SEO Specialist

Remote from: Canada, USA
Salary, USD: 99,000 - 107,000/yr
Category: SEO
Job type: Full Time,
Opening date: 22 Jan 2023
Closing date: 21 Feb 2023
Views: 318

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Customer Support Platform for Growing Businesses | Try for Free

Internet
2011

We’re looking for an SEO Specialist to manage all of our on-page SEO efforts. Publishing high-quality, value-packed content has been a core part of Help Scout’s marketing strategy for nearly a decade, and our SEO content strategy has continually been our most effective and consistent lever for growing the business.

As our on-page SEO Specialist, you’ll manage a site that already has a solid technical foundation and a ton of optimized, high-ranking content. Your job will be to maintain what’s already really strong — working alongside our SEO strategist — as well as to build upon that foundation to help us continue to grow via content and SEO.

This is a full-time, remote position.

For this role, we are looking for someone located between CST (UTC-6) and GMT (UTC) time zones in order to overlap with the team.

About the Role:

The SEO Specialist role is a member of our Growth Marketing team, so in this role, you will ultimately be accountable for increasing revenue from our search-optimized content.

Some of the work you may find yourself doing on a day-to-day basis includes:

Conducting keyword research to identify topics we should cover on the Help Scout Blog.
Conducting search intent research for the keywords you prioritize, and using that information to create detailed SEO briefs and outlines for our writers.
Monitoring rankings for the keywords we’re targeting so you can quickly make/request updates to important posts that are dropping in the rankings.
Writing titles and meta descriptions for new marketing site pages, and reviewing those pages to make sure they’re set up properly for SEO before they’re published.
Managing the relationship with our off-page SEO consultant, prioritizing pages to focus on, and making updates to posts to help with off-page initiatives.
Making minor edits and updates to existing content to improve rankings and gain featured snippets and other SERP features.
Monitoring your key metrics (organic traffic, rankings, trials, demo requests, and — above all — revenue) and reporting on those metrics.

Salary: We have an internal transparent salary matrix for each team. For this role, our bands are between $99,000 to $107,000 USD. Read more about how we approach compensation here!

Please note that at this time, we are only able to hire in the following locations: United States, Canada, Australia, Finland, Ireland, Netherlands, Poland, United Kingdom, Denmark, Germany, Norway.

About You:

You have at least two years of experience in a role focused specifically on on-page SEO.
You understand what quality content looks like and can even create it yourself if needed.
You are highly collaborative and adept at working with multiple teams and individuals to get your work done.
You enjoy learning in your field and stay up to date on SEO news and case studies.
You’re located between CST (UTC-6) and GMT (UTC) time zones in order to overlap with the team.