[All remote jobs](https://jobicy.com/jobs.md)[![Wpromote logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2021/08/e1003ec6a2d34525775d0bc7912ced79.jpg)](https://jobicy.com/company/wpromote.md)[Wpromote](https://jobicy.com/company/wpromote.md) # Director, Digital PR AI Summary Wpromote is hiring a Director of Digital PR to lead earned-media strategy and campaign delivery for enterprise B2B clients. The role manages and develops Digital PR Managers while owning campaign concepts, data-led studies, expert commentary, outreach, and earned-placement performance. This leader will advise clients, contribute to sales and onboarding conversations, and partner with Creative, Analytics, Content Marketing, and Sales teams. Strong expertise in digital PR, SEO and PR platforms, reporting, and the impact of LLMs and AI discovery on brand authority is required.[Apply for this job](#job-application)[View company](https://jobicy.com/company/wpromote.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md)SalaryUSD 110k–125k / yrDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceDirectorPublished13 Nov 2026Apply before13 Dec 2026Listing views28Application actions0Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. Opportunity details ## About this role. The Role We are looking for a Director of Digital PR to join our growing team at [Wpromote](https://jobicy.com/company/wpromote.md)! Our ideal candidate has a passion for building strong client relationships, deep experience leading digital PR strategy for B2B brands and campaign execution, and the ability to lead, train, and grow a team. A successful candidate is a true earned media expert – someone with a strong point of view on campaign concepting and data-led storytelling, and a clear vision for building brand authority for clients as search and discovery evolve alongside LLMs and AI platforms. At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing. We offer: -Remote-first culture -Unlimited PTO -Extended Holiday break (Winter) -Flexible schedules -Work from anywhere options* -100% paid parental leave -401(k) matching -Medical, Dental, Vision, Life, Pet Insurance -Sponsored life insurance -Short Term Disability insurance and additional voluntary insurance -Annual Class Pass credits and more! The anticipated annual salary for this role will range from $110,000 – $125,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits and an annual performance bonus. This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus. *This position may be performed remotely in most states within the US, with some exclusions **While this role offers the flexibility to work remotely, we have office hubs in Los Angeles and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person! ***This position is not eligible for immigration sponsorship Important Notice: Beware of Job Scams Wpromote recruiting communications will only be sent through our official channels via [wpromote.com](http://wpromote.com/) email addresses. If you see a posting elsewhere that is not reflected on [Wpromote.com/careers](http://wpromote.com/careers), it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity. #LI-CZ #LI-Remote ### You Will Be * Managing, leading, and mentoring a team of Digital PR Managers, including ongoing feedback, career development, and annual performance reviews * Directing digital PR strategy and campaign execution, including concept pitching, data-led client studies, expert commentary, and content syndication to earn placements and build brand authority for a limited number of enterprise-level clients * Educating clients on the role and value of Digital PR, setting clear expectations, and translating campaign KPIs into insights tied to their broader marketing and business goals. * Serving as the agency’s Digital PR subject matter expert in new client kick-off calls, sales calls, and internal training * Growing the program and ensuring all efforts reflect current best practices for earned media and evolving search and AI discovery behavior * Tracking Digital PR KPIs and monitoring the performance of the team * Maintaining and updating internal training programs * Collaborating with internal teams including Creative, Analytics, Content Marketing, and Sales to align on strategy, define priorities, share performance, and outline improvement opportunities * Developing campaign concepts, data study frameworks, and outreach best practices for internal and external use * Shaping how the team’s earned placements and expert commentary build brand authority for clients as LLMs and AI platforms change how audiences discover and trust information ### You Must Have * 6+ years of experience in Digital PR or earned media, including campaign concepting and outreach, in a digital agency environment * Experience developing and leading Digital PR campaigns for B2B clients, with an understanding of how to build stories around complex products, industries, and decision-makers. * 2+ years of people management experience leading and coaching a high-performing team * Advanced knowledge of Pitchbox (or comparable platform) and can use the tool inside and out * Experience building and executing enterprise Digital PR campaigns, including data-led studies and expert commentary programs * Demonstrated ability to lead outreach and placement strategy to improve earned media performance * Experience with SEO and PR tools such as Profound, Ahrefs, SEMrush, and Cision * Deep understanding of current and future digital trends, including how LLMs and AI platforms are changing content discovery and brand authority * Strong communication skills, both verbal and written * Familiarity with reporting and visualization platforms, including Google Analytics and Looker Studio ### Compensation ### Additional Information Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote. This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS. Show more [Apply now >](https://jobicy.com/jobs/161911-director-digital-pr.md) * ![Upload CV](data:image/svg+xml;base64,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) ### Upload your resume now To unlock remote work opportunities and be discovered by global employers. This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 5/5EasyHard ### Pace & Pressure 4/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThis is a senior agency leadership role requiring deep earned-media expertise, people management, enterprise client leadership, and strategic adaptation to rapidly changing search and AI discovery trends. The position combines high-level strategy with accountability for execution quality and measurable campaign performance. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job median (per year)Market rate$117,500US market range (per year)$110k–$150k0$165k AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. The employer explicitly states an annual base-salary range of USD 110,000 to USD 125,000, with a midpoint of USD 117,500 per year. The annual performance bonus is separate and is not included in the base-pay figures. Estimated US market base pay for a Director of Digital PR with enterprise B2B and people-management responsibilities is approximately USD 110,000 to USD 150,000 per year. ## Core skills Skills and capabilities most closely associated with this opportunity. [Digital PR strategy](https://jobicy.com/jobs?search_keywords=Digital%20PR%20strategy.md)[Earned media](https://jobicy.com/jobs?search_keywords=Earned%20media.md)[B2B marketing](https://jobicy.com/jobs?search_keywords=B2B%20marketing.md)[Media outreach](https://jobicy.com/jobs?search_keywords=Media%20outreach.md)[Campaign concepting](https://jobicy.com/jobs?search_keywords=Campaign%20concepting.md)[Data-led storytelling](https://jobicy.com/jobs?search_keywords=Data-led%20storytelling.md)[Client relationship management](https://jobicy.com/jobs?search_keywords=Client%20relationship%20management.md)[People management](https://jobicy.com/jobs?search_keywords=People%20management.md)[SEO](https://jobicy.com/jobs?search_keywords=SEO.md)[Pitchbox](https://jobicy.com/jobs?search_keywords=Pitchbox.md)[Ahrefs](https://jobicy.com/jobs?search_keywords=Ahrefs.md)[SEMrush](https://jobicy.com/jobs?search_keywords=SEMrush.md)[Cision](https://jobicy.com/jobs?search_keywords=Cision.md)[Google Analytics](https://jobicy.com/jobs?search_keywords=Google%20Analytics.md)[Looker Studio](https://jobicy.com/jobs?search_keywords=Looker%20Studio.md) Sample interview questionsHow would you build a digital PR strategy for a complex B2B client?I would begin with the client’s commercial goals, priority audiences, category narrative, and search landscape. I would translate those inputs into a campaign roadmap that combines data studies, expert commentary, reactive opportunities, and targeted outreach, then define KPIs for authority, placements, referral value, visibility, and business relevance. Describe how you evaluate whether a data-led campaign concept is worth pursuing. I evaluate whether the topic is distinctive, newsworthy, credible, relevant to the client’s audience, and supportable with reliable data. I also assess potential media angles, methodology risks, available expert perspectives, and the likelihood that the campaign can produce both high-quality placements and durable brand-authority value. How do you coach Digital PR Managers to improve outreach performance? I use regular reviews of targeting, pitch positioning, journalist feedback, response rates, placement quality, and follow-up discipline. I pair quantitative performance data with practical coaching, such as refining hooks, adjusting segmentation, and sharing examples of successful outreach, while setting clear development goals for each manager. How would you explain the value of Digital PR to a skeptical enterprise client? I would connect Digital PR to outcomes the client already values: authoritative third-party coverage, stronger brand credibility, high-quality links and mentions, audience reach, and improved visibility in search and AI-driven discovery. I would set realistic expectations and report results in terms of campaign quality, relevance, and contribution to broader marketing objectives. What impact do LLMs and AI platforms have on Digital PR strategy? They increase the importance of credible, original, and widely recognized sources of information. Digital PR should focus on producing genuinely useful narratives, expert-led insights, and reputable earned coverage that strengthens the signals audiences and discovery systems use to evaluate a brand’s authority. Next step ## Apply now. Follow the employer’s application method and review Jobicy’s safety guidance before sharing personal information. 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