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# Developer Onboarding & Activation Manager

AI Summary PubNub is seeking a hands-on Developer Onboarding & Activation Marketing Manager to improve the journey from developer sign-up through activation, product usage, and paid conversion. The role combines product-led growth, lifecycle marketing, funnel analysis, experimentation, and close collaboration with Product and Engineering. Key work includes reducing time-to-value, improving quickstarts and documentation journeys, and building onboarding communications and contextual guidance. The manager will measure activation, engagement, retention, and first-time paid-customer outcomes for a developer-focused SaaS platform. This Poland-based B2B engagement is remote and offers monthly net compensation plus VAT.[Apply for this job](#job-application)[View company](https://jobicy.com/company/pubnub.md)ShareRemote from[Poland](https://jobicy.com/job-region/poland.md)SalaryPLN 12k–18k / moDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentContractExperienceOpen levelPublished10 Nov 2026Apply before10 Dec 2026Listing views57Application actions4Application toolkit

## Make your next move.

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Opportunity details

## About this role.

Location: Poland – Remote
Employment Type: Full-time, B2B Contract
Compensation: PLN 12,000–18,000 net + VAT per month (B2B)

### About [PubNub](https://jobicy.com/company/pubnub.md)

PubNub powers real-time interactive experiences that drive engagement, retention, and monetization. Our market-leading platform for real-time interactive apps enables customers to efficiently and effectively build, manage, and optimize engaging apps that captivate and delight users.

Founded in 2012, PubNub is backed by notable investors like The Raine Group, Sapphire, Scale, Relay, Cisco, Bosch, Ericsson, and HPE. To date, over 2,000 companies worldwide, including Amazon, RingCentral, Gameloft, and DAZN, choose PubNub to build and enhance large-scale apps that launch quickly to engage, monetize, and retain users.

At PubNub, you’ll enjoy the freedom of a remote-first environment paired with a collaborative culture designed to support your unique work style, so you can do your best work.

### About the Role

We’re looking for a Developer Onboarding & Activation Marketing Manager to improve how developers discover value in PubNub, from signing up and creating their first application to becoming active, paying customers.

This is a hands-on, data-driven role focused on developer activation, product-led growth, and self-service conversion. You’ll work closely with Product, Engineering, Growth, and Lifecycle Marketing to identify friction points, improve onboarding experiences, and run experiments that help developers succeed faster.

Success means reducing time-to-value, improving activation and retention, and increasing the number of developers who progress from experimentation to meaningful product usage and paid adoption.

### Key Responsibilities

* Own and optimise the developer onboarding journey, from signup and first API key through first successful integration and paid conversion.
* Analyse developer journeys, conversion funnels, user behaviour, and drop-off points to identify opportunities for improvement.
* Design, prioritise, and run experiments to improve onboarding completion, activation, and conversion rates.
* Partner with Product and Engineering to improve quickstarts, documentation journeys, sample applications, and first-use experiences.
* Develop onboarding campaigns, lifecycle communications, and contextual guidance that help developers reach their next milestone.
* Explore AI-assisted onboarding experiences that make it easier for developers using tools such as Cursor and Claude Code to build with PubNub.
* Improve self-service journeys related to product usage, pricing discovery, and conversion to paid plans.
* Establish and track key metrics, including time-to-first-value, activation, developer engagement, and first-time paying customers.

### About You

Minimum Requirements

* Experience in product-led growth, developer activation, lifecycle marketing, growth marketing, or a closely related role.
* Demonstrated experience improving onboarding, activation, or self-service conversion for a SaaS or developer-focused product.
* Strong analytical skills, including funnel analysis, user segmentation, experimentation, and performance measurement.
* Experience using product analytics and A/B testing to guide decisions.
* Technical fluency and the ability to understand developer workflows, APIs, and integrations.
* Experience partnering with Product and Engineering to turn insights into practical product or onboarding improvements.
* Strong English communication skills and comfort working across distributed teams.

Nice to Have

* Experience with API-first or developer infrastructure products.
* Familiarity with usage-based pricing and self-service monetisation.
* Experience with product analytics and experimentation tools.
* Knowledge of AI coding assistants, MCP, or AI-supported developer workflows.

### Why PubNub

At PubNub, you’ll help power real-time experiences used by millions around the world. What sets us apart is our people-first culture and strong sense of collaboration. Our team values the opportunity to contribute meaningfully, grow their skills, and help build innovative, high-impact technology.

We offer competitive B2B compensation and the flexibility of a remote-first environment. We’re committed to fostering collaboration, professional growth, and opportunities to make a meaningful impact.

### Ready to Make an Impact?

If you’re excited about simplifying the developer journey, running meaningful experiments, and helping more developers build successful applications, we’d love to hear from you.

Join us and help shape the next generation of developer onboarding at PubNub.

### Information Accuracy

Candidates are expected to provide accurate, complete, and truthful information throughout the application and hiring process. Any material misrepresentation or omission may affect employment eligibility.

Show more

[Apply now >](https://jobicy.com/jobs/161000-developer-onboarding-activation-manager.md)

*

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## Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

### Job Complexity

4/5EasyHard

### Pace & Pressure

4/5RelaxedFast-paced

### Autonomy Level

4/5GuidedFull ownership

### Communication Load

5/5IndependentCollaborative

AI insightThe role requires ownership of a complex developer lifecycle while connecting behavioral data, experimentation, product UX, documentation, and monetization outcomes. Success depends on technical fluency with APIs and strong cross-functional influence rather than execution in a single marketing channel.

## Salary analysis

Estimated compensation compared with the broader PLN market for similar roles.

Estimated job median (per month)Market ratePLN15,000PLN market range (per month)PLN12k–PLN20k0PLN22k

AI insightThe monthly pay period is inferred from the job context; it was not explicitly stated by the employer. The employer explicitly states PLN 12,000–18,000 net plus VAT per month for this B2B contract. The estimated market range is PLN 12,000–20,000 per month for a Poland-based developer growth and activation marketing role, depending on SaaS experience, analytics depth, and technical product expertise.

## Core skills

Skills and capabilities most closely associated with this opportunity.

[Product-led growth](https://jobicy.com/jobs?search_keywords=Product-led%20growth.md)[Developer onboarding](https://jobicy.com/jobs?search_keywords=Developer%20onboarding.md)[Lifecycle marketing](https://jobicy.com/jobs?search_keywords=Lifecycle%20marketing.md)[Conversion funnel analysis](https://jobicy.com/jobs?search_keywords=Conversion%20funnel%20analysis.md)[A/B testing](https://jobicy.com/jobs?search_keywords=AB%20testing.md)[Product analytics](https://jobicy.com/jobs?search_keywords=Product%20analytics.md)[User segmentation](https://jobicy.com/jobs?search_keywords=User%20segmentation.md)[API workflows](https://jobicy.com/jobs?search_keywords=API%20workflows.md)[SaaS growth marketing](https://jobicy.com/jobs?search_keywords=SaaS%20growth%20marketing.md)[Customer activation](https://jobicy.com/jobs?search_keywords=Customer%20activation.md)[Retention optimization](https://jobicy.com/jobs?search_keywords=Retention%20optimization.md)[Self-service conversion](https://jobicy.com/jobs?search_keywords=Self-service%20conversion.md)[Cross-functional collaboration](https://jobicy.com/jobs?search_keywords=Cross-functional%20collaboration.md)[Performance measurement](https://jobicy.com/jobs?search_keywords=Performance%20measurement.md)[AI-assisted developer workflows](https://jobicy.com/jobs?search_keywords=AI-assisted%20developer%20workflows.md)

Sample interview questionsHow would you diagnose a decline in developer activation after signup?I would map the full onboarding funnel, define the activation event, and segment performance by acquisition source, persona, SDK, region, and cohort. I would then review drop-off points alongside qualitative feedback, session behavior, documentation usage, and technical-error data to form and prioritize testable hypotheses.

Describe an experiment you would run to reduce time-to-first-value for an API product.

I would test a guided quickstart that creates a working sample application and first API request immediately after account creation. The primary metric would be completion of the first successful integration, with time-to-value, activation rate, and downstream retention as guardrails.

How do you work effectively with Product and Engineering teams?

I translate user and funnel insights into clearly defined problems, expected impact, measurable success criteria, and prioritized opportunities. I involve partners early, validate technical constraints, and share experiment results so that successful improvements can be scaled into the product experience.

Which metrics would you use to evaluate developer onboarding?

I would track signup-to-first-key creation, first successful API call or integration, time-to-first-value, onboarding completion, activation rate, engagement frequency, retention, and conversion to paid plans. I would also segment these metrics to identify which developer groups face the greatest friction.

How can AI coding assistants improve developer onboarding?

AI assistants can provide contextual setup guidance, generate integration scaffolding, explain errors, and tailor examples to a developer's language or use case. I would test these capabilities carefully against activation and support-deflection metrics while ensuring documentation and generated guidance remain accurate.

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