[All remote jobs](https://jobicy.com/jobs.md)[![Brafton logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/1791a8a0-221.jpeg)](https://jobicy.com/company/brafton.md)[Brafton](https://jobicy.com/company/brafton.md) # Paid Search Specialist (PPC) – Mexico AI Summary Brafton is seeking a remote Paid Search Specialist in Mexico to build, launch, manage, and optimize PPC campaigns for B2B and B2C clients. The role covers keyword research, ad copy, campaign structure, conversion tracking, budget management, performance reporting, and ROI-focused optimization. The specialist will work independently while partnering with the Director of Paid Search, internal stakeholders, and client contacts. Strong hands-on expertise in Google Ads, Analytics, Search Console, Bing Ads, tracking, and PPC metrics such as ROAS, CTR, CPC, and CPA is required. This is a full-time contractor role in a fast-paced marketing-agency environment.[Apply for this job](#job-application)[View company](https://jobicy.com/company/brafton.md)ShareRemote from[Mexico](https://jobicy.com/job-region/mexico.md)SalaryUndisclosedDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentContractExperienceDirectorPublished9 Nov 2026Apply before9 Dec 2026Listing views42Application actions2Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. Opportunity details ## About this role. [Brafton](https://jobicy.com/company/brafton.md) is one of the world’s leading content marketing firms, with offices in Boston, London, Toronto and Sydney. We aspire to continually raise the bar on what people consider “marketing content.” We create result-focused strategies and content to drive SEO, social engagement and leads for our clients. Our teams continuously build expertise across new media formats, including video, blogs, infographics and web design. This is a remote full-time contract position and is open to candidates in Mexico. Please include a resume in English. ### Job Summary The Paid Search Specialist works with Brafton’s Director of Paid Search to create, polish, and execute successful PPC campaigns for our clients. He or she is an independent contributor who is comfortable launching, managing and optimizing campaigns. The Paid Search Specialist has experience and expertise concerning every aspect of successful paid search efforts, including: * Account, campaign and ad group set up * Conversion tracking * Ad copy creation * Keyword research and selection * Budget management * Report creation and presentation ### Reporting This role is within Brafton’s Paid Search team and reports into the Director of Paid Search. ### Essential Job Functions * Research and create PPC campaigns: * Define keyword targets using various tools such as SEM Rush, SpyFu and Google Keyword Planner. * Advise on monthly campaign spend levels with the client’s budget and goals in mind. * Create and/or revise ad copy and messaging. * Set up all components of campaigns and ad groups, including ensuring that all tracking is correctly and fully implemented. * Create and present compelling paid search proposals/audits. * Successfully execute planned campaigns – optimizing on a daily basis, as necessary, in Google Ads or any other tools and platforms in use. * Report on your results internally and externally in a clear, compelling fashion. * Collaborate closely with the account’s internal stakeholders and client contacts. * Bring a consultative approach to client campaigns, proactively ideating around and bringing forth the best possible paid search strategies to achieve client’s marketing goals within budget. * Understand PPC best practices and provide insight through client deliverables. * Reliable management and reporting of monthly assigned PPC work. ### Key Success Factors * Strong working knowledge of Google Ads, Google Analytics, Google Search Console, Bing Paid Ads, conversion tracking and ROI based digital ad campaigns. * Demonstrated ability to successfully manage PPC campaigns for B2B/B2C clients. * Excellent client-facing communication skills (via phone, email, and video call). * The ability to create clear reports with riveting ROI narrative. * Strong interdepartmental and interpersonal skills. * The ability to work at a computer during standard working hours. * Meet scheduled and proposed deadlines. * The drive to consistently improve upon current ROAS and other PPC metrics (CTR, CPC, CPA, etc.). ### Skills & Requirements * Bachelor’s degree preferred. * Minimum two years of relevant work experience * Excellent written and verbal English communication skills * Expert knowledge with the following technologies/software/programs/processes: * Google: Ads, Keyword Planner Tool, Search Console, Analytics, gMail * Basic Knowledge in or experience with similar tools such as: SearchAds360, SEMRush, Searchmetrics, Raven Tools, Buzzsuomo, Moz, Wordstream, Spyfu, or similar platforms. * Basic knowledge of PPC conversion tracking and ability to troubleshoot assignments. * Ability to adapt to new software and changes in the paid environment quickly * Ability to meet deadlines within a fast-paced marketing Agency environment ### Time Breakout 20 percent client communication 20 percent internal communication 40 percent execution/production 10 percent reporting 10 percent miscellaneous ### Compensation ### Additional Information Show more [Apply now >](https://jobicy.com/jobs/159895-paid-search-specialist-ppc-mexico.md) > Annual salary information is not provided for this position. Explore salary ranges for similar roles in our [Salary Directory ›](https://jobicy.com/salaries.md) * ![Upload CV](data:image/svg+xml;base64,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) ### Upload your resume now To unlock remote work opportunities and be discovered by global employers. This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 4/5EasyHard ### Pace & Pressure 4/5RelaxedFast-paced ### Autonomy Level 4/5GuidedFull ownership ### Communication Load 4/5IndependentCollaborative AI insightThe role requires end-to-end PPC ownership, reliable tracking implementation, daily optimization, and the ability to connect performance metrics to client business outcomes. Agency deadlines and client-facing reporting add operational complexity. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job median (per year)Market rate$33,000US market range (per year)$24k–$45k0$49.50k AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. No employer salary was disclosed. The annual period is inferred from the full-time professional contractor scope; estimated USD-equivalent annual compensation for a Mexico-based PPC specialist is approximately $24,000–$45,000, with an estimated midpoint of $33,000. ## Core skills Skills and capabilities most closely associated with this opportunity. [Google Ads](https://jobicy.com/jobs?search_keywords=Google%20Ads.md)[Bing Ads](https://jobicy.com/jobs?search_keywords=Bing%20Ads.md)[Google Analytics](https://jobicy.com/jobs?search_keywords=Google%20Analytics.md)[Google Search Console](https://jobicy.com/jobs?search_keywords=Google%20Search%20Console.md)[Keyword Research](https://jobicy.com/jobs?search_keywords=Keyword%20Research.md)[Conversion Tracking](https://jobicy.com/jobs?search_keywords=Conversion%20Tracking.md)[PPC Campaign Management](https://jobicy.com/jobs?search_keywords=PPC%20Campaign%20Management.md)[Budget Management](https://jobicy.com/jobs?search_keywords=Budget%20Management.md)[Ad Copywriting](https://jobicy.com/jobs?search_keywords=Ad%20Copywriting.md)[ROAS Optimization](https://jobicy.com/jobs?search_keywords=ROAS%20Optimization.md)[Performance Reporting](https://jobicy.com/jobs?search_keywords=Performance%20Reporting.md)[Client Communication](https://jobicy.com/jobs?search_keywords=Client%20Communication.md)[SEMrush](https://jobicy.com/jobs?search_keywords=SEMrush.md)[SpyFu](https://jobicy.com/jobs?search_keywords=SpyFu.md) Sample interview questionsHow do you approach launching a new PPC campaign for a client?I begin by clarifying business goals, audience, budget, conversion actions, and historical performance. I then conduct keyword and competitor research, structure campaigns and ad groups by intent, create relevant ads and landing-page recommendations, implement tracking, and establish baseline KPIs before launch. How would you diagnose a campaign with declining ROAS? I would validate conversion tracking first, then segment performance by campaign, device, audience, location, query, and time period. I would review changes in CPC, conversion rate, search terms, budgets, impression share, and landing-page performance, then prioritize tests such as negative keywords, bid adjustments, audience refinement, ad updates, or budget reallocation. What steps do you take to ensure conversion tracking is reliable? I define the conversion events with the client, verify tags and platform integrations, test events in real time, check attribution settings, and compare platform data with analytics or CRM data where available. I also monitor for duplicate events, missing parameters, consent-related gaps, and changes after website releases. How do you communicate PPC results to a non-technical client? I lead with business outcomes such as qualified leads, revenue, cost per acquisition, and return on ad spend rather than only platform metrics. I explain what changed, why it changed, what actions were taken, and the next optimization priorities using concise visuals and a clear narrative. How do you balance automation with manual campaign optimization? I use automation where conversion data is trustworthy and the strategy supports it, while retaining manual oversight of budgets, search terms, brand safety, targets, and performance anomalies. I evaluate automated bidding against agreed KPIs and use controlled experiments before scaling significant changes. Next step ## Apply now. Follow the employer’s application method and review Jobicy’s safety guidance before sharing personal information. 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