[All remote jobs](https://jobicy.com/jobs.md)[![Kayzen logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/11/91aa06f26cf5-221.webp)](https://jobicy.com/company/kayzen.md)[Kayzen](https://jobicy.com/company/kayzen.md) # Demand Generation Manager (m/f/d) AI Summary Kayzen is seeking a hands-on B2B Demand Generation Manager to build and optimize its demand-generation and lifecycle engine. The role owns paid acquisition, HubSpot administration, lead capture, scoring, routing, nurture programs, attribution, and funnel reporting. The manager will partner closely with Sales, Product Marketing, Events, and the Marketing Lead to improve lead quality and account activation. Success depends on strong analytical judgment, practical marketing-automation expertise, and the ability to run conversion experiments independently in a remote international team.[Apply for this job](#job-application)[View company](https://jobicy.com/company/kayzen.md)ShareRemote from[EMEA](https://jobicy.com/job-region/emea.md)SalaryUndisclosedDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceSeniorPublished9 Nov 2026Apply before9 Dec 2026Listing views56Application actions5Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. Opportunity details ## About this role. 📍 Remote EMEA • Business • [Kayzen](https://jobicy.com/company/kayzen.md) 👋 Hello! I am [Sebastian](https://www.linkedin.com/in/sebastian-strootmann-24a721a1/), Marketing Lead at Kayzen, and I am looking for a Demand Generation Manager to join our team. But wait, you have not heard of Kayzen before? Kayzen is the Apps DSP: an AI-native platform built on its own bidding engine, for buying app inventory across mobile and connected TV screens. App developers, agencies, media buyers and ad platforms use Kayzen to drive full-funnel outcomes across both screens, from awareness and consideration to installs, purchases and calls. Available through self-serve and managed services, Kayzen combines machine-learning optimisation with bid- and impression-level transparency, granular control over buying decisions, and AI capabilities that connect campaign data to the AI assistants teams already use. Kayzen’s vision is to democratise programmatic marketing by making it accessible to every team. Headquartered in Berlin, Kayzen operates globally. 🤝 The Team Join me as part of Kayzen’s growing marketing team, where we collaborate closely with stakeholders across the business to drive our strategy forward.You’ll collaborate alongside a high-performing, international group spanning customer success, sales, product, engineering, data, operations, design, and marketing. We are strongly guided by the values of positivity, curiosity, collaboration and ownership. Together, we share a strong drive to transform the advertising industry. Sounds interesting? Responsibilities We are looking for a hands-on, data-minded B2B marketer to build a repeatable demand-generation and lifecycle engine for Kayzen. You will own the operational foundations that turn campaigns, contacts and customer signals into measurable growth, combining paid acquisition, CRM, automation and continuous optimization. Growth, CRM & Marketing Operations * Plan and run targeted B2B acquisition campaigns across relevant paid channels, testing audiences, messages and conversion paths to generate qualified leads. * Own the marketing-qualified lead (MQL) engine: lead capture, segmentation, scoring, routing and nurture journeys in close partnership with Sales. * Build and optimize email campaigns, newsletters and lifecycle communications so the right audiences receive relevant messages at the right time. * Configure, connect and continuously improve HubSpot, forms, campaign tracking and supporting MarTech tools; automate repeatable workflows and reduce manual effort. * Develop clear reporting and dashboards for funnel performance, campaign effectiveness, lead quality and lifecycle engagement; turn insights into practical improvements. * Collaborate with the Marketing Lead and Sales team on account-based marketing (ABM), target-account activation and follow-up workflows. * Design and run focused experiments across landing pages, conversion journeys, paid channels and, where relevant, SEO/AEO, measuring what works before scaling. * Maintain clean, reliable CRM data, audience lists and attribution processes, and proactively troubleshoot workflow or integration issues. * Partner with Product Marketing and Events & Community to activate launches, content, event leads and partner campaigns through coordinated growth and nurture programs. Requirements * At least 2 years of proven hands-on experience in demand generation,B2B growth, lifecycle/CRM or marketing operations, ideally in AdTech. * Strong practical command of HubSpot or a comparable marketing automation/CRM platform, including segmentation, workflows, email programs and reporting. * Experience planning and optimizing B2B paid acquisition campaigns; you understand how to attract and convert business buyers, experience with linkedin & google ads is a must. GEO experience is a big plus. * Ability to read and leverage data for creating stories that make Kayzen stand out. * Analytical and detail-oriented: comfortable working with data, funnel metrics, campaign tracking, lead quality and performance dashboards to make decisions. * Enjoyment of connecting tools, fixing processes and building robust automated workflows; able to work independently from setup through optimization. * Working knowledge of lead lifecycle management, MQL handoffs and collaboration with Sales teams; ABM exposure is a plus. * Clear and fluent English communication skills and sound judgment when shaping targeted email and campaign messaging. * Familiarity with programmatic advertising, DSPs or the mobile/CTV ecosystem is a plus; willingness to learn Kayzen’s market is essential. * Comfortable prioritizing competing requests and owning outcomes in a fast-paced, remote-first, international team. What do we offer? * Exceptional career growth and learning opportunity * A unique opportunity to be part of an experienced team of industry experts and entrepreneurs reshaping the AdTech space. * Direct, day-to-day work experience with the leadership team. * A fun, driven, and multinational team located across Europe, India, Argentina and soon the US * A flexible work-from-home arrangement * A 500-dollar home-office setup budget * A 1000-dollar annual learning and development budget Show more [Apply now >](https://jobicy.com/jobs/160685-demand-generation-manager-m-f-d.md) > Annual salary information is not provided for this position. Explore salary ranges for similar roles in our [Salary Directory ›](https://jobicy.com/salaries.md) * ![Upload CV](data:image/svg+xml;base64,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) ### Upload your resume now To unlock remote work opportunities and be discovered by global employers. This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 4/5EasyHard ### Pace & Pressure 4/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 4/5IndependentCollaborative AI insightThis role combines strategic growth ownership with detailed operational execution across CRM, paid media, automation, analytics, and sales handoffs. It requires independently diagnosing funnel issues and translating performance data into scalable improvements. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job median (per year)Highly competitive$85,000US market range (per year)$65k–$105k0$115.50k AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. No employer base salary is disclosed; the $500 home-office budget and $1,000 annual learning budget are benefits, not salary. The annual USD figures are AI estimates for a mid-level B2B demand-generation role and are shown for general market context only. ## Core skills Skills and capabilities most closely associated with this opportunity. [Demand generation](https://jobicy.com/jobs?search_keywords=Demand%20generation.md)[B2B marketing](https://jobicy.com/jobs?search_keywords=B2B%20marketing.md)[HubSpot](https://jobicy.com/jobs?search_keywords=HubSpot.md)[Marketing automation](https://jobicy.com/jobs?search_keywords=Marketing%20automation.md)[CRM management](https://jobicy.com/jobs?search_keywords=CRM%20management.md)[Lead scoring](https://jobicy.com/jobs?search_keywords=Lead%20scoring.md)[Lifecycle marketing](https://jobicy.com/jobs?search_keywords=Lifecycle%20marketing.md)[Email marketing](https://jobicy.com/jobs?search_keywords=Email%20marketing.md)[LinkedIn Ads](https://jobicy.com/jobs?search_keywords=LinkedIn%20Ads.md)[Google Ads](https://jobicy.com/jobs?search_keywords=Google%20Ads.md)[Marketing analytics](https://jobicy.com/jobs?search_keywords=Marketing%20analytics.md)[Funnel optimization](https://jobicy.com/jobs?search_keywords=Funnel%20optimization.md)[Account-based marketing](https://jobicy.com/jobs?search_keywords=Account-based%20marketing.md)[Conversion rate optimization](https://jobicy.com/jobs?search_keywords=Conversion%20rate%20optimization.md)[Attribution reporting](https://jobicy.com/jobs?search_keywords=Attribution%20reporting.md) Sample interview questionsHow would you assess and improve an underperforming MQL funnel?I would map the funnel from acquisition source through Sales acceptance, validate tracking and CRM-data quality, and identify the largest conversion drop-offs. I would then test improvements to targeting, landing-page messaging, lead scoring, routing, and nurture content, measuring both conversion rates and downstream lead quality. Describe a HubSpot workflow you would build for new inbound leads. I would create a workflow that validates and enriches lead data, assigns lifecycle stage, segments by fit and intent, applies a transparent lead score, and routes qualified records to the correct Sales owner. Leads not ready for Sales would enter a relevant nurture sequence, while all actions would be tracked for reporting. How do you evaluate the effectiveness of B2B paid acquisition campaigns? I evaluate performance beyond click-through rate by connecting spend to qualified leads, Sales-accepted leads, pipeline contribution, and conversion by audience and campaign. I also review attribution quality, landing-page behavior, cost trends, and cohort performance before reallocating budget. How would you collaborate with Sales on lead definitions and handoffs? I would align on documented ICP criteria, MQL thresholds, routing rules, follow-up SLAs, and feedback loops. Regular funnel reviews would help us identify rejected-lead patterns and refine targeting, scoring, and messaging based on Sales insights. What experiments would you prioritize during your first months in this role? I would first audit tracking, CRM hygiene, and funnel baselines, then prioritize high-impact tests across paid audiences, conversion paths, lead forms, scoring logic, and nurture journeys. Each experiment would have a clear hypothesis, success metric, timeframe, and scaling decision. Next step ## Apply now. Follow the employer’s application method and review Jobicy’s safety guidance before sharing personal information. 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