[All remote jobs](https://jobicy.com/jobs.md)[![Updater logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/b6d59c36-221.jpg)](https://jobicy.com/company/updater.md)[Updater](https://jobicy.com/company/updater.md) # VP Marketing AI Summary Updater is hiring a Vice President of Marketing to lead enterprise platform marketing and large-scale consumer acquisition. Reporting to the Chief Revenue Officer, this executive will own product marketing, go-to-market strategy, performance marketing, brand, communications, user engagement, and marketing operations. The role leads an established multidisciplinary team and manages significant marketing investments, including eight-figure annual budgets. Success requires connecting complex SaaS or platform positioning with measurable growth in pipeline, bookings, customer acquisition, orders, and retention. This is a US-remote, full-time executive role with an advertised annual base salary range of USD 240,000 to USD 270,000.[Apply for this job](#job-application)[View company](https://jobicy.com/company/updater.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md)SalaryUSD 240k–270k / yrDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceDirectorPublished13 Nov 2026Apply before13 Dec 2026Listing views46Application actions3Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. Opportunity details ## About this role. ### [View All Jobs](https://www.updater.com/jobs/openings/) ### About the Role [Updater](https://jobicy.com/company/updater.md) is seeking a strategic, commercially minded Vice President of Marketing to lead our next stage of growth across enterprise platform marketing and large-scale consumer acquisition. This is a senior leadership role overseeing product marketing, go-to-market, performance marketing, brand, user engagement, and marketing operations. You’ll shape how enterprise customers understand and adopt Updater’s technology while driving consumer acquisition programs that convert demand into orders. Reporting to the Chief Revenue Officer, you’ll lead an established, high-performing marketing team and oversee significant marketing investments. You’ll work closely with our current VP of Marketing during the leadership transition, building on a strong foundation to elevate our market position, accelerate growth, and deliver meaningful business results. ### Key Responsibilities ### Product Marketing & Go-to-Market * Turn our products and technology into compelling stories, clear value propositions, and effective sales strategies. * Partner with Product to bring new offerings to market, drive adoption, and identify growth opportunities. * Drive marketing strategies that contribute to pipeline, bookings, customer growth, and retention. ### Performance Marketing * Lead performance marketing strategy across paid acquisition, digital channels, and conversion optimization, managing eight-figure annual marketing budgets. * Optimize acquisition economics, conversion rates, and return on marketing investment to drive efficient, sustainable growth. * Identify and test new channels, strategies, and opportunities to increase consumer acquisition and orders. ### Brand & Market Leadership * Shape how Updater shows up in the market, building a clear, differentiated brand and establishing our leadership in the commerce industry. * Lead corporate communications, thought leadership, brand strategy, and PR to grow awareness, credibility, and market presence. ### Team Leadership & Marketing Excellence * Lead and elevate an established, high-performing team, fostering creativity, ownership, collaboration, and accountability. * Set clear priorities and oversee marketing operations, resources, and performance to maximize the team’s impact. ### Requirements * A strategic platform marketing executive. You’ve led marketing at a sophisticated SaaS, marketplace, or technology platform business and know how to position complex products, build market credibility, and drive enterprise sales. * A product marketer at heart. You understand how to connect product strategy, customer needs, and go-to-market execution to create compelling value propositions and help the company move faster. * A performance-driven growth leader. You have deep experience with paid acquisition, conversion optimization, customer acquisition economics, and managing significant marketing investments. You’re as comfortable discussing CAC and ROAS as you are with positioning and brand strategy. * A commercially minded business partner. You understand how marketing drives pipeline, orders, and revenue, and you make decisions based on measurable business impact. * A proven people leader. You’ve led talented, multidisciplinary teams and know how to elevate an already strong group. * A creative, hands-on thinker. You can set an ambitious vision, challenge conventional thinking, and get into the details when it matters. ### Compensation The salary range for this position is $240,000 – $270,000 annually. Factors that may affect compensation within this range include skills, experience, and other qualifications aligned with Updater’s internal leveling guidelines. ### About Updater Updater is a leading technology platform helping major brands acquire and retain customers at scale. We are on a mission to power millions of complex transactions through intelligent, autonomous systems. By combining deep integrations, real-world data, and purpose-built AI agents, we’re transforming fragmented purchasing workflows into seamless, automated experiences – freeing businesses and consumers from operational friction and enabling a new standard of speed, accuracy, and scale. Updater has raised over $450 million from leading investors, including SoftBank Capital, Vista Credit Partners, IA Ventures, Commerce Ventures, Second Century Ventures (the strategic investment arm of the National Association of Realtors®), and more. For more information, please visit www.updater.com. Updater is proud to be an equal opportunity employer and will consider all qualified applicants regardless of color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, veteran status, actual or presumed belonging to an ethnic group, or any other legally protected status. If you have a disability or special need that requires accommodation, please let us know. Benefits: The Company offers the following benefits for full-time positions, subject to applicable eligibility requirements: * Medical, Dental, and Vision Insurance * Flexible PTO * 13 paid company holidays annually * Updater Stock Options * 401(k) with employer match * Wellbeing Subsidy * One Medical membership * Virtual on-demand healthcare through Teladoc and Talkspace * Flexible spending account (FSA) * Health savings account (HSA) * Supplemental Short & Long Term Disability Insurance * Supplemental Life Insurance * Paid Parental Leave Show more [Apply now >](https://jobicy.com/jobs/161724-vp-marketing.md) * ![Upload CV](data:image/svg+xml;base64,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) ### Upload your resume now To unlock remote work opportunities and be discovered by global employers. This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 5/5EasyHard ### Pace & Pressure 5/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThis is a high-stakes executive position requiring leadership across both enterprise B2B go-to-market and performance-driven consumer acquisition. The leader must manage major budgets, a senior team, and direct commercial outcomes while partnering closely with revenue and product executives. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job median (per year)Market rate$255,000US market range (per year)$230k–$320k0$352k AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. The employer explicitly states an annual base salary range of USD 240,000 to USD 270,000, with a midpoint of USD 255,000. Estimated US market compensation for comparable VP Marketing roles at technology or platform businesses is USD 230,000 to USD 320,000 annually, excluding equity and variable compensation. ## Core skills Skills and capabilities most closely associated with this opportunity. [Marketing Leadership](https://jobicy.com/jobs?search_keywords=Marketing%20Leadership.md)[Product Marketing](https://jobicy.com/jobs?search_keywords=Product%20Marketing.md)[Go-to-Market Strategy](https://jobicy.com/jobs?search_keywords=Go-to-Market%20Strategy.md)[Performance Marketing](https://jobicy.com/jobs?search_keywords=Performance%20Marketing.md)[Demand Generation](https://jobicy.com/jobs?search_keywords=Demand%20Generation.md)[Paid Acquisition](https://jobicy.com/jobs?search_keywords=Paid%20Acquisition.md)[Conversion Rate Optimization](https://jobicy.com/jobs?search_keywords=Conversion%20Rate%20Optimization.md)[Brand Strategy](https://jobicy.com/jobs?search_keywords=Brand%20Strategy.md)[Marketing Operations](https://jobicy.com/jobs?search_keywords=Marketing%20Operations.md)[Customer Acquisition Cost](https://jobicy.com/jobs?search_keywords=Customer%20Acquisition%20Cost.md)[Return on Ad Spend](https://jobicy.com/jobs?search_keywords=Return%20on%20Ad%20Spend.md)[Enterprise SaaS Marketing](https://jobicy.com/jobs?search_keywords=Enterprise%20SaaS%20Marketing.md)[Team Leadership](https://jobicy.com/jobs?search_keywords=Team%20Leadership.md)[Budget Management](https://jobicy.com/jobs?search_keywords=Budget%20Management.md)[Corporate Communications](https://jobicy.com/jobs?search_keywords=Corporate%20Communications.md) Sample interview questionsHow would you balance enterprise platform marketing with consumer acquisition priorities at Updater?I would create a shared growth framework with distinct audience strategies, goals, and channel plans. Enterprise marketing would focus on positioning, sales enablement, pipeline, and adoption, while consumer acquisition would prioritize efficient demand generation, conversion, and order growth. Both motions should share customer insights, measurement discipline, and an aligned company narrative. Describe how you would improve acquisition efficiency while scaling marketing investment. I would start with a rigorous view of channel-level CAC, conversion rates, payback periods, incrementality, and retention quality. I would protect high-performing scalable channels, test new audiences and creative systematically, and reallocate budget based on marginal return rather than historical spend. Clear experimentation standards and reliable attribution are essential. What is your approach to positioning a complex technology platform for enterprise buyers? I begin with customer research to identify the business problems, decision criteria, and outcomes that matter most to each buying audience. I translate technical capabilities into a clear value proposition, proof points, and differentiated narrative, then embed that positioning in product launches, sales materials, content, and campaigns. The goal is consistent messaging that helps customers understand both immediate value and strategic impact. How do you lead an established high-performing marketing organization through a leadership transition? I would first listen carefully to the team, peers, and customers to understand what is working and where execution can improve. I would preserve successful operating rhythms while establishing clear priorities, decision rights, and outcome-based metrics. Transparent communication, recognition of existing strengths, and disciplined accountability would help build trust and momentum. Which metrics would you use to evaluate marketing performance in this role? I would use a balanced scorecard covering qualified pipeline, bookings influence, acquisition volume, CAC, ROAS, conversion rates, cost per order, retention, brand awareness, and marketing productivity. Metrics should be segmented by product, audience, channel, and customer cohort where possible. I would also review forecast accuracy and incremental impact to ensure investment decisions improve business results. Next step ## Apply now. Follow the employer’s application method and review Jobicy’s safety guidance before sharing personal information. Keep exploring ## Related remote jobs. * ![Nextiva logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/5863278d-221.jpeg) Nextiva Nov 13 New ### [Junior Expansion Account Executive](https://jobicy.com/jobs/161895-junior-expansion-account-executive.md) Redefine the future of customer experiences. One conversation at a time. 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