[All remote jobs](https://jobicy.com/jobs.md)[![Customer.io logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/b82146da-221.jpg)](https://jobicy.com/company/customer-io.md)[Customer.io](https://jobicy.com/company/customer-io.md) # Sr Sales Manager, Mid-Market – UK & Ireland AI Summary Customer.io is seeking a Senior Sales Manager to establish and lead a UK and Ireland mid-market sales team of 6–8 Account Executives. The manager will coach reps, run pipeline and forecast reviews, improve CRM discipline, and strengthen outbound execution. The role requires hands-on leadership across deal strategy, qualification, pricing, stakeholder alignment, and procurement. Success depends on building a repeatable operating cadence while partnering closely with Sales Operations, Marketing, and Solutions Architects.[Apply for this job](#job-application)[View company](https://jobicy.com/company/customer-io.md)ShareRemote from[UK](https://jobicy.com/job-region/uk.md), [Ireland](https://jobicy.com/job-region/ireland.md)SalaryUSD 145k–145k / yrDepartment[Sales](https://jobicy.com/categories/seller.md)EmploymentFull TimeExperienceDirectorPublished13 Nov 2026Apply before13 Dec 2026Listing views43Application actions3Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. Opportunity details ## About this role. ### About [Customer.io](https://jobicy.com/company/customer-io.md) Over 10,000 companies from scrappy startups to global brands use our platform to send billions of emails, push notifications, in-app messages, and SMS every day.[Customer.io](http://customer.io) powers automated communication that people actually want to receive. We help teams send smarter, more relevant messages using real-time behavioral data. About the Role We’re hiring a Senior Sales Manager to build and lead a new team of 6–8 Account Executives in our Mid-Market organization. The EMEA org is already running this sales motion successfully; you’ll be responsible for ramping and leading your team, establishing its operating rhythm, and shaping its approach to territories and pipeline generation as needed. This is a frontline leadership role. You’ll translate our go-to-market strategy into consistent team execution by coaching reps, inspecting deals, driving forecast accuracy, and creating the structure for strong performance to repeat quarter after quarter. What you’ll own: Lead and develop a high-performing team * Coach Account Executives to consistently meet or exceed quota and grow into their next role * Run focused 1:1s built around deal quality, skill development, and real accountability * Ramp new reps quickly and address performance gaps early, before they compound * Build a team culture rooted in ownership, collaboration, and high standards Drive pipeline health and forecast accuracy * Lead weekly pipeline and forecast reviews focused on deal progression, qualification rigor, and clear next steps * Sharpen predictability through disciplined inspection and clean CRM hygiene across the team * Maintain healthy pipeline coverage and address creation gaps before they become quarter-enders * Reinforce structured, rep-owned outbound tied to measurable standards and pipeline outcomes * Use activity, conversion, and pipeline data to test and improve outbound effectiveness over time. Support high-quality deal execution * Coach reps to run well-qualified mid-market opportunities from discovery through close * Elevate deal strategy with stronger positioning, cleaner value articulation, confident executive-level communication * Help reps navigate pricing, stakeholder alignment, and procurement without losing momentum * Identify patterns in stalled deals and use them to improve execution across the team. Partner cross-functionally * Work with Sales Ops, Marketing, and Solutions Architects to unblock deals and improve how the team executes * Bring frontline feedback on messaging, territory design, and enablement back to the people who own it * Pilot new go-to-market initiatives with your team, then turn what works into repeatable practices. What we’re looking for: * 7–10 years of sales experience, including 3–5+ years managing quota-carrying reps, ideally in marketing technology or SaaS * This role is only open to candidates based in the United Kingdom or Ireland. * A track record of leading successful mid-market or high-velocity sales teams, including building or evolving outbound teams and motions. * Genuinely strong at pipeline inspection and forecasting – you can sniff out a soft deal from a mile away * Experienced in coaching outbound pipeline generation and improving outbound motions as the business evolves * Comfortable operating inside a structured qualification framework like MEDDICC * A clear, direct communicator who sets high expectations, gives candid feedback, and treats people with respect * Effective cross-functionally in a collaborative, fast-moving, growth-stage environment ### Compensation & Benefits We believe in transparency. Compensation for this role is $145,000 base + $145,000 variable = $290,000 OTE (or equivalent in local currency) depending on experience and subject to market rate adjustment. In addition to base salary, this role includes an equity grant in the form of stock options, so you share in the success you help build. We know our people are what make us great, and we’re committed to taking great care of them. Our inclusive benefits package supports your well-being and growth, including 100% coverage of medical, dental, vision, mental health, and supplemental insurance premiums for you and your family. We also offer 16 weeks paid parental leave, unlimited PTO, stipends for remote work and wellness, a professional development budget, and more. [See full benefits here →](https://customer.io/careers#:~:text=our%20collective%20success.-,BENEFITS,-Our%C2%A0) ### Our Process No gotchas, no trick questions – just a clear, human process designed to help both of us make an informed decision. * 30-minute conversation with a Recruiter * 45-minute conversation with the Hiring Manager * 1:1 conversations with cross-functional partners * One week to complete a take-home assignment, followed by a 60-minute review call All final candidates will be asked to complete a background check and employment verifications as part of our pre-employment process. [Customer.io](http://customer.io) recognizes the stifling impact of systemic injustice on diverse communities. We commit to using our influence to increase inclusion and equity within the tech industry. We strive to build an inclusive team culture, implement bias-free hiring practices, and develop community partnerships to expand our global impact. Zoom is the only video conference platform that we use, virtual interviews will be conducted using the video capability (i.e., not via the chat), and offers will be extended in writing on official[Customer.io](http://customer.io) letterhead. Please be vigilant in all of your job search activity, and if you have any questions please contact jobs@customer.io. ### Join us! Check out our [careers page](https://customer.io/careers/) for more information about why you should [come work with us!](https://customer.io/about/) We believe in empathy, transparency, responsibility, and, yes, a little awkwardness. If you’re excited by what you read — apply now. Show more [Apply now >](https://jobicy.com/jobs/161931-sr-sales-manager-mid-market-uk-ireland.md) * ![Upload CV](data:image/svg+xml;base64,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) ### Upload your resume now To unlock remote work opportunities and be discovered by global employers. This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 5/5EasyHard ### Pace & Pressure 5/5RelaxedFast-paced ### Autonomy Level 4/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThis is a demanding frontline leadership role with direct accountability for team ramp, pipeline health, forecast accuracy, and quota attainment. It requires deep SaaS sales-management experience, strong judgment in deal inspection, and the ability to improve a new team's operating model quickly. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job median (per year)Market rate$145,000US market range (per year)$125k–$170k0$187.00k AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. The employer explicitly states a USD 145,000 base salary, with an additional USD 145,000 variable component for USD 290,000 OTE. The base-pay cadence is inferred as yearly because no explicit cadence is stated and the amount is consistent with annual compensation for a senior full-time SaaS sales leadership role. Estimated annual base-pay market range is USD 125,000–170,000; variable compensation, equity, and benefits are excluded from the base-pay estimate. ## Core skills Skills and capabilities most closely associated with this opportunity. [SaaS sales leadership](https://jobicy.com/jobs?search_keywords=SaaS%20sales%20leadership.md)[Mid-market sales](https://jobicy.com/jobs?search_keywords=Mid-market%20sales.md)[Account executive coaching](https://jobicy.com/jobs?search_keywords=Account%20executive%20coaching.md)[Pipeline management](https://jobicy.com/jobs?search_keywords=Pipeline%20management.md)[Sales forecasting](https://jobicy.com/jobs?search_keywords=Sales%20forecasting.md)[MEDDICC](https://jobicy.com/jobs?search_keywords=MEDDICC.md)[Outbound sales](https://jobicy.com/jobs?search_keywords=Outbound%20sales.md)[CRM hygiene](https://jobicy.com/jobs?search_keywords=CRM%20hygiene.md)[Deal strategy](https://jobicy.com/jobs?search_keywords=Deal%20strategy.md)[Territory planning](https://jobicy.com/jobs?search_keywords=Territory%20planning.md)[Revenue operations](https://jobicy.com/jobs?search_keywords=Revenue%20operations.md)[Cross-functional collaboration](https://jobicy.com/jobs?search_keywords=Cross-functional%20collaboration.md)[Performance management](https://jobicy.com/jobs?search_keywords=Performance%20management.md)[Executive communication](https://jobicy.com/jobs?search_keywords=Executive%20communication.md) Sample interview questionsHow would you ramp a newly formed team of mid-market Account Executives?I would begin by defining clear expectations for qualification, activity, pipeline coverage, and forecast standards. I would use structured onboarding, regular call reviews, account planning, and weekly coaching to identify gaps early. I would also establish a consistent operating cadence that makes performance data visible and actionable. How do you identify a weak deal during a pipeline inspection? I test whether the opportunity has a verified business problem, measurable impact, an engaged decision process, identified stakeholders, and a credible next step. I look for unsupported close dates, vague pain, missing economic buyers, and stalled mutual action plans. I then coach the representative to either improve qualification or reset the forecast appropriately. Describe how you improve forecast accuracy across a sales team. I combine a clear qualification framework with recurring forecast reviews focused on evidence rather than optimism. Representatives must explain deal stage, risks, stakeholder alignment, next steps, and the basis for their expected close date. Over time, I compare forecast calls with actual outcomes to coach patterns and improve judgment. How would you improve an underperforming outbound motion? I would analyze activity quality, conversion rates, segment performance, messaging, and pipeline creation by representative and channel. I would work with the team to test focused changes to targeting, positioning, sequences, and follow-up practices. Successful experiments would become documented standards, supported by coaching and measurable expectations. How do you balance accountability with a supportive team culture? I set explicit standards, provide direct feedback quickly, and ensure every representative understands what good performance looks like. At the same time, I make coaching practical and respectful by focusing on observable behaviors, evidence, and concrete improvement plans. Consistency, transparency, and recognition of progress help create trust alongside high expectations. Next step ## Apply now. 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