[All remote jobs](https://jobicy.com/jobs.md)[![Ajax Systems logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/572c9c27-221.png)](https://jobicy.com/company/ajax-systems.md)[Ajax Systems](https://jobicy.com/company/ajax-systems.md) # Sales Manager (Team Lead) – UK North AI Summary This is a regional sales leadership role for Ajax Systems covering Northern UK. The manager will lead and develop a sales team, execute regional commercial plans, win new business, and manage relationships with distributors, installers, integrators, and alarm receiving centres. The position requires strong B2B security-sector expertise across intrusion, CCTV, fire, or related products, alongside technical product demonstration capability. It is a remote full-time role with substantial travel, estimated at 70–80% across the region.[Apply for this job](#job-application)[View company](https://jobicy.com/company/ajax-systems.md)ShareRemote from[UK](https://jobicy.com/job-region/uk.md)SalaryUndisclosedDepartment[Sales](https://jobicy.com/categories/seller.md)EmploymentFull TimeExperienceSeniorPublished11 Nov 2026Apply before11 Dec 2026Listing views30Application actions3Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. Opportunity details ## About this role. [Ajax Systems](https://jobicy.com/company/ajax-systems.md) is an international tech company and the largest manufacturer of security systems in Europe, with over 4.5 million end users and 330K PRO users in more than 180 countries worldwide. The company offers end-to-end solutions for protecting homes and businesses оf any scale. To date, Ajax product portfolio includes 280 devices for intrusion protection, video surveillance, fire and life safety, and comfort and automation. The company employs 5, 000 specialists. We develop local teams because we understand local experts best comprehend market specifics. The company has sales representatives worldwide, including Italy, Spain, Germany, France, the United Kingdom, the USA, Australia, South Africa and other regions. The Global Business Development team is like-minded people who share the ambitious goals of Ajax Systems. The best software combined with powerful hardware has forever changed the perception of security systems for users and industry professionals. Being recognized at the biggest specialized exhibitions such as IFSEC, Expoprotection and Intersec, as well as winning prestigious awards from industry-leading media like PSI magazine and GIT SECURITY, today Ajax is one of the most awarded security systems in Europe. Ajax Systems production includes four factories, two of which are located in Ukraine, one in Turkey and one in Vietnam. At the same time, the company’s certification according to the ISO 14001 standard ensures a minimal impact of production on the environment. The selection of components for Ajax device manufacturing is determined by the presence of manufacturer declarations confirming compliance with RoHS requirements. The company emerged against the backdrop of revolution and war. That’s why resilience is the cornerstone of the brand’s DNA, and the fight against evil by creating the best security and automation devices is Ajax unwavering mission. ### Key Responsibilities: ### Team Leadership & Strategy * Lead, mentor, and support the regional sales team in UK North to achieve individual and collective revenue targets. * Formulate and execute tailored market strategies and commercial plans for Ajax Systems products across the northern region. ### Business Development & Account Management * Proactively identify and capture new business opportunities, securing meetings with key stakeholders and potential partners. * Strategize, prepare, and deliver compelling presentations to engage business partners, specifiers, and industry decision-makers. * Foster high-trust relationships with dealers, installers, and ARCs, ensuring clear communication of product features, benefits, and updates. * Advocate for the inclusion of Ajax Systems products in system specifications to influence purchasing decisions. ### Partner Enablement & Market Presence * Actively represent Ajax Systems at trade shows, marketing events, and industry exhibitions to enhance brand visibility. * Gather market intelligence and customer feedback to guide management on product enhancements and future offerings. ### Qualifications & Requirements * Proven track record in B2B sales within the UK security sector (Intrusion, CCTV, Fire, or related security products). * Management Experience: experience with hiring, onboarding, leading, motivating, and directing a high-performing regional sales team. * Strong business acumen with an established network of contacts among UK distributors, installers, and integrators. * Understanding of UK security industry standards, distribution channels, and vertical sectors. * High technical competence with security products and the ability to conduct effective technical product demonstrations. * Excellent presentation, negotiation, and interpersonal skills. * Proactive, self-driven, and results-oriented with a strong hunter mentality. * Willingness and ability to travel up to 70–80% of the time across the UK North region as required by business needs. ### Compensation ### Additional Information Show more [Apply now >](https://jobicy.com/jobs/161372-sales-manager-team-lead-uk-north.md) > Annual salary information is not provided for this position. Explore salary ranges for similar roles in our [Salary Directory ›](https://jobicy.com/salaries.md) * ![Upload CV](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI2NSIgaGVpZ2h0PSI2NSIgZmlsbD0ibm9uZSIgeG1sbnM6dj0iaHR0cHM6Ly92ZWN0YS5pby9uYW5vIj48ZyBjbGlwLXBhdGg9InVybCgjQSkiPjxwYXRoIGQ9Ik0wIDBINjVWNjVIMFYwWiIgZmlsbD0iIzAyOWFlYiIvPjxnIGZpbGw9IiNmZmYiIHN0cm9rZT0iI2ZmZiIgc3Ryb2tlLXdpZHRoPSIyIj48cGF0aCBkPSJNMzMuMDQ5IDE1LjQ1NGExLjQzIDEuNDMgMCAwIDAtMi4wOTcgMGwtNy41NzkgOC4xNDdhMS4zOCAxLjM4IDAgMCAwIC4wOSAxLjk3MyAxLjQ0IDEuNDQgMCAwIDAgMi4wMDgtLjA4OGw1LjEwOS01LjQ5MnYyMC42MWExLjQxIDEuNDEgMCAwIDAgMS40MjEgMS4zOTdjLjc4NSAwIDEuNDIxLS42MjUgMS40MjEtMS4zOTd2LTIwLjYxbDUuMTA5IDUuNDkyYTEuNDQgMS40NCAwIDAgMCAyLjAwOC4wODggMS4zOCAxLjM4IDAgMCAwIC4wOS0xLjk3M2wtNy41NzktOC4xNDZ6TTE2Ljc2OSAzOC40YzAtLjc3My0uNjItMS40LTEuMzg1LTEuNFMxNCAzNy42MjcgMTQgMzguNHYuMTAybC4yMTUgNi4yMjljLjIyMyAxLjY4LjcwMSAzLjA5NSAxLjgxMyA0LjIxOHMyLjUxIDEuNjA3IDQuMTcyIDEuODMzYzEuNi4yMTggMy42MzYuMjE4IDYuMTYuMjE4aDExLjI4bDYuMTYtLjIxOGMxLjY2Mi0uMjI2IDMuMDYxLS43MDkgNC4xNzItMS44MzNzMS41ODktMi41MzggMS44MTMtNC4yMThDNTAgNDMuMTEzIDUwIDQxLjA1NSA1MCAzOC41MDNWMzguNGMwLS43NzMtLjYyLTEuNC0xLjM4NS0xLjRzLTEuMzg1LjYyNy0xLjM4NSAxLjRsLS4xOSA1Ljk1OGMtLjE4MiAxLjM3LS41MTUgMi4wOTUtMS4wMjYgMi42MTJzLTEuMjI4Ljg1My0yLjU4MyAxLjAzOGMtMS4zOTUuMTktMy4yNDMuMTkzLTUuODkzLjE5M0gyNi40NjJjLTIuNjUgMC00LjQ5OC0uMDAzLTUuODkzLS4xOTMtMS4zNTUtLjE4NC0yLjA3Mi0uNTIxLTIuNTgzLTEuMDM4cy0uODQ0LTEuMjQyLTEuMDI2LTIuNjEyYy0uMTg3LTEuNDEtLjE5MS0zLjI3OS0uMTkxLTUuOTU4eiIvPjwvZz48L2c+PGRlZnM+PGNsaXBQYXRoIGlkPSJBIj48cGF0aCBmaWxsPSIjZmZmIiBkPSJNMCAwaDY1djY1SDB6Ii8+PC9jbGlwUGF0aD48L2RlZnM+PC9zdmc+) ### Upload your resume now To unlock remote work opportunities and be discovered by global employers. This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 4/5EasyHard ### Pace & Pressure 5/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThe role combines revenue ownership, team leadership, technical product knowledge, partner development, and a demanding travel schedule. Success depends on an established UK security-industry network and the ability to independently execute regional growth plans. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job median (per year)Highly competitive$105,000US market range (per year)$85k–$125k0$137.50k AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. No employer base salary was disclosed. The annual cadence is inferred from the full-time regional sales leadership scope; the figures shown are USD annual-market estimates for a comparable security-industry sales manager role and are not employer-confirmed compensation. ## Core skills Skills and capabilities most closely associated with this opportunity. [B2B Sales](https://jobicy.com/jobs?search_keywords=B2B%20Sales.md)[Sales Leadership](https://jobicy.com/jobs?search_keywords=Sales%20Leadership.md)[Regional Sales Strategy](https://jobicy.com/jobs?search_keywords=Regional%20Sales%20Strategy.md)[Business Development](https://jobicy.com/jobs?search_keywords=Business%20Development.md)[Account Management](https://jobicy.com/jobs?search_keywords=Account%20Management.md)[Channel Partner Management](https://jobicy.com/jobs?search_keywords=Channel%20Partner%20Management.md)[Security Systems](https://jobicy.com/jobs?search_keywords=Security%20Systems.md)[Technical Product Demonstrations](https://jobicy.com/jobs?search_keywords=Technical%20Product%20Demonstrations.md)[Commercial Planning](https://jobicy.com/jobs?search_keywords=Commercial%20Planning.md)[Negotiation](https://jobicy.com/jobs?search_keywords=Negotiation.md)[Team Coaching](https://jobicy.com/jobs?search_keywords=Team%20Coaching.md)[Market Intelligence](https://jobicy.com/jobs?search_keywords=Market%20Intelligence.md)[Trade Show Representation](https://jobicy.com/jobs?search_keywords=Trade%20Show%20Representation.md)[CRM Management](https://jobicy.com/jobs?search_keywords=CRM%20Management.md) Sample interview questionsHow would you build and execute a sales plan for Northern UK during your first 90 days?I would begin by assessing current revenue, pipeline quality, channel coverage, and team capability by territory. I would segment priority distributors, installers, integrators, and verticals, then set account plans, activity targets, and measurable conversion milestones. I would review progress weekly with the team and adjust investment toward the partners and opportunities with the strongest strategic value. Describe your experience selling technical security products through channel partners. I have worked with partner ecosystems where success required both commercial alignment and technical confidence. My approach is to understand each partner's customer base, sales capability, and solution gaps, then provide relevant enablement, joint account planning, demonstrations, and regular pipeline reviews. This creates partner commitment while ensuring product value is communicated accurately to end customers and specifiers. How do you lead a regional sales team while maintaining your own strategic accounts? I establish clear territory ownership, revenue expectations, and operating rhythms so team members can act independently. I coach through deal reviews, field observations, and practical feedback rather than taking over opportunities unnecessarily. For strategic accounts, I involve the appropriate salesperson early, using my participation to remove barriers, strengthen executive relationships, and build team capability. How would you influence a system specification in favor of Ajax Systems? I would first identify the decision-makers, project requirements, risk factors, and existing technology preferences. I would connect Ajax capabilities to the customer's operational and security outcomes through a tailored demonstration, proof points, and clear technical documentation. I would then support the specifier and channel partner throughout the design and procurement process to protect the opportunity from competitive displacement. What metrics would you use to manage sales performance in a high-travel regional role? I would track revenue attainment, pipeline coverage, forecast accuracy, opportunity stage conversion, new partner activation, partner-generated pipeline, and specification wins. I would also monitor field activity quality, including meetings with priority accounts, joint partner visits, training outcomes, and follow-up completion. These measures balance short-term bookings with the long-term health of the channel. Next step ## Apply now. Follow the employer’s application method and review Jobicy’s safety guidance before sharing personal information. Keep exploring ## Related remote jobs. * ![GitLab logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2020/12/WRILS-201207055737-109952.jpg) GitLab Nov 11 New ### [SMB Account Executive (New Business)](https://jobicy.com/jobs/161452-smb-account-executive-new-business.md) GitLab is the intelligent orchestration platform for DevSecOps. 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