Event Senior Marketing Manager

Remote from
Salary, USD
85,000 - 105,000/yr
Job type
Full Time,
Opening date
Closing date
28 Mar 2023

About SugarCRM

SugarCRM is the CRM platform that makes the hard things easier. With Sugar, you let the platform do the work.

Our diverse group of worldwide employees are united and driven by a shared passion for our mission, culture, and values. We treat our employees like humans not line items and are building a culture where your work at Sugar helps fuel personal, professional and business growth – check out our recent ‘Great Place to Work’ certification that we are so proud of. Work/life fit and flexibility for our team matters and together we pride ourselves on solving for our customers, always. What’s more, we empower everyone to do their best work from home, the office, on the road, or anywhere in between.
If you’re ready to grow your career and help organizations grow better and faster, you’ve come to the right place. Find out more about our SugarCRM careers and how you can become a part of our journey.
You’ll have overall responsibility for the leadership and execution of the existing global events program while also conceiving and implementing the strategic events plan. You’ll be expected to have superior organizational, planning, and communication skills to successfully execute event experiences against our strategic objectives. This position is full time and reports to the VP of Revenue Marketing.


  • Event Strategy and Execution: Overall responsibility for planning and managing global marketing events for a SugarCRM.
  • Pipeline and Demand Creation:Your goal is to drive pipeline, build demand, increase and drive the sales cycle, and deepen our brand awareness with customers, partners, and Sugar employees.
  • Drive External and Internal Events, such as: SugarCRM’s global marketing events, including SugarConnected, the company’s global annual customer event series (virtual and in-person), Sales Kick Off and President’s Club events.
  • Vendors and Suppliers: Evaluate and make recommendations on third party vendors, suppliers, platforms and technologies.
  • Speakers: Coordinate speaker and sponsor logistics, including organizing assets, conducting presentation reviews, and supporting training initiatives.
  • Event Communications: Own internal and external communication strategy and execution. Develop compelling messaging and copy.
  • Budget: Manage all aspects of event budgeting, including working with Accounting & Finance Teams to ensure that new vendors are set up as suppliers in SugarCRM’s supplier network, request purchase orders, validate vendor invoices, monitor payments, and maintain event costs in the Marketing Budget.
  • Event Registration Process: Track event registrations and communicate to various stakeholders through multiple channels, such as email, regional meetings, and planning meetings.
  • Analytics and Reporting: You will develop and implement tracking and reporting to ensure visibility and goals are achieved. Lead event analytics initiatives, including designing surveys, identifying success metrics, gathering and analyzing supporting data, and reporting outcomes and recommendations to leadership teams.
  • Cross Team Collaboration: Schedule planning meetings and create supporting presentations.
  • Virtual Events: Manage the technical aspects of virtual events, including creating the Run of Show, leading technical pre-show run throughs, communicating directly with event platform engineers, and serving as the day-of event producer.
  • On-site Support: Travel to in-person events (domestic and international) and provide on-site support (approximately 15-20% travel).
  • Innovate: Continually research, analyze and recommend better ways to work. These include current industry trends, better processes, and new tools or resources.


  • Hyper-focused on using events to deliver an exceptional customer experiences
  • Creativity and energy with a fresh perspective  are key requirements
  • Motivated self-starter with a bias for action and who thrives on working in sophisticated and exciting environments of a constantly evolving business
  • 8-10+ years leading and managing event / tradeshow strategies, planning and execution supporting for SaaS or software solutions in the areas of : CRM, MarTech, Cloud, Big Data, Analytics, or other
  • 8-10+ years of related experience in B2B, specifically high-tech products / services
  • Exceptional project/program management and organizational skills
  • Strong interpersonal and communication skills and possess good judgement in communicating with diverse group of individuals globally
  • Experience with in-person conference events, virtual event design and execution

Nice to Have:

  • Virtual Event and Meeting Management Certification a plus
  • Certified Meeting Planner (CMP) a plus
 SugarCRM Core Values and Culture: Conduct your work through the lens of SugarCRM’s core values:
  • Stronger Together. You believe the impact is always greater when you work and have fun as a team.
  • Drive For Results. You focus on and share positive outcomes.
  • Just Fix It. You believe simplicity is a competitive advantage.
  • Embrace Change. You seek to constantly evolve and improve the status quo.
  • Believe in ‘Yes If’. You think of solutions rather than roadblocks and obstacles.
Expected salary range:  $85,000- $105,000 USD, depending on experience.

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What position is SugarCRM hiring for?

SugarCRM is hiring a remote Event Senior Marketing Manager from

What type of employment does SugarCRM offer?

This is a Full Time role.