Paid Media Specialist

Hires remotely
Anywhere 🌎
Category
Marketing
Type
Full Time
Opening date
Applications Close
Very likely
Views
453

We are looking for a motivated, creative, and organized Paid Media Specialist to join the Anyplace team. This position will be a challenging (and fun) opportunity for a marketer to expand their skills toolbox while helping a travel startup in its growth phase reach even wider audiences. Our ideal candidate has a background in paid marketing and at least 5 years of experience in the field. Note: The position is remote; Anyplace is a fully remote team with employees in countries across the globe.

Responsibilities:

  • Build, drive and optimize successful Google, Facebook and ancillary PPC marketing campaigns
  • Ongoing optimization of SEM campaigns through performance analysis, ad copy testing, quality score improvement, keyword management, landing page testing, etc
  • Own daily, weekly, monthly & quarterly reporting for managed campaigns
  • Interpret trends and make recommendations based on ROI, CPA, CPC, CTR and ROAS
  • Drive growth through the ideation and execution of multivariate tests
  • Help create dynamic user experiences through thoughtful performance analysis and strong cross-functional communication skills
  • Lead and support the implementation of our paid marketing strategies
  • Examine correlations between prospecting activities, revenue, and budget
  • Measure and optimize our paid marketing using vendor-specific dashboards, and Google Analytics
  • Research and test partnerships with new vendors to expand our reach and/or lower cost-per-acquisition
  • Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs
  • Craft landing pages and lead-gen forms for our content to distribute through relevant paid programs
  • Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying
  • Monitor market intelligence and keep track on competitor movement and market situation

Required:

  • 5+ years of experience in Paid Marketing
  • Strong quantitative analysis
  • Strong proficiency with Excel/Google Docs, data visualization and data exploration tools
  • Prior track record of successfully managing and optimizing direct response campaigns to efficiency and volume goals
  • Familiar with Google Ads Editor
  • In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, and social network advertising (Facebook, Twitter, Instagram, Pinterest, and more).
  • Excellent communication, project-management and analytical skills
  • Hands-on experience in handling marketing budgets and forecasting/reporting results
  • Outstanding communication, presentation and leadership skills
  • Excellent organizational and time management skills
  • Strategic thinker with great analytical skills

Preferred:

  • Experience working with an early-stage startup
  • Experience working on a marketplace or travel product
  • Huge plus if considered a digital nomad
  • Works in Eastern Time Zone hours
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