Talent Community Marketing Manager

Dropbox is a leading global collaboration platform that’s transforming the way people work together, from the smallest business to the largest enterprise. With more than 700 million registered users across more than 180 countries, our mission is to design a more enlightened way of working. From our headquarters in San Francisco to eight dedicated Studios and a worldwide team of employees who choose where they work best, our Virtual First approach is leading the way into the future of work.

Team Description

The People team are ambassadors of enlightened work, delivering meaningful experiences that empower us all to do our best work.

Role Description

Our Talent Brand team brings awareness to Dropbox’s culture, EVP and opportunities, positioning Dropbox as an employer of choice to the talent we need to deliver on our company strategy – and inspiring them to join us. As the Talent Community Marketing Manager, you will drive the strategic direction for Dropbox Talent Communities on behalf of the broader Talent Acquisition organization. We are looking for individuals who can build and execute CRM strategies pertaining to community building, marketing, as well as sourcing communications strategies. If you are someone who thrives in driving and influencing strategic direction, while keeping candidate experience at the forefront, we would love to talk!

Responsibilities

• Design and execute Dropbox’s Talent Communities strategic plan, including strategic growth initiatives focused on talent attraction and engagement
• Manage the full lifecycle of CRM campaigns (from strategy, requirements gathering, creative approach, optimization, monitoring, reporting and analysis)
• Own and manage the CRM calendar and execution of outreach campaigns
• Lead on-going optimization of CRM programs to drive continued growth and engagement with talent
• Drive adoption of CRM best practices and tactics across the Talent Acquisition organization
• Influence sourcing team to consider talent communities their top/go-to talent source
• Ensure all CRM and Talent communications are aligned with Dropbox brand voice and style guide
• Deliver talent attraction marketing campaigns, with a focus on authentic storytelling, in partnership with stakeholders across Dropbox
• Some copywriting support as needed

Requirements

• 5+ years in a Talent Marketing or relevant role, with proven experience building talent communities
• Specialized subject matter expertise or experience overseeing customer relationship management (CRM) tools
• Experience in digital marketing, communications, talent acquisition, or customer engagement
• Program management experience in support of global programs, digital marketing, or enterprise talent attraction and engagement initiatives
• Strategic recruitment or marketing/branding experience developing integrated campaigns using multiple channels
• Experience analyzing metrics and articulating data trends both visually and verbally
• Strong project management skills including the ability to handle multiple projects concurrently
• Ability to influence and partner with business leaders to gain commitment to understand their needs and align projects and initiative to business goals
• Excellent verbal, written, and interpersonal communication skills

Dropbox is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work. A big part of that effort is our support for members and allies of internal groups like Asians at Dropbox, BlackDropboxers, Latinx, Pridebox (LGBTQ), Vets at Dropbox, Women at Dropbox, ATX Diversity (based in Austin, Texas) and the Dropbox Empowerment Network (based in Dublin, Ireland).