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# Business Development Lead – Media Buyers (m/f/d)

AI Summary Kayzen is seeking a Business Development Lead to grow its performance media buyer customer segment within the mobile and CTV ad-tech market. The role owns go-to-market execution for this audience, including prospect qualification, strategic advisory, relationship development, deal closure, and customer onboarding. The successful candidate will bring at least three years of affiliate or mobile performance advertising experience and an established industry network. They will collaborate closely with C-suite leadership and cross-functional product and marketing teams while using GTM tools such as HubSpot, Apollo, and AI productivity tools. The position serves remote candidates across EMEA and the US East Coast, with an onsite Berlin option.[Apply for this job](#job-application)[View company](https://jobicy.com/company/kayzen.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md), [EMEA](https://jobicy.com/job-region/emea.md)SalaryUndisclosedDepartment[Business Development](https://jobicy.com/categories/business.md)EmploymentFull TimeExperienceSeniorPublished9 Nov 2026Apply before9 Dec 2026Listing views63Application actions5Application toolkit

## Make your next move.

Prepare your resume, explore your fit, and draft a cover letter for this opportunity.

Opportunity details

## About this role.

Business Development Lead – Media Buyers (m/f/d)

Berlin (onsite), EMEA Remote, US East Coast
________________________

Hello👋I am[Tim](https://www.linkedin.com/in/timkoschella/), CEO and Co-Founder at [Kayzen](https://jobicy.com/company/kayzen.md), and I am now looking for a Business Development Lead – Media Buyers to join our team 🙌

In this role, you will be owning our Go-To-Market for a specific customer type at Kayzen: Performance Media Buyers. You will represent us at industry conferences such as [ATO](https://www.affiliatetakeover.com/), Leadscon or [Affiliate Summit](https://www.affiliatesummit.com/). You will cultivate strong relationships with partners and customers and prioritize and sign the right clients for our business.

But wait, you have not heard of Kayzen before? 😃

Kayzen is an App demand-side platform (DSP) dedicated to democratizing app advertising on Mobile and Connected TV devices. We enable leading apps, agencies, media buyers, and brands to run programmatic customer acquisition, retargeting, and brand performance campaigns through our self-serve and managed service options. Built on the three core pillars of performance, transparency, and control, Kayzen powers the world’s best performance marketing teams with bespoke solutions that fuel business growth and deliver a competitive advantage. With an unprecedented scale of 300B+ daily ad requests from 1.6B+ unique users worldwide, we serve up to 1B+ ads per day in 180 countries. Kayzen is accessible through our APIs and user interface.

The Team

You will be part of a remotely working but well aligned revenue team that is responsible for the end to end delivery of our product and service to Media Buyer customers. We see significant inbound customer traction in this client vertical and are hiring to double down on this opportunity. We are highly motivated and aligned in our quest to disrupt the multi-billion dollar mobile and CTV ad-tech industry.

The Role

Your role requires a deep understanding of the performance advertising market and the various actors in this space, including media platforms, measurement & tracking solutions, agencies, advertisers and networks operating in that space.

The unifying element of our customers is that they choose Kayzen for our ability to deliver measurable results while giving them full transparency and control. Whether the outcomes they look for are leads, calls, purchases or other conversion goals.

The main geographic market focus is on EMEA and the US. The Kayzen team members, customers, partners and vendors you will interact with are primarily based in Europe.

Responsibilities

* Form a deep understanding of your business prospects (wether partner or client) business & goals
* Provide product advisory and strategic consultation to your prospects on how to best work with Kayzen, apply strict filtering and prioritization to your leads
* Work closely with the C-Suite to develop and execute GTM strategies for growing our business with our target ICPs (ideal customer profiles)
* Build and maintain strong relationships with industry contacts such as partners, select key customers and multipliers who can help us amplify our message
* Close deals, onboard customers and ensure they deliver compound and sustainable revenue growth to Kayzen
* Deeply empathise with existing and prospective clients to understand their needs and perspectives, analyze and understand industry trends and translate that into building best-in-class messaging and positioning for Kayzen in your conversations with external parties
* Ownership and effective use of our suite of GTM tools and systems, such as Hubspot, Claude AI, Apollo and more
* Understand how to collect, digest and internally funnel meaningful market feedback and insights to various teams within Kayzen, such as leadership, product, marketing

Requirements

* Minimum of 3 years of experience in the affiliate or mobile performance advertising industry
* Demonstrated track record of closing deals with partners or customers
* Existing network of contacts in the affiliate industry
* Excellent command of the English language, both in writing and speaking
* Strong prioritization skills with ability to multitask and adapt to changing priorities
* A genuine passion for the performance marketing industry
* A preference for working in a fast-paced, dynamic, and international environment and experience working with (hybrid) remote teams
* Strong work ethics, results orientation, persuasiveness and high level of initiative and assertiveness
* High attention to detail paired with well above average analytical skills
* Good understanding of technical concepts such as ad /conversion tracking, data integrations, postbacks and how machine learning systems work
* Strong collaboration and communication skills aligning vision and execution roadmap cross-functionally with other leaders (peers) in the organization
* Previous experience with public speaking on industry events is a plus
* Demonstrated ability to leverage AI tools as a productivity accelerator for day to day work and a strong motivation to continue building your AI-first execution toolset

What do we offer?

* Direct access to top management and an extremely “visible” role
* Exceptional career growth and learning opportunity
* A unique opportunity to be part of an experienced team of industry experts and entrepreneurs who bring massive change to the Adtech market
* A fun, driven, and multinational team located across Germany, India, UK, Argentina, Ukraine, Spain and many more countries
* A flexible work-from-home arrangement
* A 500-dollar home-office setup budget
* A 1000-dollar annual learning and development budget

Show more

[Apply now >](https://jobicy.com/jobs/160671-business-development-lead-media-buyers-m-f-d.md)

>  Annual salary information is not provided for this position. Explore salary ranges for similar roles in our [Salary Directory ›](https://jobicy.com/salaries.md)

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## Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

### Job Complexity

4/5EasyHard

### Pace & Pressure

5/5RelaxedFast-paced

### Autonomy Level

5/5GuidedFull ownership

### Communication Load

5/5IndependentCollaborative

AI insightThis is a commercially accountable lead role requiring specialized performance-advertising knowledge, an existing network, and the ability to close strategic clients independently. Success depends on balancing consultative selling, market insight, technical fluency, and high-visibility cross-functional leadership.

## Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job median (per year)Market rate$115,000US market range (per year)$90k–$145k0$159.50k

AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. No base salary is disclosed. The annual USD figures are AI estimates for a business-development lead in ad-tech and are not employer-provided compensation; yearly cadence is inferred from the senior full-time professional role.

## Core skills

Skills and capabilities most closely associated with this opportunity.

[Business development](https://jobicy.com/jobs?search_keywords=Business%20development.md)[Performance marketing](https://jobicy.com/jobs?search_keywords=Performance%20marketing.md)[Affiliate marketing](https://jobicy.com/jobs?search_keywords=Affiliate%20marketing.md)[Mobile advertising](https://jobicy.com/jobs?search_keywords=Mobile%20advertising.md)[CTV advertising](https://jobicy.com/jobs?search_keywords=CTV%20advertising.md)[Go-to-market strategy](https://jobicy.com/jobs?search_keywords=Go-to-market%20strategy.md)[Consultative selling](https://jobicy.com/jobs?search_keywords=Consultative%20selling.md)[Client relationship management](https://jobicy.com/jobs?search_keywords=Client%20relationship%20management.md)[Lead qualification](https://jobicy.com/jobs?search_keywords=Lead%20qualification.md)[Deal closing](https://jobicy.com/jobs?search_keywords=Deal%20closing.md)[Ad conversion tracking](https://jobicy.com/jobs?search_keywords=Ad%20conversion%20tracking.md)[HubSpot](https://jobicy.com/jobs?search_keywords=HubSpot.md)[Market analysis](https://jobicy.com/jobs?search_keywords=Market%20analysis.md)[Cross-functional collaboration](https://jobicy.com/jobs?search_keywords=Cross-functional%20collaboration.md)[Public speaking](https://jobicy.com/jobs?search_keywords=Public%20speaking.md)

Sample interview questionsHow have you used your affiliate or mobile performance advertising experience to identify and close a high-value opportunity?I start by mapping the prospect's acquisition model, tracking setup, target KPIs, and current media constraints. I then build a tailored business case that connects platform capabilities to measurable outcomes, align stakeholders on a pilot plan, and use early performance results to expand the relationship.

How would you prioritize media buyer prospects for Kayzen?

I would use a qualification framework covering spend potential, growth trajectory, technical readiness, decision-making access, fit with Kayzen's performance strengths, and expected time to value. This enables the team to focus on accounts where a consultative partnership can create sustainable revenue rather than pursuing every inbound lead.

Describe how you explain technical advertising concepts to a commercial stakeholder.

I translate concepts such as postbacks, attribution windows, and conversion tracking into their operational and financial impact. For example, I explain that reliable event data enables bidding systems to optimize toward the outcomes the customer values, such as qualified leads or purchases.

What approach would you take to gathering and sharing market feedback internally?

I would capture recurring prospect objections, competitor observations, feature requests, and changes in buyer priorities in a structured CRM process. I would synthesize patterns by market impact and urgency, then share actionable recommendations with product, marketing, and leadership teams.

How do you maintain momentum when managing a complex sales cycle with multiple stakeholders?

I establish mutual action plans with clear owners, deadlines, technical validation steps, and decision criteria. Regular value-focused follow-ups, accurate CRM hygiene, and early escalation of blockers help keep stakeholders aligned and prevent promising opportunities from stalling.

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