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# Content Marketing Manager

AI Summary Influ2 is seeking an individual-contributor Content Marketing Manager to lead content strategy, editorial planning, and hands-on production for a B2B ABM platform. The role covers website and blog content, thought leadership, customer stories, reports, email marketing, and content distribution. The manager will partner closely with SEO while protecting quality, originality, and a distinctive brand voice. Success is measured by audience engagement, brand recognition, and contribution to pipeline. The position requires at least five years of content marketing or editorial experience, ideally in B2B SaaS, martech, adtech, or ABM.[Apply for this job](#job-application)[View company](https://jobicy.com/company/influ2.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md)SalaryUndisclosedDepartment[Content & Editorial](https://jobicy.com/categories/copywriting.md)EmploymentFull TimeExperienceOpen levelPublished12 Nov 2026Apply before12 Dec 2026Listing views26Application actions1Application toolkit

## Make your next move.

Prepare your resume, explore your fit, and draft a cover letter for this opportunity.

Opportunity details

## About this role.

[Influ2](https://jobicy.com/company/influ2.md) brings ABM to the contact level. With Influ2, you can act on contact-level intent, reach specific buyers with ads, orchestrate journeys across channels, and make the revenue impact clear.

200+ enterprises and mid-market companies worldwide, including industry leaders such as Snowflake, AppsFlyer, and Capgemini, love our technology. We hope you will love it too.

Who we are looking for:

We’re looking for a Content Marketing Manager who knows the difference between content that’s worth someone’s time and content that just fills a page.

A content creator with a perspective that goes beyond what AI can generate, strong writing skills, a feel for what resonates with people, and a sharp editorial instinct.

You’ll own Influ2’s content strategy and execution across channels, from website and blog content to thought leadership and email marketing.

You’ll work closely with every marketing function, especially SEO, to make sure our content is both genuinely good and effective.

This is an individual contributor role for someone who enjoys shaping the direction and doing the work.

### What you’ll do:

* Content strategy: Own our content strategy and editorial calendar. Identify the topics, stories, and formats worth investing in, and connect content priorities to our goals.
* Content creation: Write, edit, and produce content across our website, blog, thought leadership, customer stories, reports, and other formats.
* SEO and GEO growth: Partner closely with SEO to create content that earns visibility without sacrificing quality.
* Email marketing content: Own the content and copy for email marketing, including newsletter, nurture sequences, campaign emails, and customer comms.
* Content distribution: Work with channel owners to find opportunities to extend the life and impact of strong content.
* Editorial quality: Set and maintain a high editorial standard across everything we publish, making sure our content is clear, distinctive, and worth someone’s attention.

What success looks like: Influ2 produces content that people recognize, remember, and want to engage with, and that impact shows up in the pipeline. Marketing teams see you as a creative and strategic partner who brings strong ideas.

### Your experience:

* 5+ years of experience in content marketing or editorial roles, preferably within B2B technology or SaaS. Experience in martech, adtech, or ABM is a strong plus.
* A strong portfolio of content you’ve personally written that shows original thinking, excellent writing, and the ability to work across formats.
* Experience owning content strategy and execution, from developing ideas to production and performance analysis that informs editorial and strategic decisions.

### Your skills:

* You have strong editorial instincts. You can recognize a great idea, spot a boring one, and explain what would make it better.
* You’re an excellent writer and editor. You can make complicated topics feel simple without stripping away what makes them valuable.
* You have a point of view. You follow what’s happening in marketing and technology, question familiar approaches, and come up with ideas that aren’t obvious.
* You’re curious about customers, their challenges, and how they make decisions. You know how to find useful insights through conversations, research, and data.
* You can move between big-picture thinking and hands-on execution.

At Influ2, we highly appreciate a wide range of experiences and backgrounds. So, even if your history doesn’t perfectly match our list, we would still be delighted to receive your application and learn more about you!

### What’s in it for you?

* Have a direct impact on how Influ2 tells its story and builds its voice in the market.
* Own content across the business, with room to experiment, introduce new formats, and bring your own ideas to life.
* Remote work flexibility with no fixed working hours; work where and when it suits you.
* Unlimited vacation policy to support a healthy work-life balance.
* Generous parental leave and other well-structured PTO policies.
* A well-rounded health package with comprehensive medical, dental, and vision coverage.

We’ve raised a total of $15 million in our Series A round, maintaining a cash-positive business for the past 24 months while achieving 50% growth.

We’re convinced that the diverse ideas and experiences every Influ2encer brings are the key to our success. To make sure our culture and products reflect this blend of viewpoints and backgrounds, there’s no room for discrimination here. Our approach to hiring, training, promoting, and compensating individuals is grounded in merit and competence.

We’re committed to offering equal employment opportunities to all qualified individuals, no matter their race, age, religion, where they come from, gender identity or expression, sexual orientation, marital status, physical or mental disability, military or veteran status, or any other characteristic protected by law. Everyone at Influ2 plays a part in keeping our workplace welcoming and free from discrimination and harassment.

### Compensation

### Additional Information

Show more

[Apply now >](https://jobicy.com/jobs/161537-content-marketing-manager-7.md)

>  Annual salary information is not provided for this position. Explore salary ranges for similar roles in our [Salary Directory ›](https://jobicy.com/salaries.md)

*

![Upload CV](data:image/svg+xml;base64,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)

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## Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

### Job Complexity

4/5EasyHard

### Pace & Pressure

4/5RelaxedFast-paced

### Autonomy Level

5/5GuidedFull ownership

### Communication Load

5/5IndependentCollaborative

AI insightThis is a senior individual-contributor role requiring both strategic ownership and high-volume, high-quality execution across several formats and channels. The candidate must translate complex B2B topics into distinctive content while coordinating with multiple marketing stakeholders and connecting work to pipeline outcomes.

## Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job median (per year)Market rate$105,000US market range (per year)$85k–$130k0$143k

AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. No employer salary was disclosed. The yearly period and USD market estimate are inferred from the full-time US-based senior content marketing scope; estimated market range is $85,000 to $130,000 per year, with a midpoint of $105,000 per year.

## Core skills

Skills and capabilities most closely associated with this opportunity.

[Content strategy](https://jobicy.com/jobs?search_keywords=Content%20strategy.md)[Editorial planning](https://jobicy.com/jobs?search_keywords=Editorial%20planning.md)[B2B content marketing](https://jobicy.com/jobs?search_keywords=B2B%20content%20marketing.md)[SaaS marketing](https://jobicy.com/jobs?search_keywords=SaaS%20marketing.md)[Copywriting](https://jobicy.com/jobs?search_keywords=Copywriting.md)[Editing](https://jobicy.com/jobs?search_keywords=Editing.md)[Thought leadership](https://jobicy.com/jobs?search_keywords=Thought%20leadership.md)[SEO content](https://jobicy.com/jobs?search_keywords=SEO%20content.md)[Email marketing](https://jobicy.com/jobs?search_keywords=Email%20marketing.md)[Content distribution](https://jobicy.com/jobs?search_keywords=Content%20distribution.md)[Customer storytelling](https://jobicy.com/jobs?search_keywords=Customer%20storytelling.md)[Performance analysis](https://jobicy.com/jobs?search_keywords=Performance%20analysis.md)[Marketing research](https://jobicy.com/jobs?search_keywords=Marketing%20research.md)

Sample interview questionsHow would you build a content strategy for Influ2's ABM audience?I would begin with customer interviews, sales insights, product positioning, search demand, and pipeline data to identify high-value audience problems. I would then define a small number of content themes, map formats and distribution channels to funnel stages, and maintain an editorial calendar that balances evergreen assets, timely perspectives, and customer proof.

How do you balance SEO requirements with high editorial quality?

I use search research to understand the audience's language and intent, not as a formula for keyword stuffing. A strong piece should answer the query clearly, offer an original perspective or evidence, and be structured for discoverability while remaining useful and enjoyable to read.

Describe how you would measure the effectiveness of content beyond page views.

I would combine engagement signals such as qualified traffic, time on page, newsletter engagement, and return visits with downstream indicators including conversions, influenced opportunities, sales enablement use, and pipeline contribution. I would review results by audience, format, topic, and distribution channel to improve future editorial decisions.

How would you approach writing about a complex ABM or adtech topic for a busy marketing leader?

I would first identify the business decision the reader is trying to make and the minimum technical context needed to support it. I would use a clear narrative, concrete examples, customer language, and practical takeaways, then edit aggressively to remove jargon and make the argument easy to follow.

What process do you use to maintain a consistent editorial standard across multiple contributors and channels?

I establish a practical editorial framework covering audience, positioning, voice, quality criteria, review stages, and channel-specific requirements. I also use briefs, feedback loops, and performance reviews so contributors understand both the standard and the strategic reason behind each assignment.

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