Customer Marketing Manager

Our Customer Marketing Manager will be responsible for building stronger relationships with customers through engaging marketing campaigns. Their mission is to create a community of fanatic brand advocates, helping CodeSignal gain a competitive edge. This position works closely with the Customer Success organization, benefiting Customer Success, Sales, and Marketing teams by increasing customer advocacy (including referrals, testimonials, references, etc.), and increasing loyalty, adoption, and retention.

CodeSignal is the leading technical interview and assessment solution, helping companies identify the right candidates with the right skills—even if they don’t have the “right” profile. Hiring and selection teams use CodeSignal to increase speed-to-hire and candidate pipeline yield, and tap into underrepresented pools of candidates. Founded in 2015, CodeSignal is trusted by leading companies like Netflix, Capital One, Robinhood, and Dropbox. Some of our recent accomplishments include:

What makes a Signalite?

Signalites are the incredible people who make up CodeSignal’s global team. We believe every Signalite should be given the context to understand decisions, the freedom to act independently, and the responsibility to do what’s right. These principles build upon each other to drive motivation, speed, innovation, and a results-oriented, high-performing culture. We believe that culture is not just about principles, but also behaviors. This belief can be seen and felt in everything we do as Signalites.

Day-to-Day

Responsibilities include: 

• Develop a customer lifecycle campaign program and work with marketing and customer success operations to implement.
• Partner with demand gen to support and execute cross-sell and upsell campaigns.
• Lead and manage customer engagement and communication programs, such as in-person/virtual events, workshops, annual conferences, awards programs, onboarding, and ongoing nurture campaigns.
• Manage the Customer Advisory Board program in partnership with customer success and product.
• Support the Customer Success team with templates and resources that can help them deliver engaging business reviews.
• Identify key customers that can act as a marketing channel through case studies, speaking opportunities, etc.
• Create digital nurture to ensure continued education and success throughout the relationship lifecycle, bolstering CSM efforts. 
• Manage and maintain referral and advocacy programs; continually recruit new customer advocates to support sales & marketing needs.
• Manage a library of up-to-date customer success stories.
• Support annual/bi-annual/quarterly customer satisfaction surveys to drive change throughout the organization.
• Create unique marketing content and activities for account management/customer success to help at-risk or target customers with training.
• Provide product feedback given by advocates to the Product Management team.

Qualifications

• 5-10 years experience in marketing-related roles with an emphasis on customer communications and/or marketing.
• Technical knowledge of the latest digital marketing tools and channels, including Customer Relationship Management platforms and marketing automation platforms.
• Experience creating and executing marketing campaigns and programs that drive customer engagement and advocacy.
• Familiarity with B2B marketing, lead generation, and sales processes.
• Ability to write compelling copy is a necessity.

Nice-to-Have

• Graphic design capabilities.
• Previous Customer Service, Customer Success, or Account Management experience.

Why You’ll Love It Here

• 💰 Competitive salaries based on local market and 401(k) match
• 🩺  Medical, dental, and vision insurance
• 🥳  Team activities and get-togethers to connect with your fellow Signalites
• 🏝  Unlimited PTO and remote-first work policy
• 📚  Continuous learning with educational reimbursements provided
• 💻  Equipment provision and generous home office setup stipend
• 💙 A challenging and fulfilling opportunity to join a fast-growing SaaS company

We know that great work comes from great, and inclusive teams. At CodeSignal, we specifically look for individuals of varying strengths, skills, backgrounds, and ideas. We believe this gives us a competitive advantage to better serve our customers and helps us all grow as Signalites and individuals. We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. CodeSignal is proud to be an Equal Opportunity Employer.