Conversion Rate Optimization Manager

Remote from
Job type
Full Time,
Opening date
Closing date
9 Nov 2022

About Dashlane

Simple and secure access to all your online accounts. At work, home, and everywhere in between.

Actively Hiring

Are you passionate about creating engaging digital experiences for customers? Do you obsess about the world of testing and website optimization? Are you excited about using data and insights to inform your work and use technology to create a responsive customer experience? Join Dashlane as the Website Conversion Optimization Manager to make security simple for millions of businesses and their people.

Dashlane is hiring a Conversion Rate Optimization Manager responsible for end to end optimization of prospect, and customer conversions to drive data-driven pipeline growth and improvements to users. This candidate will be owning all our A/B testing and optimization efforts, has a successful track record of guiding the marketing department through executing effective optimization strategies, and has in-depth knowledge of performance marketing, digital channel and marketing concepts, platforms, tactics, and technologies. The role will directly own conversion optimization tools and processes, and work directly with Marketing and Sales teams to optimize end-to-end lead flow and conversions.

This role can be either in person our New York office, or work remotely in the US. We offer relocation support.

At Dashlane you will

  • Develop, manage and execute end to end prospect and customer conversion optimization on web and mobile
  • Create a comprehensive and well-informed testing roadmap for, to optimize marketing campaigns through audience segmentation, consumer behaviors, site analytics, and customer journey analysis.
  • Drive growth through creative thinking, compelling data-driven insights, test-and-learn methodology, and rapid execution.
  • Implement, monitor, and analyze advanced A/B and multivariate tests
  • Develop and own a regular reporting cadence, in partnership with the analytics team, that will provide actionable insights for Dashlane marketing teams and Senior Leadership
  • Develop conversion and user experience strategies that are rooted in data and consumer behavior analysis that are aligned to measurable goals of Dashlane
  • Constantly monitor traffic, funnel conversion, page performance metrics and ROI to deliver improved performance
  • Collaborate with internal teams such as Growth, Paid Media, Lifecycle, Business Analytics, Development, and Creative Teams to optimize campaigns, landing pages, and improve website usage, conversions, and performance.
  • Perform website audits and provide strategic recommendations based on UX best practices and usability standards.
  • Combine test results with other relevant data sources, both internal and external, to enhance the quality of the insights
  • Manage and evolve the MarTech infrastructure and process to create best-in-class data oriented customer centric CRO strategies


  • 3+ years of experience executing A/B and multivariate tests using industry tools such as Adobe Target, Google Optimize, Optimizely, VWO, etc.
  • 3+ years of experience using web analytics solutions (Adobe Analytics, Google Analytics, etc.)

We’re Also Looking For

  • Strong command of essential web technologies, including XHTML, CSS, JavaScript, JS Libraries, AJAX, JSON, DOM scripting, unobtrusive JavaScript, XML/XSLT, and W3C DOM methods and properties
  • Strong desire to apply technical development skills to innovative marketing solutions and products that make real impact on the Dashlane business
  • Proven track record of leveraging CRO to deliver revenue and ROI goals
  • Proven expert in performance oriented digital optimization strategies and programs
  • Somebody with a test and learn mindset, experienced in driving growth & engagement through wide-scale A/B and multivariate testing
  • Experience working effectively in a heavily cross-functional, fast-paced environment
  • Highly effective communicator, who interacts with clarity and purpose, and who has experience interacting at all levels of the organization
  • Somebody with a high EQ, who understands the “what” but places equal value on “how” to get things done
  • Flexible, Positive, Proactive
  • Strong bias towards action
  • Passion for and experience marketing to small and medium-sized businesses

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What position is Dashlane hiring for?

Dashlane is hiring a remote Conversion Rate Optimization Manager from

What type of employment does Dashlane offer?

This is a Full Time role.