Paid Media Specialist

Job Description

We are looking for a motivated, creative, and organized Paid Media Specialist to join the Anyplace team. This position will be a challenging (and fun) opportunity for a marketer to expand their skills toolbox while helping a travel startup in its growth phase reach even wider audiences. Our ideal candidate has a background in paid marketing and at least 5 years of experience in the field. Note: The position is remote; Anyplace is a fully remote team with employees in countries across the globe.

Responsibilities:

• Build, drive and optimize successful Google, Facebook and ancillary PPC marketing campaigns
• Ongoing optimization of SEM campaigns through performance analysis, ad copy testing, quality score improvement, keyword management, landing page testing, etc
• Own daily, weekly, monthly & quarterly reporting for managed campaigns
• Interpret trends and make recommendations based on ROI, CPA, CPC, CTR and ROAS
• Drive growth through the ideation and execution of multivariate tests
• Help create dynamic user experiences through thoughtful performance analysis and strong cross-functional communication skills
• Lead and support the implementation of our paid marketing strategies
• Examine correlations between prospecting activities, revenue, and budget
• Measure and optimize our paid marketing using vendor-specific dashboards, and Google Analytics
• Research and test partnerships with new vendors to expand our reach and/or lower cost-per-acquisition
• Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs
• Craft landing pages and lead-gen forms for our content to distribute through relevant paid programs
• Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying
• Monitor market intelligence and keep track on competitor movement and market situation

Required:

• 5+ years of experience in Paid Marketing
• Strong quantitative analysis
• Strong proficiency with Excel/Google Docs, data visualization and data exploration tools
• Prior track record of successfully managing and optimizing direct response campaigns to efficiency and volume goals
• Familiar with Google Ads Editor
• In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, and social network advertising (Facebook, Twitter, Instagram, Pinterest, and more).
• Excellent communication, project-management and analytical skills
• Hands-on experience in handling marketing budgets and forecasting/reporting results
• Outstanding communication, presentation and leadership skills
• Excellent organizational and time management skills
• Strategic thinker with great analytical skills

Preferred:

• Experience working with an early-stage startup
• Experience working on a marketplace or travel product
• Huge plus if considered a digital nomad
• Works in Eastern Time Zone hours