Sr. Advertising Research Manager

Hi, we’re DuckDuckGo, the Internet privacy company for everyone who wants to take back their privacy now. For over a decade, we’ve been building our all-in-one product, developing new privacy technology, and working with policymakers to make online privacy simple and accessible for all.

Our app is now downloaded more than 75M times a year, and our private search engine packaged with it has become the #2 search engine on mobile in the U.S., Canada, Australia and the Netherlands. Oh, and we’ve been profitable since 2014 with revenue currently exceeding $100 million a year! Now, we’re rolling out a suite of new privacy solutions, including Email Protection, App Tracking Protection and our first-ever Desktop Apps for Mac and Windows.

We’re looking for a Senior Advertising Research Manager to help shape our all-in-one privacy solution and join our mission to show the world that protecting your privacy online can be simple.

The Opportunity:

In this role, you will join the User Insights team as a specialist in leading advertising research. You’ll be a key contributor in developing impactful advertising campaigns that resonate with our target audience and accelerate DuckDuckGo’s growth.

You’ll shape and execute comprehensive creative testing strategies that leverage market research and audience insights to help us optimize for KPIs across a diverse portfolio of advertising channels, including TV, online video, radio, billboard, and more. Partnering closely with internal and external producers, creatives, and vendors, you’ll deliver critical insights that guide our in-house creative team’s production process.

What You Will Bring to DuckDuckGo:

• 7+ years of experience in market research or consumer insights, with a primary focus on advertising research.
• Proven success leading pre-market ad testing for large-scale campaigns, from concept testing to production and campaign launch.
• Expertise with advertising and creative testing of video content for TV and major digital video platforms, e.g., YouTube, Instagram, Facebook, and TikTok.
• Confidence in developing right-sized, efficient, and effective qualitative and quantitative research methods, including surveys, experimental research, and focus groups.
• Experience with market research tools and vendors like Forsta, Ipsos Creative|Spark, Suzy, Kantar, or similar.

How We Will Support You:

Our core values — build trust, question assumptions, and validate direction — underpin how we work day-to-day and the support we give our team members. We strive to empower our team members to be self-directed and self-motivated in their work.

• Remote First, Always: We’ve always been a fully distributed company with team members all over the world. We trust you to get your work done wherever, whenever.
• Commitment to Personal Growth: Every team member has an annual budget of $1,250 USD to invest in their professional development. Every team member also has a dedicated Career Advisor, who serves as a guide to help you develop your strengths, identify your motivations, and understand your opportunities for growth.
• Leadership: We have many different types of leaders and possible combinations of leadership roles, so you can grow your career in a way that aligns best with your personal goals. You can seek additional leadership roles by being directly responsible for projects, taking ownership of areas of the company, developing and maintaining internal processes, or pursuing advisory roles.
• Work/Life Balance: Team members have the freedom and flexibility to organize their own work schedules. We want you to thrive both in and out of the office. We trust you to use good judgment and take the time off that you need to bring your best self to work.

Compensation:

Annual compensation: $170,000 USD and stock options.

Diversity, Equity, and Inclusion:

DuckDuckGo provides equal work opportunities to all team members and applicants, and it prohibits discrimination and harassment of any type on the basis of race, color, religion, age, sex (including pregnancy), national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Please note that:

1. Sometimes we meet up! Expect to travel at least two times a year: once for our all-hands meetup and again for a team retreat (each around 4-5 days). Due to the COVID-19 pandemic, attendance is optional and you can choose not to meet up in person if that’s your preference.
2. While we offer a flexible work arrangement with no core hours, expect an average full-time commitment of 40 hours per week.
3. A successful candidate will be subject to a background check and must receive satisfactory results of the same, as a condition of joining the team.
4. By applying for this role, you confirm that all information submitted is accurate and complete. You further acknowledge that providing false or fraudulent information during the application process is cause for denial of an offer, revocation of any existing offer, or other adverse action, up to and including termination after the start of your commencement of work.