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# Senior Staff Technical Go-to-Market (GTM) Product Marketing Manager, Access Security

AI Summary 1Password is seeking a senior individual-contributor product marketing leader to own technical go-to-market enablement for Enterprise Password Manager, Agentic Access, Developer Tools, and Privileged Access. The role translates product strategy into enterprise sales motions, technical storytelling, training, discovery assets, and sales plays for IT, security, and engineering buyers. It partners closely with Product, Engineering, Sales, Technical Marketing, Demo Engineering, and senior leadership while supporting strategic customer opportunities. Success requires deep identity-security expertise, strong enterprise GTM judgment, and the ability to use field insights and win-loss feedback to improve adoption and positioning. This is a remote full-time role open to candidates in the United States and Canada.[Apply for this job](#job-application)[View company](https://jobicy.com/company/1password.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md), [Canada](https://jobicy.com/job-region/canada.md)SalaryUSD 180k–261k / yrDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceDirectorPublished8 Nov 2026Apply before8 Dec 2026Listing views39Application actions0Application toolkit

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Opportunity details

## About this role.

[1Password](https://jobicy.com/company/1password.md) is growing. We’ve surpassed $500M in ARR and we’re continuing to accelerate, earning a spot on the Forbes Cloud 100 for four years in a row and teaming up with iconic partners like Oracle Red Bull Racing.

About 1Password

At 1Password, we’re building the foundation for a safe, productive digital future. Our mission is to unleash employee productivity without compromising security by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted. We innovated the market-leading enterprise password manager and pioneered Unified Access Management, a new cybersecurity category built for the way people and AI agents work today. As one of the most loved brands in cybersecurity, we take a human-centric approach in everything from product strategy to user experience. Over 180,000 businesses, from Fortune 100 leaders to the world’s most innovative AI companies, trust 1Password to help their teams securely adopt the SaaS and AI tools they need to do their best work.

If you’re excited about the opportunity to contribute to the digital safety of millions, to work alongside a team of curious, driven individuals, and to solve hard problems in a fast-paced, dynamic environment, then we want to hear from you. Come join us and help shape a safer, simpler digital future.

Product Marketing and Enablement connects 1Password’s product strategy to the customer conversations that drive growth. In this Senior Staff individual contributor role, you’ll own the product-to-field motion for Enterprise Password Manager (EPM), Agentic Access—including Developer Tools—and Privileged Access, helping Account Executives (AEs), Sales Engineers (SEs), and Customer Success Managers (CSMs) connect the needs of Information Technology (IT), security, and engineering teams to the right solutions. Through clear technical storytelling, credible sales guidance, and close partnership with Product and Sales, you’ll help 1Password advance its mission to unleash employee productivity without compromising security. Reporting to the Director, Product Marketing and Enablement, this role is remote across the United States and Canada.

How we’re using AI today

Our Engineering, Product, and Design teams are thoughtfully integrating AI across the full software and product development lifecycle to move faster without sacrificing quality or security. In practice, that looks like engineers using AI-assisted coding tools to accelerate reviews and catch bugs earlier, product managers synthesizing user research at scale, and designers rapidly prototyping and iterating with AI-generated mockups. We approach AI the same way we approach security: with clear principles, human accountability at every consequential decision point, and rigorous evaluation before anything ships to customers.

This is a remote opportunity within Canada and the US.

What we’re looking for:

• Experience bringing complex technical Business-to-Business (B2B) products, new use cases, or emerging categories to market.

• Experience working in a sales-led organization with enterprise sellers, Sales Engineers, technical buyers, and complex buying cycles.

• Experience building a product motion across discovery, evaluation, technical validation, purchase, and expansion.

• Experience partnering across Product, Engineering, Product Marketing, Sales, and GTM Enablement, with the ability to build credibility with technical and executive audiences.

• Deep fluency in identity security, Privileged Access Management (PAM), secrets management, or agentic access, along with working knowledge of developer tools and the ability to translate technical product behavior into clear customer-facing guidance.

• Strong written and verbal communication skills, strategic judgment, and the ability to influence senior stakeholders while making thoughtful decisions in ambiguous environments.

• Experience launching a new product, category, or sales motion in identity security, access management, developer tools, or a related technical market; using field insights, win-loss feedback, or seller research to prioritize work; or holding security certifications or equivalent technical training.

What you can expect:

• Own the product enablement plan for Enterprise Password Manager, Agentic Access—including Developer Tools—and Privileged Access, prioritizing readiness work based on business impact, customer needs, launches, and field evidence.

• Translate Product Marketing strategy into sales motions that help IT, security, and engineering buyers secure access for developers, artificial intelligence (AI) agents, and privileged users.

• Create the pitch decks, talk tracks, qualification questions, discovery guides, product training, and other field assets needed to support customer conversations from discovery through expansion.

• Define how the portfolio fits into annual sales plays, including the personas to engage at each stage of the buying journey and the role of strategic technology and AI partnerships.

• Act as an escalation point for strategic opportunities, join live customer conversations, support discovery and demos, and coach sellers through complex technical questions and objections.

• Partner with Technical Marketing and Demo Engineering to map demos to sales plays and provide the customer, use-case, and product context needed to build credible launch and sales demonstrations.

• Measure field readiness, lead win-loss analysis, identify recurring objections and adoption barriers, and bring clear recommendations to Product, Product Marketing, Sales Enablement, and senior leadership.

USA-based roles only: The annual base salary for this role is between $180,000 USD and $261,000 USD, plus immediate participation in 1Password’s benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.

Canada-based roles only: The annual base salary for this role is between $152,000 CAD and $220,000 CAD, plus immediate participation in 1Password’s generous benefits program (health, dental, RRSP and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.

At 1Password, we approach each individual’s compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.

This posting is for an existing vacancy.

Our culture
At 1Password, we prioritize collaboration, clear and transparent communication, receptiveness to feedback, and alignment with our core values: keep it simple, lead with honesty, and put people first.

You’ll be part of a team that challenges the status quo, and is excited to experiment and iterate in search of the best solution. That said, [1Password is not for everyone](https://blog.1password.com/inside-the-culture-powering-1passwords-next-chapter/). Our work is demanding, we strive for excellence, and the pace is fast. We need people who are keen to take on challenging problems, who seek feedback to grow, and who are driven to make an impact. If you’re looking for a place where you can settle into a comfortable routine, this might not be the right fit for you. We’re looking for individuals who are proven experts in their fields, as well as those who are highly adaptable, can thrive in ambiguity and through change, are curious, and above all deliver results.

How we work with AI
We are committed to leveraging cutting-edge technology—including AI—to achieve our mission. We also understand that thinking critically about AI in its current forms will help us create better solutions for our customers and ourselves with its future forms, which will help us continue to close the gap between security and privacy and achieve our mission. We want team members at all levels to take the approach of actively learning AI best practices, identifying opportunities to apply AI in meaningful ways, and driving innovative solutions in their daily work. Embracing the future of AI isn’t just encouraged—it’s an essential part of how we will be successful at 1Password.

This approach extends to our hiring process—candidates are welcome to use AI tools responsibly and thoughtfully during the application process. To us, this means we do ask that you join live interviews without using AI tools so we can get to know how you communicate, solve problems, and collaborate with others.

Our approach to remote work
We believe in the power of remote work, but recognize that in-person connection is important to help us achieve our mission. While we are a remote-first company, travel for in-person engagement is a part of almost all roles, and we require our employees to be ready and willing to take part. Frequency will depend on role and responsibilities, and may include, but is not limited to: annual department-wide offsites, team meetings, and customer/industry events.

What we offer
We believe in working hard, and rewarding that hard work through our benefits. While not an exhaustive list, here is a glance at what we currently offer:

Health and wellbeing
👶 Maternity and parental leave top-up programs
🩺 Competitive health benefits
🏝 Generous PTO policy

Growth and future
📈 RSU program for most employees
💸 Retirement matching program
🔑 Free 1Password account

Community
🤝 Paid volunteer days
🏆 Peer-to-peer recognition through Bonusly
🌎 Remote-first work environment
*Some roles in our GTM team are currently being hired for in-person hybrid work in Toronto and Austin. These roles will specify on the posting.

You belong here.

1Password is proud to be an equal opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace that is built on trust, support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. Be yourself, find your people and share the things you love.

Accommodation is available upon request at any point during our recruitment process. If you require an accommodation, please speak to your talent acquisition partner or email us at nextbit@agilebits.com and we’ll work to meet your needs.

Remote work is a part of our DNA. Given that our company was founded remotely in 2005, we can safely say we’re experts at building remote culture. That said, remote work at 1Password does mean working from your home country. If you’ve got questions or concerns about this, your talent partner would be happy to address them with you.

Successful applicants will be required to complete a background check that may consist of prior employment verification, reference checks, education confirmation, criminal background, publicly available social media, credit history, or other information, as permitted by local law.

1Password uses artificial intelligence (AI) and machine learning (ML) technologies, including natural language processing and predictive analytics, to assist in the initial screening of employment applications and improve our recruitment process. See [here](https://www.ashbyhq.com/downloadables/ashby-bias-audit-08-2024.pdf) for the latest third party bias audit information. If you prefer not to have your application assessed using AI/ML features, you may opt out by completing [this form](https://jobs.ashbyhq.com/1password/automation-notice). For additional information see our [Candidate Privacy Notice](https://1password.com/files/candidate-privacy-notice.pdf).

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[Apply now >](https://jobicy.com/jobs/159770-senior-staff-technical-go-to-market-gtm-product-marketing-manager-access-security.md)

*

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## Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

### Job Complexity

5/5EasyHard

### Pace & Pressure

5/5RelaxedFast-paced

### Autonomy Level

5/5GuidedFull ownership

### Communication Load

5/5IndependentCollaborative

AI insightThis is a senior-staff role requiring both deep technical fluency in identity and access security and strategic ownership of complex enterprise GTM motions. The position operates in an ambiguous, fast-paced environment and must influence executive and cross-functional stakeholders without direct authority.

## Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job median (per year)Market rate$220,500US market range (per year)$180k–$270k0$297k

AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. The employer explicitly lists a US annual base-salary range of $180,000–$261,000 USD, with a midpoint of $220,500 USD. For a senior staff technical product marketing manager in the US cybersecurity market, an estimated annual base-pay market range is $180,000–$270,000 USD. The posting separately states a Canada-specific annual base range of $152,000–$220,000 CAD; the analysis figures use USD because the configured analysis market is US.

## Core skills

Skills and capabilities most closely associated with this opportunity.

[Product marketing](https://jobicy.com/jobs?search_keywords=Product%20marketing.md)[Go-to-market strategy](https://jobicy.com/jobs?search_keywords=Go-to-market%20strategy.md)[Sales enablement](https://jobicy.com/jobs?search_keywords=Sales%20enablement.md)[Identity security](https://jobicy.com/jobs?search_keywords=Identity%20security.md)[Privileged Access Management](https://jobicy.com/jobs?search_keywords=Privileged%20Access%20Management.md)[Enterprise SaaS](https://jobicy.com/jobs?search_keywords=Enterprise%20SaaS.md)[Technical storytelling](https://jobicy.com/jobs?search_keywords=Technical%20storytelling.md)[B2B marketing](https://jobicy.com/jobs?search_keywords=B2B%20marketing.md)[Sales play development](https://jobicy.com/jobs?search_keywords=Sales%20play%20development.md)[Win-loss analysis](https://jobicy.com/jobs?search_keywords=Win-loss%20analysis.md)[Customer discovery](https://jobicy.com/jobs?search_keywords=Customer%20discovery.md)[Developer tools](https://jobicy.com/jobs?search_keywords=Developer%20tools.md)[Cross-functional leadership](https://jobicy.com/jobs?search_keywords=Cross-functional%20leadership.md)[Competitive positioning](https://jobicy.com/jobs?search_keywords=Competitive%20positioning.md)

Sample interview questionsHow would you build a go-to-market motion for a new privileged-access capability aimed at enterprise security teams?I would begin with customer and field research to define the highest-value use cases, target personas, buying triggers, and objections. I would then develop positioning, qualification criteria, discovery guidance, proof points, demo narratives, and enablement assets aligned to each stage of the buying journey. Finally, I would pilot the motion with selected sellers, measure conversion and feedback, and iterate based on results.

How do you translate a technically complex security product into a compelling sales narrative?

I start with the customer risk, operational friction, and desired business outcome rather than product features. I map technical capabilities to persona-specific value, such as reducing credential exposure for security leaders or improving developer productivity for engineering teams. I validate the narrative with technical experts and customers so the message remains accurate, credible, and actionable.

Describe how you would use win-loss analysis to improve field readiness.

I would combine structured interviews, CRM data, call reviews, and seller feedback to identify repeated objections, competitor patterns, qualification gaps, and adoption barriers. I would segment findings by persona, use case, and sales stage to distinguish messaging issues from product or process issues. I would convert the insights into prioritized enablement changes and track whether they improve pipeline progression and win rates.

How would you partner with Sales Engineers and Demo Engineering on a product launch?

I would align early on the launch audience, priority use cases, key technical proof points, and common objections. Together, we would create a repeatable demo flow that connects product behavior to the customer problem and sales play, while allowing flexibility for strategic accounts. After launch, I would collect field feedback and refine the demo, supporting materials, and training based on real customer conversations.

How do you influence senior stakeholders when priorities are ambiguous or competing?

I make the decision context explicit by framing customer impact, revenue opportunity, risks, dependencies, and evidence from the field. I present a clear recommendation with trade-offs rather than simply escalating open questions. By maintaining transparent communication and using measurable outcomes, I build alignment while keeping execution moving.

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