Head of Marketing and Brand

Limbic is making quality mental healthcare available to everyone, everywhere.

We’ve built a virtual therapy assistant to support patients and clinicians along the talk therapy care journey, enhancing therapist productivity while also keeping patients engaged during therapy. Limbic is the most trusted solution of its kind in the NHS, certified as a medical device, and our software is currently available to 9 million people across the UK.

We’re growing quickly and we’re backed by top-tier investors, as well as Innovate UK, Digital Health London, Entrepreneur First, and the European Commission.

It’s challenging. We’re ambitious. And we’re supporting one another to achieve our best and make real impact in the world.

As the Head of Marketing & Brand at Limbic, you will build and execute an overarching marketing strategy to drive our (rapid) growth. You’ll run growth marketing campaigns and will be able to lead, communicate, influence, and exhibit good judgment to tailor messages across different stakeholders and levels.

Marketing at Limbic spans breakthroughs in cutting-edge tech to human stories of patient experience. You will have the opportunity to flex your skills and bring both together in powerful new ways. Our mission is to solve the world’s supply-demand problem in mental healthcare. To do this, we need health systems to think “Limbic” whenever the topic of AI in mental health comes up. We are looking for someone to bring the same approach to marketing as we are bringing to mental health technology. Dare to challenge the status quo and think from first principles. Help us achieve our mission and create large-scale positive impact.

What will you be doing?

• You will formalise and set up Limbic’s company brand, including data-driven approaches to devise key messaging and content.
• You will plan and execute a growth marketing strategy, encompassing both customer acquisition and retention.
• You will collaborate cross-functionally with different teams on opportunities to drive growth. Additionally, you will set key performance targets (e.g. CAC, CPA, AOV, retention), forecast, and report to the CEO and CTO on progress to inform wider planning.

Requirements:

• 3+ years of experience in B2B SaaS, with a deep focus on performance-based growth marketing.
• Experience working across the full marketing funnel (customer acquisition, conversion and engagement) and across channels (including online and offline).

Preferred:

• Experience in health-technology marketing and branding
• Proven ability to leverage multiple data sources to develop hypotheses and execute rapid test and learn strategies.
• Experience in a high growth Seed/Series A company.

Benefits:

• Competitive salary
• Professional development budget
• Twice a year company-wide meetups in Europe
• Monthly fun activities
• 25 days PTO
• Paid maternity, paternity parental leave packages
• Equity share options
• Remote working