[All remote jobs](https://jobicy.com/jobs.md)[![SOCi logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/d4748508-221.jpg)](https://jobicy.com/company/soci.md)[SOCi](https://jobicy.com/company/soci.md) # Director, Customer & Partner Marketing AI Summary SOCi is seeking a senior marketing leader to own customer expansion, retention, and partner-sourced pipeline programs for its B2B SaaS platform. The role combines customer lifecycle marketing, account-based marketing, channel marketing, and performance optimization across strategic partners and existing accounts. This director will manage two Demand Generation Managers and a Marketing Coordinator while collaborating closely with Sales, Account Management, Customer Success, Partnerships, Product Marketing, and Marketing Operations. Success depends on building scalable, AI-enabled campaigns that create measurable cross-sell, upsell, retention, and partner revenue impact. The position is remote and open to candidates in the United States and Canada.[Apply for this job](#job-application)[View company](https://jobicy.com/company/soci.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md), [Canada](https://jobicy.com/job-region/canada.md)SalaryUndisclosedDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceDirectorPublished12 Nov 2026Apply before12 Dec 2026Listing views55Application actions3Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. Opportunity details ## About this role. Who We Are [SOCi](https://jobicy.com/company/soci.md).ai is redefining how multi-location Enterprises and Property Management Companies achieve local and AI search visibility with the world’s first agentic workforce. Built specifically for Property Management and Distributed Brands, SOCi’s brand-trained agents are guided by a unified visibility engine that autonomously executes and optimizes local marketing work across AI search, GEO ecosystems, social, and reviews — ensuring every location is visible, discoverable, and growing in today’s geo-driven landscape. View more on our Awards & Accolades[here](https://www.meetsoci.com/about/our-company/)! About the Role The Director, Customer & Partner Marketing will own the strategy and execution of marketing programs that drive customer expansion (cross-sell, upsell, and account growth), generate partner-sourced pipeline, and support retention. Programs span SOCi’s customers (multi-location brands, franchise organizations, and property businesses) and its partners (agencies, technology providers, and resellers). Working closely with Account Management, Customer Success, Partnerships, Sales, and Product Marketing, this leader will develop targeted, data-driven campaigns that engage customer buying groups, create demand for additional SOCi solutions, and reinforce customer value. This leader will align with Sales, Account Management, and Customer Success leaders on where to focus limited marketing resources to hit expansion and partner pipeline targets. This role requires a balance of strategic thinking, hands-on execution, and revenue accountability for expansion and partner-sourced pipeline goals, with a strong emphasis on using AI, automation, and data to drive performance and operational efficiency. The role directly manages two Demand Generation Managers and a Marketing Coordinator. Responsibilities Customer Growth, Expansion & Retention * Develop and execute customer marketing strategies that generate expansion pipeline, accelerate cross-sell and upsell opportunities, and support customer retention. * Partner with Account Management and Customer Success to align marketing programs with revenue targets, renewal priorities, and strategic account opportunities. * Work with Sales, Account Management, and Customer Success leaders to prioritize programs and allocate limited marketing resources against expansion and partner pipeline targets. * Build targeted, account-based campaigns that engage customer buying groups across multi-location brands, franchise organizations, and property businesses, identify new stakeholders, and create demand for additional SOCi solutions. * Lead customer lifecycle marketing, including targeted campaigns, nurture programs, webinars, events, and customer communications. * Use customer segmentation, account intelligence, and behavioral signals to deliver personalized marketing experiences and improve engagement. * Partner with Product Marketing to turn product launches and new-module releases into cross-sell and upsell campaigns, and help support customer advocacy programs (references, case studies, reviews) that provide proof points for expansion and partner campaigns. Partner Marketing * Develop and execute co-marketing strategies with technology, integration, strategic, agency, and reseller partners to generate partner-sourced and partner-influenced pipeline. * Collaborate with Partnerships, Sales, and Product Marketing to build integrated campaigns, joint events, webinars, and content that expand SOCi’s market reach. * Establish scalable partner marketing programs, processes, and measurement frameworks to maximize pipeline contribution and ROI. * Build partner enablement and channel programs (campaign-in-a-box assets, co-sell support, partner training, and funds management where applicable) that make it easy for agencies and resellers to promote and sell SOCi. AI, Automation & Performance * Champion the use of AI and automation (including signal-based triggers, personalization, and content scaling) to improve campaign execution, personalization, targeting, and marketing efficiency. * Identify opportunities to automate workflows, accelerate campaign development, and scale high-performing programs. * Partner with Marketing Operations to establish KPIs and reporting for expansion pipeline, partner contribution, customer engagement, retention marketing, and revenue impact. * Analyze performance data to optimize campaigns, prioritize investments, and communicate actionable insights to leadership. Leadership & Collaboration * Lead and develop a high-performing customer and partner marketing team (two Demand Generation Managers and a Marketing Coordinator), fostering accountability, innovation, and continuous improvement. * Serve as a strategic partner to Account Management, Customer Success, Partnerships, Sales, and Product Marketing. * Own the customer and partner marketing budget and make transparent prioritization tradeoffs across competing requests from Sales, Account Management, and Customer Success. Qualifications * 8+ years of B2B SaaS marketing experience, with a strong background in customer growth, demand generation, or account-based marketing. * 5+ years in customer, expansion, or channel/partner marketing, including experience working with agency, technology, or reseller partners. * 3+ years of people management experience, with demonstrated success developing high-performing teams. * Proven track record of developing marketing programs that generate measurable pipeline and revenue, particularly through customer cross-sell and upsell initiatives. * Experience executing integrated, account-based, and retention-focused marketing programs targeting complex B2B buying groups. * Strong proficiency in marketing automation, CRM platforms (e.g., Marketo, Salesforce), and data-driven performance optimization, with hands-on experience building AI-enabled marketing workflows. * Strong analytical, communication, and cross-functional leadership skills, with the ability to translate strategy into measurable results. * Proven ability to align with Sales and Customer Success leadership and prioritize limited resources against competing demands. * Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience. * Preferred: experience marketing to multi-location, franchise, or local-business customers, or within a martech/agency ecosystem. . What SOCi Provides to You * Comprehensive Benefits Package (full-time permanent, non-contract roles only) * Health insurance plans, dental, and vision * Wellness incentives * 401(k) plan with employer match * Flexible Work Environment (full-time, non-contract roles only) * Flexible paid time off * Quarterly wellness days * Paid holidays * Unique employee engagement programs * Empowering Career Growth and Success What’s Important at SOCi Led by a team of industry experts, SOCi is leading the pack in agentic marketing for multi-location brands. Our passionate team of SOCialites work from home around the globe! Our collaborative, dynamic culture allows our teams to work cross-functionally and optimize productivity. We are a fast-paced, agile environment where thought leadership and input are encouraged. If you are looking for a place where you can come and make a difference in the way enterprise organizations utilize social technology, then SOCi is for you. Visit [soci.ai](http://soci.ai) for more information. #LI-Remote Show more [Apply now >](https://jobicy.com/jobs/161553-director-customer-partner-marketing.md) > Annual salary information is not provided for this position. Explore salary ranges for similar roles in our [Salary Directory ›](https://jobicy.com/salaries.md) * ![Upload CV](data:image/svg+xml;base64,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) ### Upload your resume now To unlock remote work opportunities and be discovered by global employers. This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 5/5EasyHard ### Pace & Pressure 5/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThis is a high-seniority revenue marketing role with responsibility for multiple growth motions, budget prioritization, team leadership, and measurable pipeline outcomes. It requires deep B2B SaaS expertise and the ability to align diverse commercial stakeholders under competing priorities. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job median (per year)Highly competitive$180,000US market range (per year)$150k–$210k0$231.00k AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. No employer base salary was disclosed. The annual period is inferred from the senior full-time B2B SaaS director role; the estimated US market range is USD 150,000 to USD 210,000 annually, with an estimated midpoint of USD 180,000. ## Core skills Skills and capabilities most closely associated with this opportunity. [B2B SaaS Marketing](https://jobicy.com/jobs?search_keywords=B2B%20SaaS%20Marketing.md)[Customer Marketing](https://jobicy.com/jobs?search_keywords=Customer%20Marketing.md)[Partner Marketing](https://jobicy.com/jobs?search_keywords=Partner%20Marketing.md)[Account-Based Marketing](https://jobicy.com/jobs?search_keywords=Account-Based%20Marketing.md)[Demand Generation](https://jobicy.com/jobs?search_keywords=Demand%20Generation.md)[Customer Lifecycle Marketing](https://jobicy.com/jobs?search_keywords=Customer%20Lifecycle%20Marketing.md)[Cross-Sell Strategy](https://jobicy.com/jobs?search_keywords=Cross-Sell%20Strategy.md)[Upsell Strategy](https://jobicy.com/jobs?search_keywords=Upsell%20Strategy.md)[Marketing Automation](https://jobicy.com/jobs?search_keywords=Marketing%20Automation.md)[Salesforce](https://jobicy.com/jobs?search_keywords=Salesforce.md)[Marketo](https://jobicy.com/jobs?search_keywords=Marketo.md)[AI Marketing Workflows](https://jobicy.com/jobs?search_keywords=AI%20Marketing%20Workflows.md)[Pipeline Analytics](https://jobicy.com/jobs?search_keywords=Pipeline%20Analytics.md)[People Management](https://jobicy.com/jobs?search_keywords=People%20Management.md) Sample interview questionsHow would you prioritize customer expansion marketing programs when Sales, Account Management, and Customer Success have competing requests?I would use a transparent prioritization framework based on revenue potential, account health, strategic importance, likelihood to convert, timing, and resource requirements. I would review the criteria with functional leaders regularly so decisions are evidence-based and aligned to shared expansion targets. Describe an example of a customer marketing program that generated cross-sell or upsell pipeline. I would segment customers by product adoption, growth potential, and buying-group engagement, then build targeted campaigns around relevant use cases and product value. I would combine account signals, sales outreach, webinars, customer proof points, and nurture content, measuring sourced pipeline, influenced pipeline, opportunity progression, and revenue. What makes a partner marketing program scalable? Scalability requires clear partner segmentation, repeatable campaign plays, shared goals, ready-to-use co-marketing assets, enablement, defined lead-routing processes, and consistent measurement. I would create campaign-in-a-box resources and reporting standards so partners can activate efficiently while the team can identify which motions produce the strongest pipeline return. How would you use AI and automation to improve marketing performance without sacrificing relevance? I would apply AI to enrich account intelligence, identify behavioral triggers, accelerate content variations, and recommend next-best actions, while retaining human review for positioning and quality. Personalization should be driven by validated customer data, lifecycle stage, and intent signals rather than generic automated messaging. How do you measure the impact of retention-focused marketing? I would connect engagement and advocacy metrics to commercial outcomes such as renewal rate, churn risk, product adoption, expansion pipeline, and retained revenue. 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