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# GM – Commercial Strategy and Insights

AI Summary This 12-month General Manager contract leads global commercial strategy and consumer-insights functions for a purpose-led consumer products company. The role owns category direction, pricing and promotional guardrails, pack-price architecture, portfolio decisions, and commercial prioritization across markets. It requires executive-level facilitation across Retail, DTC, Supply Chain, and Brand while coaching a global analytical team. Success depends on translating complex consumer, pricing, and portfolio data into clear decisions that improve global revenue and gross margin.[Apply for this job](#job-application)[View company](https://jobicy.com/company/who-gives-a-crap.md)ShareRemote from[Australia](https://jobicy.com/job-region/australia.md)SalaryUndisclosedDepartment[Product & Operations](https://jobicy.com/categories/management.md)EmploymentContractExperienceDirectorPublished7 Nov 2026Apply before7 Dec 2026Listing views51Application actions4Application toolkit

## Make your next move.

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Opportunity details

## About this role.

### Not all heroes wear capes — but plenty of them use toilet paper

Want to challenge yourself at a purpose-led scale up AND make a difference in the world? Come join the revolootion!

### Funny name, serious business

We make eco-friendly products and donate 50% of our profits to provide clean water and help build toilets for the billions of people who lack proper access. So far, we’ve contributed over $18 million AUD (roughly $12.5 million USD) to fund sanitation projects around the globe. Basically, we’re really good at doing good.

With hubs in Australia, the Philippines, China, the US, UK and Europe, our amazing team of 200+ work to make the biggest possible impact for people and the planet. Over the next couple of years, we’re hoping to increase our annual donation tenfold to get us closer to our dream of everyone in the world having access to clean water and sanitation services.

### A bit about the role

Step into a pivotal, high-impact leadership role on a 12-month contract where you hold the compass for our global growth. As GM of Commercial Strategy & Insight, you won’t just analyse the market—you’ll actively shape where we win, how we price, and how we turn deep consumer understanding into commercial momentum that moves the needle on revenue and gross margin globally.

This is the ultimate strategic engine room position. You will empower a brilliant team across Commercial Strategy and Consumer Insight to answer our biggest questions early, steer multi-million dollar portfolio decisions, and protect space for visionary, exploratory research. Whether defining global pricing guardrails, optimising Pack Price Architecture, or navigating complex trade-offs, your work will directly fuel our long-term 5-year strategy and amplify our social impact worldwide.

If you worked here this past month here are some things you might have been involved in

* Aligning global category direction: Unifying regional and global teams around a single, cohesive strategic view across our core product categories in alignment with our 5-year growth roadmap.
* Driving global pricing and portfolio strategy: Refining global pricing and promotional guardrails, Pack Price Architecture, and commercial thresholds to balance local market needs with overall global portfolio coherence.
* Weaving insight into action: Connecting commercial questions directly with exploratory research through the Director of Consumer Insight, ensuring forward-looking consumer context shapes our biggest commercial choices early on.
* Facilitating executive-level trade-offs: Co-facilitating “Cal Pals” (our global cross-functional prioritization forum) to guide clear trade-off decisions in resourcing across Retail, DTC, Supply Chain, and Brand teams.
* Coaching and developing top talent: Mentoring a global team, elevating team capabilities around complex pricing/promotional analysis and commercial rigor while maintaining clear prioritization boundaries.

### Let’s talk about you

* You are a visionary commercial strategist and systems thinker: You excel at stepping back to map the whole ecosystem—connecting category, consumer, portfolio, pricing, and channel dynamics into one clear, compelling picture. You instinctively understand how a single pricing shift or portfolio move in one market ripples across the global business, and you bring the critical thinking needed to translate complex data into decisive, margin-accretive action.
* You are the ultimate cross-functional glue: You thrive at the intersection where strategy meets execution. As a natural connector, you comfortably bridge gaps between functions—bringing Retail, DTC, Supply Chain, and Brand together around shared commercial goals. You know how to align competing priorities, ask the right questions to unlock operational blockers, and build trust across all levels of the business.
* You lead with clarity, empathy, and conviction: You lead through ambiguity and change with complete transparency—naming clearly what will and will not get done so your team can focus on what matters most. You hold a high bar for analytical rigor while fiercely protecting your team’s remit and engagement. You take pride in coaching others, building commercial capability, and influencing senior stakeholders with objectivity and poise.

You give a crap

Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too!

### Why should you work with us?

First off,[as a certified B Corp™](https://www.bcorporation.net/en-us/find-a-b-corp/company/who-gives-a-crap), we work to make a difference every day while maintaining the highest standards of social and environmental impact. With our most recent score of 125.5 we’re in very good company with other exceptional B Corps around the world.

We also believe that helping to make the world a better place should be rewarded accordingly – that’s why we offer competitive, market informed salaries, meaningful support towards healthcare for our team around the world, generous paid leave, tailored learning and development opportunities, and free toilet paper (yes, you read that right).

Our engagement surveys (thanks Culture Amp!) tell us that our team is really proud (95%) to work for [Who Gives A Crap](https://jobicy.com/company/who-gives-a-crap.md) and, well, we couldn’t be more proud of that.

### Have you made it this far?

If you’re still reading, we think there’s a strong chance you might be our kind of person. Here’s the thing, though — research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don’t check every box above, we want to encourage you to introduce yourself. We believe a diversity of perspectives and experiences makes a team stronger — and the stronger our team, the closer we are to delivering toilets and clean water for all.

Show more

[Apply now >](https://jobicy.com/jobs/159534-gm-commercial-strategy-and-insights.md)

>  Annual salary information is not provided for this position. Explore salary ranges for similar roles in our [Salary Directory ›](https://jobicy.com/salaries.md)

*

![Upload CV](data:image/svg+xml;base64,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)

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## Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

### Job Complexity

5/5EasyHard

### Pace & Pressure

5/5RelaxedFast-paced

### Autonomy Level

5/5GuidedFull ownership

### Communication Load

5/5IndependentCollaborative

AI insightЭто высокоуровневая глобальная роль с ответственностью за многомиллионные портфельные и ценовые решения. Необходимо одновременно управлять стратегической неопределённостью, межфункциональными компромиссами и развитием команды.

## Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job median (per year)Market rate$180,000US market range (per year)$150k–$220k0$242.00k

AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. Работодатель не раскрыл базовую оплату. Для руководителя глобальной коммерческой стратегии оценка годового дохода составляет около $180,000 USD, с ориентировочным рыночным диапазоном $150,000–$220,000 USD в год; период выбран как типичный для штатной руководящей роли, хотя вакансия оформлена как 12-месячный контракт.

## Core skills

Skills and capabilities most closely associated with this opportunity.

[Commercial strategy](https://jobicy.com/jobs?search_keywords=Commercial%20strategy.md)[Pricing strategy](https://jobicy.com/jobs?search_keywords=Pricing%20strategy.md)[Portfolio management](https://jobicy.com/jobs?search_keywords=Portfolio%20management.md)[Consumer insights](https://jobicy.com/jobs?search_keywords=Consumer%20insights.md)[Category management](https://jobicy.com/jobs?search_keywords=Category%20management.md)[Revenue growth](https://jobicy.com/jobs?search_keywords=Revenue%20growth.md)[Gross margin optimization](https://jobicy.com/jobs?search_keywords=Gross%20margin%20optimization.md)[Promotional strategy](https://jobicy.com/jobs?search_keywords=Promotional%20strategy.md)[Cross-functional leadership](https://jobicy.com/jobs?search_keywords=Cross-functional%20leadership.md)[Strategic planning](https://jobicy.com/jobs?search_keywords=Strategic%20planning.md)[Market analysis](https://jobicy.com/jobs?search_keywords=Market%20analysis.md)[Executive stakeholder management](https://jobicy.com/jobs?search_keywords=Executive%20stakeholder%20management.md)[Team coaching](https://jobicy.com/jobs?search_keywords=Team%20coaching.md)

Sample interview questionsHow would you create global pricing guardrails while allowing for local market differences?I would establish a common pricing architecture based on brand positioning, margin targets, willingness to pay, and competitive benchmarks. I would then define explicit local flex ranges and decision rights, supported by a regular review cadence so deviations are evidence-based rather than ad hoc.

Describe how you would use consumer insight to improve a commercial portfolio decision.

I would combine qualitative insight with behavioral, category, and financial data to identify the consumer need, the size of the opportunity, and potential cannibalization. I would translate the findings into a clear recommendation with scenarios for revenue, margin, operational complexity, and strategic fit.

How do you facilitate trade-off decisions among Retail, DTC, Supply Chain, and Brand stakeholders?

I make the decision criteria explicit before the discussion, such as consumer impact, revenue, margin, feasibility, and strategic alignment. I then use a shared fact base to surface trade-offs, document the final decision and ownership, and clearly communicate what will not be prioritized.

What metrics would you use to assess the effectiveness of pricing and promotional strategy?

I would track net revenue, gross margin, price realization, promotional lift, elasticity, repeat purchase, customer acquisition and retention effects, and mix shifts by channel and market. I would also monitor longer-term brand and consumer-value indicators to avoid optimizing only for short-term volume.

How would you develop a global team responsible for commercial strategy and insight?

I would set a clear operating model and priorities, establish high analytical standards, and give team members ownership of meaningful strategic questions. Regular coaching, peer review, stakeholder feedback, and development plans would build both technical capability and confidence influencing senior leaders.

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