someone who loves technology, thrives in fast-paced environments, and wants to make a global impact. This is a hands-on, multi-disciplinary, and dynamic position, requiring close collaboration with the Product, engineering, content, Sales, and other Marketing teams. The ideal candidate is passionate about technology, technology marketing, and the use of technology in marketing. They prefer to work in an environment that emphasises ownership of GTM campaigns, collaboration, learning, curiosity, and a drive to always improve oneself / the team / the organisation. They love solving problems, getting hands-on, experimenting, measuring, and using automation to make daily life easier. Why You’ll Love This Role * You’ll own the GTM strategy for key products, shaping messaging and positioning that speaks to developers and enterprise buyers alike. * You’ll collaborate cross-functionally with product management, sales, regional marketing, content, and partner marketing teams to bring campaigns to life. * You’ll get creative, crafting compelling advertising, launch plans, and campaigns that make our products stand out in a competitive landscape. * You’ll measure impact, using data to refine messaging, optimize marketing funnels, and drive customer engagement. * You’ll be part of a truly global team, working with colleagues in over 85 countries in a fully remote, high-performance environment. As a product marketing manager, you will: * Develop and execute go-to-market (GTM) strategies for a range of products. * Lead messaging and positioning efforts ensuring our products stand out in a competitive market. * Lead content planning with product managers —from website copy to whitepapers, blogs, and sales enablement materials. * Collaborate on marketing campaigns, partnering with regional marketing teams to execute integrated campaigns that drive pipeline growth. * Launch new products and features, leading cross-functional teams to drive awareness and adoption. * Run competitive analysis, staying ahead of market trends and evolving our positioning accordingly. * Support the customer success team on driving customer engagement and growth, working on strategies to upsell and cross-sell across our customer base. * Plan and execute global events, live webinars, and community meetups that align with our GTM priorities. What we are looking for in you * A passion for technology and open source—you get excited about innovation, software, and community-driven development. * Strong storytelling skills—you know how to craft messaging that resonates with both technical and business audiences. * Growth mindset—someone who thrives on experimentation, learning, and continuous improvement. * Excellent communication skills, both written and verbal. Nice-to-have skills * Data-driven mindset, using insights to refine strategies and improve performance. * Experience in product marketing for enterprise software, cloud, DevOps, or open-source solutions. * Experience with demand generation, understanding how to translate GTM strategies into pipeline growth. * Comfort working cross-functionally with product, sales, partners, and marketing teams. What we offer you Your base pay will depend on various factors including your geographical location, level of experience, knowledge and skills. In addition to the benefits above, certain roles are also eligible for additional benefits and rewards including annual bonuses and sales incentives based on revenue or utilisation. Our compensation philosophy is to ensure equity right across our global workforce. In addition to a competitive base pay, we provide all team members with additional benefits, which reflect our values and ideals. Please note that additional benefits may apply depending on the work location and, for more information on these, please ask your Talent Partner. * Fully remote working environment – we’ve been working remotely since 2004! * Personal learning and development budget of 2,000USD per annum * Annual compensation review * Recognition rewards * Annual holiday leave * Parental Leave * Employee Assistance Programme * Opportunity to travel to new locations to meet colleagues at ‘sprints’ * Priority Pass for travel and travel upgrades for long haul company events About Canonical Canonical is a pioneering tech firm that is at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open source projects and the platform for AI, IoT and the cloud, we are changing the world on a daily basis. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence – in order to succeed, we need to be the best at what we do. Canonical has been a remote-first company since its inception in 2004.​ Work at Canonical is a step into the future, and will challenge you to think differently, work smarter, learn new skills, and raise your game. Canonical provides a unique window into the world of 21st-century digital business. Canonical is an equal opportunity employer We are proud to foster a workplace free from discrimination. Diversity of experience, perspectives, and background create a better work environment and better products.[Whatever your identity, we will give your application fair consideration.](https://canonical.com/careers/diversity/identity) #LI-remote Show more [Apply now >](https://jobicy.com/jobs/159446-senior-product-marketing-manager-9.md) > Annual salary information is not provided for this position. Explore salary ranges for similar roles in our [Salary Directory ›](https://jobicy.com/salaries.md) * ![Upload CV](data:image/svg+xml;base64,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) ### Upload your resume now To unlock remote work opportunities and be discovered by global employers. This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 4/5EasyHard ### Pace & Pressure 5/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThis is a senior, broad-scope GTM role requiring credible technical positioning for enterprise and open-source audiences. Success depends on independently coordinating multiple functions while continuously testing, measuring, and refining campaigns. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job median (per year)Market rate$110,000US market range (per year)$85k–$140k0$154k AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. No employer base-pay range is disclosed. The annual amounts shown are AI-estimated USD market compensation for a senior product marketing role and are not verified employer compensation; the yearly cadence is inferred from the ongoing full-time senior position. ## Core skills Skills and capabilities most closely associated with this opportunity. [Product marketing](https://jobicy.com/jobs?search_keywords=Product%20marketing.md)[Go-to-market strategy](https://jobicy.com/jobs?search_keywords=Go-to-market%20strategy.md)[Product positioning](https://jobicy.com/jobs?search_keywords=Product%20positioning.md)[Messaging](https://jobicy.com/jobs?search_keywords=Messaging.md)[Enterprise software marketing](https://jobicy.com/jobs?search_keywords=Enterprise%20software%20marketing.md)[Open-source technology](https://jobicy.com/jobs?search_keywords=Open-source%20technology.md)[Demand generation](https://jobicy.com/jobs?search_keywords=Demand%20generation.md)[Content strategy](https://jobicy.com/jobs?search_keywords=Content%20strategy.md)[Competitive analysis](https://jobicy.com/jobs?search_keywords=Competitive%20analysis.md)[Marketing analytics](https://jobicy.com/jobs?search_keywords=Marketing%20analytics.md)[Campaign management](https://jobicy.com/jobs?search_keywords=Campaign%20management.md)[Sales enablement](https://jobicy.com/jobs?search_keywords=Sales%20enablement.md)[Cross-functional collaboration](https://jobicy.com/jobs?search_keywords=Cross-functional%20collaboration.md)[Marketing automation](https://jobicy.com/jobs?search_keywords=Marketing%20automation.md)[Product launches](https://jobicy.com/jobs?search_keywords=Product%20launches.md) Sample interview questionsHow would you build a go-to-market strategy for a new Canonical product aimed at both developers and enterprise buyers?I would start with customer and market research to define priority segments, pains, use cases, and buying dynamics. I would create differentiated messaging by audience while maintaining one clear product narrative, then align launch channels, sales enablement, content, and success metrics with product and regional teams. Describe how you have turned a complex technical capability into effective market positioning. I begin by understanding the underlying technology, its operational impact, and the alternatives customers use today. I translate those details into an outcome-led value proposition, validate it with technical and commercial stakeholders, and apply it consistently across web copy, launch content, sales materials, and campaigns. Which metrics would you use to evaluate a product marketing campaign? I would connect metrics to the campaign objective, tracking reach and engagement at the top of the funnel, conversion and qualified pipeline through the funnel, and adoption, expansion, or retention for existing customers. I would also review qualitative sales and customer feedback to identify messaging gaps that quantitative metrics may not reveal. How do you manage competing requests from product, sales, content, and regional marketing teams? I make priorities visible by tying requests to business goals, target audiences, expected impact, and delivery dependencies. I use a shared plan with clear owners and decision points, communicate trade-offs early, and protect time for high-impact launches and iterative measurement. How would you conduct competitive analysis in the cloud, DevOps, or open-source market? I would combine product comparisons, pricing and packaging research, analyst and community signals, customer interviews, win-loss feedback, and review of competitor campaigns. The output would focus on actionable differentiation: where Canonical is strongest, which objections sales needs to address, and which market changes require refreshed positioning. Next step ## Apply now. Follow the employer’s application method and review Jobicy’s safety guidance before sharing personal information. 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