[All remote jobs](https://jobicy.com/jobs.md)[![Launch Potato logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/30f8890f-221-1.png)](https://jobicy.com/company/launch-potato.md)[Launch Potato](https://jobicy.com/company/launch-potato.md) # Lead, Paid Marketing, Make & Manage Money AI Summary This role leads profitable paid acquisition for the Make & Manage Money business across Google and Microsoft advertising platforms. The lead owns strategy, campaign execution, budget allocation, forecasting, measurement, and full-funnel optimization for an eight-figure media portfolio. Success requires deep affiliate or consumer lead-generation experience, including optimization of offers, payouts, landing pages, traffic quality, and margin. The position is highly autonomous and requires direct, concise collaboration with Sales, Yield, Creative, Product, Account Management, and Analytics teams.[Apply for this job](#job-application)[View company](https://jobicy.com/company/launch-potato.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md)SalaryUSD 150k–170k / yrDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceSeniorPublished15 Nov 2026Apply before15 Dec 2026Listing views16Application actions1Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. Opportunity details ## About this role. ### WHO ARE WE? [Launch Potato](https://jobicy.com/company/launch-potato.md) is the discovery and conversion company. We reach tens of millions of people every month through our brands, including [FinanceBuzz](https://financebuzz.com/?utm_source=greenhouse&utm_medium=jobpost&utm_campaign=careers-to-brand), [All About Cookies](https://allaboutcookies.org/?utm_source=greenhouse&utm_medium=jobpost&utm_campaign=careers-to-brand), and [OnlyInYourState](https://www.onlyinyourstate.com/?utm_source=greenhouse&utm_medium=jobpost&utm_campaign=careers-to-brand). We turn that attention into real outcomes for our partners, some of the world’s leading companies. Our mission: create predictable, high-value customer acquisition at scale by connecting discovery, intent, and performance across category-leading consumer brands in finance, travel, and entertainment. We run profitable and bootstrapped, with a South Florida HQ and a remote-first team across 18 countries. ### WHY JOIN US? You own outcomes here, not tasks. We measure work by impact, not activity. The pace is real, and change is constant, so the people who do best turn change into opportunity instead of waiting for it to settle. Feedback runs direct and lands with respect. Ordinary people make themselves extraordinary at Launch Potato. We’re looking for the performance marketer who wants to own profitable growth across Google and Microsoft for our Make & Manage Money business, set the plan, and build the campaigns themselves. Our listicles connect people with offers across personal finance, insurance, banking, credit cards, gaming apps, and more, and winning here means understanding how intent, creative, landing pages, offer selection, partner payouts, and lead quality work together. You’ll run an eight-figure annual media portfolio with the freedom to put budget wherever it earns, and the trade is that it’s yours: you find what’s holding growth back, whether it’s in the account or not, and you go get it fixed. Tip: Only apply if you’ve directly owned and profitably scaled $10M or more a year in paid media for affiliate or consumer lead generation. ### Why This Seat * Real ownership. You own the portfolio across Google and Microsoft, set the plan, and make the calls. No layers between you and the result. * Partners who can move the levers. Yield, account management, and creative work alongside you on payouts, offers, and landing pages, so you’re fixing the whole funnel, not just the account. * Room to build. Microsoft audience and native inventory, MSN included, is early for us, and budget follows what works. * A team that gets better together. We share what works, own what didn’t, and turn wins into playbooks the whole paid team uses. * An AI-forward stack. Claude is in the daily workflow, with room to automate analysis, concepting, and creative iteration. ### What You’ll Bring * Ownership, Accountability & Strategy. You set the plan, prioritize the tests, and make the call, then bring your manager recommendations, not questions about what to do next. * A track record of profitably scaling affiliate or consumer lead gen, with direct ownership of $10M or more in annual media spend. * Buying traffic to competitive affiliate listicles, comparison pages, or multi-offer marketplaces. * Hands-on depth in Google Ads or Microsoft Ads, and the range to own a portfolio across both. If your strongest experience is in Microsoft Ads, audience buying, or native inventory, we want to hear from you. * Scaling across Search, Display, Demand Gen, YouTube, and native placements. * A real grasp of affiliate economics: partner payouts, revenue per click, conversion rates, offer mix, traffic quality, ROAS, and margin. * A habit of finding the actual constraint. You can tell whether a problem sits in the buying, the creative, the landing page, the offer, the payout, or the measurement, and you go to the team that owns the fix with a clear ask. * Clear, direct communication, including short performance updates that say what changed, why it matters, and what you need. ### Nice to Have * Running across several consumer categories or variable-payout partner programs. * Using AI and self-serve creative tools to speed up analysis and asset iteration. * Working with competitive intelligence tools and in regulated consumer categories. * Building playbooks or mentoring other media buyers. ### What You’ll Own * Strategy and execution across Google Search, Demand Gen, YouTube, and Microsoft audience and native inventory, MSN included. * Budget allocation, pacing, forecasting, reporting, and profitability for the portfolio. * A prioritized growth plan that names the biggest constraints and the tests most likely to move the business. * The case to Sales, Account Management, Yield, Creative, Product, and Analytics for what the campaigns need, and the follow-through until it lands. * Campaign architecture, bidding, targeting, conversion signals, exclusions, tracking, and testing discipline. * Testing new inventory and platforms with a clear hypothesis and a point where you stop. ### What Great Looks Like * You run the portfolio on your own and bring your manager recommendations and decisions. * Profitable spend and margin grow because of a deliberate, prioritized testing plan. * Microsoft grows into a real second source alongside Google. * Partner teams know what you need, why it matters, and how their work moves growth, and payouts, offers, or pages change because of the case you made. * Your playbooks make the broader paid team better. ### This Isn’t the Right Seat If You * See the ad account as the whole job. * Want someone else to set the plan or tell you what to test next. * Have mostly managed agencies or reporting rather than building campaigns yourself. * Would rather not push other teams for changes you don’t control. ### Total Compensation * Base: $150,000 to $170,000 * Annual Bonus: profit sharing, based on company and personal performance, set by the level of the role Want to accelerate your career? Apply now! Since day one, we’ve been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Show more [Apply now >](https://jobicy.com/jobs/162457-lead-paid-marketing-make-manage-money.md) * ![Upload CV](data:image/svg+xml;base64,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) ### Upload your resume now To unlock remote work opportunities and be discovered by global employers. This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 5/5EasyHard ### Pace & Pressure 5/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThe role requires proven hands-on ownership of at least $10M in annual paid media spend while improving profitability across a complex affiliate acquisition funnel. It demands senior judgment across channels, economics, experimentation, tracking, and cross-functional influence. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job median (per year)Market rate$160,000US market range (per year)$145k–$190k0$209.00k AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. The employer discloses a base salary range of $150,000 to $170,000 USD. The base-pay cadence is inferred as annual from the senior US full-time role context and the separately stated annual bonus; the midpoint is $160,000 per year. Estimated US market base pay for a senior paid marketing lead with large-scale affiliate or lead-generation ownership is $145,000 to $190,000 per year. ## Core skills Skills and capabilities most closely associated with this opportunity. [Paid Media Strategy](https://jobicy.com/jobs?search_keywords=Paid%20Media%20Strategy.md)[Google Ads](https://jobicy.com/jobs?search_keywords=Google%20Ads.md)[Microsoft Ads](https://jobicy.com/jobs?search_keywords=Microsoft%20Ads.md)[Affiliate Marketing](https://jobicy.com/jobs?search_keywords=Affiliate%20Marketing.md)[Lead Generation](https://jobicy.com/jobs?search_keywords=Lead%20Generation.md)[Performance Marketing](https://jobicy.com/jobs?search_keywords=Performance%20Marketing.md)[Budget Management](https://jobicy.com/jobs?search_keywords=Budget%20Management.md)[Media Buying](https://jobicy.com/jobs?search_keywords=Media%20Buying.md)[Campaign Optimization](https://jobicy.com/jobs?search_keywords=Campaign%20Optimization.md)[ROAS Analysis](https://jobicy.com/jobs?search_keywords=ROAS%20Analysis.md)[Conversion Tracking](https://jobicy.com/jobs?search_keywords=Conversion%20Tracking.md)[Landing Page Optimization](https://jobicy.com/jobs?search_keywords=Landing%20Page%20Optimization.md)[Forecasting](https://jobicy.com/jobs?search_keywords=Forecasting.md)[A/B Testing](https://jobicy.com/jobs?search_keywords=AB%20Testing.md)[Cross-functional Collaboration](https://jobicy.com/jobs?search_keywords=Cross-functional%20Collaboration.md)Next step ## Apply now. 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