Email Marketing Manager

Remote from: USA
Salary, USD: 80,000 - 100,000/yr
Category: Marketing & Sales
Job type: Full Time,
Opening date: 26 Feb 2023
Closing date: 25 Mar 2023
Views: 713

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Best Egg is the online credit and financial wellness platform that is owned and operated by Marlette Holdings, Inc.

Financial Services
2013

Best Egg is a consumer financial technology platform that aims to help people feel more confident about their everyday finances through a suite of products and resources. Our digital financial platform offers simple, accessible, and personalized financial solutions including personal loans, credit cards, and a financial health resource center.

Our culture and values are one of the core reasons why our customers keep returning to Best Egg. We are committed to championing a culture of inclusiveness and diversity of thought, and we focus on providing a safe, flexible, and collaborative work environment. Our associates are encouraged to engage in creative problem solving, and we promote opportunities for growth and enrichment across the organization.

If you are inspired by inspiring others, Best Egg is the place for you.

Best Egg celebrates diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better we will grow.

The Email Marketing Manager will report directly to the Director of Email Operations and will be responsible for supporting, optimizing, and growing Best Egg’s existing customer base across all products within the email platform. This will include management of key projects to ensure they are being delivered within a timely manner, working with cross-functional teams across the business to deliver best-in-class products, services, and features to our customers, and the ability to work on multiple initiatives efficiently. If you are a passionate, customer-focused marketer with strong communication skills and can thrive in a fast-paced environment, we would like to hear from you!

Duties & Responsibilities:

Manage all aspects of an email build and deployment, including, but not limited to, scripting dynamic content into HTML and segmentation of the customer list
Work with stakeholders in the gathering of requirements and develop and execute email campaigns against those final requirements
Responsible for ensuring best practices are followed and full features of the Salesforce Marketing Cloud solution are utilized
Build, test, and deploy email campaigns, which includes A/B tests, audience splits, and dynamic personalization
Any additional responsibilities as needed

Requirements & Qualifications:

Bachelor’s Degree in Marketing, Business, Finance, or related skill set
Financial services experience a plus but not required
At least 3+ years of relevant work experience deploying email marketing campaigns within a Marketing Campaign Automation platform (preference given to Salesforce Marketing Cloud)
Intermediate proficiency with HTML and/or AmpScript, and the ability to use all to solve template challenges
Intermediate proficiency with SQL
Familiarity with Email Delivery and Campaign Management
Strong interpersonal and communication skills
Excellent project management, multitasking, and time-management skills
Comfortable working in a rapidly changing environment where ambiguity and short turnaround schedules are the norm
Exhibits a high degree of ownership and accountability, with an ability to comfortably collaborate with cross-functional teams

The salary range for this position is $80k-$100k

Must be located in Eastern or Central time zone

At Best Egg, we believe money should be accessible so people can reach their goals, live a fuller life, and feel pride in knowing they have taken control of their finances. For those who need extra money to achieve the progress they seek in life, Best Egg is the modern solution-minded finance provider that mixes decades of banking experience with smart technology and deep customer insight to create products designed for today’s borrower, so that people can establish a smoother financial path. The egg symbolizes protection and a fresh start.