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# Senior Product Marketing Manager, Agentic Identity Security (Apono)

AI Summary This senior product marketing role will define the narrative, positioning, and market-entry strategy for Apono’s agentic identity security offering within 1Password. The manager will own messaging, launch planning, sales enablement, and content direction for technical B2B buyers navigating AI-agent access and identity risks. Success requires strong cybersecurity or deep-technology marketing experience, strategic judgment, and the ability to turn an emerging category into clear go-to-market priorities. The role partners closely with product, engineering, sales, marketing, and executive stakeholders in a high-growth, fast-paced environment. It is a US-based remote role with occasional in-person travel for offsites, team meetings, and industry or customer events.[Apply for this job](#job-application)[View company](https://jobicy.com/company/1password.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md)SalaryUSD 152k–220k / yrDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceDirectorPublished9 Nov 2026Apply before9 Dec 2026Listing views36Application actions3Application toolkit

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Opportunity details

## About this role.

[1Password](https://jobicy.com/company/1password.md) is growing. We’ve surpassed $500M in ARR and we’re continuing to accelerate, earning a spot on the Forbes Cloud 100 for four years in a row and teaming up with iconic partners like Oracle Red Bull Racing.

About 1Password

At 1Password, we’re building the foundation for a safe, productive digital future. Our mission is to unleash employee productivity without compromising security by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted. We innovated the market-leading enterprise password manager and pioneered Unified Access Management, a new cybersecurity category built for the way people and AI agents work today. As one of the most loved brands in cybersecurity, we take a human-centric approach in everything from product strategy to user experience. Over 180,000 businesses, from Fortune 100 leaders to the world’s most innovative AI companies, trust 1Password to help their teams securely adopt the SaaS and AI tools they need to do their best work.

If you’re excited about the opportunity to contribute to the digital safety of millions, to work alongside a team of curious, driven individuals, and to solve hard problems in a fast-paced, dynamic environment, then we want to hear from you. Come join us and help shape a safer, simpler digital future.

Apono is now part of [1Password](https://1password.com/). Together, we’re shaping the future of identity security for humans, machines, and AI agents. Over 180,000 businesses, from Fortune 100 leaders to the world’s most innovative AI companies, trust 1Password to help their teams securely adopt the SaaS and AI tools they need to do their best work. We deliver just-in-time, just-enough access governance, unleashing productivity without compromising security. If you’re excited to work alongside a team of curious, driven individuals and solve hard problems at scale, come join us and help build a safer, simpler digital future for everyone.

Artificial intelligence (AI) agents are becoming part of enterprise infrastructure—requesting access, handling credentials, interacting with production systems, and acting on behalf of people. As Senior Product Marketing Manager, Agentic Identity Security, you’ll shape how organizations understand and address this emerging security challenge. You’ll build the narrative, positioning, and market-entry strategy for Apono as part of 1Password, bringing fresh perspective to an evolving product and category while turning strategy into action.

How we’re using AI today
On the Marketing team, we’re growing our AI capability together and redesigning how work gets done. We’ve built agents to improve workflows focused on competitive intelligence, content creation, and campaign planning, helping us stay sharp, reduce context-switching, and surface the right information at the right time. AI helps us coordinate, execute, and uncover insights faster so we can spend more time on what’s most important: performance, judgement, and driving the future of 1Password.

This is a remote opportunity within the US.

What we’re looking for:

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Bring experience in cybersecurity, deep technology, or business-to-business (B2B) software, with an understanding of technical buyers and complex markets.

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Bring a clear strength in product marketing, such as product launches, market-entry strategy, positioning, messaging, or narrative development.

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Think strategically while staying close to execution, turning ambiguous opportunities into clear priorities, plans, and outcomes.

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Work proactively and take ownership by identifying what needs to be done, building alignment, and moving the work forward.

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Communicate with clarity and confidence with executive, product, engineering, sales, and marketing audiences.

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Use AI tools and agents thoughtfully to improve research, planning, messaging, and workflow scale while maintaining sound judgment and a human point of view.

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Preferred: Have experience shaping an emerging category or working in a high-growth or changing organization.

What you can expect:

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Define the narrative and market-entry strategy for Apono’s next chapter as part of 1Password.

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Evaluate existing positioning and messaging, preserve what remains valuable, and evolve what no longer reflects the product or market.

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Build deep understanding of customers, personas, use cases, market dynamics, and the challenges organizations face as AI agents interact with enterprise infrastructure.

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Own messaging, product marketing strategy, launch planning, sales enablement, and the content direction that supports them.

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Partner closely with senior product, engineering, marketing, sales, and go-to-market leaders to connect strategy across the business.

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Bring ideas from strategy through execution, using customer and market feedback to refine the story and priorities.

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Help shape the capabilities and resources the product marketing function needs as the business grows.

The annual base salary for this role is between $152,000 USD and $220,000 USD, plus immediate participation in 1Password’s benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.

At 1Password, we approach each individual’s compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.

This posting is for an existing vacancy.

Our culture
At 1Password, we prioritize collaboration, clear and transparent communication, receptiveness to feedback, and alignment with our core values: keep it simple, lead with honesty, and put people first.

You’ll be part of a team that challenges the status quo, and is excited to experiment and iterate in search of the best solution. That said, [1Password is not for everyone](https://blog.1password.com/inside-the-culture-powering-1passwords-next-chapter/). Our work is demanding, we strive for excellence, and the pace is fast. We need people who are keen to take on challenging problems, who seek feedback to grow, and who are driven to make an impact. If you’re looking for a place where you can settle into a comfortable routine, this might not be the right fit for you. We’re looking for individuals who are proven experts in their fields, as well as those who are highly adaptable, can thrive in ambiguity and through change, are curious, and above all deliver results.

How we work with AI
We are committed to leveraging cutting-edge technology—including AI—to achieve our mission. We also understand that thinking critically about AI in its current forms will help us create better solutions for our customers and ourselves with its future forms, which will help us continue to close the gap between security and privacy and achieve our mission. We want team members at all levels to take the approach of actively learning AI best practices, identifying opportunities to apply AI in meaningful ways, and driving innovative solutions in their daily work. Embracing the future of AI isn’t just encouraged—it’s an essential part of how we will be successful at 1Password.

This approach extends to our hiring process—candidates are welcome to use AI tools responsibly and thoughtfully during the application process. To us, this means we do ask that you join live interviews without using AI tools so we can get to know how you communicate, solve problems, and collaborate with others.

Our approach to remote work
We believe in the power of remote work, but recognize that in-person connection is important to help us achieve our mission. While we are a remote-first company, travel for in-person engagement is a part of almost all roles, and we require our employees to be ready and willing to take part. Frequency will depend on role and responsibilities, and may include, but is not limited to: annual department-wide offsites, team meetings, and customer/industry events.

What we offer
We believe in working hard, and rewarding that hard work through our benefits. While not an exhaustive list, here is a glance at what we currently offer:

Health and wellbeing
👶 Maternity and parental leave top-up programs
🩺 Competitive health benefits
🏝 Generous PTO policy

Growth and future
📈 RSU program for most employees
💸 Retirement matching program
🔑 Free 1Password account

Community
🤝 Paid volunteer days
🏆 Peer-to-peer recognition through Bonusly
🌎 Remote-first work environment
*Some roles in our GTM team are currently being hired for in-person hybrid work in Toronto and Austin. These roles will specify on the posting.

You belong here.

1Password is proud to be an equal opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace that is built on trust, support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. Be yourself, find your people and share the things you love.

Accommodation is available upon request at any point during our recruitment process. If you require an accommodation, please speak to your talent acquisition partner or email us at nextbit@agilebits.com and we’ll work to meet your needs.

Remote work is a part of our DNA. Given that our company was founded remotely in 2005, we can safely say we’re experts at building remote culture. That said, remote work at 1Password does mean working from your home country. If you’ve got questions or concerns about this, your talent partner would be happy to address them with you.

Successful applicants will be required to complete a background check that may consist of prior employment verification, reference checks, education confirmation, criminal background, publicly available social media, credit history, or other information, as permitted by local law.

1Password uses artificial intelligence (AI) and machine learning (ML) technologies, including natural language processing and predictive analytics, to assist in the initial screening of employment applications and improve our recruitment process. See [here](https://www.ashbyhq.com/downloadables/ashby-bias-audit-08-2024.pdf) for the latest third party bias audit information. If you prefer not to have your application assessed using AI/ML features, you may opt out by completing [this form](https://jobs.ashbyhq.com/1password/automation-notice). For additional information see our [Candidate Privacy Notice](https://1password.com/files/candidate-privacy-notice.pdf).

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[Apply now >](https://jobicy.com/jobs/160326-senior-product-marketing-manager-agentic-identity-security-apono.md)

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## Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

### Job Complexity

5/5EasyHard

### Pace & Pressure

5/5RelaxedFast-paced

### Autonomy Level

5/5GuidedFull ownership

### Communication Load

5/5IndependentCollaborative

AI insightThe role combines senior-level product marketing ownership with the ambiguity of an emerging AI identity-security category. It requires translating complex technical concepts into differentiated market narratives while aligning multiple senior go-to-market stakeholders.

## Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job median (per year)Market rate$186,000US market range (per year)$150k–$230k0$253.00k

AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. The employer explicitly states an annual USD base-salary range of $152,000–$220,000, with a midpoint of $186,000 per year. The estimated US annual market range for a senior product marketing manager in cybersecurity or enterprise B2B SaaS is $150,000–$230,000; this estimate excludes equity, benefits, and incentive compensation.

## Core skills

Skills and capabilities most closely associated with this opportunity.

[Product marketing](https://jobicy.com/jobs?search_keywords=Product%20marketing.md)[Go-to-market strategy](https://jobicy.com/jobs?search_keywords=Go-to-market%20strategy.md)[Market positioning](https://jobicy.com/jobs?search_keywords=Market%20positioning.md)[Messaging development](https://jobicy.com/jobs?search_keywords=Messaging%20development.md)[Product launches](https://jobicy.com/jobs?search_keywords=Product%20launches.md)[Cybersecurity marketing](https://jobicy.com/jobs?search_keywords=Cybersecurity%20marketing.md)[B2B SaaS](https://jobicy.com/jobs?search_keywords=B2B%20SaaS.md)[Identity security](https://jobicy.com/jobs?search_keywords=Identity%20security.md)[Sales enablement](https://jobicy.com/jobs?search_keywords=Sales%20enablement.md)[Competitive intelligence](https://jobicy.com/jobs?search_keywords=Competitive%20intelligence.md)[Customer research](https://jobicy.com/jobs?search_keywords=Customer%20research.md)[Market analysis](https://jobicy.com/jobs?search_keywords=Market%20analysis.md)[Content strategy](https://jobicy.com/jobs?search_keywords=Content%20strategy.md)[Stakeholder management](https://jobicy.com/jobs?search_keywords=Stakeholder%20management.md)[AI tools](https://jobicy.com/jobs?search_keywords=AI%20tools.md)

Sample interview questionsHow would you develop a market narrative for agentic identity security when the category is still emerging?I would start with customer discovery, competitive analysis, and a clear view of the risks created when AI agents request access, use credentials, and act in production environments. I would turn those insights into a concise category narrative that defines the problem, explains the business impact, differentiates our approach, and is validated with customers, sales teams, and product leaders.

Describe your approach to launching a complex technical product to enterprise buyers.

I build a launch plan around the target audience, their priority use cases, the differentiated value proposition, and the evidence needed to support the claim. I align product readiness, messaging, content, sales enablement, customer communications, analyst outreach, and measurement before launch, then use feedback and pipeline signals to refine the program.

How would you make a highly technical identity-security product understandable to executive and business audiences?

I would connect technical capabilities to outcomes such as reducing access risk, improving auditability, enabling secure AI adoption, and minimizing operational friction. I would retain technical credibility through clear proof points and persona-specific depth, while leading with the customer problem and business value rather than product mechanics.

Tell us how you manage ambiguity while working across product, engineering, sales, and marketing.

I establish a shared decision framework: the customer problem, target segment, desired business outcome, assumptions, owners, and milestones. I communicate early and often, surface trade-offs explicitly, and turn incomplete information into testable plans so teams can make progress without waiting for perfect certainty.

How do you evaluate whether product positioning and messaging are working?

I combine qualitative and quantitative signals, including customer interviews, sales feedback, win-loss patterns, message comprehension, content engagement, pipeline conversion, and launch adoption. If a message does not resonate or differentiate clearly, I identify where the breakdown occurs and iterate with evidence rather than relying on internal opinion.

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