[All remote jobs](https://jobicy.com/jobs.md)[![Tala logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2022/02/a788b3a65c0fc717303f0b5b049cc7e6.jpeg)](https://jobicy.com/company/tala.md)[Tala](https://jobicy.com/company/tala.md) # Creative Strategist, Growth Marketing AI Summary Tala is hiring a Creative Strategist to lead performance-oriented creative strategy for Mexico and selected LATAM markets. The role owns creative ideation, testing, production briefs, contractor coordination, and final asset handoff for paid acquisition, ASO, and partner marketing. Success depends on turning campaign and creative-performance data into clear testing decisions while ensuring cultural and legal adaptation across markets. The position requires fluent Spanish and English, strong cross-functional collaboration, and experience with marketing analytics and project-management tools.[Apply for this job](#job-application)[View company](https://jobicy.com/company/tala.md)ShareRemote from[Mexico](https://jobicy.com/job-region/mexico.md)SalaryUndisclosedDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceOpen levelPublished8 Nov 2026Apply before8 Dec 2026Listing views50Application actions1Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. Opportunity details ## About this role. About [Tala](https://jobicy.com/company/tala.md) Tala is the AI-native credit infrastructure that connects global capital to the global majority. We combine proprietary risk intelligence with an expanding network of capital and distribution partners to power credit access at scale. To date, Tala has distributed more than $9 billion in capital to more than 14 million customers across Africa, Latin America, and Asia, building the definitive contextual dataset on thin-file borrowers in emerging markets. Tala is now converting that foundation into shared infrastructure that partners, capital providers, and ecosystems can build on. The company has been named to the Fortune Impact 20 list, CNBC’s World’s Top Fintech Companies twice, CNBC Disruptor 50 for five years, and Forbes’ Fintech 50 list for ten years running. Given the global nature of our team, we operate on a remote-first approach with office hubs in Santa Monica, CA (HQ); Nairobi, Kenya; Mexico City, Mexico; Manila, the Philippines; and Bangalore, India. Most Talazens join us because they connect with our mission. If you are energized by the impact you can make at Tala, we’d love to hear from you! ### The Role We’re seeking an innovative Creative Strategist who will develop impactful creatives to drive global customer growth. Your key goals will be to scale performance marketing spend with high efficiency and shape Tala’s positioning in the FinTech category. You will own creative strategy and production across Mexico and LATAM (Guatemala, Dominican Republic), collaborating with cross-functional teams to deliver on paid user acquisition, ASO and partner marketing goals. This role requires a strong understanding of performance marketing, ASO and partner marketing creative metrics, a passion for working with creatives, and strong project management skills. ### What You’ll Do * Creative Strategy & Ideation: Own the LATAM creative roadmap based on performance, business priorities and testing needs. Research and pitch new concepts, and work with artists to refine paid media, ASO and partner creative to maximize success rate. Analyze market trends, competitor strategies and consumer insights to identify opportunities across paid, organic and partner channels. * Testing & Performance Reporting: Work with Growth Marketers on testing schedules and campaign structures. Review test and ad performance weekly in Omni and decide what to continue, iterate, refresh or replace. Turn creative metrics into actionable insights and share them with vendors and artists. * Creative Production & Contractor Management: Develop the concept, copy, scripts and visual direction for each test, and write detailed Jira briefs for internal artists and contractors. Own the production timeline: assign briefs based on format and contractor availability, manage deadlines and feedback rounds, and review deliveries through final approval. Prepare final assets for launch, set naming conventions and handoff to Growth Marketers. * Budget Management: At month end, review contractor invoices, keep the Budget Tracker accurate and follow through on payment with Accounting. * Cultural Adaption: Adapt winning concepts across LATAM geos, ensuring creatives resonate culturally and carry the correct market-specific legal requirements. * Cross-Functional & Partner Alignment: Stay close to Brand (campaigns, events), Product (launches and updates) and Customer Research (new insights). Join partner meetings and develop growth and creative initiatives that help partners activate Tala and grow their programs. * Global Working Culture: Support creative production across several countries, with an interest in global customer insights and occasional flexibility with late start or late finish hours when working with US and Asia teams. ### What You’ll Do * 5+ years of experience in a creative strategy role, preferably in an agency or in-house marketing team. * Proven track record of developing and executing creatives that tie to successful performance marketing results. * Strong understanding of marketing principles, brand strategy, and consumer behavior. * Fluent Spanish and English, with the ability to write natural Spanish copy. * Experience managing freelance or contractor creative production, timelines and budgets. * Excellent communication, presentation and interpersonal skills. * Proficiency in creative research tools, project management tools (e.g. Jira) and marketing analytics platforms (e.g. Google Analytics, Adjust, Looker, Excel). Preferred Skills & Experience: * 3+ years of experience working with performance marketing teams. * 3+ years of experience in graphic design or motion design. * Familiarity with marketing in regulated financial services (disclaimers, compliance requirements). * Cultural understanding of LATAM markets beyond Mexico. ### Compensation ### Additional Information Our vision is to build a new financial ecosystem where everyone can participate on equal footing and access the tools they need to be financially healthy. We strongly believe that inclusion fosters innovation and we’re proud to have a diverse global team that represents a multitude of backgrounds, cultures, and experience. We hire talented people regardless of race, religion, color, national origin, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. Show more [Apply now >](https://jobicy.com/jobs/159716-creative-strategist-growth-marketing.md) > Annual salary information is not provided for this position. Explore salary ranges for similar roles in our [Salary Directory ›](https://jobicy.com/salaries.md) * ![Upload CV](data:image/svg+xml;base64,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) ### Upload your resume now To unlock remote work opportunities and be discovered by global employers. This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 4/5EasyHard ### Pace & Pressure 4/5RelaxedFast-paced ### Autonomy Level 4/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThis is a senior, metrics-driven creative role that combines strategic direction, hands-on production management, and performance analysis across multiple countries. The candidate must independently prioritize tests and vendors while aligning with Growth, Brand, Product, Research, Finance, and external partners. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job median (per year)Market rate$52,000US market range (per year)$40k–$70k0$77k AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. No employer salary was disclosed. The yearly cadence and USD market estimate are inferred for a mid-to-senior remote creative strategy position supporting Mexico and LATAM; these are AI estimates, not verified employer compensation. ## Core skills Skills and capabilities most closely associated with this opportunity. [Creative strategy](https://jobicy.com/jobs?search_keywords=Creative%20strategy.md)[Performance marketing](https://jobicy.com/jobs?search_keywords=Performance%20marketing.md)[Paid user acquisition](https://jobicy.com/jobs?search_keywords=Paid%20user%20acquisition.md)[A/B testing](https://jobicy.com/jobs?search_keywords=AB%20testing.md)[Marketing analytics](https://jobicy.com/jobs?search_keywords=Marketing%20analytics.md)[Spanish copywriting](https://jobicy.com/jobs?search_keywords=Spanish%20copywriting.md)[ASO](https://jobicy.com/jobs?search_keywords=ASO.md)[Creative production](https://jobicy.com/jobs?search_keywords=Creative%20production.md)[Contractor management](https://jobicy.com/jobs?search_keywords=Contractor%20management.md)[Project management](https://jobicy.com/jobs?search_keywords=Project%20management.md)[Jira](https://jobicy.com/jobs?search_keywords=Jira.md)[Google Analytics](https://jobicy.com/jobs?search_keywords=Google%20Analytics.md)[Looker](https://jobicy.com/jobs?search_keywords=Looker.md)[Budget management](https://jobicy.com/jobs?search_keywords=Budget%20management.md)[LATAM market research](https://jobicy.com/jobs?search_keywords=LATAM%20market%20research.md) Sample interview questionsHow would you build a creative testing roadmap for a new paid acquisition campaign in Mexico?I would begin with the acquisition objective, target audience, funnel data, and current creative benchmarks. I would form hypotheses across messaging, format, hook, visual style, and offer framing, then prioritize tests by expected impact and production effort. I would document success metrics and decision rules in advance, review results weekly, and scale, iterate, or retire concepts based on statistically meaningful performance. Describe how you turn creative performance data into actionable direction for designers or external vendors. I translate results into specific observations rather than vague feedback. For example, I would identify whether a concept succeeded because of the opening hook, product demonstration, creator style, audience insight, or call to action, and then write a brief stating what must be retained and what should change. This makes the next production cycle faster and improves learning quality. How do you ensure creative is culturally relevant across LATAM markets while preserving a consistent brand position? I separate the core brand promise from market-specific execution. I validate language, imagery, customer situations, local financial sensitivities, and mandatory disclaimers with market experts, then adapt the concept without losing the central value proposition. I also use localized testing to confirm that adaptations perform rather than relying only on assumptions. How would you manage several contractor projects with competing deadlines? I would maintain a visible production tracker with owners, brief status, dependencies, review dates, launch dates, and budget status. I would match assignments to each contractor’s strengths and capacity, set clear approval criteria in the brief, and schedule feedback rounds early enough to protect launch timing. Where priorities conflict, I would communicate trade-offs and escalate decisions with a recommendation. What metrics would you use to evaluate a performance creative asset? I would assess the asset in context of its funnel stage and channel, using metrics such as thumb-stop or view rate, click-through rate, conversion rate, cost per acquisition, install-to-registration rate, and downstream quality indicators where available. I would compare performance against relevant baselines and segment results by audience, placement, and market before making creative conclusions. Next step ## Apply now. Follow the employer’s application method and review Jobicy’s safety guidance before sharing personal information. Keep exploring ## Related remote jobs. * ![Qualtrics logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/7111adf7-221.png) Qualtrics Nov 8 New ### [Enterprise Account Executive – DoD/DoW](https://jobicy.com/jobs/159805-enterprise-account-executive-dod-dow.md) At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. 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