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# Senior Channel Field Marketing Manager, Iberia & Italy

AI Summary This senior field and channel marketing role owns integrated regional marketing execution for Iberia and Italy, with Spain as the primary market focus. The manager will build demand-generation, field-event, account-based marketing, and partner programs that support enterprise and commercial sales teams. Key responsibilities include managing partner co-marketing investments, optimizing lead flow and conversion, and reporting pipeline performance to leadership. The position requires strong B2B technology marketing experience, familiarity with indirect sales channels, and fluency in Spanish, Italian, and English. It is a remote, full-time role supporting a fast-growth cybersecurity company.[Apply for this job](#job-application)[View company](https://jobicy.com/company/horizon3-ai.md)ShareRemote from[Spain](https://jobicy.com/job-region/spain.md), [Italy](https://jobicy.com/job-region/italy.md)SalaryUndisclosedDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceDirectorPublished13 Nov 2026Apply before13 Dec 2026Listing views51Application actions1Application toolkit

## Make your next move.

Prepare your resume, explore your fit, and draft a cover letter for this opportunity.

Opportunity details

## About this role.

Get to Know Us

Horizon3 is a fast-growing, remote cybersecurity company dedicated to the mission of enabling organizations to proactively find and fix and verify exploitable attack vectors before criminals exploit them. Our flagship product, the NodeZeroTM platform, delivers production-safe autonomous pentests and other key assessment operations that scale across the largest internal, external, cloud, and hybrid cloud environments. NodeZero has been adopted by organizations of all sizes, from small educational institutions to government agencies and Global 100 enterprises. It is used by ITOps/SecOps teams, consulting pentesters, and MSSPs and MSPs.

We are a fusion of former U.S. Special Operations cyber operators, startup engineers, and formerly frustrated cybersecurity practitioners. We’re committed to helping solve our common security problems: ineffective security tools, false positives resulting in alert fatigue, blind spots, “checkbox” security culture, cybersecurity skills shortage, and the long lead time and expense of hiring outside consultants. Collectively, we are a team of learn it alls, committed to a culture of respect, collaboration, ownership, and results.

Role Overview

We are seeking a high-impact, results-driven Field & Channel Marketing Manager to lead integrated marketing execution across Iberia & Italy.

This is a highly visible manager-level role designed to accelerate pipeline growth through a balanced mix of field marketing, channel partner marketing, demand generation, executive engagement, and regional go-to-market execution.

The successful candidate will build and execute scalable regional programs that strengthen partner relationships, create demand, support sales priorities, and elevate brand presence across key Iberia markets. This role will be supporting both Enterprise and Commercial Sales reps.

Key Responsibilities

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Own and execute the integrated marketing plan for Iberia & Italy, aligned to EMEA revenue priorities and sales targets.

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Prioritize investment and focus on Spain as the largest market while scaling programs across other countries in the region

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Translate corporate campaigns into localised regional programs that drive measurable pipeline and partner engagement.

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Develop multi-touch programs including, but not limited to, events, webinars, direct mailers, roundtables, digital, social and ABM.

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Support regional sales teams with campaign strategy, market insights, and program execution.

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Build and execute partner marketing plans with strategic resellers, distributors, MSSPs, alliances, and channel ecosystem partners.

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Drive MDF / co-marketing investment toward measurable pipeline outcomes.

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In partnership with the channel team, launch partner-led demand generation campaigns, enablement programs, and joint market initiatives.

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Strengthen relationships with channel sales leaders and partner account teams.

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Manage lead flow, nurture alignment, conversion optimisation, and follow-up processes with SDR and sales teams.

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Monitor campaign performance and continuously optimize based on ROI, conversion, and pipeline metrics.

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Build quarterly business reviews and performance updates for leadership.

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Share best practices across EMEA and contribute to scalable regional programs.

Requirements

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6+ years in B2B technology marketing, ideally within Cybersecurity

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Experienced in marketing to Iberia & Italy region

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Strong experience across field marketing + channel/partner marketing + demand generation

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Proven success supporting revenue teams and delivering measurable pipeline growth

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Experience working with indirect routes to market including VARs, distributors, alliances, and service providers

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Strong commercial acumen and ability to prioritise investment by market opportunity

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Comfortable operating in matrixed, fast-growth environments

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Excellent executive communication and stakeholder management skills

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Experience in using technologies such as SDFC, Asana, Reachdesk, G-Suite, Zoom Info, ON24

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Fluent in Spanish, Italian and English

Preferred Experience

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Understanding of cybersecurity categories such as cloud security, endpoint, identity, SOC, threat intelligence, zero trust, or managed security

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Experience with ABM strategy and enterprise account engagement

Perks of Horizon3

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Inclusive Team: We value diversity and promote an inclusive culture where everyone can thrive.

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Growth Opportunities: Be part of a dynamic and growing team with numerous career development opportunities.

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Innovative Culture: Work in a collaborative environment that encourages creativity and out-of-the-box thinking.

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Competitive Compensation: We offer competitive salary, equity and benefits.

Compensation and Values

At Horizon3, we believe that our people are our greatest asset, and our compensation philosophy reflects this core value. We are committed to fostering an environment where all employees feel valued, respected, and rewarded for their contributions. Our compensation structure is designed to be fair, competitive, and transparent, ensuring that every team member is recognized and compensated equitably across roles, levels, and locations.

All full-time roles are eligible for an equity package in the form of stock options.

You Belong Here

Horizon3 is not just an equal opportunity employer – we are a community that values diversity, equity, and inclusion as fundamental principles of our culture and success. We are dedicated to fostering a workplace where everyone feels welcome and respected, regardless of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, hair length or any other legally protected status by law.

Our commitment to diversity and inclusion means we strive to attract, develop, and retain a workforce that reflects the varied communities we serve. We believe that diverse perspectives drive innovation and strengthen our ability to create cutting-edge cybersecurity solutions. At Horizon3, every team member is valued and supported in an environment that encourages personal and professional growth.

We welcome candidates from all backgrounds and experiences, and we encourage all qualified individuals to apply. Come be a part of Horizon3, where your unique contributions are recognized, and your potential is limitless.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change at any time with or without notice.

Application Note

In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Show more

[Apply now >](https://jobicy.com/jobs/161932-senior-channel-field-marketing-manager-iberia-italy.md)

>  Annual salary information is not provided for this position. Explore salary ranges for similar roles in our [Salary Directory ›](https://jobicy.com/salaries.md)

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![Upload CV](data:image/svg+xml;base64,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)

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## Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

### Job Complexity

4/5EasyHard

### Pace & Pressure

5/5RelaxedFast-paced

### Autonomy Level

5/5GuidedFull ownership

### Communication Load

5/5IndependentCollaborative

AI insightThe role combines regional strategy with hands-on execution across multiple countries, sales segments, and partner types. Success depends on independently prioritizing investments while proving measurable pipeline impact in a fast-growth environment.

## Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job median (per year)Market rate$105,000US market range (per year)$85k–$130k0$143k

AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. No employer pay range is disclosed. The yearly estimate reflects a senior B2B field and channel marketing manager role with cybersecurity, regional GTM, partner marketing, and multilingual requirements; it is an AI estimate rather than verified compensation research.

## Core skills

Skills and capabilities most closely associated with this opportunity.

[Field Marketing](https://jobicy.com/jobs?search_keywords=Field%20Marketing.md)[Channel Marketing](https://jobicy.com/jobs?search_keywords=Channel%20Marketing.md)[Partner Marketing](https://jobicy.com/jobs?search_keywords=Partner%20Marketing.md)[Demand Generation](https://jobicy.com/jobs?search_keywords=Demand%20Generation.md)[Account-Based Marketing](https://jobicy.com/jobs?search_keywords=Account-Based%20Marketing.md)[Regional Go-to-Market Strategy](https://jobicy.com/jobs?search_keywords=Regional%20Go-to-Market%20Strategy.md)[Pipeline Management](https://jobicy.com/jobs?search_keywords=Pipeline%20Management.md)[Campaign Optimization](https://jobicy.com/jobs?search_keywords=Campaign%20Optimization.md)[Marketing ROI Analysis](https://jobicy.com/jobs?search_keywords=Marketing%20ROI%20Analysis.md)[Channel Partner Enablement](https://jobicy.com/jobs?search_keywords=Channel%20Partner%20Enablement.md)[Event Marketing](https://jobicy.com/jobs?search_keywords=Event%20Marketing.md)[Salesforce](https://jobicy.com/jobs?search_keywords=Salesforce.md)[Asana](https://jobicy.com/jobs?search_keywords=Asana.md)[Executive Stakeholder Management](https://jobicy.com/jobs?search_keywords=Executive%20Stakeholder%20Management.md)[Cybersecurity Marketing](https://jobicy.com/jobs?search_keywords=Cybersecurity%20Marketing.md)

Sample interview questionsHow would you create an integrated marketing plan for Iberia and Italy while prioritizing Spain?I would begin with market sizing, sales coverage, pipeline gaps, partner maturity, and historical program performance. I would allocate the largest share of investment to Spain while defining country-specific goals and scalable campaign plays for Italy and other Iberian markets. The plan would combine digital demand generation, account-based engagement, field events, and partner-led programs, with clear pipeline and conversion targets.

How do you measure the effectiveness of channel marketing investments and MDF?

I establish agreed success metrics before funding is allocated, including sourced and influenced pipeline, opportunity creation, conversion rates, cost per opportunity, and revenue contribution. I use campaign attribution and regular partner reviews to compare results against expected outcomes. Programs that underperform are adjusted or discontinued, while successful plays are documented and scaled.

Describe how you would improve lead follow-up between marketing, SDRs, and sales teams.

I would define clear lead stages, ownership rules, response-time expectations, and qualification criteria with each team. Shared dashboards and recurring pipeline reviews would reveal handoff bottlenecks, aging leads, and conversion issues. I would also ensure campaigns include relevant nurture paths and sales enablement so that follow-up is timely and contextual.

How would you localize a global cybersecurity campaign for Spain and Italy?

I would retain the central value proposition while adapting proof points, language, content formats, partner participation, and event tactics to each market. Input from regional sales, local partners, and customers would help identify relevant security concerns and buying triggers. I would then test localized messaging and optimize based on engagement, pipeline quality, and feedback from the field.

What approach would you take to build trusted relationships with channel sales leaders and strategic partners?

I would start by understanding each partner's business model, target accounts, solutions, and growth priorities. I would create joint plans with shared objectives, practical campaign timelines, transparent performance reporting, and consistent communication. Delivering useful enablement and demonstrating measurable value would build credibility and encourage deeper collaboration.

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