[All remote jobs](https://jobicy.com/jobs.md)[![Binance logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/bc822f38-221.jpg)](https://jobicy.com/company/binance.md)[Binance](https://jobicy.com/company/binance.md) # Marketing Lead AI Summary Binance is seeking a Marketing Lead to own regional, end-to-end marketing initiatives across APAC, with South Korea indicated as the hiring location. The role covers performance marketing, PR, brand, social media, community growth, events, partnerships, and go-to-market execution. The successful candidate will use campaign and market data to grow active users, engagement, retention, and brand awareness. This position requires at least five years of digital or growth marketing experience, strong cross-functional leadership, and fluency in both English and Korean. Experience in crypto, fintech, technology, e-commerce, or other fast-moving consumer digital sectors is strongly preferred.[Apply for this job](#job-application)[View company](https://jobicy.com/company/binance.md)ShareRemote from[South Korea](https://jobicy.com/job-region/south-korea.md)SalaryUndisclosedDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceDirectorPublished8 Nov 2026Apply before8 Dec 2026Listing views41Application actions3Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. Opportunity details ## About this role. [Binance](https://jobicy.com/company/binance.md) is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world. Responsibilities * Lead and manage end-to-end marketing initiatives across the region, including performance marketing, public relations, online and offline campaigns, brand awareness, social media, community engagement, and other growth-driving activities. * Develop, plan, and execute the annual marketing strategy, campaigns, events, and go-to-market initiatives aligned with regional business priorities and audience needs across APAC. * Drive growth of the active user base and strengthen brand awareness through data-driven marketing strategies, competitive benchmarking, market insights, and expansion of relevant service offerings. * Monitor campaign performance and business impact through daily, weekly, and monthly reporting to executive management and key internal stakeholders. * Demonstrate a solid understanding of affiliate models, strategic partnerships, and B2B collaboration opportunities, and work cross-functionally with relevant teams to support incentive strategies and scalable growth initiatives. * Initiate and execute innovative marketing campaigns and growth programs that enhance user acquisition, engagement, and retention. * Act as a key regional market voice by identifying and sharing insights on user behavior, market trends, community sentiment, and industry developments that can inform brand positioning and marketing innovation. * Collaborate closely with cross-functional teams including product, operations, business development, compliance, legal, and regional stakeholders to ensure effective execution of marketing initiatives. Requirements * Bachelor’s degree or above, preferably in Marketing, Business, Communications, or a related field. * Minimum 5+ years of experience in digital marketing, growth marketing, or integrated marketing, with a strong track record in planning and execution for consumer-facing businesses. * Prior experience in crypto, fintech, e-commerce, technology, gaming, or other fast-paced digital industries is strongly preferred. * Proven experience in growing, managing, and engaging a user base through data-driven and performance-oriented marketing strategies. * Strong analytical mindset with the ability to translate data and market insights into actionable marketing plans and measurable business outcomes. * Demonstrated ability to lead cross-functional initiatives and manage multiple stakeholders in a dynamic, fast-moving environment. * Strong interest in and knowledge of the crypto, blockchain, and broader technology ecosystem. * Excellent communication and stakeholder management skills, with the ability to work effectively across regional and global teams. * Fluent English and Korean (bilingual) required to coordinate with overseas partners and stakeholders Why Binance * Shape the future of finance * Collaborate with world-class talent in a user-centric global organization with a flat structure * Tackle challenging projects in a fast-paced and innovative enviornment with autonomy * Thrive in a results-driven workplace with opportunities for career growth and continuous learning * Competitive salary and company benefits * Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team) Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success. By submitting a job application, you acknowledge that you have read our [Candidate Privacy Notice](https://www.binance.com/en/candidate/privacy/notice). We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us. Show more [Apply now >](https://jobicy.com/jobs/159748-marketing-lead.md) > Annual salary information is not provided for this position. Explore salary ranges for similar roles in our [Salary Directory ›](https://jobicy.com/salaries.md) * ![Upload CV](data:image/svg+xml;base64,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) ### Upload your resume now To unlock remote work opportunities and be discovered by global employers. This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 4/5EasyHard ### Pace & Pressure 5/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThe role has broad regional ownership, ambitious growth accountability, and requires coordination across product, legal, compliance, operations, and business-development teams. The crypto industry and the stated fast-paced environment add regulatory, market, and execution complexity. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job median (per year)Highly competitive$127,500US market range (per year)$110k–$145k0$159.50k AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. No employer base salary is disclosed. The annual figures are AI estimates in USD for a senior regional marketing lead; the yearly period is inferred from the full-time professional role and market conventions. ## Core skills Skills and capabilities most closely associated with this opportunity. [Regional marketing strategy](https://jobicy.com/jobs?search_keywords=Regional%20marketing%20strategy.md)[Growth marketing](https://jobicy.com/jobs?search_keywords=Growth%20marketing.md)[Performance marketing](https://jobicy.com/jobs?search_keywords=Performance%20marketing.md)[Go-to-market strategy](https://jobicy.com/jobs?search_keywords=Go-to-market%20strategy.md)[Brand awareness](https://jobicy.com/jobs?search_keywords=Brand%20awareness.md)[Public relations](https://jobicy.com/jobs?search_keywords=Public%20relations.md)[Social media marketing](https://jobicy.com/jobs?search_keywords=Social%20media%20marketing.md)[Community engagement](https://jobicy.com/jobs?search_keywords=Community%20engagement.md)[Campaign analytics](https://jobicy.com/jobs?search_keywords=Campaign%20analytics.md)[User acquisition](https://jobicy.com/jobs?search_keywords=User%20acquisition.md)[User retention](https://jobicy.com/jobs?search_keywords=User%20retention.md)[Strategic partnerships](https://jobicy.com/jobs?search_keywords=Strategic%20partnerships.md)[Stakeholder management](https://jobicy.com/jobs?search_keywords=Stakeholder%20management.md)[Crypto marketing](https://jobicy.com/jobs?search_keywords=Crypto%20marketing.md)[Korean and English communication](https://jobicy.com/jobs?search_keywords=Korean%20and%20English%20communication.md) Sample interview questionsHow would you build an annual marketing strategy for Binance in the Korean market?I would begin with market segmentation, competitive analysis, regulatory considerations, and funnel performance data. I would then define measurable objectives for acquisition, activation, engagement, retention, and brand trust, translating them into an integrated calendar of performance, community, PR, partnership, and product-launch initiatives. Describe a growth campaign you would use to increase active users rather than only registrations. I would design a lifecycle campaign tied to meaningful product activation, such as completing onboarding, making a first transaction, or engaging with educational content. Success would be measured through cohort retention, repeat activity, cost per activated user, and incremental lift, with creative and channel tests refined weekly. How do you balance fast marketing execution with compliance requirements in crypto? I involve compliance and legal partners early, establish clear review workflows, and maintain approved claims, disclosures, and audience rules for each campaign. This enables speed without creating avoidable regulatory or reputational risk, especially when market conditions change quickly. How would you evaluate whether an affiliate or strategic partnership is worth scaling? I would assess audience fit, quality of acquired users, conversion to active users, retention, fraud risk, brand alignment, and unit economics. I would use tracked attribution, holdout or cohort comparisons where possible, and clear performance thresholds before expanding investment. How do you communicate campaign results to executive stakeholders? I present a concise view of objectives, spend, funnel outcomes, business impact, key insights, risks, and recommended actions. I tailor the level of detail to the audience while linking marketing metrics to active-user growth, retention, brand health, and regional business priorities. Next step ## Apply now. Follow the employer’s application method and review Jobicy’s safety guidance before sharing personal information. 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