[All remote jobs](https://jobicy.com/jobs.md)[![Kayzen logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/11/91aa06f26cf5-221.webp)](https://jobicy.com/company/kayzen.md)[Kayzen](https://jobicy.com/company/kayzen.md) # (Senior) Product Marketing Manager (m/f/d) AI Summary Kayzen is seeking a senior-level Product Marketing Manager to own product marketing strategy for its AI-native mobile and connected-TV advertising platform. The role develops product narratives, supports go-to-market launches, enables sales and customer success teams, and translates customer and market insights into positioning. It requires at least five years of B2B AdTech experience, strong knowledge of programmatic and mobile advertising, and excellent B2B storytelling skills. The position is remote across EMEA and involves close collaboration with product, sales, customer success, engineering, data, and design. Success depends on independently prioritizing high-impact work in a fast-paced, international startup environment.[Apply for this job](#job-application)[View company](https://jobicy.com/company/kayzen.md)ShareRemote from[EMEA](https://jobicy.com/job-region/emea.md)SalaryUndisclosedDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceSeniorPublished13 Nov 2026Apply before13 Dec 2026Listing views68Application actions3Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. Opportunity details ## About this role. 📍 Remote EMEA • Business • [Kayzen](https://jobicy.com/company/kayzen.md) 👋 Hello! I am [Sebastian](https://www.linkedin.com/in/sebastian-strootmann-24a721a1/), Marketing Lead at Kayzen, and I am now looking for a Product Marketing Manager to join our team. But wait, you have not heard of Kayzen before? Kayzen is the Apps DSP: an AI-native platform built on its own bidding engine, for buying app inventory across mobile and connected TV screens. App developers, agencies, media buyers and ad platforms use Kayzen to drive full-funnel outcomes across both screens, from awareness and consideration to installs, purchases and calls. Available through self-serve and managed services, Kayzen combines machine-learning optimisation with bid- and impression-level transparency, granular control over buying decisions, and AI capabilities that connect campaign data to the AI assistants teams already use. Kayzen’s vision is to democratise programmatic marketing by making it accessible to every team. Headquartered in Berlin, Kayzen operates globally. 🤝 The Team Join me as the second member of our marketing team, where we collaborate very closely with stakeholders across various departments to drive our strategy forward. You’ll collaborate alongside a high-performing, international group spanning customer success, sales, product, engineering, data, operations, design, and marketing. We are strongly guided by the values of positivity, curiosity, collaboration and ownership. Together, we share a strong drive to transform the advertising industry. Sounds interesting? Responsibilities We are seeking a highly proactive Product Marketing Manager who will take full ownership of product marketing. You will develop and execute product marketing strategies, collaborate with cross-functional teams, and provide data-driven recommendations to market Kayzen’s products and services. Product Marketing * Develop and execute product marketing strategies to effectively promote Kayzen’s products to existing and potential clients. * Lead the creation of compelling product marketing content, crafting bold narratives around Kayzen’s products and solutions. * Collaborate with the product team to ensure marketing messages align with product features. * Enable GTM teams on new product releases and messaging. * Engage regularly with customers and internal teams to gather feedback, understand market needs, and identify trends to refine product marketing strategies. * Work closely with sales and customer success teams to ensure marketing execution is aligned with business objectives and driven by customer insights. * Monitor and analyze the performance of marketing strategies against team KPIs. * Leverage MarTech and AI tools to create content, track, analyze, and improve key marketing metrics, drive smarter segmentation, automation, and content personalization. * Always be a step ahead of the market and anticipate future trends and create powerful narratives around how Kayzen helps make the most out of those trends. Requirements * Minimum of 5 years of experience in B2B AdTech, preferably at a startup or scaleup, with a proven track record. Deep understanding of the programmatic advertising landscape, including mobile advertising trends, challenges, and opportunities. * Strong literacy of AI tools and applying those in your day to day work * Experience with marketing platforms and tools, such as HubSpot and WordPress, is a plus. * Strong writing and editing skills, capable of engaging a B2B audience with compelling stories. Ability to read and leverage data for creating stories that make Kayzen stand out. * Excellent command of the English language, both in writing and speaking. * Ability to multitask and adapt to changing priorities. * Outstanding organizational skills with meticulous attention to detail. * Strong passion for the mobile marketing and app advertising industry, not only following but being at the forefront of the trends that shape the next transformations in our market. * Comfortable working in a fast-paced, dynamic, remote-first and international environment. * Proven capacity to work and influence cross-functional teams without formal authority, particularly in sales, customer success, and product management. What do we offer? * Exceptional career growth and learning opportunity * A unique opportunity to be part of an experienced team of industry experts and entrepreneurs reshaping the AdTech space. * Direct, day-to-day work experience with the leadership team. * A fun, driven, and multinational team located across Europe, India, Argentina and soon the US * A flexible work-from-home arrangement * A 500-dollar home-office setup budget * A 1000-dollar annual learning and development budget Show more [Apply now >](https://jobicy.com/jobs/161762-senior-product-marketing-manager-m-f-d.md) > Annual salary information is not provided for this position. Explore salary ranges for similar roles in our [Salary Directory ›](https://jobicy.com/salaries.md) * ![Upload CV](data:image/svg+xml;base64,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) ### Upload your resume now To unlock remote work opportunities and be discovered by global employers. This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 4/5EasyHard ### Pace & Pressure 4/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThis is a high-autonomy senior marketing role in a specialized AdTech domain, requiring both strategic positioning and hands-on execution. The successful candidate must influence cross-functional teams, interpret data, and keep pace with rapidly evolving AI and programmatic advertising trends. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job median (per year)Highly competitive$125,000US market range (per year)$100k–$150k0$165k AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. No employer base salary is disclosed. The yearly compensation figures are estimated USD market guidance for a senior B2B Product Marketing Manager with AdTech and programmatic advertising expertise; the yearly period is inferred from the full-time senior professional role. ## Core skills Skills and capabilities most closely associated with this opportunity. [Product marketing](https://jobicy.com/jobs?search_keywords=Product%20marketing.md)[B2B marketing](https://jobicy.com/jobs?search_keywords=B2B%20marketing.md)[AdTech](https://jobicy.com/jobs?search_keywords=AdTech.md)[Programmatic advertising](https://jobicy.com/jobs?search_keywords=Programmatic%20advertising.md)[Go-to-market strategy](https://jobicy.com/jobs?search_keywords=Go-to-market%20strategy.md)[Product positioning](https://jobicy.com/jobs?search_keywords=Product%20positioning.md)[Messaging development](https://jobicy.com/jobs?search_keywords=Messaging%20development.md)[Content strategy](https://jobicy.com/jobs?search_keywords=Content%20strategy.md)[Market research](https://jobicy.com/jobs?search_keywords=Market%20research.md)[Customer insights](https://jobicy.com/jobs?search_keywords=Customer%20insights.md)[Sales enablement](https://jobicy.com/jobs?search_keywords=Sales%20enablement.md)[Marketing analytics](https://jobicy.com/jobs?search_keywords=Marketing%20analytics.md)[HubSpot](https://jobicy.com/jobs?search_keywords=HubSpot.md)[WordPress](https://jobicy.com/jobs?search_keywords=WordPress.md)[AI tools](https://jobicy.com/jobs?search_keywords=AI%20tools.md) Sample interview questionsHow would you create positioning for a new Kayzen product capability?I would begin with customer interviews, product discovery materials, competitive research, and performance data to identify the core problem and differentiated value. I would turn those findings into a positioning framework covering target audience, pain points, value proposition, proof points, and objections, then validate it with product, sales, and customer success before launch. Describe how you would enable sales and customer success for a product launch. I would create a launch brief, messaging guide, persona-specific pitch materials, FAQs, objection handling, and customer-facing assets. I would run live enablement sessions, gather feedback from early customer conversations, and refine the materials based on adoption, pipeline influence, and customer response. Which metrics would you use to assess product marketing performance? I would connect metrics to the launch objective, including feature adoption, activated accounts, influenced pipeline, win rates, engagement with launch content, message comprehension, and retention signals. I would combine quantitative results with feedback from customers and go-to-market teams to understand both outcomes and underlying barriers. How do you turn complex advertising technology into compelling B2B content? I start with the customer outcome rather than the technical feature. I use a clear narrative structure that explains the challenge, the business impact, how the capability works at an appropriate level, and credible evidence such as campaign results, workflow improvements, or customer examples. How would you prioritize competing requests from product, sales, and leadership in a lean marketing team? I would assess each request against company objectives, expected business impact, urgency, customer value, and effort required. I would make priorities transparent through a shared roadmap, align stakeholders on trade-offs, and reserve capacity for high-priority launches and time-sensitive market opportunities. Next step ## Apply now. Follow the employer’s application method and review Jobicy’s safety guidance before sharing personal information. Keep exploring ## Related remote jobs. * ![Nextiva logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/5863278d-221.jpeg) Nextiva Nov 13 New ### [Junior Expansion Account Executive](https://jobicy.com/jobs/161895-junior-expansion-account-executive.md) Redefine the future of customer experiences. One conversation at a time. At Nextiva, we’re reimagining how businesses connect, bringing together customer experience and team collaboration on a single, conversation centric… * ![Kong Inc. logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2022/03/f43352b801f4c6854ba70c5f70cec7cd.jpeg) Kong Inc. Nov 13 New ### [Enterprise Account Executive – Northeast](https://jobicy.com/jobs/161891-enterprise-account-executive-northeast-2.md) Are you ready to unlock intelligence? If you don’t think you meet all of the criteria below but are still interested in the job, please apply. Nobody checks every box… * ![Firework logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/11/70ffd1e7b581-221.webp) Firework Nov 13 New ### [Sr. Enterprise Account Executive](https://jobicy.com/jobs/161890-sr-enterprise-account-executive.md) About Firework Join Firework – Where Innovation Meets Impact Firework is revolutionizing connected commerce with the world’s most advanced and largest AI-powered video commerce platform, trusted by global brands and… * ![Halter logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/fe337305-221.png) Halter Nov 13 New ### [Territory Manager (Manawatu-Whanganui)](https://jobicy.com/jobs/161796-territory-manager-manawatu-whanganui.md) About Halter At Halter, we’re on a mission to enable farmers and graziers to run the most productive and sustainable operations. Our customers are using Halter to break free from… * ![UpGuard logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/474a12c7-221.png) UpGuard Nov 13 New ### [Lead, Virtual Events & Launch Programs](https://jobicy.com/jobs/161795-lead-virtual-events-launch-programs.md) Who are we? At UpGuard, we are replacing manual security bottlenecks with AI-driven precision. Fresh off a US$75M Series C, we are scaling our infrastructure to process 100 billion risk… * ![Halter logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/fe337305-221.png) Halter Nov 13 New ### [Territory Manager (Matamata-Taupō)](https://jobicy.com/jobs/161791-territory-manager-matamata-taupo.md) About Halter At Halter, we’re on a mission to enable farmers and graziers to run the most productive and sustainable operations. Our customers are using Halter to break free from… * ![Kaseya logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/6c1ca3e1-221.jpeg) Kaseya Nov 13 New ### [Senior Director, Market & Competitive Intelligence](https://jobicy.com/jobs/161786-senior-director-market-competitive-intelligence.md) About Kaseya Kaseya is the leading provider of AI-powered IT management and cybersecurity software, serving Managed Service Providers (MSPs) and internal IT organizations worldwide. Our comprehensive platform helps organizations efficiently… * ![Firework logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/11/70ffd1e7b581-221.webp) Firework Nov 13 New ### [Director, Enterprise Sales](https://jobicy.com/jobs/161785-director-enterprise-sales-2.md) About Firework Join Firework – Where Innovation Meets Impact Firework is redefining the future of commerce as an AI and video commerce company — combining cutting-edge technology, an exclusive network… * ![Maven Clinic logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/07/c4b2d5ecf34b-221.webp) Maven Clinic Nov 13 New ### [Head of Member Growth (B2B2C)](https://jobicy.com/jobs/161784-head-of-member-growth-b2b2c.md) Maven Clinic is the world’s largest virtual clinic for women and families on a mission to make healthcare work for all of us. Through Maven Enterprise, the company partners with… * ![Firework logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/11/70ffd1e7b581-221.webp) Firework Nov 13 New ### [Business Development & Partnerships Manager](https://jobicy.com/jobs/161781-business-development-partnerships-manager.md) About Firework Join Firework – Where Innovation Meets Impact Firework is redefining the future of commerce as an AI and video commerce company — combining cutting-edge technology, an exclusive network… [Browse all jobs](https://jobicy.com/jobs.md)