[All remote jobs](https://jobicy.com/jobs.md)[![Ashby logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/08/63864ee6-221.png)](https://jobicy.com/company/ashby.md)[Ashby](https://jobicy.com/company/ashby.md) # Product Marketing Manager, Release Marketer AI Summary Ashby is hiring a Product Marketing Manager focused on owning go-to-market execution for frequent product and feature releases. The role translates technical product specifications into clear value propositions, demos, videos, launch assets, customer communications, and internal enablement. It requires close collaboration with Product, Engineering, Solutions Engineering, RevOps, Sales, Customer Success, and Support across multiple product lines. The successful candidate will be highly organized, detail-oriented, editorially strong, technically curious, and comfortable building scalable release systems with AI and automation. This is a high-visibility individual contributor role with room to grow into ownership of a full product line.[Apply for this job](#job-application)[View company](https://jobicy.com/company/ashby.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md)SalaryUSD 135k–170k / yrDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceDirectorPublished11 Nov 2026Apply before11 Dec 2026Listing views44Application actions2Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. Opportunity details ## About this role. Hi 👋 I’m [Rosalia](https://www.linkedin.com/in/rosaliacefalu/), and I look after our Product Marketing team at [Ashby](https://jobicy.com/company/ashby.md). I started my career in Product Marketing and helped build the Sales Enablement function at HubSpot during its journey from startup to IPO. Since then, I’ve worked across RevOps and Customer Marketing at Procore and Meta, partnering with incredible teams to bring differentiated products to market. I first heard of Ashby through our Head of Content, [Anum](https://www.linkedin.com/in/anumhussain/) with whom I’d spent those early days at HubSpot, and was inspired by the level of [thoughtfulness](https://www.ashbyhq.com/blog/culture/thoughtful-communication) and [operating principles](https://www.ashbyhq.com/blog/culture/ashbys-operating-principles) I saw and read about. I joined Ashby in April of 2024 back in Product Marketing – bringing all these experiences together to help build a thoughtful, high-impact team. We’re a growing, tight-knit team – and we’re just getting started 🚀 We work closely with Product, Solutions Engineering, Customer Success, Sales, and every level of leadership, including closely with our CEO [Benji](https://www.linkedin.com/in/benjaminencz/). We’re seen as strategic partners, not a service desk. PMM at Ashby means influence, visibility, and ownership – and this role is a chance to get in early on a team with strong internal momentum at a company growing fast. We value technical curiosity, editorial clarity, and first-principles thinking. We avoid jargon, favor plain English, and aim to genuinely help customers understand what our product does and how it can help them. You don’t need a decade in PMM to succeed here – but you do need strong product instincts, clear writing, and a bias for building systems that scale. We’re looking for a Release Marketer who is excited about owning product releases. This role is for someone who thrives on the details but understands the bigger picture – someone who can clearly explain how a new feature or product benefits prospects and customers in their daily workflows and approach to talent acquisition. Someone who wants to work closely with Product and Engineering to understand how a feature works, and act as a translator for the front-line teams. That means translating product specs into the materials, messaging, and demos that power our releases. This person should feel excited about selling with value and obsess over customer use cases and how we tell our product story. From crafting one-pagers and recording crisp, clear product videos and walkthroughs, to running our product updates newsletter, to building internal enablement that keeps our whole team informed on what’s changed, you’ll help us tell our differentiated story and keep our launch velocity high. You’ll work across multiple product lines, so you’ll need to context switch easily. Organization, attention to detail, and the ability to juggle and coordinate across multiple teams are among the most important skills for this role. On any given week, you’ll be keeping several releases moving, each with its own Product Manager. Because we’ve built deep relationships with a thoughtful, engaged customer base, we’re often co-creating with them – sharing product materials that are actually read, used, and appreciated by people who see us as partners, not just vendors. This is a great fit for someone who enjoys being in the weeds of technical products, but also has a sharp editorial voice, a strong eye for design, strong product instincts, and loves to always be shipping. While this role will flex across multiple products, you’ll have the opportunity to grow into eventually owning a full product line. This role is also a great opportunity for someone who wants to flex across PMM and enablement skills, and work on product marketing initiatives that create more leverage for our teams. Your Background There is not a single background that is the perfect fit for this role. We care more about the skills and intrinsic capabilities you bring to the table, and could see someone from a number of different backgrounds being a good fit, including: * A Solutions Engineer who loves narrative and wants to shape more than just demos * An Early-stage AE who worked closely with Product * A Product-minded builder with a technical background and customer empathy * A GTM specialist with a strong lean for product taste What You’ll Do Release Products and Features * Own go-to-market planning and execution for feature releases across multiple product lines. * Work closely with Product Managers to shape value propositions, messaging, and demo strategies. * Produce polished feature videos for use across social media, the website, and other marketing channels. * Create assets including blog posts, one-pagers, demo videos, internal launch docs, and enablement materials. * Turn features into clear customer value through videos, product walkthroughs, and content that make the benefit obvious. * Partner with other product marketers on larger and bundled launches where support is needed. Keep the release engine moving and create leverage for your team * Serve as a product expert and go-to resource for how features work and how we position to the market. * Coordinate release promotion with Solutions Engineering, RevOps, Sales, CS & Support teams to ensure audiences across the organization are best-equipped through their channels. * Own initiatives that keep the whole team informed on product changes, including our product updates newsletter to customers. * Help maintain our product launch velocity by leveraging AI, automation, and building scalable systems to manage a high volume of releases, giving yourself time back for more high-leverage work. You Might Be a Fit If You * You’re highly organized, and can keep multiple releases, owners, and deadlines moving at once without anything slipping. * You’ve got an exceptional eye for detail – people consistently trust you as the final eye on something because you catch more than just typos every time. * You can switch between products and contexts easily, and pick up a new feature quickly enough to explain it well. * You’re the person people ping and say, “Can you just explain this feature in normal words?” and you actually can. * You know how to shape a good demo or walkthrough that tells a story. Not just “click here, then here” but “here’s how this solves your problem.” * You are comfortable owning your own copy and collaborating with design teams to produce well-polished assets. * You can read a launch plan and immediately hear the voices of Sales and CS in your head “but what about XYZ?”, and you’ve already worked with technical and product teams for the answer. * You can follow a playbook but are not afraid to go back to first principles thinking and build something from scratch without much direction. You Might Not Be a Fit If: * You’re drained by the strive for perfection. If a letter is out of place or a font is off by a size point, it won’t bother you. * You’re not a natural relationship builder and don’t feel comfortable working across Product and GTM folks. * You aren’t the person people go to when they’re trying to understand the complexities of a new product. * You find stakeholder and project management more draining than satisfying. * You’d rather not weigh in on or be the final call on creative because someone else will catch it (noting you will have design support, but that someone to catch it is you 🙂 Interview Plan: * 30 min with Michelle (Recruiting) * 45 min Rosalia (Hiring Manager) * 30 min with Harriet (VP of Marketing) * Assignment * 30 min with Benji (CEO and Co-founder) * Final Round Interview (1-1.5 hours) Benefits * Competitive salary and equity. * 10-year stock option exercise window. You shouldn’t feel pressure to purchase stock options if you leave Ashby —do it when you feel financially comfortable. * Unlimited PTO with a strong culture of actually taking time off. * 12 weeks of fully paid family leave (US). * Generous budget for equipment, software, and office setup. Get what you need to be happy and productive! * $100/month learning budget, with conferences covered with manager approval. * Top-tier health insurance for US employees (100% premium covered). Ashby provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression. We are committed to a diverse and inclusive workforce and welcome people from all backgrounds, experiences, perspectives, and abilities. Ashby is committed to a fair and transparent hiring process. We confirm that this advertisement is for an active, existing vacancy within our organization. Please be advised that we may use artificial intelligence-driven tools to assist our recruitment team in screening, assessing, and selecting candidates for this position. Show more [Apply now >](https://jobicy.com/jobs/161288-product-marketing-manager-release-marketer.md) * ![Upload CV](data:image/svg+xml;base64,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) ### Upload your resume now To unlock remote work opportunities and be discovered by global employers. This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 4/5EasyHard ### Pace & Pressure 5/5RelaxedFast-paced ### Autonomy Level 4/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThe role manages multiple concurrent releases while converting complex product details into polished, audience-specific marketing and enablement materials. Success depends on strong cross-functional influence, excellent editorial judgment, and reliable execution under frequent deadlines. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job median (per year)Highly competitive$152,500US market range (per year)$125k–$175k0$192.50k AI insightThe employer discloses a base salary range of $135,000–$170,000 USD per year, with a midpoint of $152,500. This is a credible annual range for a US-based product marketing manager responsible for technical releases, launch execution, and cross-functional enablement. Estimated US market pay for a comparable role is approximately $125,000–$175,000 per year. ## Core skills Skills and capabilities most closely associated with this opportunity. [Product marketing](https://jobicy.com/jobs?search_keywords=Product%20marketing.md)[Go-to-market strategy](https://jobicy.com/jobs?search_keywords=Go-to-market%20strategy.md)[Product launches](https://jobicy.com/jobs?search_keywords=Product%20launches.md)[Release management](https://jobicy.com/jobs?search_keywords=Release%20management.md)[Value proposition development](https://jobicy.com/jobs?search_keywords=Value%20proposition%20development.md)[Messaging and positioning](https://jobicy.com/jobs?search_keywords=Messaging%20and%20positioning.md)[Sales enablement](https://jobicy.com/jobs?search_keywords=Sales%20enablement.md)[Customer marketing](https://jobicy.com/jobs?search_keywords=Customer%20marketing.md)[Product demonstrations](https://jobicy.com/jobs?search_keywords=Product%20demonstrations.md)[Video production](https://jobicy.com/jobs?search_keywords=Video%20production.md)[Content creation](https://jobicy.com/jobs?search_keywords=Content%20creation.md)[Cross-functional collaboration](https://jobicy.com/jobs?search_keywords=Cross-functional%20collaboration.md)[Stakeholder management](https://jobicy.com/jobs?search_keywords=Stakeholder%20management.md)[Marketing automation](https://jobicy.com/jobs?search_keywords=Marketing%20automation.md)[Editorial writing](https://jobicy.com/jobs?search_keywords=Editorial%20writing.md) Sample interview questionsHow would you turn a technical feature specification into a customer-facing launch story?I would first clarify the target user, their workflow, and the problem the feature solves. I would then translate functionality into outcomes, validate the narrative with Product and customer-facing teams, and build a concise message hierarchy for the launch assets, demo, and enablement materials. How do you manage several releases with different owners and deadlines at the same time? I use a centralized release plan with clear owners, milestones, dependencies, review points, and audience-specific deliverables. I prioritize by customer impact and launch date, communicate risks early, and use repeatable templates and automation to protect quality at higher release volume. What makes a product demo effective? An effective demo begins with a real customer problem rather than a list of clicks. It shows the relevant workflow, connects each capability to a meaningful outcome, and ends with a clear understanding of how the product improves the user's work. How would you gather input from Sales and Customer Success before a feature release? I would involve representative stakeholders early through structured review sessions, targeted questions, and draft enablement materials. Their feedback helps identify objections, customer use cases, implementation concerns, and language that will make the release more useful in real conversations. Describe how you would use AI or automation to improve a release process. I would standardize release briefs, content outlines, approval workflows, and internal update formats, then use AI to accelerate first drafts, summarize product inputs, and adapt messaging for different channels. Human review would remain essential for factual accuracy, product nuance, and editorial quality. Next step ## Apply now. Follow the employer’s application method and review Jobicy’s safety guidance before sharing personal information. 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